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市場調查報告書
商品編碼
1775460

行動應用市場：2025-2030 年預測

Mobile Applications Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

預計行動應用市場規模將從 2025 年的 2,438.44 億美元成長至 2030 年的 5,438.69 億美元，複合年成長率為 17.40%。

網路普及率不斷提高

價格合理的高速網路服務，尤其是 5G 的廣泛應用，是行動應用市場的主要驅動力。根據產業報告，到 2024 年，全球網路使用者數量將超過 54 億，印度和越南等新興經濟體將顯著成長。主要通訊業者推出的 5G 增強了連接性，使無縫存取資料密集型應用（如視訊串流、線上遊戲和銀行服務）成為可能。這種增強的連接性，加上智慧型裝置和智慧家庭技術的普及，正在推動對支援這些生態系統的行動應用程式的需求。網路業者為滿足消費者對更快、更可靠服務的需求而進行的開發，為應用程式開發者創造了巨大的機會，並推動了市場成長。

手機遊戲的流行

受多人遊戲、即時遊戲和定位遊戲流行的推動，行動遊戲產業正在經歷顯著成長。 2024 年，由於網路速度提高和智慧型手機價格實惠，全球行動遊戲市場用戶數量將激增。各大遊戲公司正大力投資研發熱門 PC 和主機遊戲的行動版本，並挖掘該領域的潛力。例如，Riot Games 於 2023 年推出了其旗艦遊戲的行動擴展，增加了休閒遊戲玩家的可及性。與熱門媒體專利權相關的遊戲的推出，例如 Netflix 於 2024 年推出的遊戲計劃，將進一步推動成長。在網路速度加快和智慧型手機效能增強的推動下，這些發展正推動對遊戲應用的強勁需求。

社群媒體使用率增加

全球社群媒體用戶數量的成長是推動市場成長的關鍵因素。 Facebook、Instagram、WhatsApp 和 Snapchat 等平台將繼續佔據主導地位，預計到 2024 年，其有效用戶將達到數十億。社群應用以其即時通訊、內容共用和電商整合等功能，正被各年齡層的用戶廣泛採用。尤其是在新興市場，個人和商業互動對社群媒體的日益依賴，正在推動此類應用市場佔有率的大幅成長，從而進一步刺激應用的開發和創新。

為教育和培訓目的招聘

行動應用程式在教育和培訓領域的日益普及，帶來了顯著的成長機會。受遠距學習和專業發展工具需求的推動，2023年全球整體教育應用程式下載量將成長15%。提供互動學習、虛擬教室和技能培訓的應用正日益普及，尤其是在智慧型手機和網路服務日益普及的新興經濟體。

市場區隔分析

按類別

社群應用領域佔有顯著的市場佔有率，這得益於Instagram和WhatsApp等平台的全球流行。預計到2028年，遊戲領域將呈現最快的成長速度，這得益於新遊戲的發布和智慧型手機普及率的提高。商務和娛樂等其他類別的應用也不斷擴張，這得益於滿足工作和休閒需求的多樣化應用功能。

按平台

市場細分為 iOS、Android 和其他系統。 Android 因其在新興市場的廣泛採用而佔據主導地位，而 iOS 在北美等已開發地區也保持著強勁的影響力。

地理洞察力

預計亞太地區將呈現最快的成長速度，這得益於印度、中國和越南等國網際網路和智慧型手機普及率的不斷上升。預計到2024年，光是印度就將擁有超過9億智慧型手機用戶，而5G的推出也正在加速應用程式的使用。北美佔據了相當大的佔有率，這得益於先進的基礎設施、高消費支出以及蘋果和谷歌等主要企業的參與。歐洲則因數位轉型和教育應用程式的普及而穩步成長。

競爭考察

微軟、Google、蘋果和 WillowTree, LLC 等主要企業憑藉強大的品牌影響力和創新產品佔據市場主導地位。 2024 年，Google強化了開發者工具，以擴展其 Play Store 生態系統；蘋果則在其 iOS 應用中引入了注重隱私的新功能，以增強用戶信任。策略夥伴關係和對 AI主導應用功能的投資是關鍵的競爭策略，每家公司都注重用戶體驗和跨平台相容性。

市場挑戰

低成本或免費替代品的出現帶來了挑戰，尤其是在價格敏感的市場。此外，對資料隱私和安全的擔憂使得合規性和用戶信任計劃的持續投資成為必要。技術創新的快速發展也要求持續的研發，以保持應用程式的競爭力。

本報告的主要優點

  • 深刻分析：獲得涵蓋主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解主要企業採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，都是有益且具有成本效益的。

它有什麼用途？

產業和市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

研究範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（尤其是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 研究範圍
  • 市場區隔

第3章 商業景氣

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

5. 全球行動應用市場（按平台）

  • 介紹
  • iOS
  • Android
  • 其他

第6章：全球行動應用市場（按類別）

  • 介紹
  • 遊戲
  • 音樂和音頻
  • 商業
  • 社會
  • 娛樂
  • 金融
  • 教育
  • 其他

7. 全球行動應用市場（按地區）

  • 介紹
  • 北美洲
    • 按平台
    • 按類別
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按平台
    • 按類別
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按平台
    • 按類別
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他
  • 中東和非洲
    • 按平台
    • 按類別
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 按平台
    • 按類別
    • 按國家
      • 中國
      • 日本
      • 印度
      • 韓國
      • 台灣
      • 其他

第8章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • WillowTree, LLC
  • Microsoft
  • Apple Inc.
  • Verbat Technologies
  • Intellectsoft US
  • Consagous Technologies LLC
  • Google LLC
  • ENVATIVE
  • Algoworks
  • Salesforce, Inc.

