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市場調查報告書
商品編碼
1541533
2024-2032 年按產品類型(一次性、可重複使用)、材料類型(醫用級矽膠、天然橡膠、熱塑性彈性體)、配銷通路(藥局和零售店、網路商店等)和地區分類的月亮杯市場報告Menstrual Cup Market Report by Product Type (Disposable, Reusable), Material Type (Medical Grade Silicone, Natural Rubber, Thermoplastic Elastomer), Distribution Channel (Pharmacies and Retail Stores, Online Stores, and Others), and Region 2024-2032 |
2023年,IMARC Group月亮杯市場規模達到10億美元。由於環境意識的增強、成本效益的提高、健康和安全問題的增加、全球教育活動的加強以及不斷的產品創新,市場正在經歷強勁的成長,以滿足尋求永續、經濟和健康意識的月經的多樣化化消費者群體的需求解決方案。
市場成長與規模:在環境問題日益嚴重、產品成本效益不斷提高、快速創新和健康意識不斷增強的推動下,市場正在穩定成長。
主要市場促進因素:影響市場成長的主要促進因素包括環境意識的提高導致人們對永續產品的偏好、可重複使用的月亮杯帶來的長期成本節約以及對傳統月經產品的健康和安全擔憂的增加。
主要市場趨勢:主要市場趨勢涉及以舒適性和客製化為重點的產品創新、向環保材料的轉變以及線上銷售和數位行銷策略的增加。此外,對月經健康教育活動的日益重視正在促進市場成長。
地理趨勢:由於人們對產品健康益處的認知不斷提高以及文化態度的變化,北美引領市場。在高度環境和健康意識的推動下,其他地區也出現了顯著成長。
競爭格局:市場的特徵是快速創新、策略合作、不斷擴大的地理影響力,以及不斷增加的行銷和教育活動投資。
挑戰與機會:市場面臨各種挑戰,例如文化禁忌和某些地區缺乏意識,以及來自傳統經期產品的競爭。然而,產品廣泛擴展到未開發的市場,利用線上平台擴大覆蓋範圍,並使產品與日益成長的環境和健康問題保持一致,正在為市場成長創造新的機會。
提高環保意識和永續發展
關於減少廢棄物和永續發展的環保意識不斷增強,推動了市場的成長。與此一致的是,由於可重複使用性,人們對月亮杯等環保產品的日益青睞,有利於市場的成長。此外,產品的廣泛採用,因為它需要更少的資源,並有助於大幅減少月經廢棄物,並正在為市場成長創造積極的前景。除此之外,月亮杯由醫療級矽膠等材料製成,在其生命週期內對環境的影響較小。此外,實施各種政府政策和措施來推廣永續產品,包括月亮杯作為減少環境影響的替代品,預計將推動市場成長。
不斷提高的成本效益和長期節省
由於其成本效益,月亮杯擴大被採用,這為市場創造了積極的前景。它透過減少每月購買衛生棉或衛生棉條相關的經常性費用,提供非凡的長期節省。此外,網路購物的日益普及,使月亮杯變得更容易獲得和負擔得起,因為消費者可以比較價格、閱讀評論併購買不同品牌和製造商的月亮杯,這也促進了市場的成長。除此之外,與經常性購買一次性用品相比,強調月亮杯隨時間推移的價值的行銷活動盛行,為市場提供了有利可圖的成長機會。
提高健康和安全意識
消費者越來越意識到與傳統月經產品相關的潛在健康風險,例如衛生棉和衛生棉條中含有化學物質和香料,這極大地推動了市場成長。除此之外,由醫用級矽膠、乳膠或橡膠製成的月亮杯的廣泛採用有利於市場成長。此外,它們不含化學物質,且中毒性休克症候群 (TSS) 的風險較低。除此之外,醫療保健提供者和關注健康的媒體的認可度不斷提高,強調了月亮杯相對於其他產品的安全優勢,這也是一個促進成長的因素。
全球推廣和教育不斷增加
關於月經健康和衛生的全球宣傳和教育的不斷增加是推動市場成長的主要因素之一。與此一致的是,各種非營利組織(NGO)、政府和企業擴大發起對女性進行經期衛生教育的舉措,為市場成長提供了推動力。除此之外,月亮杯公司與教育機構或健康組織之間不斷加強的合作以促進月亮杯的使用,這也為市場成長提供了動力。此外,各種政策的實施,包括在學校或社區健康計畫中分發月亮杯或取消月經產品稅等,正在推動市場成長。
快速創新和產品多樣性
月經杯的創新和產品種類不斷增加,滿足不同的喜好和解剖需求,有助於市場成長。為此,製造商提供各種尺寸、形狀和材料的杯子,包括適合不同年齡層、流量水平和解剖結構變化的選項。此外,不斷增加的創新,如可折疊杯子或具有獨特拆卸功能的杯子,可增強用戶體驗和舒適度,對市場成長產生了積極影響。除此之外,低過敏性杯子或由有機材料製成的杯子的開發,以滿足皮膚敏感或對傳統杯子材料過敏的用戶的需求,也為市場成長提供了推動力。此外,具有測量標記等附加功能的杯子的快速發展,使用戶能夠監測自己的月經流量,正在促進市場成長。
The global menstrual cup market size reached US$ 1,000 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,520 Million by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The market is experiencing robust growth driven by the increasing environmental awareness, rising cost-effectiveness, growing health and safety concerns, heightened global educational initiatives, and continual product innovation, catering to a diverse consumer base seeking sustainable, economical, and health-conscious menstrual solutions.
Market Growth and Size: The market is witnessing stable growth, driven by the rising environmental concerns, increasing product cost-effectiveness, rapid innovations, and growing health awareness.
