男性保健品市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、配方、配銷通路、地區和競爭細分，2020-2030 年

2024年，全球男性保健品市場規模達635.9億美元，並有望大幅成長，預計到2030年複合年成長率將達到8.36%。隨著全球健康意識的不斷提升，男性也擴大投資於自身健康，這為保健品產業帶來了巨大的發展動力。該行業專注於滿足男性獨特的健康需求，例如生殖健康、心血管功能、肌肉生長和前列腺保健。負責任營養委員會的數據顯示，人們對預防性醫療保健和整體健康的日益成長的興趣推動了保健品的消費成長，73%的男性使用保健品，42%的男性則特別尋求全方位的健康和保健解決方案。此外，透過線上平台獲取健康資訊的管道日益普及以及產品供應的日益豐富，也促使消費者行為不斷演變。像Cymbiotika這樣的品牌正利用這一趨勢，拓展國際電商業務。隨著認知度和需求的不斷提升，男性保健品市場持續多元化，為不同人生階段和健康目標的男性提供有針對性的解決方案。

關鍵市場促進因素

健康意識不斷提高

主要市場挑戰

監管挑戰

主要市場趨勢

技術進步

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球男性保健品市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按類型（運動補充劑、生殖健康補充劑、骨骼與關節健康補充劑、心血管健康補充劑、益生菌補充劑、抗衰老補充劑、頭髮生長補充劑、體重管理補充劑、免疫健康補充劑、其他）
  • 依配方（片劑、膠囊、液體、粉末、軟糖、其他）
  • 依配銷通路（線上、線下）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第6章：北美男性保健品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲男性保健品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 德國
  • 英國
  • 義大利
  • 法國
  • 西班牙

第8章：亞太地區男性保健品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：南美洲男性保健品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：中東與非洲男性保健品市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購
• 產品開發
• 最新動態

第 13 章：全球男性保健品市場：SWOT 分析

第 14 章：競爭格局

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

第 15 章：策略建議

第16章調查會社について,免責事項

The Global Men's Health Supplements Market was valued at USD 63.59 billion in 2024 and is poised to grow significantly, projecting a CAGR of 8.36% through 2030. As health consciousness surges globally, men are increasingly investing in their wellness, creating substantial momentum within the health supplements industry. This sector focuses on addressing men's unique health needs such as reproductive health, cardiovascular function, muscle growth, and prostate support. The growing interest in preventative healthcare and overall well-being is driving supplement consumption, with 73% of men using health supplements and 42% specifically seeking all-around health and wellness solutions, according to the Council for Responsible Nutrition. Additionally, increased digital access to health information and product availability through online platforms is contributing to evolving consumer behaviors. Brands like Cymbiotika are capitalizing on this trend with international e-commerce expansions. With rising awareness and demand, the men's health supplements market continues to diversify, offering targeted solutions across life stages and health goals.

Key Market Drivers

Rising Increasing Health Awareness

A growing emphasis on preventive health and personal well-being is driving men to proactively address their health needs through supplements. Traditionally less likely to seek routine healthcare, men are now embracing a holistic view of health encompassing nutrition, fitness, and disease prevention. Factors such as increased health education, social media influence, and public endorsements by athletes and celebrities have played significant roles in shaping this behavior shift. Easy access to online health content and growing visibility of natural supplement brands have further encouraged men to adopt self-care practices. This increasing health consciousness is driving the uptake of targeted supplements, including those for muscle development, sexual wellness, heart health, and immune support. In line with this trend, companies are expanding their global presence and product offerings, like Cymbiotika's launch in the UK market to meet demand for natural supplements. As men become more engaged in managing their health, the sector is expected to witness robust and sustained growth.

Key Market Challenges

Regulatory Challenges

Navigating the complex and variable regulatory frameworks governing dietary supplements is one of the primary hurdles for industry stakeholders. Regulations vary across regions, with differing standards for labeling, permissible ingredients, product claims, and marketing practices. These inconsistencies increase compliance burdens, especially for companies operating internationally. In many jurisdictions, regulatory updates are frequent and require constant monitoring to avoid non-compliance, product recalls, or legal penalties. The lack of global harmonization in supplement regulations also restricts market entry for new brands and discourages innovation due to uncertainty and high costs associated with approvals. Furthermore, stricter rules aimed at preventing misleading health claims and ensuring product safety create additional constraints, particularly for smaller players. In this regulatory climate, companies must invest heavily in legal counsel, quality assurance, and product testing to maintain credibility and consumer trust, all of which can impede market scalability and profitability.

Key Market Trends

Technological Advancements

The men's health supplements market is experiencing a significant transformation through technological innovation. Personalized nutrition is emerging as a key trend, fueled by advances in genetic testing and artificial intelligence that allow for customized supplement regimens based on individual health profiles. This personalization boosts product efficacy and consumer satisfaction. E-commerce and direct-to-consumer platforms are also reshaping the purchasing experience by making supplements more accessible, with AI-driven apps offering health tracking and supplement recommendations. Meanwhile, blockchain technology is enhancing supply chain transparency, allowing consumers to verify ingredient authenticity and product origin. Advanced R&D tools are enabling the discovery of new bioactive compounds and functional ingredients tailored to men's health, particularly in areas like energy, aging, and testosterone support. As technology continues to drive convenience, efficacy, and consumer confidence, it is expected to be a major catalyst for growth and differentiation in the global men's health supplements market.

Key Market Players

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals Inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

Report Scope:

In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Health Supplements Market, By Type:

• Sports Supplements
• Reproductive Health Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Weight Management Supplements
• Immune Health Supplements
• Others

Men's Health Supplements Market, By Formulation:

• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others

Men's Health Supplements Market, By Distribution Channel:

• Online
• Offline

Men's Health Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.

Available Customizations:

Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customer

5. Global Men's Health Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Others)
  • 5.2.2. By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Men's Health Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Formulation
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Health Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Formulation
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Men's Health Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Formulation
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Men's Health Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Formulation
      • 6.3.3.2.3. By Distribution Channel

7. Europe Men's Health Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Formulation
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Health Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Formulation
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. United Kingdom Men's Health Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Formulation
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Italy Men's Health Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Formulation
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. France Men's Health Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Formulation
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Men's Health Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Formulation
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Men's Health Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Formulation
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Health Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Formulation
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Men's Health Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Formulation
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Men's Health Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Formulation
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Men's Health Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Formulation
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Men's Health Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Formulation
      • 8.3.5.2.3. By Distribution Channel

9. South America Men's Health Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Formulation
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Men's Health Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Formulation
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Men's Health Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Formulation
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Men's Health Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Formulation
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Men's Health Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Formulation
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Men's Health Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Formulation
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Men's Health Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Formulation
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Men's Health Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Formulation
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition
• 12.2. Product Development
• 12.3. Recent Developments

13. Global Men's Health Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Nature's Laboratory Ltd
  • 14.1.1. Business Overview
  • 14.1.2. Age Group Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Key Personnel
  • 14.1.5. SWOT Analysis
• 14.2. Nordic Naturals
• 14.3. NOW Foods
• 14.4. Irwin Naturals inc.
• 14.5. Guardian Healthcare Services Pvt. Ltd
• 14.6. The Vitamin Shopee
• 14.7. Amway Corporation
• 14.8. Life Extension
• 14.9. New Chapter, Inc.
• 14.10. Metagenics LLC

15. Strategic Recommendations

16. About Us & Disclaimer