第10章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061613569

The Mobile Applications Market is expected to grow from USD 243.844 billion in 2025 to USD 543.869 billion in 2030, at a CAGR of 17.40%.

Rising Internet Penetration

The proliferation of affordable and high-speed internet services, particularly 5G, is a primary driver of the mobile applications market. In 2024, global internet users surpassed 5.4 billion, with significant growth in developing economies like India and Vietnam, according to industry reports. The deployment of 5G by major telecom providers has enhanced connectivity, enabling seamless access to data-intensive applications such as video streaming, online gaming, and banking services. This increased connectivity, coupled with the growing adoption of smart devices and smart home technologies, has boosted demand for mobile applications that support these ecosystems. Investments by internet providers to meet consumer demand for faster, reliable services are creating substantial opportunities for app developers, driving market growth.

Growing Adoption of Mobile Gaming

The mobile gaming segment is experiencing significant growth, fueled by the popularity of multiplayer, real-time, and location-based games. In 2024, the global mobile gaming market saw a surge in users, driven by improved internet speeds and affordable smartphones. Major gaming companies are investing heavily in R&D to develop mobile versions of popular PC and console games, tapping into the segment's potential. For instance, in 2023, Riot Games launched mobile extensions of its flagship titles, enhancing accessibility for casual gamers. The introduction of games tied to popular media franchises, such as Netflix's gaming initiatives in 2024, further accelerates growth. These developments, supported by faster internet and advanced smartphone capabilities, are driving robust demand for gaming apps.

Increasing Social Media Usage

The rise in social media users globally is a key factor propelling market growth. Platforms like Facebook, Instagram, WhatsApp, and Snapchat continue to dominate, with billions of active users in 2024. The social apps segment benefits from widespread adoption across all age groups, driven by features like real-time communication, content sharing, and e-commerce integration. The growing reliance on social media for personal and business interactions, particularly in emerging markets, ensures a significant market share for this category, further fueling app development and innovation.

Adoption for Educational and Training Purposes

The increasing use of mobile applications for education and training is a notable growth opportunity. In 2023, educational apps saw a 15% increase in downloads globally, driven by demand for remote learning and professional development tools. Apps offering interactive learning, virtual classrooms, and skill-based training are gaining traction, particularly in developing economies with expanding access to smartphones and internet services.

Market Segmentation Analysis

By Category

The social apps segment holds a significant market share, driven by the global popularity of platforms like Instagram and WhatsApp. The gaming segment is projected to exhibit the fastest growth through 2028, fueled by new game launches and increasing smartphone penetration. Other categories, such as business and entertainment, are also expanding, supported by diverse app functionalities catering to professional and leisure needs.

By Platform

The market is segmented into iOS, Android, and others. Android dominates due to its widespread adoption in emerging markets, while iOS maintains a strong presence in developed regions like North America, driven by premium device usage and higher consumer spending on apps.

Geographical Insights

The Asia-Pacific region is projected to exhibit the fastest growth, driven by rising internet penetration and smartphone adoption in countries like India, China, and Vietnam. In 2024, India alone reported over 900 million smartphone users, with 5G rollout accelerating app usage. North America holds a significant share, supported by advanced infrastructure, high consumer spending, and the presence of key players like Apple and Google. Europe follows, with steady growth driven by digital transformation and educational app adoption.

Competitive Insights

Major players, including Microsoft, Google, Apple Inc., and WillowTree, LLC, dominate the market due to their strong brand presence and innovative offerings. In 2024, Google expanded its Play Store ecosystem with enhanced developer tools, while Apple introduced new privacy-focused features for iOS apps, strengthening user trust. Strategic partnerships and investments in AI-driven app functionalities are key competitive strategies, with companies focusing on user experience and cross-platform compatibility.

Market Challenges

The availability of low-cost or free alternative apps poses a challenge, particularly in price-sensitive markets. Additionally, concerns over data privacy and security require continuous investment in compliance and user trust initiatives. The rapid pace of technological change also demands ongoing R&D to keep apps competitive.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Platform

  • iOS
  • Android
  • Others

By Category

  • Gaming
  • Music and Audio
  • Business
  • Social
  • Entertainment
  • Finance
  • Education
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL MOBILE APPLICATIONS MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. iOS
  • 5.3. Android
  • 5.4. Others

6. GLOBAL MOBILE APPLICATIONS MARKET BY CATEGORY

  • 6.1. Introduction
  • 6.2. Gaming
  • 6.3. Music and Audio
  • 6.4. Business
  • 6.5. Social
  • 6.6. Entertainment
  • 6.7. Finance
  • 6.8. Education
  • 6.9. Others

7. GLOBAL MOBILE APPLICATIONS MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Platform
    • 7.2.2. By Category
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Platform
    • 7.3.2. By Category
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Platform
    • 7.4.2. By Category
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Spain
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Platform
    • 7.5.2. By Category
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Platform
    • 7.6.2. By Category
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. India
      • 7.6.3.4. South Korea
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. WillowTree, LLC
  • 9.2. Microsoft
  • 9.3. Apple Inc.
  • 9.4. Verbat Technologies
  • 9.5. Intellectsoft US
  • 9.6. Consagous Technologies LLC
  • 9.7. Google LLC
  • 9.8. ENVATIVE
  • 9.9. Algoworks
  • 9.10. Salesforce, Inc.

10. APPENDIX

  • 10.1. Currency
  • 10.2. Assumptions
  • 10.3. Base and Forecast Years Timeline
  • 10.4. Key benefits for the stakeholders
  • 10.5. Research Methodology
  • 10.6. Abbreviations