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市場調查報告書
商品編碼
1812258

蛋白棒市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按銷售管道、按地區和競爭情況，2020-2030 年）

Protein Bar Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球蛋白棒市場價值為 145.5 億美元，預計到 2030 年將成長到 202.1 億美元，預測期內的複合年成長率為 5.68%。全球蛋白棒市場正在經歷顯著成長，這得益於消費者對健康、保健和健身意識的不斷提高。隨著生活節奏加快以及對方便、營養零食的需求不斷成長，蛋白棒已成為運動員、健身愛好者和注重健康的人士的熱門選擇。這些棒提供快速的蛋白質來源，有助於肌肉恢復、體重管理和能量補充。美國人經常吃甜食，平均每週 6.4 次。蛋白棒等強化蛋白質的零食越來越受歡迎，因為它們被認為是更健康的替代品。消費者洞察顯示，56% 的美國消費者正在積極尋求增加蛋白質攝取量，其中三分之一的人選擇富含蛋白質的食物來實現他們的飲食目標。對富含蛋白質的零食的需求不斷成長，加上人們對美味又營養的選擇的吸引力，極大地促進了蛋白質棒市場的成長。

市場概況
預測期 2026-2030
2024年市場規模 145.5億美元
2030年市場規模 202.1億美元
2025-2030年複合年成長率 5.68%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

健康與健身意識的提升

主要市場挑戰

市場競爭激烈，品牌飽和

主要市場趨勢

轉向植物性和純素蛋白棒

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球蛋白棒市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（運動營養棒、代餐棒、其他）
    • 依銷售管道（超市/大賣場、百貨公司、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美蛋白棒市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲蛋白棒市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太蛋白棒市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲蛋白棒市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲蛋白棒市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Mondelez International, Inc.
    • Nestle SA
    • Barebells Functional Foods AB
    • PepsiCo Inc.
    • Mars, Incorporated
    • WK Kellogg Co
    • General Mills Inc.
    • MusclePharm Corp
    • Orgain, LLC
    • BellRing Brands, Inc. (PowerBar)

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 30248

Global Protein Bar Market was valued at USD 14.55 billion in 2024 and is expected to grow to USD 20.21 billion by 2030 with a CAGR of 5.68% during the forecast period. The global protein bar market is witnessing significant growth, driven by increasing consumer awareness of health, wellness, and fitness. With busy lifestyles and a rising demand for convenient, nutritious snacks, protein bars have emerged as a popular choice among athletes, fitness enthusiasts, and health-conscious individuals. These bars offer a quick source of protein, aiding in muscle recovery, weight management, and energy replenishment. Americans frequently indulge in sweet snacks, averaging 6.4 occasions per week. Protein-fortified snacks, like protein bars, have gained traction as they are perceived as healthier alternatives. Consumer insights reveal that 56% of U.S. consumers are actively seeking to boost their protein intake, with one in three turning to protein-enriched foods to achieve their dietary goals. This rising demand for protein-rich snacks, paired with the appeal of indulgent yet nutritious choices, is significantly contributing to the growth of the protein bar market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 14.55 Billion
Market Size 2030USD 20.21 Billion
CAGR 2025-20305.68%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Health and Fitness Consciousness

One of the key drivers of the global protein bar market is the increasing emphasis on health, wellness, and physical fitness. With growing awareness about the role of macronutrients like protein in maintaining overall health, consumers are increasingly turning to functional foods. Protein bars provide a convenient way to meet daily protein needs, particularly for athletes, gym-goers, and individuals with active routines. According to the International Health, Racquet & Sportsclub Association (IHRSA), global health club memberships surpassed 230 million in 2024, reflecting the expanding fitness culture. Additionally, social media influencers and fitness professionals continue to endorse protein bars as part of a healthy lifestyle, driving greater consumer adoption and market engagement.

Key Market Challenges

Intense Market Competition and Brand Saturation

One of the most significant challenges in the protein bar market is the high level of competition and market saturation. The increasing demand for protein-enriched snacks has attracted numerous players ranging from global nutrition brands and food manufacturers to startups and private labels resulting in a crowded marketplace. This intense competition has made it difficult for new and small players to gain visibility and shelf space. Established brands with larger marketing budgets and strong distribution networks tend to dominate retail outlets and e-commerce platforms. As a result, smaller brands often struggle to differentiate themselves or retain loyal customers.

Furthermore, the abundance of similar products, especially those offering comparable nutritional profiles, leads to brand fatigue among consumers. To stand out, brands must constantly innovate in terms of flavors, ingredients, packaging, and marketing strategies. However, continuous innovation requires significant investment in research and development, which may not be feasible for all players. As the market becomes increasingly saturated, companies face the challenge of maintaining profitability while delivering unique and high-quality products

Key Market Trends

Shift Toward Plant-Based and Vegan Protein Bars

A significant trend in the protein bar market is the growing demand for plant-based and vegan protein sources. Increasing consumer awareness around environmental sustainability, animal welfare, and personal health has accelerated the shift toward plant-derived protein options. Traditional whey and casein-based bars now compete with formulations using pea protein, brown rice protein, hemp, chia seeds, and other alternatives. These appeal not only to vegans and vegetarians but also to flexitarians and health-conscious consumers seeking cleaner, allergen-free options. According to the Plant Based Foods Association (PBFA), U.S. plant-based food sales grew by 6.6% in 2024, reaching over USD9 billion, indicating strong momentum in plant-based nutrition. Additionally, plant-based bars are favored for their digestibility and hypoallergenic benefits, attracting consumers with dairy allergies or lactose intolerance. To capitalize on this trend, brands are reformulating products with organic, non-GMO, and gluten-free ingredients, while enhancing flavor and texture for broader appeal.

Key Market Players

  • Mondelez International, Inc.
  • Nestle S.A.
  • Barebells Functional Foods AB
  • PepsiCo Inc.
  • Mars, Incorporated
  • WK Kellogg Co
  • General Mills Inc.
  • MusclePharm Corp
  • Orgain, LLC
  • BellRing Brands, Inc. (PowerBar)

Report Scope:

In this report, the Global Protein Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Protein Bar Market, By Product Type:

  • Sports Nutritional Bar
  • Meal Replacement Bar
  • Others

Protein Bar Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Departmental Stores
  • Online
  • Others

Protein Bar Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Protein Bar Market.

Available Customizations:

Global Protein Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Protein Bar Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Sports Nutritional Bar, Meal Replacement Bar, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Protein Bar Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Protein Bar Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Protein Bar Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Protein Bar Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Protein Bar Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Protein Bar Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Protein Bar Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Protein Bar Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Protein Bar Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Protein Bar Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Protein Bar Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Protein Bar Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Protein Bar Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Protein Bar Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Protein Bar Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Protein Bar Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Protein Bar Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Protein Bar Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Protein Bar Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Protein Bar Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Protein Bar Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Protein Bar Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Protein Bar Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Protein Bar Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Protein Bar Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Mondelez International, Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Nestle S.A.
    • 15.1.3. Barebells Functional Foods AB
    • 15.1.4. PepsiCo Inc.
    • 15.1.5. Mars, Incorporated
    • 15.1.6. WK Kellogg Co
    • 15.1.7. General Mills Inc.
    • 15.1.8. MusclePharm Corp
    • 15.1.9. Orgain, LLC
    • 15.1.10. BellRing Brands, Inc. (PowerBar)

16. Strategic Recommendations

17. About Us & Disclaimer