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市場調查報告書
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1812052

行動應用和網路分析市場－全球產業規模、佔有率、趨勢、機會和預測，按組件、按部署模式、按垂直行業、按地區和競爭細分，2020-2030 年預測

Mobile Apps and Web Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment Mode, By Vertical, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年，全球行動應用和網站分析市場規模為 105.4 億美元，預計到 2030 年將達到 236.1 億美元，複合年成長率為 14.39%。全球行動應用和網站分析市場是指專注於收集、衡量和分析用戶與行動應用程式和網站互動所產生的資料的工具和平台的行業。這些分析平台追蹤使用者行為、參與模式、轉換率和其他關鍵績效指標，為企業提供實際的洞察。透過了解使用者如何瀏覽應用程式和網站，企業可以最佳化設計、改進功能並提供個人化體驗，從而提高使用者留存率和收入。分析解決方案通常包括即時報告、事件追蹤、用戶細分以及與行銷和客戶關係管理工具的整合。

市場概況
預測期 2026-2030
2024年市場規模 105.4億美元
2030年市場規模 236.1億美元
2025-2030年複合年成長率 14.39%
成長最快的領域 資訊科技與 ITES
最大的市場 北美洲

全球行動應用和網路分析市場的成長得益於智慧型手機、行動應用程式和數位服務的全球快速普及。零售、金融、醫療保健、娛樂和旅遊等行業的企業越來越依賴資料來做出明智的決策並增強客戶參與度。電子商務、手機銀行和線上娛樂平台的興起產生了大量的用戶資料，企業可以利用這些數據來了解用戶偏好並預測趨勢。此外，人工智慧、機器學習和雲端運算的進步帶來了更複雜的分析能力，使企業能夠獲得更深入的洞察和切實可行的建議。

隨著企業日益重視數位轉型和數據驅動策略，全球行動應用和網路分析市場預計將繼續保持上升勢頭。與全通路行銷、個人化引擎和人工智慧驅動的預測分析的整合將進一步提升這些平台的價值。企業將投資分析技術，以改善客戶體驗、最佳化應用效能並提升跨數位觸點的參與度。隨著網路普及率的提高、行動應用程式使用量的增加以及提供卓越數位體驗的競爭日益激烈，未來幾年市場將迎來大幅成長。

關鍵市場促進因素

行動應用程式採用率和智慧型手機普及率不斷上升

主要市場挑戰

資料隱私和安全問題

主要市場趨勢

人工智慧與機器學習的融合

目錄

第 1 章：解決方案概述

  • 市場定義
  • 市場範圍
    • 覆蓋市場
    • 考慮學習的年限
    • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球行動應用與網路分析市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按組件（解決方案、服務）
    • 依部署模式（雲端、本機）
    • 按垂直行業（BFSI、零售和電子商務、電信、IT 和 ITES、製造、運輸和物流、政府、醫療保健和生命科學、媒體和娛樂、旅遊和酒店、其他）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024 年）
  • 市場地圖

第6章：北美行動應用與網路分析市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲行動應用與網路分析市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行動應用與網路分析市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動應用和網路分析市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第 10 章：南美洲行動應用與網路分析市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Microsoft Corporation
  • Google LLC
  • Oracle Corporation
  • Amazon.com, Inc.
  • IBM Corporation
  • Adobe Inc.
  • Salesforce, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 30658

The Global Mobile Apps and Web Analytics Market was valued at USD 10.54 Billion in 2024 and is expected to reach USD 23.61 Billion by 2030 with a CAGR of 14.39% through 2030. The Global Mobile Apps and Web Analytics Market refers to the industry focused on tools and platforms that collect, measure, and analyze data generated by users interacting with mobile applications and websites. These analytics platforms track user behavior, engagement patterns, conversion rates, and other key performance indicators to provide actionable insights for businesses. By understanding how users navigate apps and websites, organizations can optimize design, improve functionality, and deliver personalized experiences that drive retention and revenue. Analytics solutions typically include real-time reporting, event tracking, user segmentation, and integration with marketing and customer relationship management tools.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 10.54 Billion
Market Size 2030USD 23.61 Billion
CAGR 2025-203014.39%
Fastest Growing SegmentIT & ITES
Largest MarketNorth America

The growth of the Global Mobile Apps and Web Analytics Market is fueled by the rapid adoption of smartphones, mobile applications, and digital services worldwide. Businesses across sectors such as retail, finance, healthcare, entertainment, and travel are increasingly relying on data to make informed decisions and enhance customer engagement. The rise of e-commerce, mobile banking, and online entertainment platforms has generated massive volumes of user data, which companies leverage to understand preferences and predict trends. Additionally, advancements in artificial intelligence, machine learning, and cloud computing enable more sophisticated analytics capabilities, allowing organizations to derive deeper insights and actionable recommendations.

The Global Mobile Apps and Web Analytics Market is expected to continue its upward trajectory as businesses increasingly prioritize digital transformation and data-driven strategies. Integration with omnichannel marketing, personalization engines, and AI-driven predictive analytics will further enhance the value of these platforms. Companies will invest in analytics to improve customer experience, optimize app performance, and drive engagement across digital touchpoints. With expanding internet penetration, increasing mobile app usage, and growing competition to deliver superior digital experiences, the market is poised for substantial growth in the coming years.

Key Market Drivers

Rising Mobile App Adoption and Smartphone Penetration

The rapid proliferation of smartphones and mobile applications is a primary driver for the Global Mobile Apps and Web Analytics Market. Mobile devices have become ubiquitous in daily life, with users relying on them for communication, entertainment, shopping, banking, and health management. As smartphone adoption increases, businesses are launching mobile applications to reach consumers directly and enhance engagement. These applications generate vast volumes of behavioral data, including app usage patterns, session durations, feature interactions, and navigation paths. Mobile analytics tools allow companies to process this data, measure user engagement, and optimize app performance to improve customer experience and retention. By understanding how users interact with applications, organizations can implement data-driven strategies to increase adoption rates and revenue generation.

In addition, the mobile-first approach across industries has amplified the demand for robust analytics platforms. E-commerce, banking, entertainment, and travel sectors increasingly rely on mobile apps as a primary channel to connect with customers. The data generated from apps provides insights into user preferences, purchasing patterns, and engagement trends, enabling organizations to personalize offerings and optimize marketing strategies. Furthermore, mobile analytics tools help businesses monitor app performance, detect technical issues, and improve usability, ensuring higher customer satisfaction. As global smartphone penetration continues to rise, the volume of app-generated data will grow exponentially, reinforcing the importance of analytics solutions for informed decision-making and competitive advantage. Globally, smartphone users are projected to exceed 7.5 billion by 2025. Each user generates multiple daily interactions across apps, producing vast datasets. This enormous volume of behavior and engagement data provides businesses with actionable insights for optimizing mobile applications and enhancing customer experiences.

Key Market Challenges

Data Privacy and Security Concerns

The growing reliance on mobile apps and web platforms has created massive volumes of consumer data, including personal, financial, and behavioral information. While this data drives analytics and insights, it also exposes organizations to significant data privacy and security risks. Regulatory frameworks such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other regional privacy laws impose strict requirements on data collection, storage, and processing. Non-compliance can result in heavy fines, reputational damage, and reduced consumer trust. Moreover, cyberattacks, including ransomware, phishing, and unauthorized access, pose ongoing threats to sensitive customer information. Organizations must implement robust security measures such as encryption, secure cloud storage, multi-factor authentication, and continuous monitoring to safeguard data. These requirements not only increase operational costs but also add complexity to analytics initiatives, as businesses must balance data accessibility with strict security protocols.

Consumers are increasingly aware of privacy risks and are demanding transparency in how their data is collected and used. This growing awareness has made privacy a critical factor in user adoption of mobile apps and web services. Any breach or misuse of customer data can lead to immediate loss of trust, negatively impacting user engagement and retention. For analytics platforms, limited access to complete and accurate datasets due to privacy restrictions can reduce the effectiveness of insights, potentially leading to suboptimal business decisions. Organizations must therefore prioritize compliance, security, and ethical use of data to ensure sustainable adoption of analytics solutions, maintain customer confidence, and protect long-term business value in a highly competitive digital landscape.

Key Market Trends

Integration of Artificial Intelligence and Machine Learning

The integration of artificial intelligence and machine learning into mobile apps and web analytics platforms is transforming the Global Mobile Apps and Web Analytics Market. Businesses are increasingly adopting AI-driven analytics to process vast datasets in real time, identify behavioral patterns, and generate actionable insights. Machine learning algorithms enable predictive modeling, customer segmentation, and automated decision-making, allowing organizations to anticipate user needs and optimize digital experiences. By leveraging AI, companies can personalize app interfaces, deliver targeted promotions, and enhance user engagement, leading to higher retention rates and revenue growth.

AI and machine learning facilitate advanced anomaly detection and sentiment analysis, helping businesses identify potential issues before they escalate. Analytics platforms can automatically detect trends, measure campaign effectiveness, and offer recommendations for optimization without manual intervention. The adoption of AI-powered analytics also improves operational efficiency by reducing the time and resources required for data processing. As artificial intelligence technologies continue to advance, their integration with mobile apps and web analytics will remain a key trend, driving deeper insights, improved personalization, and enhanced decision-making capabilities for enterprises across industries.

Key Market Players

  • Microsoft Corporation
  • Google LLC
  • Oracle Corporation
  • Amazon.com, Inc.
  • IBM Corporation
  • Adobe Inc.
  • Salesforce, Inc.
  • SAP SE
  • Teradata Corporation
  • SAS Institute Inc.

Report Scope:

In this report, the Global Mobile Apps and Web Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Apps and Web Analytics Market, By Component:

  • Solutions
  • Services

Mobile Apps and Web Analytics Market, By Deployment Mode:

  • Cloud
  • On-premises

Mobile Apps and Web Analytics Market, By Vertical:

  • BFSI
  • Retail & E-commerce
  • Telecom
  • IT & ITES
  • Manufacturing
  • Transportation & Logistics
  • Government
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Travel & Hospitality
  • Others

Mobile Apps and Web Analytics Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • South America
    • Brazil
    • Colombia
    • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Apps and Web Analytics Market.

Available Customizations:

Global Mobile Apps and Web Analytics Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Apps and Web Analytics Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Solutions, Services)
    • 5.2.2. By Deployment Mode (Cloud, On-premises)
    • 5.2.3. By Vertical (BFSI, Retail & E-commerce, Telecom, IT & ITES, Manufacturing, Transportation & Logistics, Government, Healthcare & Life Sciences, Media & Entertainment, Travel & Hospitality, Others)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Mobile Apps and Web Analytics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Deployment Mode
    • 6.2.3. By Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Apps and Web Analytics Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Deployment Mode
        • 6.3.1.2.3. By Vertical
    • 6.3.2. Canada Mobile Apps and Web Analytics Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Deployment Mode
        • 6.3.2.2.3. By Vertical
    • 6.3.3. Mexico Mobile Apps and Web Analytics Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Deployment Mode
        • 6.3.3.2.3. By Vertical

7. Europe Mobile Apps and Web Analytics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Deployment Mode
    • 7.2.3. By Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Apps and Web Analytics Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Deployment Mode
        • 7.3.1.2.3. By Vertical
    • 7.3.2. France Mobile Apps and Web Analytics Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Deployment Mode
        • 7.3.2.2.3. By Vertical
    • 7.3.3. United Kingdom Mobile Apps and Web Analytics Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Deployment Mode
        • 7.3.3.2.3. By Vertical
    • 7.3.4. Italy Mobile Apps and Web Analytics Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Deployment Mode
        • 7.3.4.2.3. By Vertical
    • 7.3.5. Spain Mobile Apps and Web Analytics Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Deployment Mode
        • 7.3.5.2.3. By Vertical

8. Asia Pacific Mobile Apps and Web Analytics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Deployment Mode
    • 8.2.3. By Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Apps and Web Analytics Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Deployment Mode
        • 8.3.1.2.3. By Vertical
    • 8.3.2. India Mobile Apps and Web Analytics Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Deployment Mode
        • 8.3.2.2.3. By Vertical
    • 8.3.3. Japan Mobile Apps and Web Analytics Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Deployment Mode
        • 8.3.3.2.3. By Vertical
    • 8.3.4. South Korea Mobile Apps and Web Analytics Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Deployment Mode
        • 8.3.4.2.3. By Vertical
    • 8.3.5. Australia Mobile Apps and Web Analytics Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Deployment Mode
        • 8.3.5.2.3. By Vertical

9. Middle East & Africa Mobile Apps and Web Analytics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Deployment Mode
    • 9.2.3. By Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Apps and Web Analytics Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Deployment Mode
        • 9.3.1.2.3. By Vertical
    • 9.3.2. UAE Mobile Apps and Web Analytics Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Deployment Mode
        • 9.3.2.2.3. By Vertical
    • 9.3.3. South Africa Mobile Apps and Web Analytics Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Deployment Mode
        • 9.3.3.2.3. By Vertical

10. South America Mobile Apps and Web Analytics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Deployment Mode
    • 10.2.3. By Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Apps and Web Analytics Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Deployment Mode
        • 10.3.1.2.3. By Vertical
    • 10.3.2. Colombia Mobile Apps and Web Analytics Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Deployment Mode
        • 10.3.2.2.3. By Vertical
    • 10.3.3. Argentina Mobile Apps and Web Analytics Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Deployment Mode
        • 10.3.3.2.3. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Microsoft Corporation
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Google LLC
  • 13.3. Oracle Corporation
  • 13.4. Amazon.com, Inc.
  • 13.5. IBM Corporation
  • 13.6. Adobe Inc.
  • 13.7. Salesforce, Inc.
  • 13.8. SAP SE
  • 13.9. Teradata Corporation
  • 13.10. SAS Institute Inc.

14. Strategic Recommendations

15. About Us & Disclaimer