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市場調查報告書
商品編碼
1510765
歐洲月亮杯市場預測至 2030 年 - 區域分析 - 按類型、材料和配銷通路Europe Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type, Material, and Distribution Channel |
2022年歐洲月亮杯市場價值為3.1711億美元,預計到2030年將達到5.0538億美元;預計2022年至2030年複合年成長率為6.0%。
政府措施提振歐洲月亮杯市場
政府措施對於透過提高意識、促進永續實踐和解決經期衛生挑戰為月亮杯市場創造機會至關重要。在許多地區,政府認知到經期健康的重要性,並實施了一些計劃,以教育和授權個人使用替代和永續的經期衛生產品,例如月經杯。在歐洲,一些政府已採取措施解決經期產品對環境的影響。例如,蘇格蘭政府在學校和學院提供免費的月經產品,包括月亮杯,作為其減少一次性塑膠廢物承諾的一部分。這些措施不僅促進了月經杯的採用,而且還有助於使月經的對話正常化並減少與月經相關的恥辱。各國政府越來越認知到推廣可重複使用和永續經期產品的經濟效益。總體而言,世界各地的政府舉措正在透過解決負擔能力和永續性問題、為製造商開闢新的機會並促進經期衛生習慣的積極變化,為歐洲月亮杯市場創造有利的環境。
歐洲月亮杯市場概況
歐洲對月亮杯的需求不斷成長可歸因於反映地區趨勢和文化轉變的因素。整個歐洲越來越重視經期健康和教育,從而提高了人們對不同經期衛生選擇的認知。隨著女性和個人更加了解自己的選擇並尋求優先考慮福祉的替代品,以其安全和健康益處而聞名的月亮杯越來越受歡迎。例如,2023 年9 月,平等和女權主義部提出了向加泰羅尼亞所有婦女免費普遍分發可重複使用的經期產品的詳細資訊,並將其納入《2023-2025 年經期和更年期綜合公平計劃》中。加泰隆尼亞將成為世界上第一個向潛在的 250 萬女性人口免費分發可重複使用的經期產品的國家。此類措施提高了人們對月亮杯等可重複使用的月經產品的認知,促進了市場成長。
此外,歐洲的文化景觀非常重視永續生活和環境責任。許多歐洲國家一直走在環保運動的最前沿,這種心態延伸到了消費者的選擇,包括經期產品。月經杯的環保特性符合歐洲對減少浪費和促進環保意識實踐的更廣泛承諾,從而推動了對這些可重複使用產品的需求。此外,歐洲月亮杯選擇的多樣性,包括各種尺寸、形狀和材料,使個人能夠找到滿足其特定需求和偏好的產品。這種客製化方面有助於月亮杯的普及,因為消費者喜歡有一系列滿足其舒適度和生活方式的選擇,從而推動了該地區產品需求的激增。此外,各種政府措施正在支持市場成長。例如,2020 年 11 月,蘇格蘭成為第一個向有需要的人提供衛生棉條和衛生棉的國家。 《2021 年經期產品(免費提供)法案》於2020 年底通過。能獲得這些產品免費。
歐洲月亮杯市場收入及 2030 年預測(百萬美元)
歐洲月亮杯市場細分
歐洲月亮杯市場按類型、材料、配銷通路和國家分類。
根據類型,歐洲月亮杯市場分為可重複使用型和一次性型。到 2022 年,可重複使用的細分市場將佔據更大的市場佔有率。
從材質來看,歐洲月亮杯市場分為醫用級矽膠、橡膠和熱塑性彈性體。 2022 年,多層細分市場佔據最大的市場佔有率。
依配銷通路分類,歐洲月亮杯市場分為超市和大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
按國家/地區分類,歐洲月亮杯市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。 2022 年,歐洲其他地區主導了歐洲月亮杯市場佔有率。
Diva International Inc、Lena Cup LLC、Lune Group Oy Ltd、Pixie Cup LLC、Saalt LLC 和 The Flex Co 是歐洲月亮杯市場的領先公司。
The Europe menstrual cups market was valued at US$ 317.11 million in 2022 and is expected to reach US$ 505.38 million by 2030; it is estimated to register a CAGR of 6.0% from 2022 to 2030.
Government Initiatives Bolster Europe Menstrual Cups Market
Government initiatives are crucial in creating opportunities for the menstrual cup market by fostering awareness, promoting sustainable practices, and addressing menstrual hygiene challenges. In many regions, governments recognize the importance of menstrual health and have implemented programs to educate and empower individuals about alternative and sustainable menstrual hygiene products like menstrual cups. In Europe, several governments have taken steps to address the environmental impact of menstrual products. The Scottish government, for instance, provides free menstrual products in schools and colleges, including menstrual cups, as part of their commitment to reducing single-use plastic waste. These initiatives not only promote the adoption of menstrual cups but also contribute to normalizing conversations around menstruation and reducing the stigma associated with it. Governments increasingly recognize the economic benefits of promoting reusable and sustainable menstrual products. Overall, government initiatives worldwide are creating a conducive environment for the Europe menstrual cups market by addressing affordability and sustainability concerns, opening up new opportunities for manufacturers, and fostering positive changes in menstrual hygiene practices.
Europe Menstrual Cups Market Overview
The increasing demand for menstrual cups in Europe can be attributed to factors that reflect regional trends and cultural shifts. There is a growing emphasis on menstrual health and education across Europe, leading to increased awareness about different menstrual hygiene options. Menstrual cups, known for their safety and health benefits, are gaining popularity as women and individuals become more informed about their choices and seek alternatives that prioritize well-being. For instance, in September 2023, the Ministry of Equality and Feminisms presented the details of the free and universal distribution of reusable menstrual products to all women in Catalonia, as included in the Comprehensive Menstrual and Climacteric Equity Plan 2023-2025. Catalonia will be the first country in the world to distribute free, reusable menstrual products to a potential population of 2.5 million women. Such initiatives increase awareness regarding reusable menstrual products such as menstrual cups, bolstering the market growth.
Further, the cultural landscape in Europe places a strong emphasis on sustainable living and environmental responsibility. Many European countries have been at the forefront of environmental movements, and this mindset extends to consumer choices, including menstrual products. The eco-friendly nature of menstrual cups aligns with the broader European commitment to reducing waste and promoting environmentally conscious practices, driving the demand for these reusable products. Also, the diversity of European menstrual cup options, including various sizes, shapes, and materials, allows individuals to find a product that caters to their specific needs and preferences. This customization aspect contributes to the popularity of menstrual cups, as consumers appreciate having a range of choices that cater to their comfort and lifestyle, propelling the surge in product demand across the region. Furthermore, various government initiatives are supporting the market growth. For instance, in November 2020, Scotland became the first country to offer tampons and sanitary pads to anyone in need. The Period Products (Free Provision) Act 2021 was passed in late 2020. The Act imposed a legal duty on local authorities to ensure "anyone who needs" products used during menstruation-such as tampons, menstrual cups, and sanitary towels-can access them for free.
Europe Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
Europe Menstrual Cups Market Segmentation
The Europe menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Europe menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Europe menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The multi-stage segment held the largest market share in 2022.
By distribution channel, the Europe menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe menstrual cups market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe menstrual cups market share in 2022.
Diva International Inc, Lena Cup LLC, Lune Group Oy Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co are among the leading companies operating in the Europe menstrual cups market.