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市場調查報告書
商品編碼
1822469
2032 年功能性軟糖市場預測:按產品、配方、功能優勢、年齡層、通路和地區進行的全球分析Functional Gummies Market Forecasts to 2032 - Global Analysis By Product, Formulation, Functional Benefit, Age Group, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球功能性軟糖市場預計在 2025 年達到 16 億美元,到 2032 年將達到 35 億美元,預測期內的複合年成長率為 11.3%。
功能性軟糖是一種可咀嚼的營養補充劑,旨在提供超越基本營養的特定健康益處。軟糖將人體必需的維生素、礦物質、草藥、益生菌和其他生物活性化合物以方便、美味且易於食用的軟糖形式組合在一起。這些產品旨在滿足各種健康需求,包括免疫支持、消化器官系統健康、認知功能、關節護理和能量提升。與傳統補充劑不同,功能性軟糖易於服用,吸引了那些追求功效和享受的消費者。軟糖日益普及,反映了人們對創新、便利、愉悅的方法來維持整體健康並解決特定健康問題的需求。
增強健康意識
功能性軟糖由維生素、礦物質、適應原和植物成分配製而成,旨在實現多種健康目標。公眾意識提升宣傳活動和個人化營養平台正在推動其早期普及。需求涵蓋廣泛的年齡段,從兒童到活躍的成年人和老年人。潔淨標示、無糖和植物來源配方的結合正在擴大市場覆蓋範圍。這些動態將健康意識定位為功能性軟糖市場的關鍵驅動力,並推動整體市場的成長。
審查成分法規
功能性軟糖通常含有新型生物活性成分、草藥萃取物和高劑量營養成分,這些成分需要嚴格的驗證。法規合規性和標籤要求增加了配方和文件成本。地區核准的差異正在減緩跨國擴張。儘管消費者需求不斷成長,但這些因素仍在抑制市場成長。
專注於預防性醫療保健
功能性軟糖被定位為預防性日常護理的一部分,旨在增強免疫力、緩解壓力、促進消化和認知功能。與遠端保健、健康應用程式和個人化訂閱模式的整合正在提升其參與度。公共衛生計劃和雇主健康計畫正在增強其應用。這些新興市場的發展為市場成長創造了有利條件,並加速了功能性軟糖產品的普及。
與機能性食品的競爭
軟糖不僅要在功效上競爭,還要在口味、便利性和感知價值上競爭。重疊的功效宣傳和相鄰品類的快速技術創新正在削弱品牌差異化。製造商必須投資配方科學、感官吸引力和精準行銷才能保持市場佔有率。這些限制因素造成了競爭壓力,並限制了市場的全面發展。
新冠疫情擾亂了功能性軟糖市場,導致供應鏈暫時中斷、原料短缺和產品上市延遲。零售店關閉和消費者偏好的轉變影響了人們對新形式產品的認知和嘗試。然而,人們對免疫力、緩解壓力和居家健康的關注度不斷提高,部分抵消了市場放緩的影響。疫情後的復甦正受到潔淨標示、功能性和數位軟糖解決方案需求成長的推動,電子商務、個人化配方和營養豐富應用領域的創新也推動著全球市場的發展。
預計軟糖維生素市場在預測期內將佔據最大佔有率
預計在預測期內,維生素軟糖細分市場將佔據最大市場佔有率,這得益於其廣泛的消費者吸引力、配方多樣性以及與日常健康習慣的緊密結合。針對免疫力、能量、骨骼健康和皮膚支援的產品在零售和線上管道越來越受歡迎。製造商正在最佳化口味、質地和營養輸送,以提高依從性和重複購買率。兒科、成人和老年人細分市場的需求仍然強勁。此細分市場將持續支撐功能性軟糖市場,推動整體市場成長。
預計在預測期內,線上零售領域將以最高的複合年成長率成長。
受便利性、個人化和直銷需求的推動,線上零售領域預計將在預測期內實現最高成長率。電商平台提供精選商品、訂閱模式以及符合健康目標的主導產品推薦。數位行銷、網紅參與和健康內容正在提升消費者認知度和轉換率。與行動應用程式的整合、虛擬諮詢和智慧包裝正在增強參與度。公共和私人對數位健康商務的投資正在加速平台的擴張。
在預測期內,亞太地區預計將佔據最大的市場佔有率,因為該地區人口眾多、健康意識不斷增強,並且對便利營養品的需求不斷成長。中國、印度、日本和韓國等國家正在擴大功能性軟糖的生產、分銷和消費者教育。預防性衛生、學校營養和健康創新的公共舉措正在增強需求。區域製造商和全球品牌正在透過零售合作夥伴關係和本地化配方擴大其分銷範圍。具有競爭力的價格和文化契合度正在支持功能性軟糖的普及。
預計北美將在預測期內實現最高的複合年成長率,這得益於對個人化營養、潔淨標示創新和數位健康平台的強勁投資。在美國和加拿大,功能性軟糖在臨床營養、生活方式產品和健康習慣中的應用日益廣泛。官民合作關係以及對健康聲明的監管支持正在加速市場滲透。增強免疫力、緩解壓力和睡眠支援的需求正在推動成長。區域新興企業和學術機構在配方科學和消費者參與方面處於領先地位。
According to Stratistics MRC, the Global Functional Gummies Market is accounted for $1.6 billion in 2025 and is expected to reach $3.5 billion by 2032 growing at a CAGR of 11.3% during the forecast period. Functional gummies are chewable dietary supplements designed to provide specific health benefits beyond basic nutrition. They combine essential vitamins, minerals, herbs, probiotics, or other bioactive compounds into a convenient, tasty, and easy-to-consume gummy format. These products target various health needs such as immune support, digestive health, cognitive function, joint care, or energy enhancement. Unlike traditional supplements, functional gummies appeal to consumers seeking both effectiveness and enjoyment, making adherence easier. Their growing popularity is driven by the demand for innovative, user-friendly, and enjoyable ways to maintain overall wellness and address specific health concerns.
Rising health consciousness
Functional gummies are being formulated with vitamins, minerals, adaptogens, and botanicals to meet diverse health goals. Public awareness campaigns and personalized nutrition platforms are reinforcing early adoption. Demand spans across age groups, from children to active adults and aging populations. Integration with clean-label, sugar-free, and plant-based formulations is expanding market reach. These dynamics are positioning health consciousness as a key driver of the functional gummies market, thereby boosting overall market growth.
Regulatory scrutiny on ingredients
Functional gummies often include novel bioactive, herbal extracts, and high-dose nutrients that require rigorous substantiation. Regulatory compliance and labeling mandates are raising formulation and documentation costs. Variability in regional approvals is slowing cross-border expansion. These factors are constraining market growth despite rising consumer demand.
Preventive healthcare focus
Functional gummies are being positioned as part of preventive routines targeting immunity, stress, digestion, and cognitive support. Integration with telehealth, wellness apps, and personalized subscription models is enhancing engagement. Public health initiatives and employer wellness programs are reinforcing adoption. These developments are creating favorable conditions for market growth, thereby accelerating uptake of functional gummy products.
Competition from functional foods
Gummies must compete not only on efficacy but also on taste, convenience, and perceived value. Overlapping benefits and rapid innovation in adjacent categories are diluting brand differentiation. Manufacturers must invest in formulation science, sensory appeal, and targeted marketing to retain share. These limitations are introducing competitive pressure and constraining full-scale market development.
The Covid-19 pandemic disrupted the Functional Gummies market, causing temporary supply chain interruptions, ingredient shortages, and delays in product launches. Retail closures and shifting consumer priorities affected visibility and trial of new formats. However, the increased focus on immunity, stress relief, and home-based wellness partially offset the slowdown. Post-pandemic recovery is driven by growing demand for clean-label, functional, and digitally accessible gummy solutions, along with innovations in e-commerce, personalized formulations, and nutrient-rich applications across global markets.
The vitamin gummies segment is expected to be the largest during the forecast period
The vitamin gummies segment is expected to account for the largest market share during the forecast period owing to its broad consumer appeal, formulation versatility, and integration into daily wellness routines. Products targeting immunity, energy, bone health, and skin support are gaining traction across retail and online channels. Manufacturers are optimizing taste, texture, and nutrient delivery to enhance compliance and repeat purchases. Demand remains strong across paediatric, adult, and geriatric segments. This segment continues to anchor the functional gummies market, thereby boosting overall market growth.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate driven by demand for convenience, personalization, and direct-to-consumer access. E-commerce platforms are offering curated assortments, subscription models, and AI-driven product recommendations tailored to health goals. Digital marketing, influencer engagement, and wellness content are enhancing consumer awareness and conversion. Integration with mobile apps, virtual consultations, and smart packaging is reinforcing engagement. Public and private investments in digital health commerce are accelerating platform expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its large population base, rising health awareness, and growing demand for convenient nutrition formats. Countries like China, India, Japan, and South Korea are scaling production, distribution, and consumer education around functional gummies. Public initiatives in preventive health, school nutrition, and wellness innovation are reinforcing demand. Regional manufacturers and global brands are expanding reach through retail partnerships and localized formulations. Competitive pricing and cultural alignment are supporting widespread adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by strong investment in personalized nutrition, clean-label innovation, and digital wellness platforms. The U.S. and Canada are expanding use of functional gummies in clinical nutrition, lifestyle products, and wellness routines. Public-private partnerships and regulatory support for health claims are accelerating market penetration. Demand for immunity-boosting, stress-relief, and sleep-support formats is reinforcing growth. Regional startups and academic institutions are leading in formulation science and consumer engagement.
Key players in the market
Some of the key players in Functional Gummies Market include SCN BestCo LLC, Amapharm GmbH, Guangdong Yichao Biological Co., Ltd., Sirio Pharma Co., Ltd., Herbaland Naturals Inc., Vitafusion (Church & Dwight Co., Inc.), SmartyPants Vitamins, Nature's Way Products, LLC, L'il Critters, Goli Nutrition Inc., Olly Public Benefit Corporation, NutraBlast, SMPNutra, Better Nutritionals, LLC and Life Extension Foundation.
In August 2025, Yichao reinforced its role as a contract manufacturer for Fortune 500 nutraceutical brands, offering ODM services for sugar-free, sports, and multivitamin gummies. These collaborations support global customization and rapid formulation aligned with client-specific health claims and dosage formats.
In January 2024, Amapharm completed the acquisition of long-time supplier F. Hunziker + Co AG, bringing a Swiss manufacturer of gummies, functional confectionery and nutraceutical dose forms into the group to expand formulation, manufacturing and packaging capabilities across Europe.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.