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市場調查報告書
商品編碼
1510763
2030 年亞太地區月亮杯市場預測 - 區域分析 - 按類型、材料和配銷通路Asia Pacific Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type, Material, and Distribution Channel |
2022年亞太地區月亮杯市場價值為2.7477億美元,預計2030年將達到4.5573億美元;預計2022年至2030年複合年成長率為6.5%。
政府措施推動亞太月經杯市場
政府措施對於透過提高意識、促進永續實踐和解決經期衛生挑戰為月亮杯市場創造機會至關重要。在許多地區,政府認知到經期健康的重要性,並實施了一些計劃,以教育和授權個人使用替代和永續的經期衛生產品,例如月經杯。例如,印度政府根據《Swachh Bharat Abhiyan》制定的「經期衛生計畫」旨在向農村地區的婦女提供有補貼的經期衛生用品,包括月亮杯,提高可及性和可負擔性。在歐洲,一些政府已採取措施解決經期產品對環境的影響。例如,蘇格蘭政府在學校和學院提供免費的月經產品,包括月亮杯,作為其減少一次性塑膠廢物承諾的一部分。這些措施不僅促進了月經杯的採用,而且還有助於使月經的對話正常化並減少與月經相關的恥辱。各國政府越來越認知到推廣可重複使用和永續經期產品的經濟效益。總體而言,世界各地的政府舉措正在透過解決負擔能力和永續性問題、為製造商開闢新的機會以及促進經期衛生習慣的積極變化,為亞太地區月亮杯市場創造有利的環境。
亞太地區月亮杯市場概況
亞太地區對月亮杯的需求激增可歸因於多種因素,包括文化轉變的加劇、意識的提高以及女性健康日益重要。在許多亞洲國家,打破月經禁忌的運動不斷興起。隨著社會對月經健康的討論變得更加開放,人們正在探索替代性和更永續的選擇,例如月亮杯,它提供舒適和便利,同時挑戰與經期衛生相關的傳統規範。例如,2023 年 9 月,印度金奈啟動了一項旨在向女性提供月亮杯的試點計畫。 2023年9月,根據「Thinkal」項目,大欽奈公司南欽奈病房下屬12個地區的約1,500名經濟貧困家庭的育齡婦女將在未來三個月內獲得月經杯。因此,此類舉措的興起提高了整個地區對月亮杯的認知和需求。此外,亞太地區經歷了快速的城市化和生活方式的改變,越來越多的女性加入勞動力隊伍並過著忙碌的生活。月經杯經久耐用且可靠,作為實用的解決方案,對於那些尋求方便、低維護的經期衛生選擇的人來說越來越受歡迎。月經杯對不同生活方式(包括旅行和戶外活動)的適應性有助於其越來越受到亞洲女性的接受。此外,經濟因素在亞太地區對月亮杯的需求不斷成長中發揮著重要作用。在該地區的許多國家,一次性月經產品可能很昂貴,每月費用很高。考慮到月亮杯的可重複使用性,其成本效益使其對尋求負擔得起且永續解決方案的個人具有吸引力。隨著經濟狀況的改善和可支配收入的增加,更多的亞洲人可能會使用月亮杯作為經期衛生的實用且節省成本的選擇。
亞太地區月亮杯市場收入及 2030 年預測(百萬美元)
亞太地區月亮杯市場細分
亞太地區月亮杯市場按類型、材料、配銷通路和國家分類。
根據類型,亞太地區月亮杯市場分為可重複使用型和一次性型。到 2022 年,可重複使用的細分市場將佔據更大的市場佔有率。
從材質來看,亞太地區月亮杯市場分為醫用級矽膠、橡膠和熱塑性彈性體。 2022年,醫療級矽細分市場將佔據更大的市場佔有率。
依配銷通路分類,亞太地區月亮杯市場分為超市及大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
依國家/地區分類,亞太地區月亮杯市場分為澳洲、中國、印度、日本、韓國和亞太地區其他地區。 2022 年,亞太地區其他地區主導了亞太地區月亮杯市場佔有率。
Flex Co、Pixie Cup LLC、Saalt LLC、Diva International Inc、Lena Cup LLC 和 Lune Group Oy Ltd 是亞太地區月亮杯市場的領先公司。
The Asia Pacific menstrual cups market was valued at US$ 274.77 million in 2022 and is expected to reach US$ 455.73 million by 2030; it is estimated to register a CAGR of 6.5% from 2022 to 2030.
Government Initiatives Drive Asia Pacific Menstrual Cups Market
Government initiatives are crucial in creating opportunities for the menstrual cup market by fostering awareness, promoting sustainable practices, and addressing menstrual hygiene challenges. In many regions, governments recognize the importance of menstrual health and have implemented programs to educate and empower individuals about alternative and sustainable menstrual hygiene products like menstrual cups. For example, the Indian government's "Menstrual Hygiene Scheme" under the Swachh Bharat Abhiyan aims to provide subsidized menstrual hygiene products, including menstrual cups, to women in rural areas, enhancing accessibility and affordability. In Europe, several governments have taken steps to address the environmental impact of menstrual products. The Scottish government, for instance, provides free menstrual products in schools and colleges, including menstrual cups, as part of their commitment to reducing single-use plastic waste. These initiatives not only promote the adoption of menstrual cups but also contribute to normalizing conversations around menstruation and reducing the stigma associated with it. Governments increasingly recognize the economic benefits of promoting reusable and sustainable menstrual products. Overall, government initiatives worldwide are creating a conducive environment for the Asia Pacific menstrual cups market by addressing affordability and sustainability concerns, opening up new opportunities for manufacturers, and fostering positive changes in menstrual hygiene practices.
Asia Pacific Menstrual Cups Market Overview
The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women's health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries. As societies become more open to discussing menstrual health, individuals are exploring alternative and more sustainable options such as menstrual cups, which offer comfort and convenience while challenging traditional norms associated with menstrual hygiene. For instance, in September 2023, a pilot program with an aim to provide menstrual cups to women was launched in Chennai, India. In September 2023, under the "Thinkal" project, ~1,500 women in the reproductive age group from economically poor households in 12 localities under the Greater Chennai Corporation's wards in South Chennai will receive menstrual cups in the next three months. Hence, the rise in such initiatives increases the awareness and demand for menstrual cups across the region. Moreover, Asia Pacific has witnessed rapid urbanization and changing lifestyles, with more women joining the workforce and leading busy lives. Menstrual cups, being long-lasting and reliable, are gaining popularity as a practical solution for those seeking a convenient, low-maintenance menstrual hygiene option. The adaptability of menstrual cups to different lifestyles, including travel and outdoor activities, contributes to their increasing acceptance among women in Asia. Additionally, the economic factor plays a significant role in the growing demand for menstrual cups in Asia Pacific. In many countries across the region, disposable menstrual products can be expensive and contribute to a significant monthly expense. The cost-effectiveness of menstrual cups, considering their reusable nature, makes them attractive for individuals seeking an affordable and sustainable solution. As economic conditions improve and disposable incomes rise, more people in Asia are likely to use menstrual cups as a practical and cost-saving choice for menstrual hygiene.
Asia Pacific Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Menstrual Cups Market Segmentation
The Asia Pacific menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Asia Pacific menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Asia Pacific menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held a larger market share in 2022.
By distribution channel, the Asia Pacific menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific menstrual cups market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific menstrual cups market share in 2022.
The Flex Co, Pixie Cup LLC, Saalt LLC, Diva International Inc, Lena Cup LLC, and Lune Group Oy Ltd are among the leading companies operating in the Asia Pacific menstrual cups market.