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1856813

營養保健軟糖市場預測至2032年：按配方、消費者年齡、來源、包裝類型、銷售管道和地區分類的全球分析

Nutraceutical Gummies Market Forecasts to 2032 - Global Analysis By Formulation (Vitamins, Minerals, Protein-Enriched, and Omega Fatty Acids), Consumer Age, Source, Packaging Type, Sales Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計 2025 年全球膳食補充劑軟糖市場規模將達到 271 億美元，到 2032 年將達到 505 億美元，預測期內複合年成長率為 9.2%。

軟糖是一種可咀嚼的營養補充劑，含有維生素、礦物質、草藥和生物活性化合物，旨在滿足特定的健康需求。它們比傳統的片劑和膠囊更方便、更美味，讓健康觸手可及。軟糖因其增強免疫力、促進皮膚健康和改善睡眠而廣受歡迎，兼具營養和美味。它們糖果般的誘人外觀和便捷的服用方式吸引了許多消費者，鼓勵他們堅持服用。這種形式將健康益處與日常喜好完美結合，重新定義了消費者獲得健康的方式。

人們對咀嚼型營養補充品的偏好日益成長

消費者對咀嚼型膳食補充劑的日益青睞，正推動膳食補充劑軟糖市場的擴張。在消費者對便利、美味、易服用補充劑的需求驅動下，軟糖正逐漸取代傳統的片劑和膠囊。在預防保健、增強免疫力和健康生活方式趨勢的推動下，製造商正在開發具有功能性宣稱的產品，例如富含維生素、礦物質和草藥萃取物。此外，兒童、成人和老年人對軟糖的需求不斷成長，也透過全球零售和電商通路推動了市場成長。

穩定劑成本高昂

成分穩定化的高昂成本仍是膳食補充劑軟糖市場的主要限制因素。先進的包封和穩定化技術對於在加工和儲存過程中保持維生素、礦物質、益生菌和草藥萃取物的效力和生物有效性至關重要。這會增加生產成本和零售價格，從而限制了價格敏感型消費者的接受度。各公司正在探索創新配方技術、天然穩定劑和最佳化生產過程，以降低成本，同時確保產品在國內外市場的功效、安全性和保存期限。

無糖純素軟糖系列正在不斷擴充

無糖和純素軟糖的擴張為膳食補充劑市場帶來了巨大的成長機會。消費者對健康、植物來源和低糖替代品的偏好正在推動產品創新。受文明病、飲食限制和倫理考量的增加，製造商紛紛推出添加天然甜味劑、果膠基質地和功能性成分的軟糖。此外，電子商務平台和訂閱模式使產品更易於獲取和個人化，從而創造出多元化的產品組合，吸引著全球尋求便利、有益健康的補充劑的兒童、成人和老年人。

仿冒品品

仿冒品偽劣產品對膳食補充劑軟糖市場構成重大威脅。仿冒品產品會欺騙消費者，降低產品功效，並損害品牌信譽。不遵守法規、缺乏品質認證以及成分聲明未經核實都會增加產品召回和法律訴訟的風險。為了降低這些威脅，製造商正在實施嚴格的品管、第三方檢測和檢驗以及透明的標籤制度。確保產品真實性和消費者信任對於市場的永續成長和品牌聲譽至關重要。

新冠疫情的影響：

新冠疫情對膳食補充劑軟糖市場產生了顯著影響，消費者更加重視增強免疫力、提升健康水平和採取預防性措施。受封鎖、保持社交距離和健康意識提升的推動，便捷的膳食補充劑需求激增。電子商務和線上藥局通路成為主要的通路，保障了產品的持續供應。疫情過後，消費者繼續尋求免疫力、富含維生素和具有功能性的軟糖產品，促使製造商投資於創新配方、永續包裝和精準行銷策略，以滿足全球消費者不斷變化的健康意識。

預計在預測期內，維生素細分市場將成為最大的細分市場。

由於消費者對營養補充劑在增強免疫力、提升精力和改善整體健康方面的意識不斷提高，因此預計維生素產品在預測期內將佔據最大的市場佔有率。在綜合維他命、維生素C和維生素D軟糖廣受歡迎的推動下，製造商正透過推出不同口味、具有不同功能和採用便利包裝的產品來拓展產品線。零售、藥局和電商通路正在加強分銷，而精準的行銷宣傳活動則在激發消費者興趣，從而鞏固維生素產品在全球市場的主導地位。

預計在預測期內，成人細分市場將以最高的複合年成長率成長。

預計在預測期內，成人市場將呈現最高的成長率，這主要得益於人們擴大使用膳食補充劑來改善免疫力、緩解壓力以及應對生活方式相關的營養不足。在職場健康舉措、預防性醫療保健趨勢和功能性營養意識的推動下，成人擴大選擇軟糖，因為它方便易用。此外，針對特定需求的配方，例如能量補充劑、心臟保健產品和認知支持產品，也加速了其普及化。電子商務和個人化訂閱模式的興起，進一步推動了全球成人膳食補充劑軟糖市場的快速成長。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於健康意識的提高、可支配收入的增加以及電子商務的快速普及。中國、印度、日本和澳洲等國家對功能性軟糖、維生素和礦物質補充劑的需求強勁。此外，不斷擴張的零售網路、連鎖藥局和本地生產設施也為分銷提供了支援。政府推行的促進預防性醫療保健和營養補充的舉措，進一步鞏固了該地區在全球營養保健軟糖市場的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將呈現最高的複合年成長率，這主要得益於消費者對健康和預防保健產品日益成長的意識。美國和加拿大在功能性、無糖和純素軟糖的普及方面處於領先地位。受線上藥局、訂閱服務和個人化營養理念的推動，製造商正不斷創新以滿足消費者多樣化的需求。監管機構對安全膳食補充劑和高級產品的上市支持，進一步加速了北美膳食補充劑軟糖市場的成長。

免費客製化服務：

訂閱本報告的用戶可享有以下免費客製化服務之一：

  • 公司簡介
    • 對其他市場參與者（最多 3 家公司）進行全面分析
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  • 區域細分
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球膳食補充劑軟糖市場（按配方分類）

  • 維他命
  • 礦物
  • 蛋白質強化
  • 歐米伽脂肪酸

6. 全球膳食補充品軟糖市場（依消費者年齡分類）

  • 孩子
  • 成人
  • 孕婦

7. 全球膳食補充品軟糖市場（依來源分類）

  • 自然
  • 合成
  • 有機的

8. 全球膳食補充品軟糖市場按包裝類型分類

  • 瓶子
  • 小袋
  • 小袋
  • 泡殼包裝

9. 全球膳食補充品軟糖市場（依銷售管道分類）

  • 電子商務
  • 藥局
  • 健康食品店
  • 超級市場

第10章 全球膳食補充品軟糖市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章：企業概況

  • Nestle Health Science
  • Unilever
  • GSK plc
  • Bayer AG
  • Amway
  • Church & Dwight
  • Haleon plc
  • Otsuka Pharmaceutical
  • The Clorox Company
  • Nordic Naturals
  • Hero Nutritionals
  • Jamieson Vitamins
  • Herbalife
  • TopGum Industries
  • Santa Cruz Nutritionals
  • Blackmores
  • Procaps Group
  • ZanonVitamec
Product Code: SMRC31685

According to Stratistics MRC, the Global Nutraceutical Gummies Market is accounted for $27.1 billion in 2025 and is expected to reach $50.5 billion by 2032 growing at a CAGR of 9.2% during the forecast period. Nutraceutical Gummies are chewable supplements infused with vitamins, minerals, herbs, or bioactive compounds to support targeted health needs. They offer a convenient, enjoyable alternative to traditional pills or capsules, making wellness more accessible. Popular for boosting immunity, enhancing skin health, or improving sleep, these gummies combine nutrition with flavor. Their candy-like appeal and ease of consumption attract both children and adults, promoting consistent supplement use. This format blends health benefits with everyday indulgence, redefining how consumers engage with wellness.

Market Dynamics:

Driver:

Growing preference for chewable supplements

Growing preference for chewable supplements is driving expansion in the nutraceutical gummies market. Fueled by consumer demand for convenient, tasty, and easy-to-consume supplement forms, gummies are increasingly replacing traditional tablets and capsules. Spurred by awareness of preventive healthcare, immunity enhancement, and wellness trends, manufacturers are developing products with functional benefits such as vitamins, minerals, and herbal extracts. Additionally, adoption among children, adults, and elderly populations is increasing, reinforcing market growth across retail and e-commerce channels globally.

Restraint:

High cost of ingredient stabilization

High cost of ingredient stabilization remains a significant restraint in the nutraceutical gummies market. Maintaining the potency and bioavailability of vitamins, minerals, probiotics, and herbal extracts during processing and storage requires advanced encapsulation and stabilization techniques. This increases production expenses and retail pricing, potentially limiting adoption among price-sensitive consumers. Companies are exploring innovative formulation technologies, natural stabilizers, and optimized production processes to reduce costs while ensuring product efficacy, safety, and shelf life in both domestic and international markets.

