專門食品茶市場規模、佔有率及成長分析（按類型、分銷通路、應用及地區）－2025-2032 年產業預測

預計 2023 年全球專門食品茶市場價值將達到 60 億美元，並從 2024 年的 63.6 億美元成長到 2032 年的 101.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

全球專門食品茶市場正經歷強勁成長，這得益於消費者對高階、高品質和獨特風味的偏好轉變。可支配收入的增加導致消費者從傳統商品茶轉向手工和單一產地品種。消費者對茶（例如草本茶和綠茶）的健康益處的認知日益增強，進一步推動了需求，他們尋求高階、健康且體驗式的飲品。咖啡文化和「第三波」咖啡機芯的影響力也在塑造這個細分市場。然而，挑戰仍然存在，包括與傳統紅茶相比更高的價格分佈、易受氣候變遷影響的複雜供應鏈以及專門食品茶缺乏標準化定義，導致消費者在其他高階飲料類別的競爭壓力下感到困惑。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

專門食品茶市場規模：按類型和複合年成長率（2025-2032）

• 市場概覽
• 涼茶
• 綠茶
• 紅茶
• 烏龍茶
• 白茶
• 普洱茶

專門食品茶市場規模：依分銷管道及複合年成長率（2025-2032）

• 市場概覽
• 超級市場/大賣場
• 專賣店
• 網路零售
• 食品服務

專門食品茶市場規模：依用途及複合年成長率（2025-2032）

• 市場概覽
• 住宅
• 商業的
  • 飯店
  • 餐廳
  • 咖啡店

專門食品茶市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Unilever（T2, Pukka Herbs）（United Kingdom）
• Associated British Foods（Twinings）（United Kingdom）
• Tata Consumer Products（Teapigs）（India）
• Starbucks Corporation（Teavana）（United States）
• Harney & Sons（United States）
• DAVIDsTEA（Canada）
• The Republic of Tea（United States）
• RC Bigelow, Inc.（United States）
• Numi, Inc.（United States）
• Yogi Tea（United States）
• Kusmi Tea（France）
• Mariage Freres（France）
• Lupicia（Japan）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Vahdam Teas（India）

結論和建議

Global Specialty Tea Market size was valued at USD 6.0 billion in 2023 and is poised to grow from USD 6.36 billion in 2024 to USD 10.14 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The global specialty tea market is experiencing robust growth, propelled by a shift in consumer preferences towards premium, high-quality options and unique flavors. As disposable incomes rise, there is a noticeable transition from traditional commodity teas to artisanal and single-origin varieties. Increased awareness of the health benefits linked to tea types such as herbal and green varieties further drives demand, with consumers seeking premium, healthy, and experiential beverages. Influences from cafe culture and the "third wave" coffee movement are also shaping this segment. However, challenges persist, including higher price points compared to conventional tea, a complex supply chain vulnerable to climate change, and a lack of standardized definitions for specialty tea, leading to consumer confusion amid competitive pressures from other premium beverage categories.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Specialty Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Specialty Tea Market Segments Analysis

Global Specialty Tea Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Herbal Tea, Green Tea, Black Tea, Oolong Tea, White Tea and Pu-erh Tea. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail and Foodservice. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Specialty Tea Market

The demand for beverages that provide health benefits is driving growth in the global specialty tea market. As consumers become more health-conscious, they are turning to specialty teas like green tea, renowned for its high antioxidant levels, as well as herbal teas known for their calming properties. This shift is largely influenced by the increasing focus on health and wellness, leading individuals to seek alternatives to sugary drinks. As a result, there is a growing preference for natural and healthier beverage options, further propelling interest in specialty teas within the global marketplace.

Restraints in the Global Specialty Tea Market

The Global Specialty Tea market faces a significant constraint due to the premium pricing of specialty teas compared to standard tea bags. This elevated cost can deter potential consumers, particularly in developing economies where affordability is a key concern. As a result, market adoption is limited, creating challenges for growth. Additionally, during periods of economic downturn when consumers are more likely to cut back on discretionary spending, the higher expense of specialty teas can further restrict their market appeal. This financial barrier may hinder the expansion and accessibility of specialty teas in various regions worldwide.

Market Trends of the Global Specialty Tea Market

The global specialty tea market is increasingly shaped by a focus on sustainability and ethical sourcing, reflecting a shift in consumer values. As awareness of environmental and social issues grows, brands are prioritizing certifications such as Fair Trade and organic credentials to appeal to discerning consumers. This commitment to transparency in the supply chain serves as a crucial differentiator, with consumers actively seeking products that align with their ethical convictions. Consequently, companies that effectively communicate their sustainability initiatives and responsible sourcing practices are gaining a competitive edge, driving innovation and growth in the specialty tea sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Specialty Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Herbal Tea
• Green Tea
• Black Tea
• Oolong Tea
• White Tea
• Pu-erh Tea

Global Specialty Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Foodservice

Global Specialty Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
  • Hotels
  • Restaurants
  • Cafes

Global Specialty Tea Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (T2, Pukka Herbs) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (Twinings) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (Teapigs) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (Teavana) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAVIDsTEA (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.C. Bigelow, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kusmi Tea (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mariage Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lupicia (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations