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OTT 媒體服務市場 - 全球行業規模、份額、趨勢、機會和預測，2018-2028 年，按類型、按設備類型、按地區
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1221608

OTT 媒體服務市場 - 全球行業規模、份額、趨勢、機會和預測，2018-2028 年，按類型、按設備類型、按地區

OTT Media Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Device Type, By Region
出版日期: | 出版商: TechSci Research | 英文 115 Pages | 商品交期: 2-3個工作天內

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2021 年全球 OTT 媒體服務市場價值 1175.9 億美元，預計到 2028 年復合年增長率將達到 14.56%。

此外，OTT正在吸引來自世界各地的大量用戶，各種OTT平台各自的收入都在實現巨大的飛躍。 例如，Netflix 在 2022 年第三季度的總收入接近 79.3 億美元，高於 2021 年同季度的約 74.8 億美元。 在亞太地區新增近143萬付費用戶，Netflix第三季度營收增長19%，從8.34億美元增至8.89億美元。 平均付費會員數從3005萬增加到3623萬，同比增長23%。

OTT 內容以多種語言提供，促進市場增長

OTT 服務越來越受歡迎，因為可以使用多種本地語言配音內容，使消費者更容易理解內容並參與其中。 此外，OTT 流媒體公司正在尋求提供其他語言的字幕，以便各地的消費者都可以訪問和欣賞內容。 此外，Netflix 於 2022 年收購了動畫工作室 Animal Logic Group of Companies，這有望加強動畫業務的市場。

大流行加速市場增長

COVID-19 推動了 OTT 媒體提供商的發展，因為人們被困在家裡，而 OTT 流媒體內容為他們提供了某種形式的娛樂。 例如，據《衛報》報導，華特迪士尼公司在歐洲推出的流媒體服務吸引了超過 2200 萬用戶，幾乎是該公司全球用戶群的兩倍。 此外，OTT 定價非常合理，因為它是通過廉價的互聯網提供的，不需要傳統的廣播或有線電視視頻基礎設施。 此外，OTT 媒體服務市場也受益於寬帶普及率的提高。

市場競爭加劇阻礙市場增長

OTT 媒體服務行業競爭激烈，因為新服務提供商提供的內容價格低於現有服務提供商。 此外，運營商新製作內容的發行雖然已經開始，但也存在網劇、電影失敗，運營商資金浪費的弊端。

此外，技術專家和合格人才的缺乏，無論是在發達國家還是欠發達國家，也被認為是市場拓展的障礙。 與使用和獲取服務相關的高成本減緩了市場增長。 強大的基礎設施和糟糕的互聯網服務是影響市場增長的額外因素，因為互聯網連接會影響圖像和音頻質量。 此外，衛星和有線節目等更便宜的替代方案的出現預計也會對預測期內的交易增長產生負面影響。

可自定義

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公司信息

對其他市場參與者（最多 5 家公司）進行深入分析和概況分析。

內容

第1章介紹

  • 市場概覽
  • 報告的主要亮點
  • 市場覆蓋率
  • 目標市場細分
  • 調查期

第2章研究方法論

  • 調查目的
  • 基線調查方法
  • 主要行業合作夥伴
  • 主要協會和次要來源
  • 數據三角測量和驗證
  • 假設和約束

第 3 章執行摘要

  • 市場概覽
  • 市場預測
  • 主要地區
  • 主要細分市場

第4章客戶語音分析（B2C模式分析）

  • 受訪者人口統計數據
    • 性別
    • 按年齡
    • 按職業
  • 平台偏好
  • 購買的決定性因素
  • 購買後面臨的挑戰
  • 觀看 OTT 的首選設備
  • 滿意度

第 5 章 OTT 媒體服務的全球市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按類型（AVOD、SVOD、TVOD）進行的市場份額分析
    • 按設備類型（智能電視和機頂盒、移動設備和計算機/筆記本電腦、遊戲機和流媒體設備）進行的市場份額分析
    • 按地區劃分的市場份額分析
    • 各公司的市場份額分析（2022 年）
  • OTT 媒體服務的全球市場規劃和機會評估
    • 按類型劃分的市場測繪和機會評估
    • 按設備類型進行市場測繪和機會評估
    • 區域市場規劃和機會評估

第6章北美OTT媒體服務市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按類型分類的市場份額分析
    • 按設備類型進行的市場份額分析
    • 按國家/地區劃分的市場份額分析

第 7 章亞太 OTT 媒體服務市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額/預測
    • 按類型分類的市場份額分析
    • 按設備類型進行的市場份額分析
    • 按國家/地區劃分的市場份額分析

第8章歐洲OTT媒體服務市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額/預測
    • 按類型分類的市場份額分析
    • 按設備類型進行的市場份額分析
    • 按國家/地區劃分的市場份額分析

第9章南美OTT媒體服務市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額/預測
    • 按類型分類的市場份額分析
    • 按設備類型進行的市場份額分析
    • 按國家/地區劃分的市場份額分析

第 10 章中東和非洲 OTT 媒體服務市場展望

  • 市場規模和預測
    • 按金額
  • 市場份額和預測
    • 按類型分類的市場份額分析
    • 按設備類型進行的市場份額分析
    • 按國家

第 11 章市場動態

  • 司機
  • 任務

第 12 章 COVID-19 對全球 OTT 媒體服務市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第13章新興國家市場趨勢與發展

第 14 章 SWOT 分析

  • 力量
  • 弱點
  • 機會
  • 威脅

第 15 章波特的五力模型

  • 競爭格局
  • 買家力量
  • 供應商力量
  • 新進入者的威脅
  • 替代品的威脅

第16章競爭格局

  • 競爭前景
  • 公司簡介
    • Netflix 公司
      • 公司詳情
      • 產品與服務
      • 財務（據報導）
      • 主要市場焦點和地域分佈
      • 近期發展
      • 主要管理人員
    • 華特迪士尼公司
      • 公司簡介
      • 產品和服務
      • 財務（據報導）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理人員
    • 蘋果公司
      • 公司簡介
      • 產品和服務
      • 財務狀況（如報告所述）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • 亞馬遜網站
      • 公司簡介
      • 產品和服務
      • 財務狀況（如報告所述）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理人員
    • 派拉蒙世界
      • 公司概況
      • 產品和服務
      • 財務（據報導）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • WarnerMedia Direct, LLC. (HBO Max)
      • 公司概況
      • 產品和服務
      • 財務（據報導）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • Sling TV L.L.C.
      • 公司簡介
      • 產品和服務
      • 財務狀況（如報告所述）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • 樂天集團
      • 公司簡介
      • 產品和服務
      • 財務狀況（已報告）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • Kakao 娛樂有限公司
      • 公司簡介
      • 產品和服務
      • 財務狀況（已報告）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理團隊
    • 字母表（YouTube）
      • 公司簡介
      • 產品和服務
      • 財務狀況（如報告所述）
      • 主要市場焦點和地域分佈
      • 近期發展狀況
      • 主要管理人員

第 17 章戰略建議

第18章關於美國/免責聲明

Product Code: 14162

The global OTT media services market was valued at USD 117.59 billion in 2021 and is projected to register a CAGR of 14.56% through 2028 owing to the growing number of audiences which is fuelling and is expected to further increase the revenue generation. Moreover, OTT has drawn a sizable group of users from all over the world, variety of OTT platforms gained a significant surge in their respective revenues. For instance, Netflix's total revenue in the third quarter of 2022 was close to USD7.93 billion, up from roughly USD7.48 billion in the corresponding quarter of 2021. Moreover, in the Asia-Pacific region, about 1.43 million new paying users were added, and the region witnessed the Netflix third-quarter revenue which was increased by 19%, from USD834 million to USD889 million. Its average paid membership increased by 23% year over year, from 30.05 million to 36.23 million.

