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市場調查報告書
商品編碼
1784605
2021-2031 年歐洲播放自動化和 Channel-in-a-Box 市場報告(範圍、細分、動態和競爭分析)Europe Playout Automation and Channel-in-a-Box Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
歐洲播放自動化和盒式頻道市場規模預計將從 2023 年的 48.1416 億美元增至 2031 年的 149.119 億美元。預計 2023 年至 2031 年期間該市場的複合年成長率為 15.2%。
執行摘要和歐洲播放自動化和 Channel-in-a-Box 市場分析:
歐洲的播出自動化和一體式頻道市場正在經歷顯著成長,這得益於高清和超高清內容需求的蓬勃發展、OTT服務的日益普及以及各行各業對影片內容日益成長的需求。預計該地區也將從不同市場參與者之間的合作中受益匪淺。此外,為了與其他地區參與者競爭,該地區對改進頻道呈現、提高生產力、提高準確性和降低成本的需求日益迫切,這也推動了該地區對播出自動化和一體式頻道解決方案的需求。
歐洲的播出自動化和一體式頻道市場細分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。歐洲廣播聯盟 (EBU) 是一個強大的公共服務媒體 (PSM) 聯盟,擁有來自 56 個國家的 113 個成員組織,以及來自亞洲、非洲、澳大拉西亞和美洲國家的 31 個附屬組織。其成員管理約 2,000 個電視、廣播和線上頻道及服務,並在其他平台上提供豐富的內容。 EBU 以 153 種語言播出內容,為消費者提供涵蓋新聞、體育和音樂等世界級的內容。因此,EBU 不斷採取有效措施,以接觸更多受眾,並拓展其業務。儘管面臨俄烏戰爭、國際不確定性和經濟危機帶來的挑戰,EBU 仍贏回了奧運(2026-2032 年)的媒體版權。因此,蓬勃發展的 EBU 業務推動了對高效廣播一致高品質內容的先進技術解決方案的需求,從而推動了歐洲的播放自動化和盒式頻道市場的發展。
歐盟代表團及其合作夥伴致力於在該地區組織眾多現場活動。此外,體育和新聞的現場直播對播放自動化和一體式頻道(Channel-in-a-box)的需求龐大。該地區擁有眾多全球播放自動化和一體式頻道市場參與者。 2023年6月,歐洲足球聯賽與Qvest達成合作,共同打造全方位服務的FAST頻道播放解決方案。憑藉免費的廣告贊助串流電視(FAST)頻道,歐洲足球聯賽計劃在全球範圍內覆蓋更廣泛的體育迷群體。
歐洲播放自動化和 Channel-in-a-Box 市場細分分析:
有助於得出播放自動化和盒式頻道市場分析的關鍵部分是產品、覆蓋範圍、垂直和應用。
根據產品類型,歐洲播出自動化和盒式頻道市場可分為解決方案和服務兩大類。 2023年,解決方案佔據了更大的市場佔有率。
從覆蓋範圍來看,歐洲播出自動化和一體機頻道市場分為國家廣播公司和國際級廣播公司。 2023年,國家級廣播公司佔據了更大的市場佔有率。
按垂直產業分類,歐洲播出自動化和盒式頻道市場細分為媒體和娛樂、電信、教育和企業部門以及其他領域。媒體和娛樂領域在2023年佔據了最大的市場。
根據應用,歐洲播出自動化和盒式頻道市場細分為廣播、有線電視、串流媒體和其他。串流媒體領域在2023年佔據了最大的市場佔有率。
歐洲播出自動化和 Channel-in-a-Box 市場展望
隨著觀眾追求高品質的視覺體驗,全球對高清 (HD) 和超高清 (UHD) 內容的需求持續成長。此外,透過網路傳輸視訊內容的 Over-the-Top (OTT) 服務的日益普及,也推動了對高效可靠的播放解決方案的需求。除娛樂之外,新聞、體育和生活方式等其他行業也在利用影片內容吸引觀眾。直播觀眾數量的激增以及 IP 技術等技術進步也促進了播放和一體機頻道市場的擴張。廣播公司越來越注重客製化內容分發、混合廣播交付模式、改進分析和監控流程以及遵循下一代標準,以滿足觀眾不斷變化的偏好和期望。
2023年4月,Google宣布將把超過800個直播頻道(包括來自NBC、CBS、ABC和Fox的新聞頻道)整合到Google電視介面的全新導航中。因此,對直播頻道的需求成長以及基於雲端的OTT服務的不斷發展,在播放自動化和一體式頻道市場的成長中發揮著重要作用。升級後的解決方案是與PT Interindo Multimedia合作交付的,透過取代傳統基礎設施並引入高級功能,確保Trans TV和Trans 7頻道的無縫播出。因此,蓬勃發展的廣播產業推動了對播放和一體式頻道解決方案的需求,從而促進了市場的發展。
歐洲播放自動化和 Channel-in-a-Box 市場國家洞察
按國家/地區分類,歐洲播出自動化和盒式頻道市場包括德國、英國、法國、義大利、俄羅斯和歐洲其他地區。德國在2023年佔最大佔有率。
德國是歐洲技術最先進的國家之一。廣播產業持續面臨對能夠提供更高品質視訊和音訊的解決方案的需求。播出自動化和一體式頻道市場參與者正在為媒體和娛樂內容串流媒體以及體育廣播推出新的先進解決方案。 2024年5月,GeiBendorfer & Leschinsky GmbH (G&L) 宣布首次部署其創新的 G&L 播出管理器 (G&L Playout Manager),這是一個先進的多租戶平台,旨在將直播事件管理轉變為 OTT 交付。該託管服務在其關鍵組件 Compositor 中採用了 id3as 的 Norsk Media SDK,增強了 HTML5 疊加層與視訊訊號的整合,從而實現了無縫銜接的廣播和串流品質。包括西德意志廣播公司 (WDR) 在內的兩家大型德國公共廣播公司將成為 G&L 播出管理器的首批最終用戶。這些發展將推動德國播出自動化和一體式頻道市場的發展。
歐洲播放自動化和 Channel-in-a-Box 市場公司簡介
市場上的一些主要參與者包括 Evertz Technologies Ltd、Harmonic Inc、Pebble Beach Systems、Grass Valley Canada、Avid Technology, Inc.、Imagine Communications、Amagi、Playbox Technology、Aveco sro 和 ENCO Systems, Inc. 等。這些參與者正在採取各種策略,例如擴張、產品創新和併購,以向消費者提供創新產品並增加市場佔有率。
歐洲播放自動化和 Channel-in-a-Box 市場研究方法:
本報告中的資料收集和分析遵循了以下方法:
二手資料研究:研究流程始於全面的二手資料研究,利用內部和外部資源收集每個市場的定性和定量資料。常用的二手資料研究來源包括但不限於:
公司網站、年度報告、財務報表、經紀商分析和投資者介紹。行業期刊及其他相關出版品。政府文件、統計資料庫和市場報告。針對在市場營運的公司的新聞文章、新聞稿和網路廣播。註:公司簡介部分所包含的所有財務資料均已標準化為美元。對於以其他貨幣報告的公司,數據已使用相應年份的相關匯率轉換為美元。
一手研究 Insight Partners 每年都會與行業利益相關者和專家進行大量的一手調查,以驗證其資料分析,並獲得寶貴的見解。這些研究訪談旨在:
驗證並完善二手資料研究的結果。提升分析團隊的專業知識和市場理解。深入了解市場規模、趨勢、成長模式、競爭動態和未來前景。一手資料研究透過電子郵件互動和電話訪談進行,涵蓋不同地區的各種市場、類別、細分市場和次細分市場。參與者通常包括:
產業利害關係人:副總裁、業務發展經理、市場情報經理和國家銷售經理外部專家:估值專家、研究分析師和具有行業專業知識的關鍵意見領袖
The Europe playout automation and channel-in-a-box market size is expected to reach US$ 14,911.90 million by 2031 from US$ 4,814.16 million in 2023. The market is estimated to record a CAGR of 15.2% from 2023 to 2031.
Executive Summary and Europe Playout Automation and Channel-in-a-Box Market Analysis:
The playout automation and channel-in-a-box market is witnessing significant growth in Europe, driven by factors such as the burgeoning demand for high-definition and ultrahigh-definition content, the rising popularity of over-the-top services, and the escalating demand for video content across different industries. The region is further expected to benefit significantly from collaborations between different market players. Moreover, the eminent need for improved channel presentation, greater productivity, improved accuracy, and cost reduction to compete against other regional players bolsters the demand for playout automation and channel-in-a-box solutions in the region.
The playout automation and channel-in-a-box market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. European Broadcasting Union (EBU) is a strong alliance of public service media (PSM) with 113 member organizations in 56 countries and an additional 31 associates from countries in Asia, Africa, Australasia, and the Americas. Its members manage ~2,000 television, radio, and online channels as well as services and offer a wealth of content across other platforms. It broadcasts the content in 153 languages to provide consumers with world-class content, from news to sports and music. Thus, the EBU continuously engages in effective practices to reach more audiences, along with expanding its business. Despite challenges posed by the Russia-Ukraine war, international uncertainty, and an economic crisis, EBU has won back media rights for the Olympic Games (2026-2032). Thus, the flourishing EBU business fuels the demand for advanced technological solutions for the efficient broadcasting of consistent and high-quality content, thereby fueling the playout automation and channel-in-a-box market in Europe.
The European Union Delegations and its partners focus on organizing many live events in the region. In addition, the live broadcasting of sports and news generates a significant demand for playout automation and channel-in-a-box. The region has a broad presence of global playout automation and channel-in-a-box market players. In June 2023, the European League of Football and Qvest entered into a partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels, the European League of Football plans to reach a broader base of sports fans worldwide.
Europe Playout Automation and Channel-in-a-Box Market Segmentation Analysis:
Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.
Based on offering, the Europe playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
By coverage, the Europe playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
By vertical, the Europe playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
By application, the Europe playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.
Europe Playout Automation and Channel-in-a-Box Market Outlook
The demand for high-definition (HD) and ultrahigh-definition (UHD) content is growing continuously across the world as viewers seek high-quality visual experiences. In addition to this, a rise in the popularity of over-the-top (OTT) services, delivering video content over the internet, has fueled the demand for effective and reliable playout solutions. Industries other than entertainment, such as news, sports, and lifestyle, are utilizing video content to engage their audiences. The burgeoning viewership of live broadcasting and technological advancements such as the incorporation of IP-based technologies also contribute to the expansion of the playout and channel-in-a-box market. Broadcasters increasingly focus on customized content distribution, hybrid broadcast delivery models, improving analytics and monitoring processes, and adherence to next-generation standards, thereby catering to the evolving preferences and expectations of viewers.
In April 2023, Google announced to bring together over 800 live-streaming channels, including news channels from NBC, CBS ABC, and Fox, into a novel guide in the Google TV interface. Thus, growth in demand for live streaming channels and constant developments in cloud-based OTT services play an instrumental role in the playout automation and channel-in-a-box market growth. The upgraded solution was delivered in collaboration with PT Interindo Multimedia by replacing legacy infrastructure and introducing advanced features to ensure seamless broadcasting for Trans TV and Trans 7 channels. Thus, the flourishing broadcasting industry propels the demand for playout and channel-in-a-box solutions, thereby contributing to the market.
Europe Playout Automation and Channel-in-a-Box Market Country Insights
Based on country, the Europe playout automation and channel-in-a-box market comprises Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany held the largest share in 2023.
Germany is one of the most technologically advanced countries in Europe. The broadcasting sector constantly experiences the need for solutions that allow them to deliver enhanced video and audio quality. Companies in the playout automation and channel-in-a-box market players are launching new advanced solutions for media and entertainment content streaming and sports broadcasting. In May 2024, GeiBendorfer & Leschinsky GmbH (G&L) announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless-quality broadcasts and streams. Two large German public broadcasters, including Westdeutscher Rundfunk (WDR), would be among the first end users of the G&L Playout Manager. Such developments fuel the playout automation and channel-in-a-box market in Germany.
Europe Playout Automation and Channel-in-a-Box Market Company Profiles
Some of the key players operating in the market include Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
Europe Playout Automation and Channel-in-a-Box Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise