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市場調查報告書
商品編碼
1812045
寵物治療飲食市場-全球產業規模、佔有率、趨勢、機會和預測,按產品、動物類型、適應症、配銷通路、地區和競爭細分,2020-2030 年Pet Therapeutic Diet Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Animal Type, By Indication, Distribution Channel, By Region and Competition, 2020-2030F |
2024 年全球寵物治療性飲食市場價值為 24.5 億美元,預計到 2030 年將達到 37 億美元,預測期內的複合年成長率為 7.10%。全球寵物治療性飲食市場正在經歷強勁成長,這得益於寵物擁有量增加、寵物人性化程度提高以及肥胖、糖尿病、腎臟疾病和胃腸道疾病等慢性健康狀況日益普遍。寵物主人擴大尋求獸醫推薦的專業飲食,以提供針對特定情況的營養和整體健康益處。乾糧因其方便、保存期限長和牙齒健康益處仍然是主要形式,而狗由於數量較多和飲食需求多樣化而佔據市場主導地位。北美引領市場,得益於高寵物擁有量、強大的消費者意識以及完善的獸醫和分銷網路。
市場概況 | |
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預測期 | 2026-2030 |
2024年市場規模 | 24.5億美元 |
2030年市場規模 | 37億美元 |
2025-2030年複合年成長率 | 7.10% |
成長最快的領域 | 貓 |
最大的市場 | 北美洲 |
影響市場的關鍵趨勢包括功能性成分的整合、個人化營養、永續且符合道德標準的飲食、寵物護理的技術創新以及電子商務和獸醫管道的拓展。儘管成長潛力巨大,但諸如治療性飲食的高昂成本、監管的複雜性、部分地區認知度有限以及適口性問題等挑戰可能會限制市場擴張。總體而言,隨著寵物主人越來越重視寵物的健康和福祉,市場有望持續成長。
寵物慢性疾病盛行率上升
治療性飲食成本高昂
功能性成分的整合
Global Pet Therapeutic Diet Market was valued at USD 2.45 Billion in 2024 and is expected to reach USD 3.70 Billion by 2030 with a CAGR of 7.10% during the forecast period. The global pet therapeutic diet market is experiencing robust growth, driven by rising pet ownership, increasing humanization of pets, and the growing prevalence of chronic health conditions such as obesity, diabetes, kidney disease, and gastrointestinal disorders. Pet owners are increasingly seeking specialized, veterinary-recommended diets that provide condition-specific nutrition and overall wellness benefits. Dry food remains the leading format due to its convenience, long shelf life, and dental health benefits, while dogs dominate the market owing to their larger population and diverse dietary requirements. North America leads the market, supported by high pet ownership, strong consumer awareness, and well-established veterinary and distribution networks.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 2.45 Billion |
Market Size 2030 | USD 3.70 Billion |
CAGR 2025-2030 | 7.10% |
Fastest Growing Segment | Cats |
Largest Market | North America |
Key trends shaping the market include the integration of functional ingredients, personalized nutrition, sustainable and ethically sourced diets, technological innovations in pet care, and expansion of e-commerce and veterinary channels. Despite high growth potential, challenges such as the premium cost of therapeutic diets, regulatory complexities, limited awareness in some regions, and palatability issues may constrain market expansion. Overall, the market is poised for continued growth as pet owners increasingly prioritize the health and well-being of their animals.
Key Market Drivers
Rising Prevalence of Chronic Health Conditions in Pets
The increasing prevalence of chronic health conditions in pets is a significant driver of the global pet therapeutic diet market. As pets live longer and human-animal bonds strengthen, pet owners are more attuned to their companions' health needs, prompting a surge in demand for specialized diets.
Obesity remains the most prevalent chronic condition in pets. According to the 2022 U.S. Pet Obesity Prevalence Survey, 59% of dogs and 61% of cats were classified as overweight or obese. This marks an increase from previous years, highlighting a persistent upward trend in pet obesity rates. Obesity in pets is associated with various health complications, including diabetes, osteoarthritis, and cardiovascular diseases. For instance, obese cats are 2-4 times more likely to develop diabetes mellitus. These conditions necessitate specialized therapeutic diets to manage and mitigate associated risks.
Diabetes is another prevalent chronic condition in pets, particularly among obese cats. The majority of diabetic cats suffer from Type 2 diabetes or insulin resistance, conditions closely linked to obesity. Managing diabetes in pets requires precise dietary control to regulate blood glucose levels and prevent complications.
Chronic Kidney Disease is a common ailment in aging pets, especially cats. The condition leads to a gradual decline in kidney function, necessitating dietary adjustments to manage symptoms and slow progression. Therapeutic diets formulated for CKD typically feature controlled protein levels, enhanced palatability, and increased moisture content to support kidney health.
Gastrointestinal disorders, such as inflammatory bowel disease (IBD), are prevalent in both dogs and cats. These conditions cause chronic inflammation of the gastrointestinal tract, leading to symptoms like vomiting, diarrhea, and weight loss. Therapeutic diets for gastrointestinal disorders often include novel protein sources, prebiotics, and fiber to support digestive health and reduce inflammation.
The escalating prevalence of chronic health conditions in pets underscores the need for specialized therapeutic diets. As pet owners become more proactive in managing their pets' health, the demand for tailored nutritional solutions is poised to continue its upward trajectory, driving growth in the pet therapeutic diet market.
Key Market Challenges
High Cost of Therapeutic Diets
One of the most pressing challenges in the global pet therapeutic diet market is the relatively high cost of these specialized products compared to standard pet foods. Therapeutic diets are formulated using high-quality, condition-specific ingredients designed to manage chronic health issues in pets, such as obesity, diabetes, kidney disease, and gastrointestinal disorders. These ingredients, which often include hydrolyzed proteins, novel proteins, fiber blends, and functional additives, are typically more expensive than conventional pet food ingredients. Additionally, research and development costs associated with creating scientifically validated diets contribute to the premium pricing of these products.
The elevated cost of therapeutic diets poses a barrier to adoption for many pet owners, particularly in price-sensitive markets. While pet owners recognize the health benefits of these specialized diets, sustaining long-term use can be financially challenging, especially for pets that require lifelong dietary management. For example, a dog or cat diagnosed with chronic kidney disease may need a therapeutic diet for several years, resulting in significant cumulative expenses. In regions where disposable income is lower or where pet insurance coverage is limited, the high cost can deter pet owners from choosing therapeutic diets, leading to reliance on standard pet foods or alternative solutions.
The premium pricing also affects repeat purchase behavior. Even if pet owners initially invest in therapeutic diets, affordability concerns may result in inconsistent feeding or early discontinuation, reducing the efficacy of the diet and potentially slowing market growth. To overcome this challenge, manufacturers are exploring strategies such as offering smaller packaging, subscription-based models, and region-specific pricing to make therapeutic diets more accessible without compromising quality. Addressing the cost barrier is essential for wider market penetration and long-term growth in the global pet therapeutic diet segment.
Key Market Trends
Integration of Functional Ingredients
The integration of functional ingredients into pet therapeutic diets is emerging as a pivotal trend in the global market, reflecting pet owners' growing focus on overall health and wellness. Beyond addressing specific health conditions, modern pet owners increasingly demand diets that provide additional health benefits, such as supporting digestive health, improving skin and coat quality, and enhancing cognitive function. To meet these needs, manufacturers are incorporating scientifically backed functional ingredients such as probiotics, prebiotics, omega-3 fatty acids, antioxidants, and fiber blends into therapeutic formulations.
Probiotics, for instance, have become a cornerstone of gastrointestinal support in both cats and dogs. By introducing beneficial bacteria into the gut, probiotics help maintain a balanced microbiome, which can improve nutrient absorption, reduce gastrointestinal discomfort, and support immune function. Veterinary experts note that while the canine and feline microbiomes are less studied than those of humans, evidence suggests that probiotics can assist with conditions like acute diarrhea, inflammatory bowel disease, and even weight management in pets. Similarly, prebiotics serve as dietary fibers that nourish these beneficial bacteria, enhancing their effectiveness and supporting overall gut health.
In addition to digestive benefits, omega-3 fatty acids and antioxidants play crucial roles in systemic health. Omega-3s, such as EPA and DHA, contribute to cardiovascular health, reduce inflammation, and support skin and coat condition. Antioxidants like vitamins C and E help neutralize free radicals, supporting cellular health and potentially improving cognitive function in aging pets.
The inclusion of these functional ingredients has positioned therapeutic diets as more than just medical foods, they are now seen as comprehensive health solutions. By addressing multiple aspects of wellness simultaneously, these diets not only manage chronic conditions but also promote preventive care, ultimately increasing adherence among pet owners and driving sustained market growth.
Report Scope
In this report, the Global Pet Therapeutic Diet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Therapeutic Diet Market.
Global Pet Therapeutic Diet Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: