![]() |
市場調查報告書
商品編碼
1764909
2031年亞太地區玉米餅市場預測-區域分析-依來源、產品類型、類別及配銷通路Asia Pacific Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel |
2023 年亞太地區玉米餅市值為 41.7292 億美元,預計到 2031 年將達到 62.077 億美元;預計 2023 年至 2031 年的複合年成長率為 5.1%。
主要市場參與者的策略性舉措推動亞太玉米餅市場發展
玉米餅製造商正在採取多項策略性舉措,包括推出新產品、擴大產能、併購和合作,以提升其市場地位並滿足全球客戶日益成長的需求。例如,2024年1月,Hain Celestial 旗下品牌 Garden Veggie Snacks 推出了 Flavor Burst 起司玉米片和 Zesty Ranch 風味玉米片。這些玉米片經認證為無麩質,並融合了菠菜、甜菜、紅甜椒、胡蘿蔔和番茄等蔬菜的風味和營養。消費者日益增強的健康意識推動了對此類具有各種健康功效的玉米餅產品的需求,並促使製造商推出具有創新口味的產品。此外,2021年3月,百事可樂 Hive 加速器旗下公司 Hilo Life 推出了一款以杏仁粉為基礎的玉米片,目標客戶是注重生酮飲食和碳水化合物飲食的消費者。這款玉米片由脫脂杏仁粉製成,比傳統杏仁粉含有更多蛋白質,且不會增加脂肪含量。
因此,產品發布和擴張策略等策略發展舉措推動了玉米餅市場的成長。
亞太地區玉米餅市場概覽
玉米餅在亞太地區越來越受歡迎。市面上提供豐富多樣的玉米餅產品選擇,包括傳統的玉米餅、柔軟百搭的小麥餅以及風味濃郁的玉米餅。豐富的選擇旨在滿足消費者多樣化的口味和偏好。由於人們對墨西哥美食的興趣日益濃厚,以及對方便即食食品的需求不斷成長,亞太地區的玉米餅市場經歷了顯著成長。
西方文化對亞太地區人口日益成長的影響力,對該地區玉米餅的需求產生了積極影響。隨著全球化的持續發展,烹飪傳統的交流日益頻繁,尤其是來自北美和歐洲的烹飪傳統,在亞太地區消費者中越來越受歡迎。分銷管道的改善以及超市和大賣場的日益普及,使得亞太地區的消費者能夠輕鬆購買玉米餅。新興的玉米餅市場正見證著各大廠商推出玉米餅,這得歸功於玉米餅在亞太地區日益流行的趨勢。 2023年6月,美國品牌Chipoys將其正宗的捲狀玉米餅片引入澳洲和紐西蘭零售市場,提供四種口味——原味、香辣牧場醬味、辣椒檸檬味和火辣紅燒味。該公司聲稱,這款零食採用優質原料製成,並採用獨特的捲狀玉米餅形狀,口感更香脆。
亞太地區玉米餅市場收入及預測(2031年)(百萬美元)
亞太地區玉米餅市場細分
亞太玉米餅市場按來源、產品類型、類別、配銷通路和國家分類。
根據資料來源,亞太地區玉米餅市場分為小麥、玉米和其他類型。 2023年,玉米佔據了最大的市場。
依產品類型分類,亞太地區玉米餅市場分為玉米片/托斯塔達玉米片、玉米捲餅、玉米餅捲餅和其他產品。 2023年,玉米片/托斯塔達玉米片佔據了最大的市場。玉米片/托斯塔達玉米片細分市場進一步細分為玉米片和其他玉米片。
根據類別,亞太地區玉米餅市場分為有機玉米餅和傳統玉米餅。 2023年,傳統玉米餅佔據了更大的市場。
根據配銷通路,亞太地區玉米餅市場細分為超市和大賣場、便利商店、線上零售和其他。超市和大賣場在2023年佔據了最大的市場。
依國家分類,亞太地區玉米餅市場分為中國、日本、印度、澳洲、韓國和亞太其他地區。 2023年,亞太其他地區佔據了亞太地區玉米餅市場佔有率的主導地位。
GRUMA SAB de CV、百事公司、Intersnack Group GmbH & Co KG、Aranda's Tortilla Co Inc、General Mills Inc、Greendot Health Foods Pvt. Ltd.、Joy Food Products、Habanero Foods 和 The Hain Celestial Group Inc 是亞太地區玉米餅市場的一些領先公司。
The Asia Pacific tortilla market was valued at US$ 4,172.92 million in 2023 and is expected to reach US$ 6,207.70 million by 2031; it is estimated to register a CAGR of 5.1% from 2023 to 2031.
Strategic Initiatives by Key Market Players Boost Asia Pacific Tortilla Market
Tortilla manufacturers are taking several strategic initiatives, including new product launches, production capacity scaleup, mergers and acquisitions, and collaborations, to improve their market position and meet growing demands from customers across the globe. For instance, in January 2024, Garden Veggie Snacks, the brand of Hain Celestial, launched Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips. These tortilla chips are certified as gluten-free and combine the flavor and goodness of vegetables such as spinach, beet, red bell pepper, carrot, and tomato. Growing health consciousness among consumers boosts the demand for such tortilla products with various health claims and influences the manufacturers for product launches with innovative flavors. Further, in March 2021, Hilo Life, a company within PepsiCo's Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing fat content.
Thus, strategic development initiatives such as product launches and expansion strategies drive the tortilla market growth.
Asia Pacific Tortilla Market Overview
Tortillas are becoming increasingly popular in Asia Pacific. The market provides a diverse options of tortilla products, encompassing traditional corn tortillas, soft and versatile wheat tortillas, and flavorful tortillas. This wide range of options aims to cater to consumers' diverse tastes and preferences. The Asia Pacific tortilla market experiences substantial growth owing to the increasing interest in Mexican cuisines and the upsurging demand for convenient, ready-to-eat food products.
The growing influence of Western culture on Asia Pacific population positively impacts the demand for tortillas in the region. As globalization continues, there is a growing exchange of culinary traditions, particularly those from North America and Europe, gaining popularity among consumers in Asia Pacific. Improved distribution channels and the increasing presence of supermarkets and hypermarkets make tortillas easily accessible to consumers across Asia Pacific. The emerging tortilla market is witnessing the introduction of tortillas by major players, driven by their increasing popularity in Asia Pacific. In June 2023, American brand Chipoys introduced its authentic rolled tortilla chip to the Australian and New Zealand retail market, offering four flavors-original, spicy ranch, chile lemon, and fire red hot. The company claimed that the snack is made with high-quality ingredients in a unique rolled tortilla shape for added crunch.
Asia Pacific Tortilla Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Tortilla Market Segmentation
The Asia Pacific Tortilla Market is categorized into source, product type, category, distribution channel, and country.
Based on source, the Asia Pacific tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.
By product type, the Asia Pacific tortilla market is segmented into tortilla chips/tostada chips taco shells, tortilla wraps, and others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.
Based on category, the Asia Pacific tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.
Based on distribution channel, the Asia Pacific tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Asia Pacific tortilla market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tortilla market share in 2023.
GRUMA SAB de CV; PepsiCo Inc; Intersnack Group GmbH & Co KG; Aranda's Tortilla Co Inc; General Mills Inc; Greendot Health Foods Pvt. Ltd.; Joy Food Products; Habanero Foods; and The Hain Celestial Group Inc are some of the leading companies operating in the Asia Pacific tortilla market.