洗髮精市場規模、佔有率及成長分析（按類型、形狀、價格、髮質、分銷管道和地區）－2025-2032 年產業預測

預計到 2023 年全球洗髮精市場規模將達到 345.4 億美元，從 2024 年的 360.2 億美元成長到 2032 年的 496.8 億美元，預測期內（2025-2032 年）的複合年成長率為 4.1%。

受個人衛生意識增強、都市化以及環保產品需求激增的推動，全球洗髮精市場正在強勁成長。配方技術的進步，以及消費者向天然成分和個人化解決方案的轉變，正在重塑市場動態。影響力行銷和永續性趨勢對於推動創新和擴大消費者興趣至關重要，尤其是在對優質護髮解決方案的需求不斷成長的新興市場。隨著消費者對其環境影響的認知不斷提高，使用有機成分的環保洗髮精越來越受歡迎，清潔美容正在成為主流期望。然而，市場面臨激烈的競爭、採購成本上升以及對合成化學品監管日益嚴格等挑戰，迫使企業專注於研發和創新解決方案，以滿足不斷變化的消費者需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 細分機會分析

市場動態與展望

• 市場概覽
• 供需趨勢分析
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術評估
• 顧客購買行為
• 原料分析
• 專利分析
• 案例研究分析

洗髮精市場規模（按類型）

• 市場概覽
• 藥用
• 非藥物

洗髮精市場規模（按類型）

• 市場概覽
• 液體
• 酒吧
• 粉末
• 其他

洗髮精市場規模（按價格）

• 市場概覽
• 低的
• 中等的
• 高的

洗髮精市場規模（依髮質分類）

• 市場概覽
• 正常頭髮
• 幹髮
• 油性髮
• 捲髮/波浪髮
• 直髮
• 其他

洗髮精市場規模（依分銷管道）

• 市場概覽
• 線上
• 離線
  • 超級市場/大賣場
  • 便利商店
  • 其他

洗髮精市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal
• Procter & Gamble
• Unilever Plc
• Henkel AG & Co. KGaA
• Shiseido Company, Limited
• Kao Corporation
• Godrej Consumer Products Limited
• Revlon, Inc.
• Amway Corporation
• Coty Inc.
• Johnson & Johnson
• Estee Lauder Companies Inc.
• Olaplex Holdings, Inc.
• Oriflame Cosmetics Global SA
• Natura & Co Holding SA
• Colgate-Palmolive Company
• Bath & Body Works
• Moroccanoil
• PAI-SHAU
• Amka Products

結論和建議

Global Shampoo market size was valued at USD 34.54 Billion in 2023 and is poised to grow from USD 36.02 Billion in 2024 to USD 49.68 Billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global shampoo market is experiencing robust growth driven by heightened awareness of personal hygiene, urbanization, and a surge in demand for eco-friendly products. Technological advancements in formulations, alongside a consumer shift towards natural ingredients and personalized solutions, are reshaping market dynamics. Influencer marketing and sustainability trends are crucial in boosting innovation and expanding consumer interest, particularly in emerging economies where the demand for premium hair care solutions is rising. As consumers become more informed about environmental impacts, eco-conscious shampoos made from organic materials are gaining traction, transitioning clean beauty into a mainstream expectation. However, the market faces challenges such as fierce competition, rising sourcing costs, and stricter regulations on synthetic chemicals, prompting companies to focus on R&D and innovative solutions to meet evolving consumer demands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Market Segments Analysis

The global Shampoo Market is segmented by Type, Form, Price, Hair Type, Distribution Channel and region. Based on Type, the market is segmented into Medicated and Non-Medicated. Based on Form, the market is segmented into Liquid, Bar, Powder and Others. Based on Price, the market is segmented into Low, Medium and High. Based on Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Market

The global shampoo market is experiencing a significant shift as brands embrace advanced technologies to develop specialized formulations targeting specific hair and scalp concerns. Notably, in 2023, L'Oreal launched a new shampoo line featuring microencapsulation technology that allows active ingredients to be released gradually, ensuring prolonged benefits for users. This innovative approach has resulted in a 5% revenue increase in their Hair Care segment. According to the American Chemical Society, 67% of consumers now favor shampoos that provide tailored solutions, such as anti-hair loss or dandruff treatments, underscoring the influence of technological advancements on the future of personalized hair care.

Restraints in the Global Shampoo Market

The global shampoo market faces a considerable challenge due to the unpredictable pricing of essential raw materials, such as surfactants and essential oils. Recent data from the U.S. Bureau of Labor Statistics (2023) indicates a 5-8% rise in the cost of chemical ingredients utilized in cosmetics over the last two years. This instability in raw material prices directly impacts production expenses, compelling companies, including industry giants like Procter & Gamble (P&G), to revise their pricing strategies. For instance, in 2021, P&G implemented a price increase of 4-11% on its entire product line, inclusive of shampoos, as a response to inflation in raw material costs.

Market Trends of the Global Shampoo Market

In 2024, the global shampoo market is witnessing a pronounced shift towards sustainability, propelled by consumer demand for eco-friendly products. This trend is underscored by industry giants like Unilever and L'Oreal unveiling new lines that feature biodegradable formulas and packaging crafted from recycled materials. Unilever's commitment to incorporating biodegradable ingredients in 30% of its products illustrates the industry's evolving focus on minimizing environmental impact, particularly in response to growing concerns regarding microplastics and plastic waste. As environmentally conscious purchasing becomes increasingly mainstream, brands must adapt to stay competitive, indicating a robust long-term trend towards sustainability within the beauty sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Customer Buying Behaviour
• Raw Material Analysis
• Patent Analysis
• Case Study Analysis

Global Shampoo Market Size by Type & CAGR (2025-2032)

• Market Overview
• Medicated
• Non-Medicated

Global Shampoo Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Bar
• Powder
• Others

Global Shampoo Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Shampoo Market Size by Hair Type & CAGR (2025-2032)

• Market Overview
• Normal Hair
• Dry Hair
• Oily Hair
• Curly or Wavy Hair
• Straight Hair
• Others

Global Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarket/Hypermarket
  • Convenience Stores
  • Others

Global Shampoo Market Size & CAGR (2025-2032)

• North America (Type, Form, Price, Hair Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Price, Hair Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Price, Hair Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Price, Hair Type, Distribution Channel)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Type, Form, Price, Hair Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olaplex Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Cosmetics Global SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moroccanoil
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAI-SHAU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amka Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations