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市場調查報告書
商品編碼
1725180
2032 年低碳飲食市場預測:按產品類型、飲食類型、分銷管道、應用、最終用戶和地區進行的全球分析Low-Carb Diet Market Forecasts to 2032 - Global Analysis By Product Type (Bakery Products, Dairy Products, Snacks & Breakfast Cereals, Pasta & Noodles and Other Product Types), Diet Type, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球低碳水化合物飲食市場預計在 2025 年達到 156 億美元,到 2032 年將達到 260 億美元,預測期內的複合年成長率為 7.6%。
低碳水化合物飲食著重於減少碳水化合物的攝入,同時優先考慮富含蛋白質、健康脂肪和纖維的食物。目的是調節血糖值,促進體重管理和改善代謝健康。限制碳水化合物和澱粉可以促使身體利用儲存的脂肪來獲取能量,有助於脂肪減少並提高耐力。常見的食物包括瘦肉、魚、蛋、蔬菜、堅果和乳製品。市面上有許多不同的低碳水化合物飲食,例如生酮飲食和古飲食,每種飲食都迎合不同的營養目標。這種飲食因其控制糖尿病、增加飽腹感和改善整體健康的潛在益處而廣受歡迎。
根據美國疾病管制與預防中心 (CDC) 的數據,大約有 3,730 萬美國人(佔總人口的 11.3%)患有糖尿病,因此改變飲食以幫助控制血糖值的需求日益增加。
人們對肥胖、糖尿病和文明病的擔憂日益加劇
人們越來越注重營養,希望減少糖的攝取並保持平衡的能量水平。低碳水化合物生活方式與體重管理、改善血糖控制和改善代謝健康有關,使其成為與文明病作鬥爭的人的首選。此外,低碳水化合物飲食在世界各地越來越受到重視,因為醫學專家和營養師提倡低碳水化合物飲食作為預防糖尿病和心血管疾病的有效策略。
優質低碳產品
採購高品質蛋白質、高纖維替代品和天然甜味劑的成本導致價格上漲,限制了更廣泛消費者的購買能力。此外,營養配方的監管標準要求品牌投資研發,進而增加生產成本。對價格敏感的消費者可能不願意定期採用低碳水化合物飲食,這對市場擴張構成了挑戰。
開發美味又營養的低碳水化合物替代品
每個品牌都專注於創造令人滿意的低碳水化合物版本的經典美食,加入高蛋白和纖維成分,同時又不犧牲風味。食品技術的進步使製造商能夠改善質地和風味,同時保持低血糖指數,確保愉快的飲食體驗。杏仁粉、椰子替代品和天然甜味劑等功能性成分增強了產品的吸引力。
負面宣傳和錯誤訊息
圍繞碳水化合物限制的懷疑和對潛在健康風險的誤解可能會阻礙消費者採用低碳水化合物的生活方式。相互矛盾的研究結果和媒體的誇大可能會影響公眾的看法,使他們不願購買此類產品。為了克服這個問題,品牌和健康組織正在強調基於證據的訊息,並強調低碳水化合物飲食的科學證明的好處。
新冠疫情改變了人們的飲食習慣,並加速了人們對包括低碳水化合物產品在內的更健康食品替代品的興趣。消費者優先考慮增強免疫力和注重健康的飲食,從而增加了對營養豐富的食品的接受度。供應鏈中斷最初影響了產品的可得性,但品牌迅速做出反應,加強了線上和直接面對消費者的行銷策略。隨著越來越多的人開始在家烹飪和進行營養規劃,對方便、實用的低碳水化合物食品的需求激增。
烘焙產品市場預計將成為預測期內最大的市場
由於消費者對低碳水化合物麵包、餅乾和糕點的需求不斷增加,預計烘焙產品領域將在預測期內佔據最大的市場佔有率。製造商正在進行創新,使用杏仁粉和椰子粉等替代成分來重現傳統質地,同時降低碳水化合物含量。無麩質和生酮烘焙產品的興起進一步推動了不斷成長的市場,以滿足注重健康、尋求美味又營養選擇的人們的需求。
預計零碳水化合物飲食部分將在預測期內見證最高的複合年成長率。
預計零碳水化合物飲食領域將在預測期內實現最高成長率,因為嚴格遵循無碳水化合物飲食的消費者正在選擇零碳水化合物飲食計劃並專注於富含蛋白質和脂肪的營養。生酮飲食和肉食飲食趨勢的日益流行,引發了人們對零碳水化合物解決方案的興趣,從而導致了專用代餐和高蛋白零食產品的開發。
由於人們的健康意識不斷增強以及對機能性食品的需求強勁,預計北美將在預測期內佔據最大的市場佔有率。主要低碳水化合物食品品牌的出現,加上生酮飲食和原始人飲食的流行,推動了市場顯著成長。零售業和電子商務的擴張進一步擴大了消費者範圍,支持了北美在低碳水化合物市場的主導地位。
在預測期內,由於人們對METABOLIC INC.健康的認知不斷提高以及飲食偏好的變化,預計亞太地區將呈現最高的複合年成長率。可支配收入的增加和都市化正在鼓勵消費者探索更健康的飲食習慣。低碳水化合物產品的區域創新支持了市場擴張,滿足了不同的區域偏好,同時促進了均衡的營養。
According to Stratistics MRC, the Global Low-Carb Diet Market is accounted for $15.6 billion in 2025 and is expected to reach $26.0 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Low-carb diet focuses on reducing carbohydrate intake while prioritizing proteins, healthy fats, and fiber-rich foods. It aims to regulate blood sugar levels, promote weight management, and improve metabolic health. By limiting sugars and starches, this diet encourages the body to use stored fat for energy, supporting fat loss and enhanced endurance. Common food choices include lean meats, fish, eggs, vegetables, nuts, and dairy products. Various low-carb approaches, such as ketogenic and paleo diets, cater to different nutritional goals. This dietary strategy has gained popularity for its potential benefits in controlling diabetes, boosting satiety, and improving overall wellness.
According to the Centers for Disease Control and Prevention (CDC), roughly 37.3 million Americans-or 11.3% of the population-have diabetes, which increases the need for diets that help manage blood sugar.
Increasing concerns over obesity, diabetes, and lifestyle diseases
People are becoming more conscious of their nutritional intake, aiming to reduce sugar consumption and maintain balanced energy levels. A low-carb lifestyle is associated with weight management, improved blood sugar control, and enhanced metabolic health, making it a preferred choice for individuals combating lifestyle-related conditions. Furthermore, medical professionals and nutritionists are advocating low-carb diets as effective strategies for preventing diabetes and cardiovascular diseases, reinforcing their adoption worldwide.
Premium pricing low-carb products
The cost of sourcing high-quality protein, fiber-rich alternatives, and natural sweeteners contributes to elevated pricing, limiting affordability for a wider consumer base. Additionally, regulatory standards on nutritional formulations require brands to invest in research and development, adding to production expenses. Price-sensitive consumers may hesitate to adopt low-carb diets regularly, creating challenges for market expansion.
Development of tasty and nutritious low-carb alternatives
Brands are focused on creating satisfying low-carb versions of traditional favorites, incorporating high-protein and fiber-rich ingredients without compromising taste. Advances in food technology allow manufacturers to improve texture and flavor profiles while maintaining low glycemic indices, ensuring an enjoyable eating experience. Functional ingredients such as almond flour, coconut-based substitutes, and natural sweeteners enhance product appeal.
Negative publicity or misinformation
Skepticism surrounding restrictive carbohydrate intake, along with misconceptions about potential health risks, can deter consumers from adopting low-carb lifestyles. Conflicting research findings and exaggerated claims in media may influence public perception, creating hesitation in purchasing such products. To overcome this, brands and health organizations are emphasizing evidence-based information, highlighting the scientifically proven benefits of low-carb diets.
The COVID-19 pandemic reshaped dietary habits, accelerating interest in healthier food alternatives, including low-carb products. Consumers prioritized immune-boosting and wellness-focused diets, leading to increased adoption of nutrient-dense foods. Supply chain disruptions initially affected product availability, but brands quickly adapted by enhancing online distribution and direct-to-consumer marketing strategies. With more individuals engaging in home cooking and nutritional planning, demand for convenient and functional low-carb options surged.
The bakery products segment is expected to be the largest during the forecast period
The bakery products segment is expected to account for the largest market share during the forecast period rising consumer demand for low-carb versions of bread, cookies, and pastries. Manufacturers are innovating with alternative ingredients such as almond and coconut flour to replicate traditional textures while ensuring reduced carbohydrate content. The focus on gluten-free, keto-friendly bakery goods further supports market expansion catering to health-conscious individuals seeking indulgent yet nutritious options.
The zero-carb diet segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the zero-carb diet segment is predicted to witness the highest growth rate because consumers aiming for strict carbohydrate elimination are opting for zero-carb meal plans, emphasizing protein-rich and fat-based nutrition. The rising popularity of ketogenic diets and carnivore dietary trends has amplified interest in zero-carb solutions, leading to product development in specialized meal replacements and high-protein snacks.
During the forecast period, the North America region is expected to hold the largest market share due to increasing health consciousness and strong demand for functional food products. The presence of leading low-carb food brands, coupled with widespread adoption of keto and paleo diets, fosters significant market growth. Retail expansion and e-commerce accessibility further enhance consumer reach, supporting the dominance of North America in the low-carb market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR riven by growing awareness of metabolic health and shifting dietary preferences. Rising disposable incomes and urbanization are encouraging consumers to explore healthier eating habits. Market expansion is supported by local innovations in low-carb product offerings, catering to diverse regional tastes while promoting balanced nutrition.
Key players in the market
Some of the key players in Low-Carb Diet Market include Nestle S.A., The Kraft Heinz Company, Danone S.A., Atkins Nutritionals, Inc., The Coca-Cola Company, PepsiCo, Inc., General Mills, Inc., Keto and Company, Perfect Keto, Unilever Group, Conagra, Kerry Group, Carbe Diem, Hungry Bums, Diet Darzee, and Thrive Market.
In April 2025, Unilever announced a multi-tournament partnership with World Rugby, becoming an Official Supporter for upcoming rugby events. The partnership will see Unilever integrate its prominent Personal Care brands, such as Dove and Lynx, into the global rugby scene.
In February 2025, General Mills announced the successful completion of the sale of its Canadian Yogurt business to Sodiaal, a leading dairy cooperative. The transaction is part of General Mills' ongoing strategy to focus on its core businesses and optimize its portfolio.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.