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市場調查報告書
商品編碼
1785406
罐頭魚市場-全球產業規模、佔有率、趨勢、機會和預測,按產品類型(鮪魚、鯖魚、鮭魚、其他)、按配銷通路(線下、線上)、按地區和競爭,2020-2030 年預測Tinned Fish Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Tuna, Mackerel, Salmon, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F |
2024 年全球罐頭魚市場規模為 135.6 億美元,預計到 2030 年將成長至 185.1 億美元,複合年成長率為 5.32%。由於消費者對便利、耐儲存且富含蛋白質的食品的需求不斷成長,全球罐頭魚市場正穩步成長。城市化、飲食習慣的改變以及人們對即食海鮮的日益偏愛是主要驅動力。鮪魚、沙丁魚和鯖魚等罐頭產品因其營養豐富、保存期限長且易於快速食用而越來越受歡迎。永續發展也刺激了對負責任採購和認證海鮮的需求。此外,透過超市、線上平台和專賣店擴大分銷管道也提高了市場准入。
市場概覽 | |
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預測期 | 2026-2030 |
2024年市場規模 | 135.6億美元 |
2030年市場規模 | 185.1億美元 |
2025-2030 年複合年成長率 | 5.32% |
成長最快的領域 | 線上 |
最大的市場 | 歐洲 |
對方便即食蛋白質來源的需求不斷成長
消費者對新鮮和冷凍替代品的認知和偏好
罐裝海鮮的高階化與美食化定位
Global Tinned Fish Market was valued at USD 13.56 Billion in 2024 and is expected to grow to USD 18.51 Billion by 2030 with a CAGR of 5.32%. The global tinned fish market is witnessing steady growth due to rising consumer demand for convenient, shelf-stable, and protein-rich food options. Urbanization, changing dietary habits, and a growing preference for ready-to-eat seafood are major driving forces. Products like canned tuna, sardines, and mackerel are increasingly popular for their nutritional benefits, long shelf life, and ease of use in quick meals. Sustainability concerns are also encouraging demand for responsibly sourced and certified seafood. Additionally, expanding distribution through supermarkets, online platforms, and specialty stores is enhancing market accessibility.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 13.56 Billion |
Market Size 2030 | USD 18.51 Billion |
CAGR 2025-2030 | 5.32% |
Fastest Growing Segment | Online |
Largest Market | Europe |
Key Market Drivers
Rising Demand for Convenient and Ready-to-Eat Protein Sources
The modern consumer lifestyle, shaped by fast-paced urban living, long working hours, and reduced time for cooking, has fueled the demand for convenient and ready-to-eat food options. Tinned fish fits perfectly into this narrative, offering a hassle-free, protein-rich, and shelf-stable food source that requires no refrigeration or elaborate preparation. Consumers across various age groups-especially millennials and working professionals-are increasingly turning to canned tuna, sardines, salmon, and mackerel as quick meal components or snacks. NOAA Fisheries reports that the U.S. produces approximately USD 11 billion worth of processed seafood annually, with exports accounting for nearly half that value. Unlike perishable seafood, tinned fish provides both portability and longevity, making it ideal for travel, emergencies, or daily consumption. Moreover, the high protein and omega-3 fatty acid content in fish appeals to health-conscious individuals looking to maintain a nutritious diet with minimal effort. This trend is not just limited to developed regions; even in emerging economies, where rising disposable incomes and changing dietary habits are altering food preferences, canned seafood is gaining popularity. The convenience factor, coupled with the health appeal, is pushing manufacturers to innovate with new flavors, packaging formats, and recipe integrations, further strengthening the market's position globally.
Key Market Challenges
Consumer Perception and Preference for Fresh and Frozen Alternatives
One of the most significant challenges facing the global tinned fish market is the persistent consumer perception that fresh or frozen fish is superior in quality and taste. In many regions, especially in Asia and parts of Europe, fresh seafood is deeply embedded in culinary traditions and cultural preferences. Consumers often associate tinned fish with inferior taste, high sodium content, and lack of freshness, even though technological advancements have significantly improved the nutritional preservation and flavor retention in canned products. This perception is particularly strong among younger, urban consumers who are increasingly drawn to gourmet, freshly-prepared meals and who associate tinned foods with wartime rations or economic constraints. Moreover, high-end restaurants and culinary influencers tend to favor fresh seafood, which reinforces these biases. As a result, canned seafood is often perceived as a budget product, limiting its appeal among premium consumers. While the growing demand for convenience has helped shift some opinions, altering long-standing beliefs about product quality remains a critical hurdle. Overcoming this challenge requires strong marketing, consumer education, and continued product innovation to demonstrate that tinned fish can be both high-quality and gastronomically appealing.
Key Market Trends
Premiumization and Gourmet Positioning of Canned Seafood
A key trend transforming the global tinned fish market is the growing shift toward premiumization and gourmet positioning. Traditionally viewed as a utilitarian food product, canned fish is increasingly being rebranded as a high-quality, artisanal item. Consumers-especially millennials and Gen Z-are seeking more than just convenience; they want culinary experience, storytelling, and transparency in their food. In response, producers are launching upscale tinned fish lines featuring rare or sustainably caught species, innovative marinades (such as lemon-thyme or chili-garlic), and high-end oils like extra virgin olive oil. Packaging has also evolved to reflect this shift, with stylish tins, artisanal labels, and eco-conscious materials appealing to aesthetic and ethical sensibilities. Companies from Europe, especially Spain, Portugal, and France, have been at the forefront of this movement, exporting gourmet canned seafood that blends traditional fishing heritage with modern gastronomy. Chefs and food influencers are further endorsing premium tinned fish as a central element in charcuterie boards, tapas, and fusion recipes. This trend not only enhances the perceived value of tinned fish but also opens new revenue streams in the luxury food segment, allowing brands to cater to discerning consumers willing to pay more for taste, origin, and authenticity.
In this report, the Global Tinned Fish Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Tinned Fish Market.
Global Tinned Fish Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: