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市場調查報告書
商品編碼
1813401

2032 年男性心理健康補充劑市場預測：按產品類型、配方、分銷管道、應用和地區進行的全球分析

Men's Mental Health Supplements Market Forecasts to 2032 - Global Analysis By Product Type, Formulation, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球男性心理健康補充劑市場預計在 2025 年達到 829.7 億美元，預計到 2032 年將達到 1,669 億美元，預測期內的複合年成長率為 10.5%。

男性心理健康補充劑是一種膳食補充劑，旨在支持男性的認知功能、壓力管理、情緒平衡和整體心理健康。它們通常含有Omega-3、適應原、胺基酸和草本萃取物等成分。日益成長的心理健康意識、職場壓力以及對非處方箋解決方案的需求正在推動市場成長。生活方式的改變、人口老化和運動表現需求也在影響需求。電子商務的興起、潔淨標示趨勢以及對經臨床驗證的天然配方的探索，正在為男性心理健康補充劑市場拓展機會。

提高對男性心理健康的認知

公共衛生宣傳活動和有影響力人士的計劃正在鼓勵男性積極管理心理健康。這種文化轉變正在將消費者群體從臨床人群擴展到注重健康的尋求認知支持和抗壓性的個人。此外，與生活方式相關的壓力和焦慮日益普遍，也催生了對非藥物干預措施的持續需求。這種意識的提升直接轉化為實證補充劑配方的市場滲透率和收益成長。

許多產品缺乏臨床檢驗

許多補充劑在市場上大肆宣傳其能夠改善情緒或認知，但這些說法僅基於初步證據或傳聞證據。這種缺陷削弱了消費者和醫生的信心，阻礙了產品的推薦和使用。此外，像美國糖尿病性營養不良症和教育法案 (DSHEA) 這樣的法律規範並不要求上市前核准其功效，這使得研究不足的產品大量湧入市場。這種情況加劇了消費者的懷疑，並可能導致監管機構的嚴厲打擊，從而阻礙整個市場的信譽和擴張。

電子商務分銷的成長

線上平台擁有無與倫比的自由裁量權，這對於消費者應對心理健康等被污名化的健康問題至關重要，也是他們購買的關鍵因素。此外，電商平台也為品牌提供了透過精準的數位行銷和訂閱模式直接與消費者互動的機會，從而提升了客戶維繫。這些平台的廣泛覆蓋範圍也有利於進入地理位置分散且服務不足的地區。這個管道有效降低了購買門檻，推動了銷售成長，並有助於獲取寶貴的消費者數據，從而製定個人化的行銷策略。

假冒和不受監管的補充劑

仿冒品和不受監管的補充劑氾濫，為市場帶來了巨大威脅。這些產品通常透過非法網路市場銷售，可能含有劑量錯誤、未申報的藥物或有害污染物，對消費者的健康構成嚴重風險。此外，這些產品的存在嚴重損害了合法品牌的聲譽和市場的整體健康，破壞了消費者的信任。這個問題也可能導致監管審查力度加大，並對所有行業相關人員提出更繁重的合規要求。此類行為直接威脅市場穩定，並可能降低消費者的信任度和消費量。

COVID-19的影響：

新冠疫情對男性心理健康補充劑市場產生了顯著的正面影響。封鎖、社交隔離和經濟不確定性導致全球焦慮和壓力激增，心理健康意識也隨之大幅提升。這促使尋求自我護理解決方案（包括膳食補充劑）的消費者數量顯著增加。此外，儘管零售業受到衝擊，但向電商的轉變也變得至關重要，這使得人們更容易獲得產品。這段時期，心理健康已成為整體健康管理的核心組成部分，推動了這些產品的試用和持續使用，加速了市場的成長。

維生素和礦物質市場預計將成為預測期內最大的市場

維生素和礦物質細分市場預計將在預測期內佔據最大市場佔有率，這得益於其強力的科學證據和廣泛的消費者認知度。維生素D、B群維生素、鎂和鋅等營養素因其在神經功能和情緒調節中的作用已被廣泛研究。此外，這些營養素通常作為一般保健品納入日常健康方案，從而降低了專門針對心理健康的補充劑的准入門檻。安全性得到證實以及醫療保健專業人士的頻繁推薦進一步增強了消費者的信心。憑藉其穩固的市場地位和公認的有效性，該細分市場將繼續佔據最大的收入佔有率。

預計在預測期內，軟糖部分將以最高的複合年成長率成長。

由於消費者接受度高且使用便捷，軟糖細分市場預計將在預測期內達到最高成長率。其易於食用的包裝顯著提高了服藥依從性，尤其對那些不喜歡吞嚥藥片的人。此外，這種包裝形式對包括年輕一代在內的新目標族群極具吸引力。口味創新、無糖選擇和即溶技術是關鍵的成長動力。此外，該細分市場也受益於有效的行銷，這些行銷將軟糖定位為日常享受而非藥品，增強了其作為生活方式產品的吸引力，並推動了市場的快速擴張。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率。這一領先地位得益於其較高的消費者認知度、可支配收入以及完善的膳食補充劑零售和電商基礎設施。該地區擁有顯著的自我護理文化，並且正在興起一場消除男性心理健康污名的運動。此外，主要市場參與者的存在和積極的行銷策略鞏固了該地區的主導地位。儘管法規環境仍在不斷發展變化，但其蓬勃發展且富有創新性的補充劑行業為其帶來了巨大的市場佔有率。

複合年成長率最高的地區：

預計亞太地區將在預測期內實現最高的複合年成長率。這項加速成長的動力源自於都市化加快、可支配所得增加以及人們對心理健康問題的認知不斷提高。不斷壯大的中等收入階層越來越願意接受包括營養補充品在內的預防性健康措施。此外，電商平台的普及也使這些產品觸及了先前未被開發的龐大人口。全球品牌投資於根據當地需求客製化產品，以及醫療保健成本的上漲，使得營養補充劑成為一種頗具吸引力的替代品，這些都進一步促進了這一快速成長。

配方

  • 片劑和膠囊
  • 粉末
  • 軟糖
  • 液體

免費客製化服務：

此報告的訂閱者可以選擇以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
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  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 二手研究資料
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球男性心理健康補充品市場（依產品類型）

  • 維生素和礦物質
  • 草藥補充劑
  • Omega-3脂肪酸
  • 益生菌和益生元
  • 胺基酸
  • 其他產品類型

6. 全球男性心理健康補充品市場（按配方）

  • 片劑和膠囊
  • 粉末
  • 軟糖
  • 液體

7. 全球男性心理健康補充品市場（依分銷管道）

  • 線上管道
  • 線下通路

8. 全球男性心理健康補充品市場（按應用）

  • 情緒和壓力管理
  • 認知健康
  • 睡眠和恢復
  • 整體健康和精力

9. 全球男性心理健康補充品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Abbott
  • Amway
  • Bayer
  • BioTech USA
  • GNC
  • Herbalife
  • Hims
  • Irwin Naturals
  • Jarrow Formulas
  • Lamberts Healthcare
  • Life Extension
  • Nature Made
  • Nature's Bounty
  • New Chapter
  • Nordic Naturals
  • NOW Foods
  • Optimum Nutrition
  • Puritan's Pride
  • The Vitamin Shoppe
  • Vitabiotics
Product Code: SMRC30850

According to Stratistics MRC, the Global Men's Mental Health Supplements Market is accounted for $82.97 billion in 2025 and is expected to reach $166.90 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Men's mental health supplements are nutraceutical products formulated to support cognitive function, stress management, mood balance, and overall mental well-being in men. They often include ingredients like omega-3s, adaptogens, amino acids, and herbal extracts. Rising awareness of mental health, workplace stress, and demand for non-prescription solutions drive market growth. Lifestyle shifts, aging populations, and sports performance needs also influence demand. Increasing e-commerce penetration, clean-label trends, and research into clinically proven natural formulations are expanding opportunities in the men's mental health supplements market.

Market Dynamics:

Driver:

Growing awareness of men's mental health

Public health campaigns and advocacy from influential figures are encouraging men to proactively manage their psychological well-being. This cultural shift is expanding the consumer base beyond clinical populations to include health-conscious individuals seeking cognitive support and stress resilience. Additionally, the increasing prevalence of lifestyle-induced stress and anxiety is creating a sustained demand for non-pharmaceutical interventions. This heightened awareness directly translates into increased market penetration and revenue growth for evidence-based supplement formulations.

Restraint:

Lack of clinical validation for many products

Numerous supplements are marketed with bold claims related to mood and cognitive enhancement but are supported only by preliminary or anecdotal evidence. This deficiency erodes consumer trust and physician confidence, creating a barrier to recommendation and adoption. Moreover, the regulatory framework, such as DSHEA in the US, does not require pre-market approval for efficacy, allowing under-researched products to flood the market. This situation fuels consumer skepticism and can potentially lead to regulatory crackdowns, stifling overall market credibility and expansion.

Opportunity:

Growth of e-commerce distribution

Online platforms offer unparalleled discretion, which is a key purchasing factor for consumers addressing stigmatized health concerns like mental wellness. Furthermore, e-commerce provides brands with direct consumer engagement opportunities through targeted digital marketing and subscription models, enhancing customer retention. The extensive reach of these platforms also facilitates market entry into geographically diverse and underserved regions. This channel effectively lowers barriers to purchase and is instrumental in driving volume sales and acquiring valuable consumer data for personalized marketing strategies.

Threat:

Counterfeit and unregulated supplements

The market faces a substantial threat from the proliferation of counterfeit and unregulated supplements. These products, often sold through illicit online marketplaces, can contain incorrect dosages, undeclared pharmaceuticals, or harmful contaminants, posing serious health risks to consumers. Moreover, their presence severely damages the reputation of legitimate brands and the overall market's integrity by eroding consumer trust. This issue also invites stricter regulatory scrutiny, which could lead to more burdensome compliance requirements for all industry players. Such activities directly threaten market stability and can lead to decreased consumer confidence and spending.

Covid-19 Impact:

The COVID-19 pandemic had a notably positive impact on the men's mental health supplements market. Lockdowns, social isolation, and economic uncertainty triggered a global surge in anxiety and stress, acutely raising awareness of mental wellness. This led to a marked increase in consumers seeking self-care solutions, including dietary supplements. Furthermore, the shift towards e-commerce became paramount, facilitating access despite retail disruptions. This period accelerated market growth as mental health became a central component of overall health management, driving both trial and continued use of these products.

The vitamins & minerals segment is expected to be the largest during the forecast period

The vitamins & minerals segment is expected to account for the largest market share during the forecast period, which is attributed to its strong scientific foundation and widespread consumer familiarity. Nutrients like vitamin D, B-complex, magnesium, and zinc are extensively researched for their roles in neurological function and mood regulation. Additionally, they are often incorporated into daily wellness routines as general health supplements, lowering the barrier to entry for mental health-specific use. Their proven safety profile and frequent recommendation by healthcare professionals further bolster consumer confidence. This established market presence and perceived efficacy ensure this segment continues to capture the largest revenue share.

The gummies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the gummies segment is predicted to witness the highest growth rate, driven by superior consumer acceptability and convenience. The palatable format significantly improves adherence, especially for individuals who dislike swallowing pills. Moreover, this format is highly appealing for new demographic targets, including younger adults. Innovation in flavor profiles, sugar-free options, and fast-dissolving technologies are key growth drivers. The segment also benefits from effective marketing that positions these products as an enjoyable daily treat rather than a medication, enhancing their appeal as a lifestyle product and fueling rapid market expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This leadership is fueled by high consumer awareness, significant disposable income, and a well-established retail and e-commerce infrastructure for dietary supplements. The region has a pronounced culture of self-care and a growing movement to destigmatize men's mental health. Furthermore, the presence of major market players and aggressive marketing strategies solidify its dominant position. The regulatory environment, while evolving, supports a robust and innovative supplement industry, contributing to its substantial market share.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This accelerated growth is propelled by increasing urbanization, rising disposable incomes, and a growing awareness of mental health issues. The expanding middle class is becoming more receptive to preventive health measures, including dietary supplements. Moreover, the proliferation of e-commerce platforms is making these products accessible to a vast and previously untapped population. Investments from global brands tailoring products to local preferences and rising healthcare costs that make supplements an attractive alternative further contribute to this rapid growth.

Key players in the market

Some of the key players in Men's Mental Health Supplements Market include Abbott, Amway, Bayer, BioTech USA, GNC, Herbalife, Hims, Irwin Naturals, Jarrow Formulas, Lamberts Healthcare, Life Extension, Nature Made, Nature's Bounty, New Chapter, Nordic Naturals, NOW Foods, Optimum Nutrition, Puritan's Pride, The Vitamin Shoppe, and Vitabiotics.

Key Developments:

In March 2025, GNC launched Mega Men(R) - Focus & Cognition Vitapak(R) Program, this daily multivitamin provides 24 vitamins and minerals to help fill nutritional gaps and support overall health, including mental clarity and focus.

In June 2024, Abbott launched Spring Health, a mental health benefit for U.S. employees and their families. This program offers personalized, confidential mental health resources, including one-on-one support, life/work services, and online appointment access.

Product Types Covered:

  • Vitamins & Minerals
  • Herbal Supplements
  • Omega-3 Fatty Acids
  • Probiotics & Prebiotics
  • Amino Acids
  • Other Product Types

Formulations:

  • Tablets and Capsules
  • Powders
  • Gummies
  • Liquids

Distribution Channels Covered:

  • Online Channels
  • Offline Channels

Applications Covered:

  • Mood and Stress Management
  • Cognitive Health
  • Sleep and Recovery
  • Overall Well-being and Energy

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Men's Mental Health Supplements Market, By Product Type

  • 5.1 Introduction
  • 5.2 Vitamins & Minerals
  • 5.3 Herbal Supplements
  • 5.4 Omega-3 Fatty Acids
  • 5.5 Probiotics & Prebiotics
  • 5.6 Amino Acids
  • 5.7 Other Product Types

6 Global Men's Mental Health Supplements Market, By Formulation

  • 6.1 Introduction
  • 6.2 Tablets and Capsules
  • 6.3 Powders
  • 6.4 Gummies
  • 6.5 Liquids

7 Global Men's Mental Health Supplements Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Channels
  • 7.3 Offline Channels

8 Global Men's Mental Health Supplements Market, By Application

  • 8.1 Introduction
  • 8.2 Mood and Stress Management
  • 8.3 Cognitive Health
  • 8.4 Sleep and Recovery
  • 8.5 Overall Well-being and Energy

9 Global Men's Mental Health Supplements Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Abbott
  • 11.2 Amway
  • 11.3 Bayer
  • 11.4 BioTech USA
  • 11.5 GNC
  • 11.6 Herbalife
  • 11.7 Hims
  • 11.8 Irwin Naturals
  • 11.9 Jarrow Formulas
  • 11.10 Lamberts Healthcare
  • 11.11 Life Extension
  • 11.12 Nature Made
  • 11.13 Nature's Bounty
  • 11.14 New Chapter
  • 11.15 Nordic Naturals
  • 11.16 NOW Foods
  • 11.17 Optimum Nutrition
  • 11.18 Puritan's Pride
  • 11.19 The Vitamin Shoppe
  • 11.20 Vitabiotics

List of Tables

  • Table 1 Global Men's Mental Health Supplements Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Men's Mental Health Supplements Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Men's Mental Health Supplements Market Outlook, By Vitamins & Minerals (2024-2032) ($MN)
  • Table 4 Global Men's Mental Health Supplements Market Outlook, By Herbal Supplements (2024-2032) ($MN)
  • Table 5 Global Men's Mental Health Supplements Market Outlook, By Omega-3 Fatty Acids (2024-2032) ($MN)
  • Table 6 Global Men's Mental Health Supplements Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
  • Table 7 Global Men's Mental Health Supplements Market Outlook, By Amino Acids (2024-2032) ($MN)
  • Table 8 Global Men's Mental Health Supplements Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Men's Mental Health Supplements Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 10 Global Men's Mental Health Supplements Market Outlook, By Tablets and Capsules (2024-2032) ($MN)
  • Table 11 Global Men's Mental Health Supplements Market Outlook, By Powders (2024-2032) ($MN)
  • Table 12 Global Men's Mental Health Supplements Market Outlook, By Gummies (2024-2032) ($MN)
  • Table 13 Global Men's Mental Health Supplements Market Outlook, By Liquids (2024-2032) ($MN)
  • Table 14 Global Men's Mental Health Supplements Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Men's Mental Health Supplements Market Outlook, By Online Channels (2024-2032) ($MN)
  • Table 16 Global Men's Mental Health Supplements Market Outlook, By Offline Channels (2024-2032) ($MN)
  • Table 17 Global Men's Mental Health Supplements Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Men's Mental Health Supplements Market Outlook, By Mood and Stress Management (2024-2032) ($MN)
  • Table 19 Global Men's Mental Health Supplements Market Outlook, By Cognitive Health (2024-2032) ($MN)
  • Table 20 Global Men's Mental Health Supplements Market Outlook, By Sleep and Recovery (2024-2032) ($MN)
  • Table 21 Global Men's Mental Health Supplements Market Outlook, By Overall Well-being and Energy (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.