視訊即服務市場規模、佔有率及成長分析（按應用、部署、垂直領域和地區）－2025 年至 2032 年產業預測

預計到 2023 年，視訊即服務市場規模將達到 63 億美元，從 2024 年的 88.3 億美元成長到 2032 年的 1318.5 億美元，在預測期內（2025-2032 年）的複合年成長率為 40.2%。

隨著企業逐漸放棄傳統的內部視訊會議，擴大採用雲端基礎的解決方案，視訊即服務 (VaaS) 市場正在經歷顯著成長。隨著提供類似服務的新參與企業不斷增多，現有供應商正專注於透過人工智慧、語音辨識和身臨其境型遠距臨場系統等先進功能和能力來增強其平台。這種競爭格局正在鼓勵中小型企業 (SME) 探索具有成本效益的混合選擇。 VaaS 對於希望在分散式團隊之間進行有效溝通的全球企業尤其具有吸引力，透過視訊會議取代商務旅行，可以節省大量成本。隨著企業將 VaaS 整合到其整合通訊(UC) 架構中，對可擴展、靈活和全面的通訊網路的需求持續成長，以推動協作、決策和生產力的改善。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

視訊即服務市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 企業溝通
• 培訓與發展
• 行銷和客戶參與
• 廣播分發
• 內容創建和管理
• 其他

視訊即服務市場規模（按部署和複合年成長率） (2025-2032)

• 市場概覽
• 公共雲端
• 私有雲端
• 混合雲端

視訊即服務市場規模（依垂直產業及複合年成長率） (2025-2032)

• 市場概覽
• BFSI
• 醫療保健和生命科學
• 零售與電子商務
• 資訊科技和通訊
• 教育
• 政府和公共部門
• 媒體和娛樂
• 其他

視訊即服務市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Zoom（USA）
• Microsoft（USA）
• Google（USA）
• Cisco（USA）
• Verizon（USA）
• RingCentral（USA）
• Logitech（Switzerland/USA）
• Avaya（USA）
• Vonage（USA）
• Kaltura（USA）
• Brightcove（USA）
• Vimeo（USA）
• AWS（Amazon Web Services）（USA）
• IBM（USA）
• Huawei（China）
• Dolby Laboratories（USA）
• Poly（USA）
• Lifesize（USA）
• Panopto（USA）
• Daily.co（USA）

結論和建議

Video as a Service Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 131.85 billion by 2032, growing at a CAGR of 40.2% during the forecast period (2025-2032).

The video as a Service (VaaS) market is experiencing significant growth, driven by increased adoption of cloud-based solutions as businesses shift away from traditional on-premises video conferencing. With a surge of new entrants offering similar services, established providers are focusing on enhancing their platforms with advanced features and capabilities, such as AI, voice recognition, and immersive telepresence. This competitive landscape is encouraging Small and Medium Enterprises (SMEs) to explore cost-effective hybrid options. VaaS is particularly appealing for global companies seeking efficient communication across dispersed teams, enabling substantial cost savings by substituting travel with video meetings. As organizations integrate VaaS into their Unified Communications architectures, the demand for scalable, flexible, and comprehensive communication networks continues to rise, facilitating improved collaboration, decision-making, and productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video As A Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video As A Service Market Segments Analysis

Global Video as a Service Market is segmented by Application, Deployment, Vertical and region. Based on Application, the market is segmented into Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management and Others. Based on Deployment, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Vertical, the market is segmented into BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video As A Service Market

The surge in remote work and the need for virtual collaboration among businesses have led to a remarkable rise in the demand for video conferencing solutions. Video as a Service (VaaS) emerges as a budget-friendly option, enabling organizations to utilize top-notch video conferencing and collaborative tools without the burden of investing in costly hardware and infrastructure. This trend reflects the growing importance of seamless communication in today's digital workplace, as companies seek efficient methods to connect and collaborate with their teams and clients, ultimately driving the expansion of the VaaS market.

Restraints in the Video As A Service Market

A significant obstacle confronting the Video As A Service (VaaS) market is the inconsistent availability of dependable internet connectivity in various areas. This lack of reliable internet can lead to a range of problems, including subpar video quality, disrupted calls, and additional technical difficulties that negatively affect overall user satisfaction. As users increasingly demand seamless and high-quality video experiences, regions with inadequate internet infrastructure may struggle to fully adopt VaaS solutions, hindering overall market growth and limiting the potential reach of providers aiming to deliver exceptional video content to diverse audiences. Addressing these connectivity issues is crucial for the market's expansion.

Market Trends of the Video As A Service Market

The Video As A Service (VaaS) market is experiencing significant growth, fueled by an increasing shift toward cloud-based solutions. Organizations are seeking flexible, scalable, and cost-effective video conferencing options that can be easily deployed to accommodate remote workforces and global collaboration. This trend is exacerbated by the rise of hybrid work models and the need for efficient communication tools, prompting businesses to adopt cloud technologies that offer extensive features like real-time collaboration, high-definition streaming, and integrated analytics. As a result, the VaaS market is witnessing a robust transformation, with cloud solutions at its forefront, paving the way for innovative user experiences and enhanced operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video as a Service Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training and Development
• Marketing and Client Engagement
• Broadcast Distribution
• Content Creation and Management
• Others

Global Video as a Service Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Video as a Service Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecom
• Education
• Government and Public Sector
• Media and Entertainment
• Others

Global Video as a Service Market Size & CAGR (2025-2032)

• North America (Application, Deployment, Vertical)
  • US
  • Canada
• Europe (Application, Deployment, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech (Switzerland/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolby Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily.co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations