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1728100

複合維生素軟糖市場－全球產業規模、佔有率、趨勢、機會和預測，按來源、按最終用戶、按應用、按銷售管道、按配銷通路、按地區和競爭進行細分，2020-2030 年

Multivitamin Gummies Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Source, By End-user, By Application, By Sales Channel, By Distribution Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 183 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球複合維生素軟糖市場價值為 57.4 億美元，預計到 2030 年將達到 107.1 億美元，預測期內複合年成長率為 10.95%。隨著消費者對健康和保健的關注度不斷提高，複合維生素軟糖已成為一種首選的膳食補充劑。這些產品將健康益處與誘人的口味結合在一起，因此廣受歡迎。人們對預防性醫療保健和營養缺乏症的認知不斷提高，鼓勵消費者採用複合維生素軟糖作為方便的補充劑，以支持免疫力、一般健康和與生活方式相關的營養需求。新冠疫情進一步激發了人們對增強免疫力補充劑的興趣，加速了市場需求。口味創新和產品多樣化在吸引不同年齡層的廣大消費者方面也發揮著重要作用。據負責任營養委員會 (CRN) 稱，70% 接受調查的消費者表示在過去一年內服用過複合維生素，這凸顯了這些補充劑的滲透率正在不斷提高。同時，由於不良的飲食習慣、久坐的生活方式以及影響營養吸收的健康狀況而導致的維生素缺乏症病例不斷增加，進一步強調了對軟糖等方便有效的補充劑形式的需求。

市場概覽
預測期 2026-2030
2024年市場規模 57.4億美元
2030年市場規模 107.1億美元
2025-2030 年複合年成長率 10.95%
成長最快的領域 一般健康
最大的市場 北美洲

關鍵市場促進因素

增強健康意識

主要市場挑戰

監管審查

主要市場趨勢

個性化和有針對性的配方

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球複合維生素軟糖市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依來源（明膠、植物性明膠替代）
    • 按最終使用者（成人、老年人、孕婦、兒童）
    • 依應用（一般健康、骨骼與關節健康、免疫力、心臟健康、糖尿病、皮膚/頭髮/指甲、產前健康、其他）
    • 依銷售管道（OTC、處方藥）
    • 按配銷通路（線下、線上）
    • 按地區
    • 按公司分類（2024）
  • 產品市場圖
    • 按來源
    • 按最終用戶
    • 按應用
    • 按銷售管道
    • 按配銷通路
    • 按地區

第6章：北美複合維生素軟糖市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲複合維生素軟糖市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙

第8章：亞太複合維生素軟糖市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：南美複合維生素軟糖市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：中東與非洲複合維他命軟糖市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 近期發展
  • 併購
  • 產品發布

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • Smarty Pants Inc
  • Pharmavite LLC
  • Gardenlife Inc
  • Olly Public Benefit Corp
  • Church & Dwight Co., Inc.
  • Nature's Way Brands, LLC
  • MRO MaryRuth, LLC
  • Bayer AG
  • GNC Holdings LLC
  • Haleon plc

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 16319

The Global Multivitamin Gummies Market was valued at USD 5.74 billion in 2024 and is projected to reach USD 10.71 billion by 2030, growing at a CAGR of 10.95% during the forecast period. Driven by the increasing consumer inclination toward health and wellness, multivitamin gummies have emerged as a preferred format for dietary supplements. These products combine health benefits with appealing taste profiles, contributing to their widespread popularity. The growing awareness of preventive healthcare and nutritional deficiencies is encouraging consumers to adopt multivitamin gummies as a convenient supplement to support immunity, general health, and lifestyle-related nutritional needs. The COVID-19 pandemic further intensified interest in immunity-boosting supplements, accelerating market demand. Flavor innovation and product diversification are also playing a significant role in attracting a broad consumer base across different age groups. According to the Council for Responsible Nutrition (CRN), 70% of surveyed consumers reported taking multivitamins within the last year, underscoring the increasing penetration of these supplements. In parallel, rising cases of vitamin deficiencies due to poor dietary habits, sedentary lifestyles, and health conditions affecting nutrient absorption are further reinforcing the need for accessible and effective supplementation formats like gummies.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.74 Billion
Market Size 2030USD 10.71 Billion
CAGR 2025-203010.95%
Fastest Growing SegmentGeneral Health
Largest MarketNorth America

Key Market Drivers

Increasing Health Consciousness

The global rise in health consciousness is a key driver behind the expansion of the multivitamin gummies market. As consumers prioritize preventive healthcare and overall wellness, the demand for easy-to-consume, nutrient-rich supplements continues to grow. Multivitamin gummies provide a practical and palatable alternative to traditional pills, making it easier for individuals to maintain consistent nutritional intake. With more people becoming aware of nutritional gaps resulting from modern diets and lifestyles, multivitamin gummies serve as a reliable solution to bridge those deficiencies. These products support a variety of wellness goals including energy, immunity, bone health, and skin care, making them a valuable component of personal health routines. The shift towards holistic well-being and the desire to avoid future health issues are fueling demand for user-friendly supplement options like gummies across adult, pediatric, and geriatric populations.

Key Market Challenges

Regulatory Scrutiny

The multivitamin gummies market faces significant challenges in the form of regulatory compliance. Dietary supplements, including gummy formats, must meet stringent safety and quality standards imposed by health authorities across different regions. Variations in regulations regarding ingredients, labeling, and claims pose a challenge for manufacturers operating in multiple markets. This complexity can result in delays in product approval and increased operational costs, especially when entering new geographic regions. Moreover, failure to comply with evolving guidelines can impact brand credibility and product availability, making regulatory navigation a crucial aspect of market participation.

Key Market Trends

Personalization and Targeted Formulations

A prominent trend reshaping the multivitamin gummies market is the shift toward personalization and targeted health formulations. Consumers are increasingly seeking supplements that cater to their specific health concerns, lifestyles, and age groups. In response, manufacturers are offering specialized gummies addressing immunity, bone and joint support, skin and hair health, prenatal care, and energy levels. Innovations in personalized nutrition are further enabling the development of customized vitamin profiles, often based on consumer health assessments or genetic data. This trend is driving product diversification and enhancing consumer engagement, as buyers look for tailored solutions that deliver measurable health benefits.

Key Market Players

  • Smarty Pants Inc
  • Pharmavite LLC
  • Gardenlife Inc
  • Olly Public Benefit Corp
  • Church & Dwight Co., Inc.
  • Nature's Way Brands, LLC
  • MRO MaryRuth, LLC
  • Bayer AG
  • GNC Holdings LLC
  • Haleon plc

Report Scope:

In this report, the Global Multivitamin Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multivitamin Gummies Market, By Source:

  • Gelatin
  • Plant Based Gelatin Substitute

Multivitamin Gummies Market, By End-user:

  • Adults
  • Geriatric
  • Pregnant Women
  • Children

Multivitamin Gummies Market, By Application:

  • General Health
  • Bone & Joint Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Skin/Hair/Nails
  • Prenatal Health
  • Others

Multivitamin Gummies Market, By Sales Channel:

  • OTC
  • Prescribed

Multivitamin Gummies Market, By Distribution Channel:

  • Offline
  • Online

Multivitamin Gummies Market, By Region:

  • North America
    • United States
    • Mexico
    • Canada
  • Europe
    • France
    • Germany
    • United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • South Korea
    • Japan
    • Australia
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Multivitamin Gummies Market.

Available Customizations:

Global Multivitamin Gummies market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multivitamin Gummies Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 5.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 5.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 5.2.4. By Sales Channel (OTC, Prescribed)
    • 5.2.5. By Distribution Channel (Offline, Online)
    • 5.2.6. By Region
    • 5.2.7. By Company (2024)
  • 5.3. Product Market Map
    • 5.3.1. By Source
    • 5.3.2. By End-user
    • 5.3.3. By Application
    • 5.3.4. By Sales Channel
    • 5.3.5. By Distribution Channel
    • 5.3.6. By Region

6. North America Multivitamin Gummies Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 6.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 6.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 6.2.4. By Sales Channel (OTC, Prescribed)
    • 6.2.5. By Distribution Channel (Offline, Online)
    • 6.2.6. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Multivitamin Gummies Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Source
        • 6.3.1.2.2. By End-user
        • 6.3.1.2.3. By Application
        • 6.3.1.2.4. By Sales Channel
        • 6.3.1.2.5. By Distribution Channel
    • 6.3.2. Canada Multivitamin Gummies Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Source
        • 6.3.2.2.2. By End-user
        • 6.3.2.2.3. By Application
        • 6.3.2.2.4. By Sales Channel
        • 6.3.2.2.5. By Distribution Channel
    • 6.3.3. Mexico Multivitamin Gummies Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Source
        • 6.3.3.2.2. By End-user
        • 6.3.3.2.3. By Application
        • 6.3.3.2.4. By Sales Channel
        • 6.3.3.2.5. By Distribution Channel

7. Europe Multivitamin Gummies Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 7.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 7.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 7.2.4. By Sales Channel (OTC, Prescribed)
    • 7.2.5. By Distribution Channel (Offline, Online)
    • 7.2.6. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Multivitamin Gummies Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Source
        • 7.3.1.2.2. By End-user
        • 7.3.1.2.3. By Application
        • 7.3.1.2.4. By Sales Channel
        • 7.3.1.2.5. By Distribution Channel
    • 7.3.2. United Kingdom Multivitamin Gummies Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Source
        • 7.3.2.2.2. By End-user
        • 7.3.2.2.3. By Application
        • 7.3.2.2.4. By Sales Channel
        • 7.3.2.2.5. By Distribution Channel
    • 7.3.3. France Multivitamin Gummies Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Source
        • 7.3.3.2.2. By End-user
        • 7.3.3.2.3. By Application
        • 7.3.3.2.4. By Sales Channel
        • 7.3.3.2.5. By Distribution Channel
    • 7.3.4. Italy Multivitamin Gummies Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Source
        • 7.3.4.2.2. By End-user
        • 7.3.4.2.3. By Application
        • 7.3.4.2.4. By Sales Channel
        • 7.3.4.2.5. By Distribution Channel
    • 7.3.5. Spain Multivitamin Gummies Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Source
        • 7.3.5.2.2. By End-user
        • 7.3.5.2.3. By Application
        • 7.3.5.2.4. By Sales Channel
        • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Multivitamin Gummies Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 8.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 8.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 8.2.4. By Sales Channel (OTC, Prescribed)
    • 8.2.5. By Distribution Channel (Offline, Online)
    • 8.2.6. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Multivitamin Gummies Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Source
        • 8.3.1.2.2. By End-user
        • 8.3.1.2.3. By Application
        • 8.3.1.2.4. By Sales Channel
        • 8.3.1.2.5. By Distribution Channel
    • 8.3.2. Japan Multivitamin Gummies Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Source
        • 8.3.2.2.2. By End-user
        • 8.3.2.2.3. By Application
        • 8.3.2.2.4. By Sales Channel
        • 8.3.2.2.5. By Distribution Channel
    • 8.3.3. India Multivitamin Gummies Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Source
        • 8.3.3.2.2. By End-user
        • 8.3.3.2.3. By Application
        • 8.3.3.2.4. By Sales Channel
        • 8.3.3.2.5. By Distribution Channel
    • 8.3.4. Australia Multivitamin Gummies Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Source
        • 8.3.4.2.2. By End-user
        • 8.3.4.2.3. By Application
        • 8.3.4.2.4. By Sales Channel
        • 8.3.4.2.5. By Distribution Channel
    • 8.3.5. South Korea Multivitamin Gummies Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Source
        • 8.3.5.2.2. By End-user
        • 8.3.5.2.3. By Application
        • 8.3.5.2.4. By Sales Channel
        • 8.3.5.2.5. By Distribution Channel

9. South America Multivitamin Gummies Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 9.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 9.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 9.2.4. By Sales Channel (OTC, Prescribed)
    • 9.2.5. By Distribution Channel (Offline, Online)
    • 9.2.6. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Multivitamin Gummies Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Source
        • 9.3.1.2.2. By End-user
        • 9.3.1.2.3. By Application
        • 9.3.1.2.4. By Sales Channel
        • 9.3.1.2.5. By Distribution Channel
    • 9.3.2. Argentina Multivitamin Gummies Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Source
        • 9.3.2.2.2. By End-user
        • 9.3.2.2.3. By Application
        • 9.3.2.2.4. By Sales Channel
        • 9.3.2.2.5. By Distribution Channel
    • 9.3.3. Colombia Multivitamin Gummies Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Source
        • 9.3.3.2.2. By End-user
        • 9.3.3.2.3. By Application
        • 9.3.3.2.4. By Sales Channel
        • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Multivitamin Gummies Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
    • 10.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
    • 10.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
    • 10.2.4. By Sales Channel (OTC, Prescribed)
    • 10.2.5. By Distribution Channel (Offline, Online)
    • 10.2.6. By Country
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Multivitamin Gummies Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Source
        • 10.3.1.2.2. By End-user
        • 10.3.1.2.3. By Application
        • 10.3.1.2.4. By Sales Channel
        • 10.3.1.2.5. By Distribution Channel
    • 10.3.2. Saudi Arabia Multivitamin Gummies Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Source
        • 10.3.2.2.2. By End-user
        • 10.3.2.2.3. By Application
        • 10.3.2.2.4. By Sales Channel
        • 10.3.2.2.5. By Distribution Channel
    • 10.3.3. UAE Multivitamin Gummies Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Source
        • 10.3.3.2.2. By End-user
        • 10.3.3.2.3. By Application
        • 10.3.3.2.4. By Sales Channel
        • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Recent Development
  • 12.2. Mergers & Acquisitions
  • 12.3. Product Launches

13. Porter's Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Smarty Pants Inc
    • 14.1.1. Business Overview
    • 14.1.2. Company Snapshot
    • 14.1.3. Products & Services
    • 14.1.4. Financials (As Reported)
    • 14.1.5. Recent Developments
    • 14.1.6. Key Personnel Details
    • 14.1.7. SWOT Analysis
  • 14.2. Pharmavite LLC
  • 14.3. Gardenlife Inc
  • 14.4. Olly Public Benefit Corp
  • 14.5. Church & Dwight Co., Inc.
  • 14.6. Nature's Way Brands, LLC
  • 14.7. MRO MaryRuth, LLC
  • 14.8. Bayer AG
  • 14.9. GNC Holdings LLC
  • 14.10. Haleon plc

15. Strategic Recommendations

16. About Us & Disclaimer