![]() |
市場調查報告書
商品編碼
1533116
歐洲視訊即服務市場預測至 2030 年 - 區域分析 - 按部署模式和產業垂直Europe Video as a Service Market Forecast to 2030 - Regional Analysis - by Deployment Mode and Industry Vertical |
2022年歐洲視訊即服務市值為11.4144億美元,預計到2030年將達到45.2947億美元;預計2022年至2030年複合年成長率為18.8%。
越來越多採用遠距工作模式推動歐洲視訊即服務市場
遠距工作正在成為許多組織的新常態,並成為近年來的現象,尤其是在冠狀病毒大流行之後。根據 Gallup, Inc. 2022 年 6 月的報告,遠距工作一直被認為是正面的,近 65% 的全職員工準備好遠距工作。遠端工作模式的採用增加了消費者對基於雲端的視訊通訊服務的需求。這些服務提供上級和下級之間的互動參與,以安排會議、大會和網路研討會,以實現業務目標並有效提高營運生產力。 Adobe Inc、德意志銀行、Google LLC.、LinkedIn、微軟公司、SAP SE、Verizon Communications Inc 和許多公司已經在其業務中採用遠端工作模式,這增加了對基於雲端的視訊解決方案以保持員工敬業度的需求。視訊即服務可讓組織部署協作工具,透過最大限度地減少額外的差旅成本來增強業務溝通和客戶體驗,從而推動視訊即服務市場的發展。遠距工作有助於員工減少出差並維持工作與生活的平衡。美國國家經濟研究局2023年1月進行的一項研究表明,2021-2022年,遠距辦公平均為員工節省了72分鐘的日常往現金回饋場工作時間。員工喜歡使用視訊作為在家召開與工作相關的會議的服務。因此,遠距工作模式的日益普及推動了視訊即服務市場的成長。
歐洲視訊即服務市場概覽
德國、法國、英國和義大利是推動歐洲視訊即服務市場成長的主要國家。基於雲端的視訊即服務在該地區的需求量很大,因為基於雲端的系統更易於使用並且可以從任何地方 24/7 存取。此外,基於雲端的視訊即服務的總成本低於本地視訊解決方案。基於雲端的解決方案的成本效益使其受到中小企業的歡迎,這將在預測期內推動歐洲市場的成長。此外,政府為開發先進技術而增加的資金和採取的重大舉措將為未來幾年歐洲的視訊即服務市場創造機會。 2023年8月,歐盟委員會宣布計畫投資1.894億美元用於尖端數位技術和研究。該地區還設立了“地平線歐洲計劃”,以促進人工智慧、機器人和新材料的合作研究。基於人工智慧的視訊即服務解決方案的發展支持中小企業和大型企業提高效率和客戶體驗。人工智慧用於分析資料並預測趨勢和客戶的購買模式,幫助企業做出更好的決策。以人工智慧為基礎的視訊即服務解決方案提供自動字幕、即時語言翻譯和內容推薦等功能,支援企業改善整體客戶體驗。這些功能還使視訊內容能夠廣泛訪問並吸引全球不同的受眾。在歐洲,視訊即服務的最終用戶對供應商選擇有特定的要求。最終用戶在選擇合適的視訊即服務之前考慮的一些關鍵因素包括品牌名稱、供應商提供的客製化等級、培訓服務、技術支援和售後服務。因此,任何進入歐洲視訊即服務市場的供應商都需要加強和簡化這些參數的業務以獲得利潤。
歐洲視訊即服務市場收入及 2030 年預測(百萬美元)
歐洲視訊即服務市場細分
歐洲視訊即服務市場根據部署模式、垂直行業和國家/地區進行細分。根據部署模式,歐洲視訊即服務市場分為公有雲、私有雲和混合雲端。 2022 年,公有雲領域佔據最大的市場佔有率。
從垂直產業來看,歐洲視訊即服務市場分為IT和電信、醫療保健和生命科學、零售和電子商務、BFSI、教育、媒體和娛樂、政府和公共部門等。 2022 年,IT 和電信領域佔據最大的市場佔有率。
根據國家/地區,歐洲視訊即服務市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年,德國在歐洲視訊即服務市場佔有率中佔據主導地位。
Cisco Systems Inc、Zoom Video Communications Inc、Microsoft Corp、Amazon Web Services Inc、Avaya Holdings Corp、Google LLC、Adobe Inc、RingCentral Inc、Dekom AG 和 BlueJeans 是歐洲視訊即服務市場中的一些領先公司。
The Europe video as a service market was valued at US$ 1,141.44 million in 2022 and is expected to reach US$ 4,529.47 million by 2030; it is estimated to record a CAGR of 18.8% from 2022 to 2030.
Increasing Adoption of Remote Working Model Drives Europe Video as a Service Market
Remote work is becoming the new normal for many organizations and has become a phenomenon in the recent years, especially after the coronavirus pandemic. Remote work is continuously perceived as positive, with almost 65% of full-time employees ready to work remotely, according to Gallup, Inc. report of June 2022. To maintain flexibility in working conditions, organizations implement a remote working model. Adoption of the remote working model increases the demand for cloud-based video communication services among consumers. These services provide an interactive engagement between superiors and subordinates to schedule meetings, conferences, and webinars to achieve business goals and effectively increase operational productivity. Adobe Inc, Deutsche Bank, Google LLC., LinkedIn, Microsoft Corp, SAP SE, Verizon Communications Inc, and numerous companies have already adopted remote working model in their business, which increases the demand for cloud-based video solutions to maintain employee engagement. Video as a service allows organizations to deploy collaboration tools for enhancing their business communication and customer experience by minimizing additional travel costs, which drives the video as a service market. Remote working helps employees to reduce their traveling and maintain a work-life balance. A study conducted by the National Bureau of Economic Research in January 2023 represented that, remote working saved an average of 72 minutes spent by employees on their daily travel to and from their on-site jobs during 2021-2022. Employees prefer a video as a service to conduct work-related meetings at home. Thus, the increasing adoption of remote working models fuels the video as a service market growth.
Europe Video as a Service Market Overview
Germany, France, the UK, and Italy are among the major countries contributing to the growth of the Europe video as a service market. The cloud-based video as a service is in high demand in the region, as the cloud-based system is easier to use and can be accessed 24/7 from anywhere. Moreover, the total cost of cloud-based video as a service is lower than the on-premise video solutions. The cost-benefit of cloud-based solutions makes it popular among small and medium enterprises, which is would boost the market growth in Europe during the forecast period. Moreover, increasing funding and significant initiatives taken by the government toward the development of advanced technologies would create opportunities for the video as a service market in Europe in the coming years. In August 2023, the European Commission announced its plan to invest US$ 189.4 million in cutting-edge digital technologies and research. The region also established a Horizon Europe Program to boost collaborative research in artificial intelligence, robotics, and new materials. The evolution of AI-based video as a service solution supports SMEs and large enterprises to enhance efficiency and customer experience. AI is used to analyze data and predict trends and customers' buying patterns that help enterprises to make better decisions. AI-based video as a service solution offers features such as auto-caption, real-time language translation, and content recommendations that support enterprises to improve overall customer's experience. These features also make video content widely accessible and engaging to diverse audiences at the global level. In Europe, end users of video as a service are specific about vendor selection. A few of the key factors considered by end users before selecting suitable video as a service are brand name, customization level the vendor offers, training services, technical support, and after-sale services. Therefore, any vendor entering the Europe video as a service market needs to strengthen and streamline their business on these parameters to gain profits.
Europe Video as a Service Market Revenue and Forecast to 2030 (US$ Million)
Europe Video as a Service Market Segmentation
The Europe video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the Europe video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.
In terms of industry vertical, the Europe video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.
Based on country, the Europe video as a service market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe video as a service market share in 2022.
Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are some of the leading companies operating in the Europe video as a service market.