男性健康補充品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球男性健康補充品市場規模達728億美元，預計年複合成長率將達9.8%，到2034年將達到1,837億美元。這得歸功於男性對預防性健康實踐的認知不斷提高，尤其是在生活方式相關疾病日益增多的背景下。隨著健康意識的增強，越來越多的男性開始使用補充劑來增強健身習慣、增強免疫力、應對老化相關問題並保持整體活力。不良的飲食習慣、缺乏運動以及壓力等因素導致慢性疾病發病率激增，從而推動了對有針對性的營養解決方案的需求。

各國政府也更重視產品品質和安全監管，鼓勵負責任的生產製造，進而增強消費者信任，並促進該產業的長期成長。這些法規不僅推動企業提高產品安全標準，也鼓勵他們在環保材料和製造流程方面進行創新。隨著消費者對永續性和安全意識的不斷增強，遵守這些法規已成為品牌的關鍵差異化因素，最終推動市場擴張。此外，各國政府也為優先採用永續實踐和環保包裝解決方案的企業提供激勵措施和補助，進一步激勵製造商投資綠色技術。這種支持促進了監管機構與私人企業之間的更好合作，確保採用符合環境目標的行業標準。

2024年，運動補充劑佔據了最大的市場佔有率，價值達243億美元。隨著運動和健身文化的日益普及，人們對提升能量、肌肉修復、耐力和恢復能力的產品的需求也隨之成長。人們對肌力訓練、健美和高性能運動的興趣日益濃厚，也刺激了對支持肌肉和代謝功能的胺基酸、肌酸、維生素和礦物質的需求。針對性地補充維生素D、鐵和鈣水平的補充劑，尤其對於高強度體力活動和營養流失較多的活躍人群而言，正變得越來越重要。

2024年，膠囊類產品佔據領先地位，市佔率達38.3%。膠囊（尤其是軟膠囊和液體膠囊）以其更快的吸收速度、更高的生物利用度和更便捷的服用方式而聞名，深受製造商和消費者的青睞。膠囊配方靈活，能夠精準搭配營養成分，並具有更長的保存期限，這使其在整體健康和針對特定疾病的營養補充劑領域廣受歡迎。

2024年，美國男性健康補充品市場規模達271億美元。心臟病和糖尿病等慢性疾病持續影響大量男性人口，這增加了他們透過補充劑獲得日常健康支持的需求。此外，人們對老化、荷爾蒙平衡和生殖健康的日益關注，也增加了男性使用補充劑來調節睪固酮水平和維護前列腺健康的意願。隨著意識的增強，男性對長期健康解決方案的投入也隨之增加，推動了美國市場的持續擴張。

引領這一領域的領先公司包括 Zydus Wellness、拜耳、喜馬拉雅健康、Patchaid、安麗、Bodywise、iHerb、HK Vitals、雅培實驗室、健安喜、康寶萊營養、Patanjali Ayurved、MuscleTech 和 Eskag Pharmaceuticals。為了鞏固市場地位，這些公司專注於開發以科學為支撐的配方，拓展清潔標籤和植物性產品選擇，並根據年齡和生活方式量身定做產品。許多公司正在擴大數位行銷力度，透過影響力人士和健身社群擴大影響力。透過最佳化電商和訂閱模式並提供便利的包裝，品牌在吸引新用戶的同時，也增強了顧客忠誠度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 人口老化加劇，生活方式相關疾病增多
    • 提高男性健康意識
    • 天然和草藥補充劑的需求不斷成長
    • 擴大直接面對消費者和電子商務的銷售管道
  • 產業陷阱與挑戰
    • 監管挑戰和品質問題
    • 替代方案的可用性
• 成長潛力分析
• 監管格局
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：按應用，2021 年至 2034 年

• 主要趨勢
• 運動補劑
• 骨骼補充劑
• 心血管補充劑
• 體重相關的補充劑
• 頭髮生長補充劑
• 其他補充劑

第6章：市場估計與預測：按配方，2021 年至 2034 年

• 主要趨勢
• 平板電腦
• 膠囊
• 液體
• 軟糖
• 其他配方

第7章：市場估計與預測：依年齡層，2021 年至 2034 年

• 主要趨勢
• 20-30
• 31-40
• 41-50
• 50歲以上

第8章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
• 離線
  • 藥局和藥局
  • 超市/大賣場
  • 其他線下門市

第9章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Abbott Laboratories
• Amway
• Bayer
• Bodywise
• Eskag Pharmaceuticals
• GNC
• Herbalife Nutrition
• Himalaya wellness
• HK vitals
• iHerb
• MuscleTech
• Patanjali ayurved
• Zydus wellness

The Global Men's Health Supplement Market was valued at USD 72.8 billion in 2024 and is estimated to grow at a CAGR of 9.8% to reach USD 183.7 billion by 2034, driven by a rising awareness among men about preventive health practices, especially in the wake of increasing lifestyle-related diseases. As health consciousness expands, more men are turning to supplements to enhance their fitness routines, support immune function, manage aging-related concerns, and maintain overall vitality. The combination of poor dietary habits, physical inactivity, and stress has led to a spike in chronic conditions, pushing demand for targeted nutritional solutions.

Governments are also placing greater emphasis on regulating product quality and safety, encouraging responsible manufacturing, which fosters consumer trust and fuels long-term growth in the sector. These regulations are not only pushing companies to enhance the safety standards of their products but are also encouraging them to innovate in eco-friendly materials and manufacturing processes. With increasing consumer awareness around sustainability and safety, compliance with these regulations becomes a key differentiator for brands, ultimately driving market expansion. In addition, governments are offering incentives and grants to businesses that prioritize sustainable practices and eco-friendly packaging solutions, further incentivizing manufacturers to invest in green technology. This support leads to better collaboration between regulatory bodies and private companies, ensuring the adoption of industry standards that align with environmental goals.

In 2024, sports supplements accounted for the largest share of the market, valued at USD 24.3 billion. Growing engagement in athletic activities and gym culture has accelerated demand for products that boost energy, muscle repair, endurance, and recovery. The expanding interest in strength training, bodybuilding, and high-performance sports has amplified the need for amino acids, creatine, vitamins, and minerals that support muscular and metabolic functions. Supplements tailored to support vitamin D, iron, and calcium levels, especially in active individuals experiencing high physical exertion and nutrient loss, have become more relevant.

Capsules segment held the leading position by form in 2024, securing 38.3% share. Known for faster absorption, better bioavailability, and ease of consumption, capsules-especially soft gels and liquid-filled forms-are preferred by both manufacturers and consumers. Their versatility in formulation allows for precise nutrient combinations and longer shelf stability, enhancing their popularity in general wellness and condition-specific supplementation.

United States Men's Health Supplement Market generated USD 27.1 billion in 2024. Chronic conditions such as heart disease and diabetes continue to impact a large portion of the male population, raising the need for daily health support through supplements. Additionally, growing concerns around aging, hormone balance, and reproductive health have increased the adoption of supplements for testosterone regulation and prostate wellness. As awareness grows, men invest more in long-term health solutions, supporting continued expansion in the U.S. market.

Leading companies shaping this space include Zydus Wellness, Bayer, Himalaya Wellness, Patchaid, Amway, Bodywise, iHerb, HK Vitals, Abbott Laboratories, GNC, Herbalife Nutrition, Patanjali Ayurved, MuscleTech, and Eskag Pharmaceuticals. To strengthen their market positions, these companies focus on developing science-backed formulations, expanding clean-label and plant-based options, and customizing products based on age and lifestyle. Many are scaling digital marketing efforts, increasing outreach through influencers and fitness communities. By optimizing e-commerce and subscription models and offering convenient packaging, brands reinforce customer loyalty while attracting new users.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing aging population and increasing lifestyle related disorders
    • 3.2.1.2 Increasing health awareness among men
    • 3.2.1.3 Rising demand for natural and herbal supplements
    • 3.2.1.4 Expansion of direct-to-consumer and e-commerce sales channels
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Regulatory challenges and quality concerns
    • 3.2.2.2 Availability of alternatives
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Retaliatory measures
  • 3.5.2 Impact on the Industry
    • 3.5.2.1 Supply-side impact (raw materials)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (selling price)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Sports supplements
• 5.3 Bone supplements
• 5.4 Cardiovascular supplements
• 5.5 Weight oriented supplements
• 5.6 Hair growth supplements
• 5.7 Other supplements

Chapter 6 Market Estimates and Forecast, By Formulation, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Tablets
• 6.3 Capsules
• 6.4 Liquids
• 6.5 Gummies
• 6.6 Other formulations

Chapter 7 Market Estimates and Forecast, By Age Group, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 20-30
• 7.3 31-40
• 7.4 41-50
• 7.5 Above 50

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline
  • 8.3.1 Pharmacies and drug stores
  • 8.3.2 Supermarkets/ hypermarkets
  • 8.3.3 Other offline stores

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Abbott Laboratories
• 10.2 Amway
• 10.3 Bayer
• 10.4 Bodywise
• 10.5 Eskag Pharmaceuticals
• 10.6 GNC
• 10.7 Herbalife Nutrition
• 10.8 Himalaya wellness
• 10.9 HK vitals
• 10.10 iHerb
• 10.11 MuscleTech
• 10.12 Patanjali ayurved
• 10.13 Zydus wellness