Opportunity:

Sugar-free and vegan gummy expansion

Sugar-free and vegan gummy expansion presents a substantial growth opportunity in the nutraceutical market. Consumer preference for health-conscious, plant-based, and low-sugar alternatives is driving product innovation. Spurred by rising lifestyle diseases, dietary restrictions, and ethical considerations, manufacturers are launching gummies with natural sweeteners, pectin-based textures, and functional ingredients. Additionally, e-commerce platforms and subscription models are facilitating product accessibility and personalization, creating a diversified portfolio that appeals to children, adults, and senior consumers seeking convenient, health-promoting supplement options globally.

Threat:

Fake and low-quality product entries

Fake and low-quality product entries pose a significant threat to the nutraceutical gummies market. Counterfeit or substandard products can mislead consumers, reduce efficacy, and damage brand credibility. Regulatory non-compliance, lack of quality certifications, and unverified ingredient claims increase the risk of recalls and legal challenges. To mitigate threats, manufacturers are implementing strict quality control, third-party testing, certification, and transparent labeling practices. Ensuring product authenticity and consumer trust is essential for sustained market growth and brand reputation.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the nutraceutical gummies market, as consumers prioritized immunity, wellness, and preventive health measures. Spurred by lockdowns, social distancing, and heightened health awareness, demand for convenient supplement formats surged. E-commerce and online pharmacy channels became key distribution avenues, supporting continued product availability. Post-pandemic, consumers continue seeking immunity-boosting, vitamin-rich, and functional gummies, while manufacturers invest in innovative formulations, sustainable packaging, and targeted marketing strategies to meet evolving health-conscious preferences worldwide.

The vitamins segment is expected to be the largest during the forecast period

The vitamins segment is expected to account for the largest market share during the forecast period, owing to rising consumer awareness of nutritional supplementation for immunity, energy, and overall wellness. Fueled by the popularity of multivitamins, vitamin C, and vitamin D gummies, manufacturers are expanding their portfolios with flavor variations, functional benefits, and convenient packaging. Retail, pharmacy, and e-commerce channels are strengthening distribution, while targeted marketing campaigns are increasing consumer engagement, reinforcing the dominance of the vitamins segment globally.

The adults segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the adults segment is predicted to witness the highest growth rate, reinforced by growing adoption of health supplements to address immunity, stress, and lifestyle-related deficiencies. Fueled by workplace wellness initiatives, preventive healthcare trends, and functional nutrition awareness, adults are increasingly consuming gummies for convenience and palatability. Additionally, targeted formulations for energy, heart health, and cognitive support are accelerating adoption. E-commerce accessibility and personalized subscription models further contribute to rapid growth in the adult nutraceutical gummies segment worldwide.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to increasing health consciousness, rising disposable incomes, and rapid e-commerce adoption. Countries such as China, India, Japan, and Australia are witnessing strong demand for functional gummies, vitamins, and mineral supplements. Additionally, expansion of retail networks, pharmacy chains, and local manufacturing facilities support distribution. Government initiatives promoting preventive healthcare and nutritional supplementation further strengthen the region's leadership in the nutraceutical gummies market globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high consumer awareness of wellness and preventive health products. The U.S. and Canada are leading in adoption of functional, sugar-free, and vegan gummies. Spurred by the popularity of online pharmacies, subscription services, and personalized nutrition, manufacturers are innovating to meet diverse consumer needs. Regulatory support for safe supplementation and premium product launches further accelerates North America's growth trajectory in the nutraceutical gummies market.

Key players in the market

Some of the key players in Nutraceutical Gummies Market include Nestle Health, Unilever, GSK plc, Bayer AG, Amway, Church & Dwight, Haleon plc, Otsuka Pharmaceutical, The Clorox Company, Nordic Naturals, Hero Nutritionals, Jamieson Wellness, Herbalife, TopGun International, Santa Cruz Nutritionals, Blackmores, Procaps Group, and ZanonVita.

Key Developments:

In October 2025, Nestle Health Science launched its new "Garden of Life mykind Organics Gummy" line, featuring a novel, plant-based pectin and tapioca syrup base. This marks the brand's first fully organic, vegan gummy line, targeting the clean-label consumer with third-party certifications for both organic and non-GMO ingredients.

In September 2025, Bayer AG announced a major expansion of its "One A Day" gummy portfolio with the "One A Day Personalized Gummy Pack." The new service uses an online quiz to create a custom daily pack that combines up to four different gummies-such as stress support, immune health, and energy-tailored to an individual's specific lifestyle needs.

In August 2025, GSK plc (through its consumer arm Haleon) unveiled its "Centrum Specialist Gummies" line. This new range includes targeted formulas like "Mind & Memory" with Bacopa Monnieri and "Rest & Restore" with Melatonin and L-Theanine, moving the iconic brand beyond basic multivitamins into the high-growth functional gummy space.

Formulations Covered:

  • Vitamins
  • Minerals
  • Protein-Enriched
  • Omega Fatty Acids

Consumer Ages Covered:

  • Children
  • Adults
  • Pregnant Women

Sources Covered:

  • Natural
  • Synthetic
  • Organic

Packaging Types Covered:

  • Bottles
  • Sachets
  • Pouches
  • Blister Packs

Sales Channels Covered:

  • E-commerce
  • Pharmacies
  • Health Stores
  • Supermarkets

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Nutraceutical Gummies Market, By Formulation

  • 5.1 Introduction
  • 5.2 Vitamins
  • 5.3 Minerals
  • 5.4 Protein-Enriched
  • 5.5 Omega Fatty Acids

6 Global Nutraceutical Gummies Market, By Consumer Age

  • 6.1 Introduction
  • 6.2 Children
  • 6.3 Adults
  • 6.4 Pregnant Women

7 Global Nutraceutical Gummies Market, By Source

  • 7.1 Introduction
  • 7.2 Natural
  • 7.3 Synthetic
  • 7.4 Organic

8 Global Nutraceutical Gummies Market, By Packaging Type

  • 8.1 Introduction
  • 8.2 Bottles
  • 8.3 Sachets
  • 8.4 Pouches
  • 8.5 Blister Packs

9 Global Nutraceutical Gummies Market, By Sales Channel

  • 9.1 Introduction
  • 9.2 E-commerce
  • 9.3 Pharmacies
  • 9.4 Health Stores
  • 9.5 Supermarkets

10 Global Nutraceutical Gummies Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Nestle Health Science
  • 12.2 Unilever
  • 12.3 GSK plc
  • 12.4 Bayer AG
  • 12.5 Amway
  • 12.6 Church & Dwight
  • 12.7 Haleon plc
  • 12.8 Otsuka Pharmaceutical
  • 12.9 The Clorox Company
  • 12.10 Nordic Naturals
  • 12.11 Hero Nutritionals
  • 12.12 Jamieson Vitamins
  • 12.13 Herbalife
  • 12.14 TopGum Industries
  • 12.15 Santa Cruz Nutritionals
  • 12.16 Blackmores
  • 12.17 Procaps Group
  • 12.18 ZanonVitamec

List of Tables

  • Table 1 Global Nutraceutical Gummies Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Nutraceutical Gummies Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 3 Global Nutraceutical Gummies Market Outlook, By Vitamins (2024-2032) ($MN)
  • Table 4 Global Nutraceutical Gummies Market Outlook, By Minerals (2024-2032) ($MN)
  • Table 5 Global Nutraceutical Gummies Market Outlook, By Protein-Enriched (2024-2032) ($MN)
  • Table 6 Global Nutraceutical Gummies Market Outlook, By Omega Fatty Acids (2024-2032) ($MN)
  • Table 7 Global Nutraceutical Gummies Market Outlook, By Consumer Age (2024-2032) ($MN)
  • Table 8 Global Nutraceutical Gummies Market Outlook, By Children (2024-2032) ($MN)
  • Table 9 Global Nutraceutical Gummies Market Outlook, By Adults (2024-2032) ($MN)
  • Table 10 Global Nutraceutical Gummies Market Outlook, By Pregnant Women (2024-2032) ($MN)
  • Table 11 Global Nutraceutical Gummies Market Outlook, By Source (2024-2032) ($MN)
  • Table 12 Global Nutraceutical Gummies Market Outlook, By Natural (2024-2032) ($MN)
  • Table 13 Global Nutraceutical Gummies Market Outlook, By Synthetic (2024-2032) ($MN)
  • Table 14 Global Nutraceutical Gummies Market Outlook, By Organic (2024-2032) ($MN)
  • Table 15 Global Nutraceutical Gummies Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 16 Global Nutraceutical Gummies Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 17 Global Nutraceutical Gummies Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 18 Global Nutraceutical Gummies Market Outlook, By Pouches (2024-2032) ($MN)
  • Table 19 Global Nutraceutical Gummies Market Outlook, By Blister Packs (2024-2032) ($MN)
  • Table 20 Global Nutraceutical Gummies Market Outlook, By Sales Channel (2024-2032) ($MN)
  • Table 21 Global Nutraceutical Gummies Market Outlook, By E-commerce (2024-2032) ($MN)
  • Table 22 Global Nutraceutical Gummies Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 23 Global Nutraceutical Gummies Market Outlook, By Health Stores (2024-2032) ($MN)
  • Table 24 Global Nutraceutical Gummies Market Outlook, By Supermarkets (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.