茶葉市場規模、佔有率及成長分析（按類型、形式、類別、通路和地區）－2025-2032 年產業預測

2023 年全球茶葉市場規模為 215 億美元，預計將從 2024 年的 228.5 億美元成長到 2032 年的 372.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

國際茶葉市場正在蓬勃發展，其特點是消費者對健康益處和口味多樣性的認知不斷提高，推動了茶葉市場的持續成長和創新。人們明顯轉向購買優質茶和專門食品茶，反映出消費者對獨特體驗的需求。亞洲，特別是中國和印度，仍然是生產和消費的中心，但非洲和拉丁美洲等新興地區也對全球市場做出了重大貢獻。草本茶和特色茶的日益普及與人們的健康意識趨勢相吻合，綠茶，尤其是在西方市場，因其抗氧化特性而越來越受歡迎。此外，便利因素也推動了即飲（RTD）茶產品的發展，以滿足忙碌消費者的需求。電子商務正在增加人們獲取各種茶葉產品的管道，促進全球貿易並開闢新的市場機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究

茶葉市場規模（按類型）

• 市場概覽
• 紅茶
• 綠茶
• 烏龍茶
• 涼茶
• 其他

茶葉市場規模（按類型）

• 市場概覽
• 活頁
• 茶包
• 其他

茶葉市場規模（按類別）

• 市場概覽
• 有機的
• 傳統的

茶葉市場規模（按分銷管道）

• 市場概覽
• 大賣場和超級市場
• 便利商店
• 專賣店
• 線上

茶葉市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Unilever（United Kingdom）
• Tata Consumer Products（India）
• Associated British Foods（United Kingdom）
• The Republic of Tea（United States）
• Numi, Inc.（United States）
• Bigelow Tea Company（United States）
• Tetley（India）
• Vahdam Teas（India）
• Harney & Sons（United States）
• Lipton（United Kingdom）
• Twinings（United Kingdom）
• Dilmah（Sri Lanka）
• Celestial Seasonings（United States）
• PG Tips（United Kingdom）
• Yorkshire Tea（United Kingdom）
• Teekanne（Germany）
• Teavana（United States）
• Harrods Tea（United Kingdom）
• Tazo Tea（United States）
• Numi Organic Tea（United States）

結論和建議

Global Tea Market size was valued at USD 21.5 billion in 2023 and is poised to grow from USD 22.85 billion in 2024 to USD 37.26 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The international tea market is thriving, characterized by continuous growth and innovation driven by increasing consumer awareness of health benefits and flavor diversity. There's a notable shift towards premium and specialty teas, reflecting consumer demand for unique experiences. While Asia, particularly China and India, remains central to production and consumption, emerging regions like Africa and South America are becoming significant contributors to the global market. The rising popularity of herbal and specialty teas aligns with health-conscious trends, with green tea gaining traction for its antioxidant properties, especially in Western markets. Moreover, the convenience factor is promoting ready-to-drink (RTD) tea products, catering to busy consumers. E-commerce has enhanced accessibility to varied tea offerings, fostering global trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Category, Distribution Channel and region. Based on Type, the market is segmented into Black, Green, Oolong, Herbal and Others. Based on Form, the market is segmented into Loose Leaf, Tea Bags and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant factor propelling the global tea market is the growing awareness among consumers regarding the health benefits associated with tea consumption. Particularly, green and herbal teas are viewed as healthier alternatives to sugary beverages such as sodas. Tea is abundant in antioxidants and offers various health advantages, including enhanced cardiovascular health, support for weight management, and a lowered risk of chronic diseases. As more individuals focus on health and wellness, the demand for tea as a natural and nutritious beverage is expected to rise. This trend highlights the shift toward healthier lifestyle choices among consumers worldwide.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which poses a considerable threat to tea cultivation. This industry relies heavily on specific climatic conditions, meaning that changes in temperature and precipitation patterns directly impact both yields and quality. Issues such as prolonged droughts, unpredictable weather, and a rise in pests and diseases can severely hinder production capabilities. Additionally, sustainability concerns surrounding land usage, water consumption, and pesticide residues may negatively affect the industry's reputation and limit access to markets with stringent regulations. Consequently, the tea industry must confront these sustainability challenges to thrive in a changing environment.

Market Trends of the Global Tea Market

The global tea market is experiencing a significant trend toward the increasing demand for specialty teas, driven by a growing consumer preference for unique and premium varieties. As health-consciousness rises, consumers are gravitating towards herbal, organic, artisanal blends, and single-origin teas that promise distinctive flavors and health benefits. This shift reflects a broader trend within the market, where discerning customers are willing to explore diverse categories, elevating the experience of tea consumption to new heights. The surge in interest for specialty teas is reshaping marketing strategies and product offerings, offering substantial opportunities for brands to innovate and connect with a more sophisticated consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black
• Green
• Oolong
• Herbal
• Others

Global Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Loose Leaf
• Tea Bags
• Others

Global Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Tea Market Size & CAGR (2025-2032)

• North America (Type, Form, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PG Tips (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teekanne (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harrods Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations