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市場調查報告書
商品編碼
1843922
2025年全球筆記應用市場報告Note Taking App Global Market Report 2025 |
近年來,筆記應用市場發展迅速,市場規模從 2024 年的 95.4 億美元成長至 2025 年的 110.2 億美元,複合年成長率達 15.6%。這一歷史性成長可歸因於社群和用戶的回饋、免費和免費增值模式、個人和專業用途、對生產力和組織能力的關注以及用戶介面的改進。
預計未來幾年筆記應用市場將呈指數級成長,到2029年將達到233億美元,複合年成長率為20.6%。預測期內的成長可歸因於訂閱式經營模式、離線存取和同步、不斷擴展的教育和工作應用、擴增實境(AR) 和手寫識別以及增強的隱私和安全性。預測期內的主要趨勢包括協作功能、跨平台相容性、與生產力工具的整合、改進的組織和搜尋功能以及富媒體支援。
筆記應用程式是一種旨在從各種來源和事件收集資料的工具,通常使用雲端基礎的系統以數位方式儲存筆記和重要資訊。該軟體允許用戶在其設備上打字、書寫或繪圖,為傳統的紙質筆記方法提供了數位化的替代方案。
Notes 應用程式為 Windows、Android、iOS 和其他作業系統提供了多種產品。 Windows 是微軟開發的專有平台,也是該應用程式的專用環境。這款功能豐富的應用既適合商業用戶,也適合個人用戶,能夠滿足使用各種裝置的多樣化用戶群的需求。
2025 年春季美國關稅飆升及其引發的貿易摩擦對資訊科技產業產生了重大影響,尤其是硬體製造、資料基礎設施和軟體部署。進口半導體、電路基板和網路設備的關稅上調推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品的公司面臨更長的前置作業時間和價格壓力。同時,對專業軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球 IT 供應鏈,減少了海外對美國製造技術的需求。作為應對措施,該行業正在增加對國內晶片生產的投資,擴大供應商網路,並利用人工智慧自動化來提高彈性並更有效地管理成本。
本研究報告是商業研究公司 (The Business Research Company) 新報告系列的一部分,該系列提供記事本應用市場統計數據,包括全球記事本應用行業市場規模、各地區市場佔有率、各競爭對手的市場佔有率、詳細的記事本應用市場細分、市場趨勢和商業機會,以及在記事本應用行業取得成功所需的數據。本記事本應用市場研究報告透過對產業現狀和未來趨勢的詳細分析,全面展望了您所需的一切。
我們預測未來五年該市場將成長 20.6%,較先前預測略有下降 0.4%。這一下降主要源自於美國與其他國家之間關稅的影響。雖然這是一個數位市場,但許多筆記應用的基礎設施(例如全球採購的伺服器和 UI 開發工具)可能會因關稅而成本上升,從而影響服務和更新的可負擔性。此外,互惠關稅以及日益加劇的貿易緊張局勢和限制對全球經濟和貿易的負面影響可能會產生更廣泛的影響。
智慧型手機的廣泛普及預計將推動筆記應用市場的成長。智慧型手機是指配備內建電腦的行動電話,包括作業系統、網頁瀏覽功能以及運行各種軟體應用程式的能力。筆記應用程式有很多好處,包括即時在家工作的便利性,因為它們可以輕鬆下載到智慧型手機上,尤其是在新冠疫情期間,許多人都在家工作。例如,英國一家專門為企業提供網路安全解決方案的公司 Cybercrew 在 2023 年 3 月發布的一份報告預測,2021 年英國91.43% 的家庭使用智慧型手機,到 2026 年這一數字將上升到 93.8%。因此,智慧型手機的廣泛普及正在推動筆記應用市場的成長。
人工智慧 (AI) 的日益普及預計將在未來幾年推動筆記應用市場的成長。人工智慧是電腦科學的一個分支,專門創造能夠執行通常需要人類智慧才能完成的任務的智慧機器。在筆記應用方面,人工智慧透過智慧組織、語音轉文字和上下文提案等功能增強功能,顯著提高用戶效率並實現與其他生產力工具的無縫整合。例如,美國雲端軟體公司銷售團隊報告稱,2024 年 6 月人工智慧的採用率達到 37%,在調查對象國家最高,比年初成長 6%,比 2023 年 9 月成長 35%。因此,人工智慧 (AI) 的日益普及正在推動筆記應用市場的成長。
技術進步和創新是筆記型應用市場蓬勃發展的顯著趨勢。市場主要企業正積極致力於開發創新解決方案,以鞏固自身地位。 2022年4月,以個人電腦、家用電器和電腦軟體聞名的美國公司微軟推出了其基於人工智慧的筆記應用程式“日誌”,並將其作為Windows官方應用。該應用程式包含獨特的人工智慧功能,例如引入了「Instant Lasso」和「Scratch Out」等新手勢。這項創新功能可讓用戶在無需切換模式的情況下無縫切換手勢。人工智慧對手寫筆記和內容的理解能力增強,使用戶能夠在應用程式內存取過去的清單、塗鴉和其他各種類型的筆記,這體現了技術進步對改善筆記應用市場用戶體驗的影響。
記事本應用程式市場涵蓋透過以數位方式儲存所有筆記和重要資訊(通常儲存在雲端基礎的儲存設備上)產生的收益。市場價值還包括服務供應商出售或包含在其服務產品中的任何相關商品的價值。僅包括企業之間交易或出售給最終消費者的商品和服務。
A note-taking app is a tool designed for collecting data from various sources or events. It provides students with the capability to store their notes and essential information digitally, typically utilizing a cloud-based system. This software allows users to type, write, and draw on their devices, offering a digital alternative to traditional paper-based note-taking methods.
The note-taking app offers a range of products tailored for Windows, Android, iOS, and other operating systems. Windows, a proprietary platform developed by Microsoft, serves as a dedicated environment for the app. The versatile application caters to both commercial and private users, encompassing a diverse user base on various devices.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The note-taking app market research report is one of a series of new reports from The Business Research Company that provides note-taking app market statistics, including note-taking app industry global market size, regional shares, competitors with a note-taking app market share, detailed note-taking app market segments, market trends and opportunities, and any further data you may need to thrive in the note-taking app industry. This note-taking app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The note taking app market size has grown rapidly in recent years. It will grow from $9.54 billion in 2024 to $11.02 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to community and user feedback, free and freemium models, personal and professional use, focus on productivity and organization, user interface improvements.
The note taking app market size is expected to see exponential growth in the next few years. It will grow to $23.3 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to subscription-based business models, offline accessibility and synchronization, expansion in education and work applications, augmented reality (AR) and handwriting recognition, privacy and security enhancements. Major trends in the forecast period include collaborative features, cross-platform compatibility, integration with productivity tools, enhanced organization and search capabilities, rich media support.
The forecast of 20.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Though a digital market, the infrastructure behind many note-taking apps-such as servers and UI development tools sourced globally-could become costlier due to tariffs, impacting service affordability and updates. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of smartphones is anticipated to drive the growth of the note-taking app market in the future. A smartphone is defined as a cellular phone that incorporates an integrated computer, including features such as an operating system, web browsing capabilities, and the ability to run various software applications. Note-taking apps offer numerous advantages, including the convenience of instant note-taking, especially during the COVID-19 pandemic when many people were working from home, as these applications are easily downloadable on smartphones. For example, in March 2023, a report by Cybercrew, a UK-based company specializing in cybersecurity solutions for businesses, indicated that 91.43% of UK households were using smartphones in 2021, with projections suggesting this figure will rise to 93.8% by 2026. Thus, the increasing use of smartphones is driving the growth of the note-taking app market.
The growing adoption of artificial intelligence (AI) is expected to drive the growth of the note-taking app market in the coming years. AI is a branch of computer science dedicated to creating intelligent machines capable of performing tasks that typically require human intelligence. In the context of note-taking apps, AI enhances functionality through features like intelligent organization, voice-to-text conversion, and context-aware suggestions, which significantly boost user efficiency and allow for seamless integration with other productivity tools. For example, in June 2024, Salesforce Inc., a U.S.-based cloud software company, reported that AI adoption had reached 37%, the highest among all surveyed countries, marking a 6% increase since the beginning of the year and a 35% rise since September 2023. Therefore, the increasing adoption of artificial intelligence (AI) is propelling the growth of the note-taking app market.
Technological advancement and innovation are prominent trends gaining momentum in the note-taking app market. Leading companies in this market are actively focusing on the development of innovative solutions to fortify their positions. In April 2022, Microsoft, a US-based company renowned for personal computers, consumer electronics, and computer software, introduced the AI-powered note-taking app Journal as an official Windows app. Notably, the app incorporates unique features enabled by AI, including the introduction of new gestures such as instant lasso and scratch out. This innovation allows users to seamlessly transition between gestures without the need to switch modes. The improved AI comprehension of handwritten notes and content empowers users to access historical lists, doodles, and various other types of notes within the app, showcasing the impact of technological advancements on enhancing the user experience in the note-taking app market.
Major players in the note-taking app market are intensifying their efforts to launch cloud-based community platforms, such as GoodNotes Community, to gain a competitive advantage. A cloud-based community platform serves as an online space where individuals or groups can connect, collaborate, and share information within a specific network. For example, in August 2023, Goodnotes, a digital paper app company based in Hong Kong, introduced GoodNotes 6. This version includes numerous features designed to enhance the user experience in creating, learning, working, and taking notes. Notable advancements in GoodNotes 6 are its AI tools, which encompass Spellcheck for handwritten notes and AI Math Assistance for problem-solving and studying. Additionally, the app offers a revamped interface with customizable templates and folders, allowing for personalized note-taking. Enhanced usability is provided through new pen gestures, such as Scribble to Erase and Circle to Lasso.
In November 2022, Bending Spoons, an Italy-based mobile application developer company, successfully acquired Evernote for an undisclosed sum. This strategic acquisition aligns with Bending Spoons' aspirations to enhance customer capabilities in organizing and searching through their notes, offering features such as embedding images, audio, and web content. Evernote, a note-taking company based in the United States, operates on a freemium model, providing services tailored for teams, individual professionals, and personal use.
Major companies operating in the note taking app market include Apple Inc., Alphabet Inc., Microsoft Corporation, Dropbox Inc., Zoho Corporation Pvt Ltd., Evernote Corporation, Notion Labs Inc., Turtl Labs Inc., MyScript Inc., GoodNotes Inc., Simplenote Software LLC, Boost Note GmbH, Notejoy Inc., Quip LLC, TagSpaces GmbH, Standard Notes AG, Slite AS, Ulysses GmbH & Co KG, Milanote Inc., Shiny Frog Ltd., Typora LLC, Nimbus Note Technologies Inc., JoplinApp, CintaNotes Inc., Write! App LLC, TiddlyWiki Community, Notability LLC
North America was the largest region in the note taking app market in 2024. The regions covered in the note taking app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the note taking app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The note-taking app market includes revenues earned by storing all notes and crucial information digitally, commonly in a cloud-primarily based storage gadget. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Note Taking App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on note taking app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for note taking app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The note taking app market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.