蛋白棒市場（按蛋白質含量、產品類型和地區）—2025-2032 年產業預測

預計 2023 年全球蛋白質棒市場規模將達到 151 億美元，從 2024 年的 160.8 億美元成長到 2032 年的 266.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

全球對蛋白棒的需求很大程度上受到日益成長的健康和健身意識的推動，因為消費者越來越追求便利的營養解決方案。這一趨勢尤其受到運動愛好者和健美人士的青睞，凸顯了蛋白健身者是快速攝取蛋白質的理想選擇，對肌肉恢復、體重管理和整體健康至關重要。便利性起著至關重要的作用，因為忙碌的生活方式促使消費者尋求便攜且易於食用的零食選擇。注重健康的食品趨勢的興起正在改變偏好，人們更青睞糖分和人工成分含量極低的高蛋白產品。這種轉變反映了消費者整體向潔淨標示和營養零食的轉變，從而刺激了蛋白棒領域的進一步創新，尤其是針對千禧世代和Z世代等注重健康的人群。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球蛋白棒市場規模（依蛋白質含量及複合年成長率）(2025-2032)

• 市場概覽
• 中等蛋白質（16克-25克）
• 高蛋白（25克或更多）
• 低蛋白（0-15克）

全球蛋白棒市場規模（依產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 代餐棒
• 低糖/無糖棒
• 功能性免疫與健康棒
• 低碳蛋白棒
• 能量蛋白棒
• 其他

全球蛋白棒市場規模（依蛋白質來源類型和複合年成長率）(2025-2032)

• 市場概覽
• 動物性蛋白質
• 植物蛋白

全球蛋白棒市場規模（依口味及複合年成長率） (2025-2032)

• 市場概覽
• 蔓越莓
• 水果堅果棒
• 巧克力杏仁
• 巧克力
• 其他

全球蛋白棒市場規模（依分銷通路和複合年成長率） (2025-2032)

• 市場概覽
• 離線
• 線上

全球蛋白棒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Quest Nutrition（USA）
• ONE Brands（USA）
• Pure Protein（USA）
• Built Bar（USA）
• No Cow（USA）
• GoMacro（USA）
• Glanbia plc（Ireland）
• General Mills Inc.（USA）
• Kellogg Company（USA）
• Mars, Incorporated（USA）
• The Simply Good Foods Company（USA）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Amway Corp.（USA）

結論和建議

Global Protein Bar Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.08 billion in 2024 to USD 26.61 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global demand for protein bars is substantially driven by a growing health and fitness consciousness, with consumers increasingly seeking convenient nutritional solutions. This trend highlights protein bars as optimal for quick protein intake, essential for muscle recovery, weight management, and overall health, particularly appealing to sports enthusiasts and bodybuilders. Convenience plays a pivotal role, as busy lifestyles push consumers towards portable, easily integrated snack options. The rise of health-focused food trends is reshaping preferences, leading to a preference for high-protein products with minimal sugar or artificial ingredients. This shift reflects a broader consumer shift towards clean-label, nutritious snacks, catalyzing further innovation in the protein bar segment, specifically targeting health-conscious demographics such as millennials and Gen Z.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Bar Market Segments Analysis

Global Protein Bar Market is segmented by Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel and region. Based on Protein Content, the market is segmented into Medium Protein (16 Gm - 25 gm), High Protein (Above 25 Gm) and Low Protein (0-15 gm). Based on Product Type, the market is segmented into Meal Replacement Bars, Low/No Sugar Bars, Functional Immune & Health Bar, Low-Carb Protein Bars, Energy Protein Bars and Others. Based on Protein Source Type, the market is segmented into Animal Protein and Plant Protein. Based on Flavor, the market is segmented into Cranberry, Fruit & Nut Bar, Choco Almond, Chocolate and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Bar Market

The Global Protein Bar market is witnessing significant growth, driven by the rising consumer preference for convenient and nutritious snack alternatives. As more individuals become health-conscious, awareness around healthy eating has surged, leading to an increased demand for protein bars, which are often low in sugar and packed with beneficial ingredients. These bars are gaining traction among those looking to replace traditional snacks with healthier options, reflecting a broader trend toward improved wellbeing. Consequently, the market for protein bars continues to expand as consumers prioritize health, convenience, and nutritional value in their snacking choices.

Restraints in the Global Protein Bar Market

Despite the growing popularity of protein bars, the higher costs associated with specialty options, especially organic or customized varieties, pose a significant restraint on the market. Consumers who are budget-conscious may find these products beyond their financial reach, limiting their accessibility. Retail pricing is primarily influenced by the increased production expenses linked to certain types of plant-based protein bars or those utilizing premium animal-based proteins. As a result, these elevated costs can deter potential buyers, ultimately hindering overall market growth and adoption among price-sensitive consumers who prioritize affordability in their purchasing decisions.

Market Trends of the Global Protein Bar Market

The global protein bar market is witnessing a notable shift towards plant-based products, driven by the rising trend of plant-based diets among consumers. With an increasing number of individuals adopting vegetarian, vegan, and flexitarian lifestyles, the demand for plant-based protein bars made from ingredients like peas, rice, and hemp is surging. Manufacturers are responding to this trend by diversifying their offerings, introducing innovative flavors and formats that appeal to health-conscious consumers seeking sustainable, high-protein snacks. This growing emphasis on plant-derived ingredients not only aligns with environmental concerns but also caters to a broad demographic seeking nutritious and convenient options, thereby shaping the future landscape of the protein bar market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Protein Bar Market Size by Protein Content & CAGR (2025-2032)

• Market Overview
• Medium Protein (16 Gm - 25 gm)
• High Protein (Above 25 Gm)
• Low Protein (0-15 gm)

Global Protein Bar Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Meal Replacement Bars
• Low/No Sugar Bars
• Functional Immune & Health Bar
• Low-Carb Protein Bars
• Energy Protein Bars
• Others

Global Protein Bar Market Size by Protein Source Type & CAGR (2025-2032)

• Market Overview
• Animal Protein
• Plant Protein

Global Protein Bar Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Cranberry
• Fruit & Nut Bar
• Choco Almond
• Chocolate
• Others

Global Protein Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Protein Bar Market Size & CAGR (2025-2032)

• North America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Quest Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ONE Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Protein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Built Bar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• No Cow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoMacro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations