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市場調查報告書
商品編碼
1841684
茶葉市場-全球產業規模、佔有率、趨勢、機會和預測,按產品類型、形式、配銷通路、地區和競爭細分,2020-2030 年Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Distribution Channel, By Region & Competition, 2020-2030F |
2024年,全球茶葉市場規模為172.4億美元,預計2030年將達241.8億美元,預測期內複合年成長率為5.8%。受健康意識、文化意義、產品創新以及全球分銷網路不斷擴張的推動,全球茶葉市場正在持續成長。茶長期以來被視為傳統飲品和健康產品,如今正日益契合現代消費者對天然、功能性和永續消費品的需求。
市場概況 | |
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預測期 | 2026-2030 |
2024年市場規模 | 172.4億美元 |
2030年市場規模 | 241.8億美元 |
2025-2030年複合年成長率 | 5.8% |
成長最快的領域 | 涼茶 |
最大的市場 | 亞太地區 |
人們越來越意識到各種茶類(尤其是綠茶、草本茶和烏龍茶)的健康益處,例如抗氧化、緩解壓力和促進消化健康,這是推動茶葉需求的主要動力。消費者正從碳酸飲料和含糖飲料轉向更健康的茶飲,這刺激了已開發經濟體和新興經濟體對茶葉的需求。城鎮化、可支配收入的增加以及生活方式的改變,尤其是在亞太地區、中東和非洲地區,正在加速茶葉消費,使其超越中國、印度和英國等傳統市場。同時,高階化趨勢正在塑造市場動態,人們對有機茶、手工茶和特色茶的興趣日益濃厚。口味、包裝和功能性混合茶(例如注入適應原、CBD或維生素的茶)的創新,正在擴大茶葉對年輕群體的吸引力。即飲茶 (RTD) 和冷泡茶的出現,進一步滿足了追求便利性的消費者的需求。電子商務和數位行銷正在重塑茶葉的購買和認知方式,使小眾品牌和手工品牌能夠透過個人化產品和永續性訊息吸引全球受眾。
此外,永續性和道德採購已成為品牌定位的決定性因素,消費者越來越青睞那些確保可追溯性、公平貿易和環保包裝的品牌。在供應方面,主要茶葉生產國的氣候變遷和地緣政治不穩定正在影響產量和價格,促使人們投資於具有韌性和多元化的採購策略。此外,飯店和餐飲服務業也促進了市場擴張,高檔茶葉擴大出現在咖啡館、餐廳和飯店中。新冠疫情最初擾亂了供應鏈,但最終增強了消費者對增強免疫力和舒緩情緒的飲料的興趣,這一趨勢一直延續到疫情後。因此,儘管氣候變遷和供應鏈壓力等挑戰持續存在,但預計到2030年,全球茶葉市場仍將保持強勁成長軌跡,這得益於健康趨勢、技術進步和消費者行為的共同推動。
健康意識不斷增強,功能性飲料需求不斷成長
氣候變遷與農業波動
體驗式和生活方式型茶消費的興起
The Global tea market was valued at USD 17.24 Billion in 2024 and is expected to reach USD 24.18 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global tea market is experiencing sustained growth, driven by a convergence of health consciousness, cultural significance, product innovation, and expanding global distribution networks. Tea, long considered both a traditional beverage and a wellness product, is increasingly aligned with modern consumer demands for natural, functional, and sustainable consumables.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 17.24 Billion |
Market Size 2030 | USD 24.18 Billion |
CAGR 2025-2030 | 5.8% |
Fastest Growing Segment | Herbal Tea |
Largest Market | Asia Pacific |
Rising awareness of the health benefits associated with various tea types-particularly green, herbal, and oolong teas-such as antioxidant properties, stress relief, and digestive health, is a primary driver of demand. Consumers are shifting away from carbonated and sugary drinks toward tea as a healthier alternative, fuelling demand across both developed and emerging economies. Urbanization, rising disposable incomes, and changing lifestyles, especially in Asia-Pacific, the Middle East, and Africa, are accelerating tea consumption beyond traditional markets like China, India, and the UK. Simultaneously, premiumization trends are shaping market dynamics, with growing interest in organic, artisanal, and specialty teas. Innovation in flavors, packaging, and functional blends-such as teas infused with adaptogens, CBD, or vitamins-is expanding the appeal of tea to younger demographics. The emergence of ready-to-drink (RTD) tea formats and cold brews further supports convenience-seeking consumers. E-commerce and digital marketing are reshaping how tea is purchased and perceived, enabling niche and craft brands to reach global audiences with personalized offerings and sustainability messaging.
Moreover, sustainability and ethical sourcing have become decisive factors in brand positioning, with consumers increasingly favoring brands that ensure traceability, fair trade, and eco-friendly packaging. On the supply side, climatic changes and geopolitical instability in key tea-producing countries are influencing production volumes and prices, prompting investment in resilient and diversified sourcing strategies. Furthermore, the hospitality and foodservice sectors are contributing to market expansion, with premium teas increasingly featured in cafes, restaurants, and hotels. The COVID-19 pandemic, while initially disruptive to supply chains, ultimately reinforced consumer interest in immunity-boosting and calming beverages, a trend that has continued into the post-pandemic period. As a result, the global tea market is projected to maintain a robust growth trajectory through 2030, bolstered by a combination of health trends, technological advancements, and evolving consumer behavior, despite ongoing challenges related to climate variability and supply chain pressures.
Market Drivers
Rising Health Awareness and Functional Beverage Demand
One of the most significant drivers of the global tea market is the escalating consumer focus on health, wellness, and functional nutrition. Across global demographics, there is a clear shift away from sugary carbonated beverages and synthetic energy drinks toward natural and health-enhancing alternatives. The U.S. Centers for Disease Control and Prevention (CDC) reported that approximately 42.4% of U.S. adults were obese in 2017-2018. As obesity prevalence rises, consumers increasingly seek healthier beverage alternatives, and healthy options like tea become more attractive. Tea, particularly green, oolong, herbal, and white variants, is widely recognized for its bioactive compounds such as polyphenols, catechins, flavonoids, and L-theanine, all of which are associated with antioxidant, anti-inflammatory, anti-carcinogenic, and stress-reducing properties. Consumers are increasingly incorporating tea into daily routines not just for hydration or taste, but as a deliberate component of holistic wellness regimens. For instance, green tea is often consumed for metabolism enhancement and weight management, herbal infusions for digestive and immune health, and chamomile or valerian-based teas for stress relief and sleep quality. Furthermore, the rise in non-communicable diseases (e.g., obesity, diabetes, cardiovascular issues) has elevated demand for beverages that offer preventive health benefits without artificial ingredients. The COVID-19 pandemic further amplified the trend, with consumers globally seeking immunity-boosting drinks-resulting in a surge in demand for teas fortified with herbs like turmeric, ginger, echinacea, and elderberry. As health-conscious behaviors become more entrenched and chronic disease prevention becomes a focus of public discourse, tea remains uniquely positioned as both a traditional and science-supported functional beverage, thus sustaining market expansion.
Key Market Challenges
Climate Change and Agricultural Volatility
One of the most critical and persistent challenges facing the global tea market is the vulnerability of tea cultivation to climate change and environmental degradation. Tea is a highly climate-sensitive crop that requires specific temperature ranges, rainfall patterns, soil conditions, and altitudinal factors for optimal yield and quality. Major tea-producing regions-such as India, China, Kenya, and Sri Lanka-are increasingly experiencing erratic weather conditions, including droughts, floods, and unseasonal temperature fluctuations. These shifts not only reduce crop yields but also degrade leaf quality, which directly affects flavor, aroma, and market value. Moreover, climate variability is contributing to the proliferation of pests and diseases, necessitating greater use of agrochemicals or costly organic interventions. Smallholder farmers, who account for a substantial portion of global tea production, often lack the financial resilience or technical support to adapt to these climatic shifts, making them particularly vulnerable. This agricultural volatility introduces supply chain instability, increases raw material costs, and threatens the long-term sustainability of the tea industry. Furthermore, the geographic concentration of tea production in a few key regions means that adverse weather events in any of these areas can have disproportionate effects on global supply and pricing. While some mitigation strategies-such as crop diversification, agroforestry, and climate-resilient varietals-are being explored, the pace of adaptation remains slow relative to the acceleration of climate-related disruptions. Consequently, the long-term viability and cost structure of tea production face mounting uncertainty, posing a serious risk to global market stability.
Key Market Trends
Emergence of Experiential and Lifestyle-Based Tea Consumption
In recent years, tea has increasingly transitioned from a routine beverage to a lifestyle symbol, with consumption patterns reflecting broader experiential and cultural preferences. Global tea production reached approximately 6.478 million tonnes in 2022, while global consumption stood at around 6.209 million tonnes, resulting in a surplus of ~269,000 tonnes. Consumers, particularly from younger demographics such as Millennials and Gen Z, are no longer solely driven by flavor or functional benefit; they now seek immersive and sensorial tea experiences. This shift has given rise to tea cafes, tea bars, and specialty retail spaces that elevate tea drinking into a curated, often social, occasion akin to third-wave coffee culture. These establishments offer interactive brewing methods (e.g., gongfu cha, matcha whisking ceremonies), education sessions on tea origin and terroir, and pairings with artisanal snacks-turning tea into both a cultural and aesthetic event. The visual appeal of tea-color gradients in layered beverages, blooming floral infusions, or artful matcha lattes-has also driven its popularity on social media platforms like Instagram, TikTok, and Pinterest, further embedding it into lifestyle branding. In response, brands are curating packaging and storytelling that highlight provenance, craftsmanship, and ritual. Limited edition collaborations, seasonal blends, and collectible teaware are also becoming commonplace. This transformation of tea into a lifestyle product elevates brand differentiation and consumer engagement while enabling premium pricing strategies. As consumers increasingly associate tea with mindfulness, sophistication, and creativity, brands that tap into this experiential and aesthetic potential are positioned to outperform purely commoditized offerings.
In this report, the global tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global tea market.
Global Tea market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: