寵物肥胖管理市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球寵物肥胖管理市場規模達91億美元，預計2034年將以6.7%的複合年成長率成長，達到173億美元。寵物主人擴大飼養寵物作為陪伴，以及動物保健支出的增加是推動該市場發展的主要因素。隨著寵物主人越來越關注寵物的健康，他們越來越傾向於預防性護理、結構化的獸醫指導以及臨床支持的體重控制計劃。城市生活空間有限，戶外活動機會有限，導致寵物久坐不動，這加劇了對有針對性干預措施的需求。

體重管理產品和個人化營養方案的日益普及也推動了市場的發展，尤其是在歐洲和亞太地區。人們對肥胖相關慢性疾病（例如關節問題和糖尿病）的認知不斷提高，進一步刺激了對能夠維持寵物長期健康和活力的解決方案的需求。因此，對包括飲食調整、活動計劃、行為監測和補充療法在內的整體護理方法的需求日益成長，以安全有效地管理體重。

2024年，膳食解決方案細分市場佔72.1%的市場佔有率，這得益於對支持健康減肥和維持體重的營養配方需求的激增。經獸醫批准的膳食，含有促進新陳代謝的成分和富含纖維的混合物等特殊成分，正成為人們的首選。利用天然成分來減少脂肪和改善消化的功能性營養產品，因其經過驗證的臨床療效，將繼續佔據主導地位。

預計到2034年，輕度肥胖細分市場的複合年成長率將達到6.8%。寵物主人意識的提升以及早期獸醫干預方案的實施，使得早期診斷的數量增加。透過寵物穿戴式裝置進行的數位健康追蹤也有助於及時發現和採取行動，避免病情惡化。透過控制卡路里的飲食和量身定做的活動計劃進行早期管理，正日益成為日常寵物護理的一部分。

2024年，北美寵物肥胖管理市場佔41.8%的市佔率。寵物陪伴文化的興起、寵物肥胖率的上升以及人們對超重風險的強烈認知，推動著該地區市場保持穩定成長勢頭。市場領導者的不斷壯大以及伴侶動物糖尿病盛行率的上升，進一步增強了該地區市場的擴張。專業膳食產品和健康計劃的日益普及也促進了該地區的成長。

活躍於全球寵物肥胖管理市場的主要公司包括 Zoetis、Park Vet Group、Pet-Ag、FitPaws、Royal Canin (Mars)、KONG Company、寵物營養聯盟、Pedigree、Purina PetCare Company、Vivaldis、Auxthera、Blue Buffalo 和 Hill's Pet Nutrition。寵物肥胖管理市場的公司專注於產品創新，提供根據寵物特定健康狀況量身定做的飲食解決方案。公司正在透過整合臨床支援的成分來擴展其產品組合，以確保明顯的健康效果。基於訂閱的營養計劃和數據驅動的健康工具正在獲得發展勢頭，以提高參與度和依從性。與獸醫診所、寵物護理平台和營養師的策略合作有助於加強市場拓展並與消費者建立信任。許多參與者也正在投資行動應用程式和健身追蹤器等數位工具，以提供整體的寵物健康生態系統。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 增加寵物的收養以陪伴
    • 寵物糖尿病和慢性病盛行率上升
    • 寵物醫療保健支出不斷成長
    • 智慧寵物設備和健康監測的興起
  • 產業陷阱與挑戰
    • 發展中經濟體缺乏對寵物肥胖管理的認知
    • 肥胖症專用藥物供應有限
  • 市場機會
    • 數位寵物健康和遠端監控工具的擴展
    • 不斷成長的獸醫連鎖網路和寵物健康診所
• 成長潛力分析
• 監管格局
• 技術格局
  • 當前的技術趨勢
  • 新興技術
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 北美洲
  • 歐洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與協作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 膳食產品
• 製藥
• 運動及健身器材
• 其他產品類型

第6章：市場估計與預測：依動物類型，2021 - 2034 年

• 主要趨勢
• 狗
• 貓
• 其他寵物

第7章：市場估計與預測：依疾病嚴重程度，2021 - 2034 年

• 主要趨勢
• 輕度肥胖
• 中度肥胖
• 嚴重肥胖

第8章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 獸醫醫院和診所
• 零售獸藥局
• 電子商務
• 其他配銷通路

第9章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Auxthera
• Blue Buffalo
• FitPaws
• Hill's Pet Nutrition
• KONG Company
• Park Vet Group
• Pet-Ag
• Pedigree
• Pet Nutrition Alliance
• Purina PetCare Company
• Royal Canin (Mars)
• Vivaldis
• Zoetis

The Global Pet Obesity Management Market was valued at USD 9.1 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 17.3 billion by 2034. Increasing pet ownership for companionship and rising spending on animal healthcare are among the major factors driving this market forward. As pet parents become more conscious of their pets' health, there's a growing inclination toward preventive care, structured veterinary guidance, and clinically supported weight control programs. Urban living with limited space and outdoor activity opportunities has contributed to sedentary pet lifestyles, accelerating the need for targeted interventions.

The market is also being driven by increased availability of weight management products and personalized nutrition options, especially in Europe and Asia Pacific. Growing awareness of chronic conditions associated with obesity-such as joint problems and diabetes-further boosts demand for solutions that can maintain pets' long-term health and vitality. As a result, demand is growing for holistic care approaches, including dietary changes, activity programs, behavior monitoring, and supplemental therapies, to manage weight safely and effectively.

The dietary solutions segment held 72.1% share in 2024, fueled by a surge in demand for nutritional formulations that support healthy weight loss and maintenance. Veterinary-approved diets with specialized components, like metabolism-boosting ingredients and fiber-rich blends, are becoming preferred choices. Functional nutrition products using natural elements for fat reduction and improved digestion continue to dominate due to their proven clinical efficacy.

The mild obesity segment is projected to grow at a CAGR of 6.8% through 2034. Rising awareness among pet parents and early-stage veterinary intervention protocols have led to more diagnoses during the initial stages. The growth of digital health tracking through pet wearables also supports timely detection and action, helping avoid progression into more severe conditions. Early management with calorie-controlled diets and tailored activity routines is increasingly being adopted as part of routine pet care.

North America Pet Obesity Management Market held a 41.8% share in 2024. A growing culture of pet companionship, rising obesity rates among pets, and strong awareness about the risks of excess weight are driving steady market momentum in the region. The expanding presence of market leaders and rising diabetes prevalence in companion animals are further strengthening market expansion in this part of the world. Increasing availability of specialized dietary products and wellness programs also adds to regional growth.

Key companies active in the Global Pet Obesity Management Market include Zoetis, Park Vet Group, Pet-Ag, FitPaws, Royal Canin (Mars), KONG Company, Pet Nutrition Alliance, Pedigree, Purina PetCare Company, Vivaldis, Auxthera, Blue Buffalo, and Hill's Pet Nutrition. Companies in the pet obesity management market are focusing on product innovation, offering customized dietary solutions tailored to pets' specific health profiles. Firms are expanding their product portfolios by integrating clinically supported ingredients to ensure visible health outcomes. Subscription-based nutrition plans and data-driven wellness tools are gaining momentum to improve engagement and compliance. Strategic collaborations with veterinary clinics, pet care platforms, and nutritionists help strengthen market outreach and build trust with consumers. Many players are also investing in digital tools like mobile apps and fitness trackers to offer holistic pet wellness ecosystems.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Disease type trends
  • 2.2.3 Animal type trends
  • 2.2.4 Disease severity trends
  • 2.2.5 Distribution channel trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing pet adoption for companionship
    • 3.2.1.2 Rising prevalence of diabetes and chronic disease among pets
    • 3.2.1.3 Growing pet healthcare expenditure
    • 3.2.1.4 Rise of smart pet devices and health monitoring
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Lack of awareness regarding pet obesity management in developing economies
    • 3.2.2.2 Limited availability of obesity-specific pharmaceutical drugs
  • 3.2.3 Market opportunities
    • 3.2.3.1 Expansion of digital pet health and remote monitoring tools
    • 3.2.3.2 Growing veterinary chain networks and pet wellness clinics
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East and Africa
• 3.5 Technology landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Future market trends
• 3.7 GAP analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Merger and acquisition
  • 4.6.2 Partnership and collaboration
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Dietary products
• 5.3 Pharmaceuticals
• 5.4 Exercise and fitness equipment
• 5.5 Other product types

Chapter 6 Market Estimates and Forecast, By Animal Type, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Dogs
• 6.3 Cats
• 6.4 Other pet animals

Chapter 7 Market Estimates and Forecast, By Disease Severity, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Mild obesity
• 7.3 Moderate obesity
• 7.4 Severe obesity

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Veterinary hospitals and clinics
• 8.3 Retail veterinary pharmacies
• 8.4 E-commerce
• 8.5 Other distribution channel

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Auxthera
• 10.2 Blue Buffalo
• 10.3 FitPaws
• 10.4 Hill’s Pet Nutrition
• 10.5 KONG Company
• 10.6 Park Vet Group
• 10.7 Pet-Ag
• 10.8 Pedigree
• 10.9 Pet Nutrition Alliance
• 10.10 Purina PetCare Company
• 10.11 Royal Canin (Mars)
• 10.12 Vivaldis
• 10.13 Zoetis