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市場調查報告書
商品編碼
1784596
2021-2031 年亞太地區播出自動化和 Channel-in-a-Box 市場報告(範圍、細分、動態和競爭分析)Asia Pacific Playout Automation and Channel-in-a-Box Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
亞太地區播放自動化和盒式頻道市場規模預計將從 2023 年的 77.5922 億美元增至 2031 年的 270.7119 億美元。預計 2023 年至 2031 年期間該市場的複合年成長率為 16.9%。
執行摘要和亞太地區播放自動化和 Channel-in-a-Box 市場分析:
亞太地區已成為採用播放自動化和一體式頻道系統的領跑者,這些解決方案的早期採用就足以證明這一點。該地區擁有眾多國內外廣播公司,他們在策略上優先考慮降低播放營運成本,同時堅持提供高品質的內容。此外,播放自動化和一體式頻道系統的優勢還包括:持續改進的播放解決方案、豐富的客製化選項以及與現有基礎設施的無縫整合,這些優勢也增加了亞太地區對這些系統的需求。該地區的一些國家/地區非常重視透過提供符合觀眾偏好的客製化內容,為他們提供輕鬆便捷的體驗。因此,大量廣播公司的存在也促進了該地區對播放自動化和一體式頻道解決方案的需求。
亞太地區 (APAC) 的播放自動化和頻道盒內市場細分為澳洲、印度、中國、日本、韓國和亞太地區其他地區。這是一個多元化的地區,人口眾多,數位經濟不斷發展。亞太地區的網路普及率顯著提高,導致資料消費激增。據 GSM 協會稱,IT 產業在擴大全球連通性方面發揮了重要作用。 2021 年,亞太地區網路用戶約佔全球 59%,預計到 2025 年這一數字將進一步達到 62%。此外,5G 網路的推出有望透過實現更快的資料速度、更低的延遲和更高的資料設備密度來增加網路的使用量。據 GSM 協會稱,2021 年亞太地區 5G 用戶約佔 8%,預計到 2025 年這一比例將飆升至 25%。因此,網路普及率和廣播業 5G 的推出表明對無縫高品質內容的需求。隨著越來越多的人能夠上網,該地區消費者對 OTT 內容和直播的需求日益成長,這迫使廣播公司採用各種解決方案來提高效率,並透過最佳化的調度機制無縫地交付內容。這項因素促進了亞太地區播出自動化和「一體式頻道」技術的普及。
根據世界足球高峰會 (WFS) 網站的訊息,視訊品質的提升、先進的雲端技術和全球網路消費是推動亞太地區廣播電視格局和 OTT 串流服務發展的主要因素。此外,印度和中國等亞太國家日益高漲的足球熱潮也凸顯了這些國家對廣播頻道的需求。根據 BB Media 報導,亞太地區是體育直播內容收視率最高的地區,而足球是體育內容消費量最高的運動項目。因此,蓬勃發展的廣播電視產業催化了亞太地區播放自動化和一體式頻道市場的發展。
亞太地區播放自動化和 Channel-in-a-Box 市場細分分析:
有助於得出播放自動化和盒式頻道市場分析的關鍵部分是產品、覆蓋範圍、垂直和應用。
根據產品類型,亞太地區播出自動化和一體式頻道市場可分為解決方案和服務兩大類。 2023年,解決方案佔據了更大的市場佔有率。
從覆蓋範圍來看,亞太地區播出自動化和一體機頻道市場分為國家廣播公司和國際級廣播公司。 2023年,國家級廣播公司佔據了更大的市場佔有率。
按垂直產業分類,亞太地區播出自動化和一體機頻道市場細分為媒體和娛樂、電信、教育和企業領域以及其他領域。媒體和娛樂領域在2023年佔據了最大的市場。
按應用領域分類,亞太地區播出自動化和一體機頻道市場分為廣播、有線電視、串流媒體和其他領域。串流媒體領域在2023年佔據了最大的市場佔有率。
亞太地區播出自動化和 Channel-in-a-Box 市場展望
技術進步帶來了更強大、更緊湊的外部設備,並結合了更佳的音質和功能。這些進步使內容製作者和工程師能夠以更高的效率和效益交付高品質的內容。增強的音質以及高清 (HD) 和超高清 (UHD) 內容,為消費者創造了更身臨其境的觀看體驗。
技術進步簡化了播出自動化和一體式頻道系統與現有基礎設施的整合。這種無縫整合使廣播公司能夠簡化營運並最佳化工作流程,而無需承擔任何額外的成本負擔。這些系統與其他廣播技術輕鬆整合,促進了對播出自動化和一體式頻道解決方案的整體需求。此外,隨著5G網路的部署以及衛星和微波技術的利用,網路能力的提升解決了連接挑戰,從而鼓勵了更廣泛地採用自動化解決方案,尤其是在偏遠地區。因此,通訊技術的進步為先進廣播技術的順利整合創造了有利環境。因此,技術進步正在促進播出自動化和一體式頻道市場規模的不斷成長。
亞太地區播放自動化和 Channel-in-a-Box 市場國家洞察
按國家/地區分類,亞太地區播出自動化和盒式頻道市場包括澳洲、印度、中國、日本、韓國和亞太其他地區。中國在2023年佔了最大佔有率。
根據世界銀行集團的數據,中國網路人口比例已從2020年的70%上升至2021年的73%。網路普及率的飆升是推動直播和廣播市場發展的主要因素之一,中國線上直播服務用戶數量也在不斷成長。這一因素催生了對播放自動化和一體化頻道的需求,以滿足中國公眾對體育和新聞即時廣播的需求。此外,中國數位化進程的加速也促使人們採用播放自動化和一體化頻道,以實現廣播調度的自動化。
亞太地區播出自動化和 Channel-in-a-Box 市場公司簡介
市場上的一些主要參與者包括 Harmonic Inc、Grass Valley Canada、Avid Technology, Inc.、Imagine Communications、Amagi、Playbox Technology、Aveco sro 和 ENCO Systems, Inc. 等。這些參與者正在採取擴張、產品創新和併購等各種策略,為消費者提供創新產品並增加市場佔有率。
亞太地區播放自動化和 Channel-in-a-Box 市場研究方法:
本報告中的資料收集和分析遵循了以下方法:
二手資料研究:研究流程始於全面的二手資料研究,利用內部和外部資源收集每個市場的定性和定量資料。常用的二手資料研究來源包括但不限於:
公司網站、年度報告、財務報表、經紀商分析和投資者介紹。行業期刊及其他相關出版品。政府文件、統計資料庫和市場報告。針對在市場營運的公司的新聞文章、新聞稿和網路廣播。註:公司簡介部分所包含的所有財務資料均已標準化為美元。對於以其他貨幣報告的公司,數據已使用相應年份的相關匯率轉換為美元。
一手研究 Insight Partners 每年都會與行業利益相關者和專家進行大量的一手調查,以驗證其資料分析,並獲得寶貴的見解。這些研究訪談旨在:
驗證並完善二手資料研究的結果。提升分析團隊的專業知識和市場理解。深入了解市場規模、趨勢、成長模式、競爭動態和未來前景。一手資料研究透過電子郵件互動和電話訪談進行,涵蓋不同地區的各種市場、類別、細分市場和次細分市場。參與者通常包括:
產業利害關係人:副總裁、業務發展經理、市場情報經理和國家銷售經理外部專家:估值專家、研究分析師和具有行業專業知識的關鍵意見領袖
The Asia Pacific playout automation and channel-in-a-box market size is expected to reach US$ 27,071.19 million by 2031 from US$ 7,759.22 million in 2023. The market is estimated to record a CAGR of 16.9% from 2023 to 2031.
Executive Summary and Asia Pacific Playout Automation and Channel-in-a-Box Market Analysis:
Asia Pacific has emerged as the frontrunner in embracing playout automation and channel-in-a-box systems, which is evident from the early adoption of these solutions. The region boasts the presence of a substantial number of national and international broadcasters who strategically prioritize cost reduction in playout operations while upholding the delivery of high-quality content. Moreover, continuous advancements in playout solutions, extensive customization options, and seamless integration with existing infrastructure are among other advantages of playout automation and channel-in-a-box systems, which add to their demand in Asia Pacific. Several countries in this region exhibit a strong emphasis on providing viewers with a hassle-free experience by offering tailored content that aligns with their preferences. Thus, the presence of a large number of broadcasters contributes to the demand for playout automation and channel-in-a-box solutions in the region.
The playout automation and channel-in-box market in Asia Pacific (APAC) is segmented into Australia, India, China, Japan, South Korea, and the Rest of APAC. It is a diverse region with a large population and a growing digital economy. APAC has witnessed a significant increase in internet penetration rates, leading to a surge in data consumption. According to the GSM Association, the IT industry has been instrumental in extending connectivity across the world. In 2021, APAC had ~59% of the total internet subscribers of the world, with the number further projected to reach up to 62% by 2025. Moreover, the rollout of 5G networks is expected to increase internet usage by enabling faster data speed, lower latency, and higher data device density. According to the GSM Association, APAC had ~8% of 5G users in 2021, and the share is projected to surge up to 25% by 2025. Therefore, internet penetration and 5G rollout in broadcasting indicate the need for seamless, high-quality content. As more people gain access to the internet, the demand for OTT content and live streaming by consumers is increasing in the region, which compels broadcasters to use various solutions that amplify their efficiency to deliver their content seamlessly with enhanced scheduling. This factor fosters the adoption of playout automation and the channel-in-a-box in APAC.
According to the information on the World Football Summit (WFS) website, improved video quality, advanced cloud technologies, and global internet consumption are the major factors driving developments in the broadcasting landscape and over-the-top (OTT) streaming services in APAC. Moreover, the growing craze of football in APAC countries such as India and China underline the requirement of broadcasting channels in these countries. According to BB Media, APAC is the region with the highest viewing of live sports content, and football is the sport with the highest sports content consumption. Thus, the flourishing broadcasting industry catalyzes the playout automation and channel-in-a-box market in APAC.
Asia Pacific Playout Automation and Channel-in-a-Box Market Segmentation Analysis:
Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.
Based on offering, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
By coverage, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
By vertical, the Asia Pacific playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
By application, the Asia Pacific playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.
Asia Pacific Playout Automation and Channel-in-a-Box Market Outlook
Technological progress has resulted in the creation of more powerful and compact external equipment combining improved sound quality and features. These advancements enable content producers and engineers to deliver high-quality content with greater efficiency and effectiveness. Enhanced sound quality, along with high-definition (HD) and ultrahigh-definition (UHD) content, create a more immersive viewing experience for consumers.
Technological advancements have simplified the integration of playout automation and channel-in-a-box systems with existing infrastructure. This seamless integration allows broadcasters to streamline their operations and optimize their workflows without a need to bear any extra cost burden. The ease of integrating these systems with other broadcasting technologies has contributed to the overall demand for playout automation and channel-in-a-box solutions. Additionally, improvements in network capabilities with the deployment of 5G networks and the utilization of satellite and microwave technologies have addressed connectivity challenges, in turn encouraging the adoption of automation solutions on a broader scale, particularly in remote areas. Thus, advancements in communications technologies have created a favorable environment for the smooth integration of advanced broadcasting technologies. Hence, technological advancements are contributing to the growing playout automation and channel-in-a-box market size.
Asia Pacific Playout Automation and Channel-in-a-Box Market Country Insights
Based on country, the Asia Pacific playout automation and channel-in-a-box market comprises Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. China held the largest share in 2023.
According to the World Bank Group, the share of China's population using the Internet increased from 70% in 2020 to 73% in 2021. The surging internet penetration is one of the major factors driving the market for live-streaming and broadcasting with the rising number of online live-streaming service users in the country. This factor has generated the demand for playout automation and channel-in-a-box to meet the demand from the Chinese population to get the real-time broadcasting of sports and news. In addition, growing digitalization in China is leading to the adoption of playout automation and channel-in-a-box to automate broadcasting scheduling.
Asia Pacific Playout Automation and Channel-in-a-Box Market Company Profiles
Some of the key players operating in the market include Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
Asia Pacific Playout Automation and Channel-in-a-Box Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise