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市場調查報告書
商品編碼
1417103

Over-The-Top市場報告：2030 年趨勢、預測與競爭分析

Over The Top Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 - page report | 商品交期: 3個工作天內

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簡介目錄

過多的趨勢和預測

到 2030 年，全球Over-The-Top市場預計將達到 6,419 億美元，2024 年至 2030 年年複合成長率為 18.0%。該市場的主要驅動力是新興市場擴大採用基於訂閱的服務（SVOD）以及持續的商品化。體育和娛樂服務、OTT 供應商之間的競爭日益激烈，智慧型裝置的採用和高速網路的使用不斷增加。全球Over-The-Top市場的未來看起來充滿希望，媒體和娛樂、教育和學習、遊戲和服務公用事業市場充滿機會。

對Over-The-Top市場的洞察

Lucintel 預測，由於智慧型手機Over-The-Top使用 OTT 串流媒體以及新興國家大螢幕智慧型手機的潛在市場不斷成長，智慧型手機和平板電腦將在預測期內實現最高成長。將實現這一目標。

預計北美地區在預測期內將出現最高的成長。

常問問題

Q.1 Over-The-Top的市場規模有多大？

A1. 到 2030 年，全球過剩市場預計將達到 6,419 億美元。

Q.2 Over-The-Top市場的成長預測是多少？

A2. 2024年至2030年，全球Over-The-Top市場預計將以18.0%的年複合成長率成長。

Q.3 影響Over-The-Top市場成長的關鍵因素有哪些：

A3. 該市場的關鍵驅動力是為客戶提供簡化且直覺的體驗。

Q4.市場的主要細分市場是：

A4. Over-The-Top市場的未來看起來充滿希望，媒體和娛樂、教育和學習、遊戲和服務公用事業市場都有機會。

Q5.市場的主要企業是：

A5. 一些主要的頂級公司如下。

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Q6.未來最大的細分市場是什麼？

A6.Lucintel預計，由於智慧型手機Over-The-Top使用OTT串流媒體以及新興國家大螢幕智慧型手機的市場潛力不斷成長，智慧型手機和平板電腦將在預測期內表現最佳。我們預計成長。

Q7. 未來五年預計哪些地區的市場成長最大？

A7. 預計北美在預測期內將經歷最高的成長。

Q8. 可以客製化報告嗎？

A8. 是的，Lucintel 提供 10% 的客製化服務，無需額外付費。

目錄

第1章執行摘要

第2章 全球Over-The-Top市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球Over-The-Top市場趨勢（2018-2023）與預測（2024-2030）
  • 全球Over-The-Top市場（按串流媒體設備）
    • 智慧型手機和平板電腦
    • 桌上型電腦和筆記型電腦
    • IPTV 和主機
  • 全球Over-The-Top市場（按類型）
    • 遊戲串流媒體
    • 音訊串流
    • 視訊串流
    • 溝通
  • 以收益模式分類的全球Over-The-Top市場
    • 基於訂閱
    • 基於廣告的
    • 基於交易
  • 全球Over-The-Top市場（依最終用途產業）
    • 媒體和娛樂
    • 教學與學習
    • 遊戲
    • 服務實用程式

第4章 2018-2030年區域市場趨勢及預測分析

  • 按地區分類的全球Over-The-Top市場
  • 北美Over-The-Top市場
  • 歐洲Over-The-Top市場
  • 亞太地區Over-The-Top市場
  • 其他地區的Over-The-Top市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 串流媒體設備的全球Over-The-Top市場成長機會
    • 按類型分類的全球Over-The-Top市場成長機會
    • 按收益模式分類的全球Over-The-Top市場成長機會
    • 最終用途產業的全球Over-The-Top市場成長機會
    • 按地區分類的全球Over-The-Top市場成長機會
  • 全球Over-The-Top市場的新興趨勢
  • 戰略分析
    • 新產品開發
    • 擴大全球Over-The-Top市場產能
    • 全球Over-The-Top市場的合併、收購和合資企業
    • 認證和許可

第7章主要企業概況

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, and
  • Tencent Holdings
簡介目錄

Over The Top Trends and Forecast

The future of the global over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets. The global over the top market is expected to reach an estimated $641.9 billion by 2030 with a CAGR of 18.0% from 2024 to 2030. The major drivers for this market are growing subscription-based services (SVOD) adoption in emerging markets, constant commoditization of sports and entertainment services and increasing rivalry among ott providers, and increasing smart device adoption and access to faster internet .

A more than 150-page report is developed to help in your business decisions.

Over The Top by Segment

The study includes a forecast for the global over the top by streaming devices, type, monetization model, end use industry, and region.

Over The Top Market by Streaming Devices [Shipment Analysis by Value from 2018 to 2030]:

  • Smartphones and Tablets
  • Desktops and Laptops
  • IPTV and Consoles

Over The Top Market by Type [Shipment Analysis by Value from 2018 to 2030]:

  • Game Streaming
  • Audio Streaming
  • Video Streaming
  • Communication

Over The Top Market by Monetization Model [Shipment Analysis by Value from 2018 to 2030]:

  • Subscription-Based
  • Advertising-Based
  • Transaction-Based

Over The Top Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • Media and Entertainment
  • Education and Learning
  • Gaming
  • Service Utilities

Over The Top Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Over The Top Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies over the top companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the over the top companies profiled in this report include-

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Over The Top Market Insights

Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

North America is expected to witness highest growth over the forecast period.

Features of the Global Over The Top Market

Market Size Estimates: Over the top market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Over the top market by various segments, such as by streaming devices, type, monetization model, end use industry and region in terms of($B).

Regional Analysis: Over the top market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different , streaming devices, type, monetization model, end use industry , and regions for the over the top market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the over the top market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the over the top market size?

Answer: The global over the top market is expected to reach an estimated $641.9 billion by 2030.

Q.2 What is the growth forecast for over the top market?

Answer: The global over the top market is expected to grow with a cagr of 18.0% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the over the top market?

Answer: The major drivers for this market are empower your customers with a streamlined and intuitive experience, , and .

Q4. What are the major segments for over the top market?

Answer: The future of the over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets.

Q5. Who are the key Over The Top Market companies?

Answer: Some of the key over the top companies are as follows.

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Q6. Which over the top market segment will be the largest in future?

Answer: Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

Q7. In over the top market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the over the top market by streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), type (game streaming, audio streaming, and video streaming, and communication), monetization model (subscription-based, advertising-based, and transaction-based), end use industry (media and entertainment, education and learning, gaming, and service utilities), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Over The Top Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Over The Top Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Over The Top Market by Streaming Devices
    • 3.3.1: Smartphones and Tablets
    • 3.3.2: Desktops and Laptops
    • 3.3.3: IPTV and Consoles
  • 3.4: Global Over The Top Market by Type
    • 3.4.1: Game Streaming
    • 3.4.2: Audio Streaming
    • 3.4.3: Video Streaming
    • 3.4.4: Communication
  • 3.5: Global Over The Top Market by Monetization Model
    • 3.5.1: Subscription-Based
    • 3.5.2: Advertising-Based
    • 3.5.3: Transaction-Based
  • 3.6: Global Over The Top Market by End Use Industry
    • 3.6.1: Media and Entertainment
    • 3.6.2: Education and Learning
    • 3.6.3: Gaming
    • 3.6.4: Service Utilities

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Over The Top Market by Region
  • 4.2: North American Over The Top Market
    • 4.2.2: North American Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.3: European Over The Top Market
    • 4.3.1: European Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.3.2: European Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.4: APAC Over The Top Market
    • 4.4.1: APAC Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.4.2: APAC Over The Top Market by End Use Industry: Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.5: ROW Over The Top Market
    • 4.5.1: ROW Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.5.2: ROW Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Over The Top Market by Streaming Devices
    • 6.1.2: Growth Opportunities for the Global Over The Top Market by Type
    • 6.1.3: Growth Opportunities for the Global Over The Top Market by Monetization Model
    • 6.1.4: Growth Opportunities for the Global Over The Top Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Over The Top Market by Region
  • 6.2: Emerging Trends in the Global Over The Top Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Over The Top Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Over The Top Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Facebook
  • 7.2: Microsoft Corporation
  • 7.3: Amazon Web Services
  • 7.4: Hulu
  • 7.5: Rakuten
  • 7.6: Apple
  • 7.7: Google
  • 7.8: Netflix
  • 7.9: Telstra Corporation, and
  • 7.10: Tencent Holdings