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市場調查報告書
商品編碼
1784592
2021-2031 年北美播出自動化和盒式頻道市場報告(範圍、細分、動態和競爭分析)North America Playout Automation and Channel-in-a-Box Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
北美播放自動化和盒式頻道市場規模預計將從 2023 年的 57.9481 億美元增至 2031 年的 161.4946 億美元。預計 2023 年至 2031 年期間該市場的複合年成長率為 13.7%。
執行摘要和北美播放自動化和 Channel-in-a-Box 市場分析:
北美的播出自動化和一體式頻道市場正在經歷顯著成長。對高品質頻道呈現的追求、對簡化營運的需求以及中小企業在廣播業立足的努力等因素,推動了該地區先進的播出自動化和一體式頻道技術的發展。北美國家的播出自動化和一體式頻道市場受到各國政府和監管機構的嚴格監管。這些解決方案為北美的廣播公司和電視業者提供了無縫跨平台宣傳活動的良機。
美國、加拿大和墨西哥是北美地區的主要國家,也是數位科技的早期採用者。美國數位政府戰略將在整個地區掀起數位革命,引領經濟成長和技術應用。 2020年5月,美國國際開發署(USAID)發布了一項數位策略,旨在為全球快速發展的數位格局提供人道主義援助和發展援助。此數位策略旨在加強促進該地區經濟成長的各個產業。此外,加拿大宣布了其首個數位政府策略,旨在實現IT系統的現代化、推進技術應用、改善服務交付,並協調數位化營運。因此,數位化的興起推動了整個地區媒體和娛樂產業採用高科技解決方案來廣播數位內容;例如,採用播放自動化和盒式頻道解決方案來簡化調度和高品質內容交付。美國國際貿易管理局 (ITA) 的全球媒體與娛樂 (M&E) 團隊在美國 100 多個城市和 80 個大使館設有出口辦事處,透過這些辦事處提供授權和貿易服務,幫助媒體和娛樂產業的客戶擴大其數位媒體和廣播、電玩直播和電子技術、串流媒體和電視內容在國際市場的影響力。美國強大的媒體和娛樂產業也為加拿大和墨西哥的產業提供支持,促進其在美加墨貿易協定下的成長。因此,強勁的媒體和娛樂產業推動了北美播出自動化和一體式頻道市場的發展。
為了促進體育賽事、新聞和活動的直播,對播放自動化和一體式頻道解決方案的需求正在成長。根據世界銀行集團的數據,美國網路用戶佔有率在2020年成長了91%,到2021年達到92%;加拿大網路用戶佔有率在2020年飆升了92%,到2021年達到93%;墨西哥網路用戶佔有率在2020年成長了71%,到2021年達到76%。網路使用者數量的成長與線上串流媒體和OTT內容的需求有關,這進一步利好北美的播放自動化和一體式頻道市場。
北美播放自動化和 Channel-in-a-Box 市場細分分析:
有助於得出播放自動化和盒式頻道市場分析的關鍵部分是產品、覆蓋範圍、垂直和應用。
根據產品類型,北美播出自動化和一體式頻道市場可分為解決方案和服務兩大類。 2023年,解決方案佔據了更大的市場佔有率。
從覆蓋範圍來看,北美播出自動化和一體機頻道市場分為國家廣播公司和國際級廣播公司。 2023年,國家級廣播公司佔據了更大的市場佔有率。
按垂直產業分類,北美播出自動化和一體機頻道市場細分為媒體和娛樂、電信、教育和企業部門以及其他領域。媒體和娛樂領域在2023年佔據了最大的市場。
按應用領域分類,北美播出自動化和一體機頻道市場分為廣播、有線電視、串流媒體和其他。串流媒體領域在2023年佔據了最大的市場佔有率。
北美播出自動化和 Channel-in-a-Box 市場展望
播放自動化和一體化解決方案的採用正在徹底改變教育產業的格局,它們改進了線上教育和電子學習實踐的內容交付。隨著線上內容交付越來越依賴數位平台,教育工作者(以及教育機構)正在尋求精簡的解決方案,以增強教育材料的製作和分發。播放自動化系統能夠有效率地安排、播放和管理教育內容,確保無縫銜接、引人入勝的教學和學習體驗。對創新內容交付解決方案的需求,以及對經濟高效且可擴展的廣播基礎設施的需求,使得播放自動化成為滿足教育機構不斷變化的需求的關鍵工具。隨著電子學習格局的不斷擴展,一體化解決方案的整合對於最佳化工作流程、降低營運複雜性以及為教育工作者提供強大的工具以向不斷成長的線上受眾提供優質內容至關重要。自動化消除了與教育工作者和學習者地理位置相關的障礙,使偏遠地區的學生或行動不便的學生也能接受優質教育。此外,一體式頻道解決方案支援跨平台(從智慧型手機到智慧電視)的內容交付,確保所有學習者都能存取教育資源。這種整合能夠帶來更具包容性和沈浸感的學習體驗,滿足不同學習者的需求和偏好。因此,對線上教育和電子學習的日益成長的需求推動了對播放和一體式頻道解決方案及服務的需求。
北美播出自動化和 Channel-in-a-Box 市場國家洞察
按國家/地區分類,北美播出自動化和盒式頻道市場包括美國、加拿大和墨西哥。美國在2023年佔最大佔有率。
亞馬遜和 Netflix 等 OTT 平台在全球越來越受歡迎。消費者還可以在這些平台上觀看活動和節目廣播。美國有大量電視觀眾傾向於觀看體育賽事,因為數百萬人收看現場比賽。根據 Think with Google 的數據,2021 年美國體育直播的數位觀眾約為 5,750 萬;預計到 2025 年這一數字將攀升至 9,000 萬以上。播放自動化和盒式頻道對於在各種平台上交付此類內容至關重要。此外,由於美國是技術先進的國家之一,這些解決方案被廣泛用於廣播媒體內容。美國擁有大多數播放自動化和盒式頻道市場參與者,包括 Harmonic Inc.、Avid Technology, Inc.、Imagine Communications 和 Amagi。
北美播出自動化和 Channel-in-a-Box 市場公司簡介
市場上的一些主要參與者包括 Evertz Technologies Ltd、Harmonic Inc、Pebble Beach Systems、Grass Valley Canada、Avid Technology, Inc.、Imagine Communications、Amagi、Playbox Technology、Aveco sro 和 ENCO Systems, Inc. 等。這些參與者正在採取各種策略,例如擴張、產品創新和併購,以向消費者提供創新產品並增加市場佔有率。
北美播放自動化和 Channel-in-a-Box 市場研究方法:
本報告中的資料收集和分析遵循了以下方法:
二手資料研究:研究流程始於全面的二手資料研究,利用內部和外部資源收集每個市場的定性和定量資料。常用的二手資料研究來源包括但不限於:
公司網站、年度報告、財務報表、經紀商分析和投資者介紹。行業期刊及其他相關出版品。政府文件、統計資料庫和市場報告。針對在市場營運的公司的新聞文章、新聞稿和網路廣播。註:公司簡介部分所包含的所有財務資料均已標準化為美元。對於以其他貨幣報告的公司,數據已使用相應年份的相關匯率轉換為美元。
一手研究 Insight Partners 每年都會與行業利益相關者和專家進行大量的一手調查,以驗證其資料分析,並獲得寶貴的見解。這些研究訪談旨在:
驗證並完善二手資料研究的結果。提升分析團隊的專業知識和市場理解。深入了解市場規模、趨勢、成長模式、競爭動態和未來前景。一手資料研究透過電子郵件互動和電話訪談進行,涵蓋不同地區的各種市場、類別、細分市場和次細分市場。參與者通常包括:
產業利害關係人:副總裁、業務發展經理、市場情報經理和國家銷售經理外部專家:估值專家、研究分析師和具有行業專業知識的關鍵意見領袖
The North America playout automation and channel-in-a-box market size is expected to reach US$ 16,149.46 million by 2031 from US$ 5,794.81 million in 2023. The market is estimated to record a CAGR of 13.7% from 2023 to 2031.
Executive Summary and North America Playout Automation and Channel-in-a-Box Market Analysis:
The playout automation and channel-in-a-box market in North America is experiencing significant growth. Factors such as the inclination toward superior-quality channel presentation, the need for simplified operations, and efforts made by small and medium-sized businesses to establish themselves in the broadcasting industry have resulted in the development of advanced playout automation and channel-in-a-box technologies in the region. The playout automation and channel-in-a-box market in North American countries is highly influenced by various government and regulatory bodies. These solutions present promising opportunities for broadcasters and TV operators in North America to deliver seamless cross-platform campaigns.
The US, Canada, and Mexico are the key countries in North America, which is an early adopter of digital technologies. US Digital Government Strategy brings digital revolution across the region to pioneer economic growth and technology adoption. In May 2020, the US Agency for International Development (USAID) released a digital strategy to provide humanitarian assistance and aid in development in the world's rapidly evolving digital landscape. This digital strategy was built to strengthen various industries contributing to the region's economic growth. In addition, Canada announced its first digital government strategy to modernize IT systems, advance technology adoption, and improve service delivery, subsequently coordinating digital operations. Thus, the rising digitalization fuels the adoption of high-tech solutions in the media & entertainment industry across the region to broadcast digital content; for example, playout automation and channel-in-a-box solutions are adopted for easy scheduling and high-quality content delivery. The Global Media & Entertainment (M&E) Team of the International Trade Administration (ITA) has export offices in over 100 cities and at 80 embassies across the US, through which it provides licensing and trade services to help its clients from the media and entertainment industry expand the reach of their digital media and broadcast, live video games and e-sports, streaming, and television content in international markets. A strong media and entertainment industry in the US also provides support to the industries in Canada and Mexico to facilitate their growth under the US-Canada-Mexico trade agreement. Thus, a robust M&E industry fuels the playout automation and channel-in-a-box market in North America.
There is a rise in the demand for playout automation and channel-in-a-box solutions to facilitate the live streaming of sports, news, and events. According to the World Bank Group, the share of internet users in the US rose by 91% in 2020 to 92% in 2021, whereas the share in Canada surged by 92% in 2020 to 93% in 2021; the share of internet users in Mexico increased by 71% in 2020 to 76% in 2021. The growing number of internet users can be correlated to the demand for online streaming and OTT content, which further benefits the playout automation and channel-in-a-box market in North America.
North America Playout Automation and Channel-in-a-Box Market Segmentation Analysis:
Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.
Based on offering, the North America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
By coverage, the North America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
By vertical, the North America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
By application, the North America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.
North America Playout Automation and Channel-in-a-Box Market Outlook
The adoption of playout automation and channel-in-a-box solutions is revolutionizing the education sector landscape by improving content delivered for online education and e-learning practices. As online content delivery increasingly relies on digital platforms, educators (as well as educational institutions) are seeking streamlined solutions to enhance the production and distribution of educational material. Playout automation systems offer efficient scheduling, playback, and management of educational content, ensuring seamless and engaging teaching and learning experiences. The demand for innovative content delivery solutions, along with the need for cost-effective and scalable broadcasting infrastructure, renders playout automation a key tool for addressing the evolving requirements of educational institutions. As the e-learning landscape continues to expand, the integration of channel-in-a-box solutions becomes crucial for optimizing workflows, reducing operational complexities, and providing educators with a powerful tool to deliver quality content to a growing online audience. Automation removes barriers associated with the geographic location of educators and learners, making quality education accessible to students in remote areas or to those with limited mobility. Additionally, channel-in-a-box solutions enable content delivery across diverse platforms, from smartphones to smart TVs, ensuring that all learners have access to educational materials. This integration allows for a more inclusive and immersive learning experience, catering to the needs and preferences of a diverse range of learners. Thus, the growing inclination toward online education and e-learning fuels the demand for playout and channel-in-a-box solutions and services.
North America Playout Automation and Channel-in-a-Box Market Country Insights
Based on country, the North America playout automation and channel-in-a-box market comprises the US, Canada, and Mexico. The US held the largest share in 2023.
OTT platforms such as Amazon and Netflix are gaining significant popularity worldwide. Consumers can also watch events and show broadcasts on these platforms. The US has substantial TV audiences inclined toward watching sports events, as millions tune in to watch live games. According to the Think with Google, there are ~57.5 million digital viewers of live sports in the US in 2021; the figure is expected to climb to more than 90 million by 2025. Playout automation and channel-in-a-box are essential for delivering this content on various platforms. Furthermore, these solutions are widely used for broadcasting media content in the country, as it is one of the technically advanced nations. The US is home to a majority of playout automation and channel-in-a-box market players, including Harmonic Inc., Avid Technology, Inc., Imagine Communications, and Amagi.
North America Playout Automation and Channel-in-a-Box Market Company Profiles
Some of the key players operating in the market include Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
North America Playout Automation and Channel-in-a-Box Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise