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市場調查報告書

商品編碼

1347668

Over the Top (OTT) 市場：2023-2028 年全球行業趨勢、佔有率、規模、成長、機遇和預測

Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年09月04日 | 出版商:

IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

市場概況：

2022年，全球OTT市場規模達到3506億美元。展望未來，IMARC Group預計到2028年市場規模將達到15556億美元，2023-2028年年複合成長率（CAGR）為27.55%。智慧設備銷量的增加、SVOD 的普及以及社交媒體影響力的不斷增強是推動市場發展的一些關鍵因素。

Over the top (OTT) 是指通過網際網路傳輸影片、音頻和其他媒體內容。它可以通過各種設備訪問，例如智慧電視 (TV)、智慧手機、筆記型電腦、平板電腦和其他流媒體設備，這使觀眾可以更輕鬆地隨時隨地觀看自己喜歡的節目。其服務提供各種內容，例如電影、電視節目、網路連續劇、體育和新聞，使觀眾能夠從多個來源訪問不同的節目並發現新內容。它還使用戶能夠隨時隨地消費內容，而不受特定廣播時間或地點的限制，這使觀眾能夠更好地控制自己的觀看體驗。它有助於根據用戶的觀看歷史和偏好提供個性化推薦，以增強觀看者的體驗。

頂級 (OTT) 市場趨勢：

媒體和娛樂行業的顯著成長、智慧手機和智慧電視等智慧設備銷量的增加以及高速網際網路連接普及率的不斷上升是推動全球 OTT 需求的主要因素之一。此外，OTT 平台為播客、電視劇、流派、音樂電影和電視節目提供的訂閱影片點播 (SVOD) 服務的日益普及正在對市場產生積極影響。此外，消費者對高品質音頻和影片內容的偏好不斷增加，以及4K超高畫質(UHD)內容的出現，導致在OTT平台上消費的個人數量不斷增加。除此之外，OTT 平台中語音控制、機器學習 (ML) 和人工智慧 (AI) 的整合可根據用戶的觀看歷史推薦內容並提供個性化且無憂的體驗，這有利於 OTT 平台的成長市場。此外，領先企業正在資助行銷活動，以增加整體銷售額並鞏固市場佔有率。除此之外，社交媒體影響力的不斷增強、城市地區寬頻基礎設施的顯著改善以及第五代（5G）技術的擴展是創造積極市場前景的其他因素。此外，許多垂直行業正在促進 OTT 平台用於廣告目的。

本報告回答的關鍵問題

2022 年全球 OTT 市場規模有多大？
2023-2028年全球OTT市場的預期成長率是多少？
推動全球網際網路電視 (OTT) 市場發展的關鍵因素是什麼？
COVID-19 對全球 OTT 市場有何影響？
全球OTT（OTT）市場按組件分類是怎樣的？
全球OTT市場按平台類型分類是怎樣的？
根據部署類型，全球 OTT 市場的詳細情形如何？
根據內容類型，全球 OTT 市場的詳細情形如何？
從收入模式來看，全球 OTT 市場的分類是怎樣的？
根據服務類型，全球 OTT 市場的詳細情形如何？
全球OTT（OTT）市場的垂直細分是怎樣的？
全球OTT市場的關鍵區域有哪些？
全球頂級 (OTT) 市場的主要參與者/公司有哪些？

媒體與娛樂
- 市場走向
- 市場預測
教育與培訓
- 市場走向
- 市場預測
健康與健身
- 市場走向
- 市場預測
資訊技術與電信
- 市場走向
- 市場預測
電子商務
- 市場走向
- 市場預測
BFSI
- 市場走向
- 市場預測
政府
- 市場走向
- 市場預測
其他
- 市場走向
- 市場預測

第 13 章：按地區分類的市場細分

北美
- 美國
  - 市場走向
  - 市場預測
- 加拿大
  - 市場走向
  - 市場預測
亞太地區
- 中國
  - 市場走向
  - 市場預測
- 日本
  - 市場走向
  - 市場預測
- 印度
  - 市場走向
  - 市場預測
- 韓國
  - 市場走向
  - 市場預測
- 澳大利亞
  - 市場走向
  - 市場預測
- 印尼
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
歐洲
- 德國
  - 市場走向
  - 市場預測
- 法國
  - 市場走向
  - 市場預測
- 英國
  - 市場走向
  - 市場預測
- 義大利
  - 市場走向
  - 市場預測
- 西班牙
  - 市場走向
  - 市場預測
- 俄羅斯
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
拉丁美洲
- 巴西
  - 市場走向
  - 市場預測
- 墨西哥
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
中東和非洲
- 市場走向
- 按國家/地區分類的市場細分
- 市場預測

第 14 章：SWOT 分析

概述
優勢
弱點
機會
威脅

第 15 章：價值鏈分析

第16章：波特五力分析

概述
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第17章：競爭格局

市場結構
關鍵參與者
關鍵參與者簡介
- Amazon.com, Inc.
- Eros International Plc.
- Google Inc.
- Hulu, LLC
- International Business Machines (IBM) Corporation
- Limelight Networks
- Microsoft Corporation
- Netflix, Inc.
- Nimbuzz
- Star India
- Tencent Holdings Ltd.
- Telstra Corporation Limited
- The Walt Disney Company
- Yahoo!

簡介目錄圖表

Product Code: SR112023A1901

Market Overview:

The global over the top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028. The increasing sales of smart devices, rising adoption of SVOD, and the growing influence of social media represent some of the key factors driving the market.

Over the top (OTT) refers to the delivery of video, audio, and other media content over the internet. It can be accessed via various devices, such as smart television (TV), smartphones, laptops, tablets, and other streaming devices, which makes it easier for viewers to watch their favorite shows on the go. Its services offer various content, such as movies, TV shows, web series, sports, and news, which allows viewers to access different programming from multiple sources and discover new content. It also enables users to consume content anywhere at any time without being tied to specific broadcast times or locations, which gives viewers more control over their viewing experience. It assists in offering personalized recommendations based on the viewing history and preferences of the user to enhance the experience of the viewer.

Over the Top (OTT) Market Trends:

Significant growth in the media and entertainment industry, increasing sales of smart devices like smartphones and smart TVs, and the rising penetration of high speed internet connectivity represent one of the major factors driving the demand for OTT around the world. Moreover, the growing adoption of subscription video on demand (SVOD) services offered by OTT platforms for podcasts, series, genres, music films, and television programs is influencing the market positively. In addition, the increasing consumer preferences toward high-quality audio and video content and the advent of 4K ultra high definition (UHD) content is resulting in the rising number of individuals spending on OTT platforms. Apart from this, the integration of voice control, machine learning (ML), and artificial intelligence (AI) in OTT platforms to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. Furthermore, leading players are financing marketing campaigns to increase their overall sales and strengthen their hold on the market share. Besides this, the growing influence of social media, significant improvements in broadband infrastructure in urban areas, and the expansion of fifth generation (5G) technology are some of the other factors creating a positive outlook for the market. Additionally, numerous industry verticals are catalyzing the use of OTT platforms for advertising purposes.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global over the top (OTT) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.

Component Insights:

Solution

Services

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Platform Type Insights:

Smartphones

Smart TV's

Laptops Desktops and Tablets

Gaming Consoles

Set-Top Boxes

Others

A detailed breakup and analysis of the over the top (OTT) market based on the platform type has also been provided in the report. This includes smartphones, smart TVs, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Deployment Type Insights:

Cloud

On-Premise

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the deployment type. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Content Type Insights:

Voice Over IP

Text and Images

Video

Others

A detailed breakup and analysis of the over the top (OTT) market based on the content type has also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Revenue Model Insights:

Subscription

Procurement

Rental

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the revenue model. This includes subscription, procurement, rental, and others. According to the report, subscription represented the largest segment.

Service Type Insights:

Consulting

Installation and Maintenance

Training and Support

Managed Services

A detailed breakup and analysis of the over the top (OTT) market based on the service type has also been provided in the report. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support accounted for the largest market share.

Vertical Insights:

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-Commerce

BFSI

Government

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the vertical. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BSFI, government, and others. According to the report, media and entertainment represented the largest segment.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for over the top (OTT). Some of the factors driving the North America over the top (OTT) market included the establishment of OTT platforms, expansion of fifth generation (5G) technology, integration of advanced technologies, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global over the top (OTT) market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

1. What was the size of the global over the top (OTT) market in 2022?
2. What is the expected growth rate of the global over the top (OTT) market during 2023-2028?
3. What are the key factors driving the global over the top (OTT) market?
4. What has been the impact of COVID-19 on the global over the top (OTT) market?
5. What is the breakup of the global over the top (OTT) market based on the component?
6. What is the breakup of the global over the top (OTT) market based on the platform type?
7. What is the breakup of the global over the top (OTT) market based on the deployment type?
8. What is the breakup of the global over the top (OTT) market based on the content type?
9. What is the breakup of the global over the top (OTT) market based on the revenue model?
10. What is the breakup of the global over the top (OTT) market based on the service type?
11. What is the breakup of the global over the top (OTT) market based on the vertical?
12. What are the key regions in the global over the top (OTT) market?
13. Who are the key players/companies in the global over the top (OTT) market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Platform Type

7.1 Smartphones
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Smart TV's
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Laptops Desktops and Tablets
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Gaming Consoles
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Set-Top Boxes
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
7.6 Others
- 7.6.1 Market Trends
- 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

8.1 Cloud
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 On-Premise
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Content Type

9.1 Voice Over IP
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Text and Images
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Video
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

10.1 Subscription
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Procurement
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Rental
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 Others
- 10.4.1 Market Trends
- 10.4.2 Market Forecast

11 Market Breakup by Service Type

11.1 Consulting
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
11.2 Installation and Maintenance
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
11.3 Training and Support
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
11.4 Managed Services
- 11.4.1 Market Trends
- 11.4.2 Market Forecast

12 Market Breakup by Vertical

12.1 Media & Entertainment
- 12.1.1 Market Trends
- 12.1.2 Market Forecast
12.2 Education & Training
- 12.2.1 Market Trends
- 12.2.2 Market Forecast
12.3 Health & Fitness
- 12.3.1 Market Trends
- 12.3.2 Market Forecast
12.4 IT & Telecom
- 12.4.1 Market Trends
- 12.4.2 Market Forecast
12.5 E-Commerce
- 12.5.1 Market Trends
- 12.5.2 Market Forecast
12.6 BFSI
- 12.6.1 Market Trends
- 12.6.2 Market Forecast
12.7 Government
- 12.7.1 Market Trends
- 12.7.2 Market Forecast
12.8 Others
- 12.8.1 Market Trends
- 12.8.2 Market Forecast

13 Market Breakup by Region

13.1 North America
- 13.1.1 United States
  - 13.1.1.1 Market Trends
  - 13.1.1.2 Market Forecast
- 13.1.2 Canada
  - 13.1.2.1 Market Trends
  - 13.1.2.2 Market Forecast
13.2 Asia Pacific
- 13.2.1 China
  - 13.2.1.1 Market Trends
  - 13.2.1.2 Market Forecast
- 13.2.2 Japan
  - 13.2.2.1 Market Trends
  - 13.2.2.2 Market Forecast
- 13.2.3 India
  - 13.2.3.1 Market Trends
  - 13.2.3.2 Market Forecast
- 13.2.4 South Korea
  - 13.2.4.1 Market Trends
  - 13.2.4.2 Market Forecast
- 13.2.5 Australia
  - 13.2.5.1 Market Trends
  - 13.2.5.2 Market Forecast
- 13.2.6 Indonesia
  - 13.2.6.1 Market Trends
  - 13.2.6.2 Market Forecast
- 13.2.7 Others
  - 13.2.7.1 Market Trends
  - 13.2.7.2 Market Forecast
13.3 Europe
- 13.3.1 Germany
  - 13.3.1.1 Market Trends
  - 13.3.1.2 Market Forecast
- 13.3.2 France
  - 13.3.2.1 Market Trends
  - 13.3.2.2 Market Forecast
- 13.3.3 United Kingdom
  - 13.3.3.1 Market Trends
  - 13.3.3.2 Market Forecast
- 13.3.4 Italy
  - 13.3.4.1 Market Trends
  - 13.3.4.2 Market Forecast
- 13.3.5 Spain
  - 13.3.5.1 Market Trends
  - 13.3.5.2 Market Forecast
- 13.2.6 Russia
  - 13.2.6.1 Market Trends
  - 13.2.6.2 Market Forecast
- 13.2.7 Others
  - 13.2.7.1 Market Trends
  - 13.2.7.2 Market Forecast
13.4 Latin America
- 13.4.1 Brazil
  - 13.4.1.1 Market Trends
  - 13.4.1.2 Market Forecast
- 13.4.2 Mexico
  - 13.4.2.1 Market Trends
  - 13.4.2.2 Market Forecast
- 13.4.3 Others
  - 13.4.3.1 Market Trends
  - 13.4.3.2 Market Forecast
13.5 Middle East and Africa
- 13.5.1 Market Trends
- 13.5.2 Market Breakup by Country
- 13.5.3 Market Forecast