The Global OTT Media Services Market is mainly driven by ease of viewing through different devices and platforms, a variety of content, and technological advancements. The expansion of the OTT industry has been fuelled by the availability of a wide range of streaming content in addition with different languages and the simplicity of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc., are the factors which are significantly influencing customers' choice to shift towards OTT media services from the traditional broadcast network.

During the forecast period, the demand for OTT media services is expected to significantly grow in the forecast period with the rise in consumer spending power, where the consumers are now preferring to purchase different subscriptions for streaming OTT services in order to avail wide range of web series, movies, live streaming and other media content on various devices such as television, smartphones, etc.

Due to the growing number of paid subscribers in the United States, the North American region is currently experiencing rapid growth and is dominating the market. For a number of reasons, including increasing smart TV penetration and the accessibility of various devices for streaming OTT content, the United States is the market leader in North America. For instance, in the United States and Canada, Netflix had 73.39 million subscribers in 2022. Furthermore, seamless streaming is possible via OTT platforms on connected TV devices and smart TVs. The market for OTT media services in the area is expanding as 71% of American households, up from 58% in 2020, will have a smart TV by 2022.

The COVID-19 pandemic, which placed millions of people under lockdown, had a moderate impact on OTT media services globally. The OTT industry profited from cheaper subscription fees, more convenient internet access, and more time spent at home as binge-watching emerged as the popular trend. OTT usage increased to two to three hours per day during the COVID-19 period, according to several published reports. Additionally, eight billion hours of over-the-top (OTT) content were streamed each month from 180 million users in Southeast Asia, making OTT one of the fastest-growing media channels in the region by 2020.

Broadband usage and the adoption of smart devices are driving market expansion Currently, there are more than six billion active smartphone subscribers globally. Viewers can watch content whenever, wherever, and on their preferred device by simply connecting their smart devices to the subscribed OTT services. However, the popularity of smart gadgets like TV sticks and smart TVs is accelerating market expansion.

The expansion of over-the-top (OTT) services is primarily being driven by an increase in broadband penetration. An growth in internet users and their access to over-the-top (OTT) material like video, music streaming, and VoIP was brought on by high speed broadband internet access. This will increase the demand for over-the-top (OTT) content and lead the global OTT market to grow.

Availability of OTT content in different local languages fueling the market growth

OTT services are becoming increasingly popular because of the availability of content dubbed in many local languages, allowing consumers to understand the content more readily and helping them engage with the story. Furthermore, OTT streaming media firms are attempting to provide subtitles in additional languages so that any consumer anywhere in the world can access and enjoy the content. Additionally, Netflix, Inc. acquired Animal Logic Group of Companies, an animation studio, in 2022; with this acquisition, the company looks forward to strengthening its market in the animation business.

Pandemic accelerated the market growth

COVID-19 boosted OTT media providers because people were stuck at home, and OTT streaming content provided them with some entertainment. For instance, The Walt Disney Company launched it streaming services in Europe and gained more than 22 million subscribers, which almost doubled the company's global subscribers, as quoted by the Guardian. Furthermore, OTT pricing is quite reasonable, as it is provided over the cheap internet without the need for a traditional broadcast or cable video infrastructure. The market for OTT media services has also benefited from increased broadband penetration.

Rising Market Competition Hindering the Market Growth

The OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which might become a disadvantage because the web series or movie may fail, and their money would be wasted.

Additionally, the absence of technological specialists and qualified professionals in both developed and undeveloped nations would hinder the market's expansion. The high expenses associated with using and obtaining the services will slow down the market's expansion. Strong infrastructure facilities and poor internet service, which affect image and audio quality depending on the internet connection, are additional factors that have an impact on market growth. Additionally, the presence of cheaper alternatives like satellite or cable-based programming is projected to have a negative impact on the expansion of the trade during the forecast period.

Market Segmentation

The Global OTT Media Services Market is segmented based on Type, device type, region, and company. Based on Type, the market is further segmented into AVOD, SVOD and TVOD. Based on device type, the Global OTT Media Services Market is segmented into Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops/Laptops, Gaming Consoles & Streaming Devices. Based on region, the market is divided into North America, Asia Pacific, Europe, South America, Middle East and Africa.

Company Profiles

Netflix, Inc., The Walt Disney Company, Apple Inc., Amazon.com, Inc., Paramount Global, Alphabet Inc. (YouTube), WarnerMedia Direct, LLC. (HBO Max), Sling TV L.L.C., Rakuten Group, Inc., Kakao Entertainment Co., Ltd. are among the top players operating in the global OTT media services market.

Report Scope

In this report, Global OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global OTT Media Services Market, By Type:

  • AVOD
  • SVOD
  • TVOD

Global OTT Media Services Market, By Device Type:

  • Smart TVs & Set-Top Box
  • Mobile Devices & Computers/Laptops
  • Gaming Consoles & Streaming Devices

Global OTT Media Services Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Indonesia
    • Vietnam
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Norway
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • UAE
    • Saudi Arabia
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Global OTT Media Services Market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Data Triangulation & Validation
  • 2.6. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

  • 4.1. Respondent Demographics
    • 4.1.1. By Gender
    • 4.1.2. By Age
    • 4.1.3. By Occupation
  • 4.2. Platform Preference
  • 4.3. Factors Influencing Purchase Decision
  • 4.4. Challenges Faced Post Purchase
  • 4.5. Preferred Device to Watch OTT
  • 4.6. Satisfaction Level

5. Global OTT Media Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (AVOD, SVOD, TVOD)
    • 5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops, Gaming Consoles & Streaming Devices)
    • 5.2.3. By Regional Market Share Analysis
    • 5.2.4. By Company Market Share Analysis (2022)
  • 5.3. Global OTT Media Services Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Device Type Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America OTT Media Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Device Type Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States OTT Media Services Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Type Market Share Analysis
        • 6.2.3.1.2.2. By Device Type Market Share Analysis
      • 6.2.3.2. Canada OTT Media Services Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Type Market Share Analysis
        • 6.2.3.2.2.2. By Device Type Market Share Analysis
      • 6.2.3.3. Mexico OTT Media Services Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Type Market Share Analysis
        • 6.2.3.3.2.2. By Device Type Market Share Analysis

7. Asia-Pacific OTT Media Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Device Type Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. China OTT Media Services Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Type Market Share Analysis
        • 7.2.3.1.2.2. By Device Type Market Share Analysis
      • 7.2.3.2. Japan OTT Media Services Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Type Market Share Analysis
        • 7.2.3.2.2.2. By Device Type Market Share Analysis
      • 7.2.3.3. South Korea OTT Media Services Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Type Market Share Analysis
        • 7.2.3.3.2.2. By Device Type Market Share Analysis
      • 7.2.3.4. India OTT Media Services Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Type Market Share Analysis
        • 7.2.3.4.2.2. By Device Type Market Share Analysis
      • 7.2.3.5. Australia OTT Media Services Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Type Market Share Analysis
        • 7.2.3.5.2.2. By Device Type Market Share Analysis
      • 7.2.3.6. Indonesia OTT Media Services Market Outlook
        • 7.2.3.6.1. Market Size & Forecast
        • 7.2.3.6.1.1. By Value
        • 7.2.3.6.2. Market Share & Forecast
        • 7.2.3.6.2.1. By Type Market Share Analysis
        • 7.2.3.6.2.2. By Device Type Market Share Analysis
      • 7.2.3.7. Vietnam OTT Media Services Market Outlook
        • 7.2.3.7.1. Market Size & Forecast
        • 7.2.3.7.1.1. By Value
        • 7.2.3.7.2. Market Share & Forecast
        • 7.2.3.7.2.1. By Type Market Share Analysis
        • 7.2.3.7.2.2. By Device Type Market Share Analysis

8. Europe OTT Media Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Device Type Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. United Kingdom OTT Media Services Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Type Market Share Analysis
        • 8.2.3.1.2.2. By Device Type Market Share Analysis
      • 8.2.3.2. Germany OTT Media Services Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Type Market Share Analysis
        • 8.2.3.2.2.2. By Device Type Market Share Analysis
      • 8.2.3.3. France OTT Media Services Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Type Market Share Analysis
        • 8.2.3.3.2.2. By Device Type Market Share Analysis
      • 8.2.3.4. Italy OTT Media Services Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Type Market Share Analysis
        • 8.2.3.4.2.2. By Device Type Market Share Analysis
      • 8.2.3.5. Spain OTT Media Services Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Type Market Share Analysis
        • 8.2.3.5.2.2. By Device Type Market Share Analysis
      • 8.2.3.6. Norway OTT Media Services Market Outlook
        • 8.2.3.6.1. Market Size & Forecast
        • 8.2.3.6.1.1. By Value
        • 8.2.3.6.2. Market Share & Forecast
        • 8.2.3.6.2.1. By Type Market Share Analysis
        • 8.2.3.6.2.2. By Device Type Market Share Analysis

9. South America OTT Media Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Device Type Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. Brazil OTT Media Services Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Type Market Share Analysis
        • 9.2.3.1.2.2. By Device Type Market Share Analysis
      • 9.2.3.2. Argentina OTT Media Services Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Type Market Share Analysis
        • 9.2.3.2.2.2. By Device Type Market Share Analysis
      • 9.2.3.3. Colombia OTT Media Services Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Type Market Share Analysis
        • 9.2.3.3.2.2. By Device Type Market Share Analysis

10. Middle East & Africa OTT Media Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Device Type Market Share Analysis
    • 10.2.3. By Country
      • 10.2.3.1. South Africa OTT Media Services Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Type Market Share Analysis
        • 10.2.3.1.2.2. By Device Type Market Share Analysis
      • 10.2.3.2. UAE OTT Media Services Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Type Market Share Analysis
        • 10.2.3.2.2.2. By Device Type Market Share Analysis
      • 10.2.3.3. Saudi Arabia OTT Media Services Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Type Market Share Analysis
        • 10.2.3.3.2.2. By Device Type Market Share Analysis
      • 10.2.3.4. Turkey OTT Media Services Market Outlook
        • 10.2.3.4.1. Market Size & Forecast
        • 10.2.3.4.1.1. By Value
        • 10.2.3.4.2. Market Share & Forecast
        • 10.2.3.4.2.1. By Type Market Share Analysis
        • 10.2.3.4.2.2. By Device Type Market Share Analysis
      • 10.2.3.5. Egypt OTT Media Services Market Outlook
        • 10.2.3.5.1. Market Size & Forecast
        • 10.2.3.5.1.1. By Value
        • 10.2.3.5.2. Market Share & Forecast
        • 10.2.3.5.2.1. By Type Market Share Analysis
        • 10.2.3.5.2.2. By Device Type Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global OTT Media Services Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. SWOT Analysis

  • 14.1. Strength
  • 14.2. Weakness
  • 14.3. Opportunities
  • 14.4. Threats

15. Porter's Five Forces Model

  • 15.1. Competition Landscape
  • 15.2. Buyer Power
  • 15.3. Supplier Power
  • 15.4. Threat of New Entrants
  • 15.5. Threat of Substitutes

16. Competitive Landscape

  • 16.1. Competition Outlook
  • 16.2. Company Profiles
    • 16.2.1. Netflix, Inc.
      • 16.2.1.1. Company Details
      • 16.2.1.2. Products & Services
      • 16.2.1.3. Financial (As Reported)
      • 16.2.1.4. Key Market Focus & Geographical Presence
      • 16.2.1.5. Recent Development
      • 16.2.1.6. Key Management Personnel
    • 16.2.2. The Walt Disney Company
      • 16.2.2.1. Company Details
      • 16.2.2.2. Products & Services
      • 16.2.2.3. Financial (As Reported)
      • 16.2.2.4. Key Market Focus & Geographical Presence
      • 16.2.2.5. Recent Development
      • 16.2.2.6. Key Management Personnel
    • 16.2.3. Apple, Inc.
      • 16.2.3.1. Company Details
      • 16.2.3.2. Products & Services
      • 16.2.3.3. Financial (As Reported)
      • 16.2.3.4. Key Market Focus & Geographical Presence
      • 16.2.3.5. Recent Development
      • 16.2.3.6. Key Management Personnel
    • 16.2.4. Amazon.com, Inc
      • 16.2.4.1. Company Details
      • 16.2.4.2. Products & Services
      • 16.2.4.3. Financial (As Reported)
      • 16.2.4.4. Key Market Focus & Geographical Presence
      • 16.2.4.5. Recent Development
      • 16.2.4.6. Key Management Personnel
    • 16.2.5. Paramount Global
      • 16.2.5.1. Company Details
      • 16.2.5.2. Products & Services
      • 16.2.5.3. Financial (As Reported)
      • 16.2.5.4. Key Market Focus & Geographical Presence
      • 16.2.5.5. Recent Development
      • 16.2.5.6. Key Management Personnel
    • 16.2.6. WarnerMedia Direct, LLC. (HBO Max)
      • 16.2.6.1. Company Details
      • 16.2.6.2. Products & Services
      • 16.2.6.3. Financial (As Reported)
      • 16.2.6.4. Key Market Focus & Geographical Presence
      • 16.2.6.5. Recent Development
      • 16.2.6.6. Key Management Personnel
    • 16.2.7. Sling TV L.L.C.
      • 16.2.7.1. Company Details
      • 16.2.7.2. Products & Services
      • 16.2.7.3. Financial (As Reported)
      • 16.2.7.4. Key Market Focus & Geographical Presence
      • 16.2.7.5. Recent Development
      • 16.2.7.6. Key Management Personnel
    • 16.2.8. Rakuten Group, Inc.
      • 16.2.8.1. Company Details
      • 16.2.8.2. Products & Services
      • 16.2.8.3. Financial (As Reported)
      • 16.2.8.4. Key Market Focus & Geographical Presence
      • 16.2.8.5. Recent Development
      • 16.2.8.6. Key Management Personnel
    • 16.2.9. Kakao Entertainment Co., Ltd.
      • 16.2.9.1. Company Details
      • 16.2.9.2. Products & Services
      • 16.2.9.3. Financial (As Reported)
      • 16.2.9.4. Key Market Focus & Geographical Presence
      • 16.2.9.5. Recent Development
      • 16.2.9.6. Key Management Personnel
    • 16.2.10. Alphabet Inc. (YouTube)
      • 16.2.10.1. Company Details
      • 16.2.10.2. Products & Services
      • 16.2.10.3. Financial (As Reported)
      • 16.2.10.4. Key Market Focus & Geographical Presence
      • 16.2.10.5. Recent Development
      • 16.2.10.6. Key Management Personnel

17. Strategic Recommendations

18. About Us & Disclaimer

List of Figures

  • Figure 1: Global OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 2: Global OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 3: Global OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 4: Global OTT Media Services Market Share, By Region, By Value, 2018-2028F
  • Figure 5: Global OTT Media Services Market Share, By Company, By Value, 2022
  • Figure 6: Global OTT Media Services Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 7: Global OTT Media Services Market Map, By Device Type, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 8: Global OTT Media Services Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 9: North America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 10: North America Country-wise Internet Penetration (%), 2020
  • Figure 11: North America OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 12: North America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 13: North America OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 14: United States OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 15: United States Internet Penetration (%), 2016-2020
  • Figure 16: United States OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 17: United States OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 18: Canada OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 19: Canada Internet Penetration (%), 2016-2020
  • Figure 20: Canada OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 21: Canada OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 22: Mexico OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 23: Mexico Internet Penetration (%), 2016-2020
  • Figure 24: Mexico OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 25: Mexico OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 26: Asia-Pacific OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 27: Asia-Pacific Country-wise Internet Penetration (%), 2020
  • Figure 28: Asia-Pacific OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 29: Asia-Pacific OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 30: Asia-Pacific OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 31: China OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 32: China Internet Penetration (%), 2016-2020
  • Figure 33: China OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 34: China OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 35: Japan OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 36: Japan Internet Penetration (%), 2016-2020
  • Figure 37: Japan OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 38: Japan OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 39: South Korea OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 40: South Korea Internet Penetration (%), 2016-2020
  • Figure 41: South Korea OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 42: South Korea OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 43: India OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 44: India Internet Penetration (%), 2016-2020
  • Figure 45: India OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 46: India OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 47: Australia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 48: Australia Internet Penetration (%), 2016-2020
  • Figure 49: Australia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 50: Australia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 51: Indonesia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 52: Indonesia Internet Penetration (%), 2016-2020
  • Figure 53: Indonesia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 54: Indonesia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 55: Vietnam OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 56: Vietnam Internet Penetration (%), 2016-2020
  • Figure 57: Vietnam OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 58: Vietnam OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 59: Europe OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 60: Europe Country-wise Internet Penetration (%), 2020
  • Figure 61: Europe OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 62: Europe OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 63: Europe OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 64: United Kingdom OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 65: United Kingdom Internet Penetration (%), 2016-2020
  • Figure 66: United Kingdom OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 67: United Kingdom OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 68: Germany OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 69: Germany Internet Penetration (%), 2016-2020
  • Figure 70: Germany OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 71: Germany OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 72: France OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 73: France Internet Penetration (%), 2016-2020
  • Figure 74: France OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 75: France OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 76: Italy OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 77: Italy Internet Penetration (%), 2016-2020
  • Figure 78: Italy OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 79: Italy OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 80: Spain OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 81: Spain Internet Penetration (%), 2016-2020
  • Figure 82: Spain OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 83: Spain OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 84: Norway OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 85: Norway Internet Penetration (%), 2016-2020
  • Figure 86: Norway OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 87: Norway OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 88: South America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 89: South America Country-wise Internet Penetration (%), 2020
  • Figure 90: South America OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 91: South America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 92: South America OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 93: Brazil OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 94: Brazil Internet Penetration (%), 2016-2020
  • Figure 95: Brazil OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 96: Brazil OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 97: Argentina OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 98: Argentina Internet Penetration (%), 2016-2020
  • Figure 99: Argentina OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 100: Argentina OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 101: Colombia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 102: Colombia Internet Penetration (%), 2016-2020
  • Figure 103: Colombia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 104: Colombia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 105: Middle East & Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 106: Middle East & Africa Country-wise Internet Penetration (%), 2020
  • Figure 107: Middle East & Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 108: Middle East & Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 109: Middle East & Africa OTT Media Services Market Share, By Country, By Value, 2018-2028F
  • Figure 110: South Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 111: South America Internet Penetration (%), 2016-2020
  • Figure 112: South Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 113: South Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 114: UAE OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 115: UAE Internet Penetration (%), 2016-2020
  • Figure 116: UAE OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 117: UAE OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 118: Saudi Arabia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 119: Saudi Arabia Internet Penetration (%), 2016-2020
  • Figure 120: Saudi Arabia OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 121: Saudi Arabia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F
  • Figure 122: Turkey OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 123: Turkey Internet Penetration (%), 2016-2020
  • Figure 124: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 125: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 126: Egypt OTT Media Services Market Size, By Value (USD Billion), 2018-2028F
  • Figure 127: Egypt Internet Penetration (%), 2016-2020
  • Figure 128: Egypt OTT Media Services Market Share, By Type, By Value, 2018-2028F
  • Figure 129: Egypt OTT Media Services Market Share, By Device Type, By Value, 2018-2028F