14 SWOT Analysis

14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes

17 Competitive Landscape

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
- 17.3.1 Amazon.com, Inc.
  - 17.3.1.1 Company Overview
  - 17.3.1.2 Product Portfolio
  - 17.3.1.3 Financials
  - 17.3.1.4 SWOT Analysis
- 17.3.2 Eros International Plc.
  - 17.3.2.1 Company Overview
  - 17.3.2.2 Product Portfolio
- 17.3.3 Google Inc.
  - 17.3.3.1 Company Overview
  - 17.3.3.2 Product Portfolio
  - 17.3.3.3 Financials
  - 17.3.3.4 SWOT Analysis
- 17.3.4 Hulu, LLC
  - 17.3.4.1 Company Overview
  - 17.3.4.2 Product Portfolio
  - 17.3.4.3 Financials
  - 17.3.4.4 SWOT Analysis
- 17.3.5 International Business Machines (IBM) Corporation
  - 17.3.5.1 Company Overview
  - 17.3.5.2 Product Portfolio
- 17.3.6 Limelight Networks
  - 17.3.6.1 Company Overview
  - 17.3.6.2 Product Portfolio
  - 17.3.6.3 Financials
  - 17.3.6.4 SWOT Analysis
- 17.3.7 Microsoft Corporation
  - 17.3.7.1 Company Overview
  - 17.3.7.2 Product Portfolio
  - 17.3.7.3 Financials
- 17.3.8 Netflix, Inc.
  - 17.3.8.1 Company Overview
  - 17.3.8.2 Product Portfolio
  - 17.3.8.3 Financials
  - 17.3.8.4 SWOT Analysis
- 17.3.9 Nimbuzz
  - 17.3.9.1 Company Overview
  - 17.3.9.2 Product Portfolio
- 17.3.10 Star India
  - 17.3.10.1 Company Overview
  - 17.3.10.2 Product Portfolio
- 17.3.11 Tencent Holdings Ltd.
  - 17.3.11.1 Company Overview
  - 17.3.11.2 Product Portfolio
  - 17.3.11.3 Financials
- 17.3.12 Telstra Corporation Limited
  - 17.3.12.1 Company Overview
  - 17.3.12.2 Product Portfolio
- 17.3.13 The Walt Disney Company
  - 17.3.13.1 Company Overview
  - 17.3.13.2 Product Portfolio
  - 17.3.13.3 Financials
  - 17.3.13.4 SWOT Analysis
- 17.3.14 Yahoo!
  - 17.3.14.1 Company Overview
  - 17.3.14.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Over the Top Market: Major Drivers and Challenges
Figure 2: Global: Over the Top Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2022
Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2022
Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2022
Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2022
Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2022
Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2022
Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2022
Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2022
Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: North America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: United States: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Canada: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: China: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: China: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Japan: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: India: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: India: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: South Korea: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Australia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Indonesia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Europe: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Germany: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 98: France: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 99: France: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 102: Italy: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 104: Spain: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 106: Russia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 108: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 110: Latin America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 112: Brazil: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 114: Mexico: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 116: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 120: Global: Over the Top Industry: SWOT Analysis
Figure 121: Global: Over the Top Industry: Value Chain Analysis
Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Over the Top Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 10: Global: Over the Top Market: Competitive Structure
Table 11: Global: Over the Top Market: Key Players