Major Market Drivers: Key drivers influencing the market growth include heightened environmental awareness leading to a preference for sustainable products, the long-term cost savings offered by reusable menstrual cups, and increased health and safety concerns about traditional menstrual products.
Key Market Trends: The key market trends involve product innovation with a focus on comfort and customization, a shift towards eco-friendly materials, and an increase in online sales and digital marketing strategies. Additionally, the growing emphasis on educational initiatives about menstrual health., is bolstering the market growth.
Geographical Trends: North America leads the market due to increasing awareness about the health benefits of the product and changing cultural attitudes. Other regions are also showing significant growth, fueled by high environmental and health consciousness.
Competitive Landscape: The market is characterized by rapid innovation, strategic collaborations, and expanding geographical presence, along with increasing investment in marketing and educational campaigns.
Challenges and Opportunities: The market faces various challenges, such as cultural taboos and lack of awareness in certain regions, along with competition from traditional menstrual products. However, the widespread product expansion into untapped markets, leveraging online platforms for broader reach, and aligning products with growing environmental and health concerns, is creating new opportunities for the market growth.
Heightened environmental awareness and sustainability
The increasing environmental awareness regarding waste reduction and sustainability is providing a thrust to the market growth. In line with this, the growing preference for eco-friendly products, like menstrual cups, due to reusability is favoring the market growth. Moreover, the widespread product adoption, as it requires fewer resources and contributes to the drastic reduction in menstrual waste, is creating a positive outlook for the market growth. In addition to this, menstrual cups are made from materials like medical-grade silicone, which have a lower environmental impact over their lifecycle. Furthermore, the implementation of various government policies and initiatives to promote sustainable products, including menstrual cups as an alternative to reduce environmental impact, is anticipated to drive the market growth.
Growing cost-effectiveness and long-term savings
The increasing adoption of menstrual cups due to their cost-effectiveness is creating a positive outlook for the market. It offers exceptional long-term savings by reducing the recurring expense associated with monthly purchases of pads or tampons. Additionally, the rising popularity of online shopping that makes menstrual cups more accessible and affordable, as consumers can compare prices, read reviews, and purchase cups from various brands and manufacturers, is fostering the market growth. In addition to this, the prevalence of marketing campaigns emphasizing the value of menstrual cups over time compared to the recurring purchase of disposables is offering remunerative growth opportunities for the market.
Increasing health and safety awareness
The increasing awareness among consumers about the potential health risks associated with traditional menstrual products, such as the presence of chemicals and fragrances in pads and tampons, is providing a considerable boost to the market growth. Along with this, the widespread adoption of menstrual cups, as they are made from medical-grade silicone, latex, or rubber, is favoring the market growth. Additionally, they are free from chemicals and associated with a lower risk of toxic shock syndrome (TSS). Besides this, the rising endorsements from healthcare providers and health-focused media, highlighting the safety benefits of menstrual cups over other products, are acting as a growth-inducing factor.
Rising global outreach and education
The increasing global outreach and education about menstrual health and hygiene is one of the major factors boosting the market growth. In line with this, the growing initiatives by various non-profit organizations (NGOs), governments, and corporations to educate women about menstrual hygiene are providing a thrust to the market growth. In addition to this, the growing collaboration between menstrual cup companies and educational institutions or health organizations to promote the use of menstrual cups is providing an impetus to the market growth. Moreover, the implementation of various policies that include the distribution of menstrual cups in schools or community health programs or the removal of taxes on menstrual products are driving the market growth.
Rapid innovation and product variety
The rising innovation and product variety in menstrual cups, catering to diverse preferences and anatomical needs, is favoring the market growth. In line with this, manufacturers are offering cups in various sizes, shapes, and materials, including options for different age groups, flow levels, and anatomical variations. Additionally, the increasing innovations like collapsible cups or cups with unique removal features to enhance user experience and comfort are positively impacting the market growth. Besides this, the development of hypoallergenic cups or those made from organic materials catering to users with sensitive skin or allergies to traditional cup materials is providing a thrust to the market growth. Moreover, the rapid development of cups with additional features like measurement marks, which allow users to monitor their menstrual flow, are fostering the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, and distribution channel.
Disposable
Reusable
Reusable accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes disposable and reusable. According to the report, reusable represented the largest segment.
Reusable menstrual cups dominate the market and are preferred for their eco-friendliness, cost-effectiveness, and long-term health benefits. They are made from durable materials like medical-grade silicone, rubber, or thermoplastic elastomer, and can be used for several years, reducing waste and ongoing costs associated with menstrual hygiene. Reusable menstrual cups are also available in a variety of sizes, shapes, and flexibility options, accommodating a wide range of anatomical and lifestyle needs. Moreover, the increasing awareness about sustainable practices, health considerations, and the broadening availability and acceptance of menstrual cups in various cultures and communities is providing remunerative growth opportunities for the market.
Disposable menstrual cups cater to users seeking the convenience of single-use products without committing to the maintenance of reusable options. They are made from softer, flexible materials and are designed for short-term use, usually for one menstrual cycle. Disposable menstrual cups are utilized by consumers who are new to menstrual cups or for those who prefer the convenience of disposables while traveling or in situations where sterilizing a reusable cup is not feasible.
Medical Grade Silicone
Natural Rubber
Thermoplastic Elastomer
Medical grade silicone holds the largest share in the industry
A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes medical grade silicone, natural rubber, and thermoplastic elastomer. According to the report, medical grade silicone accounted for the largest market share.
Medical grade silicones hold the largest share in the market due to their durability, flexibility, and biocompatibility, which makes them suitable for sensitive skin and reduces the risk of allergic reactions. They are also non-porous, which prevents bacterial growth, making them a hygienic choice for menstrual hygiene products. Moreover, cups made from medical grade silicone are known for their comfort and ease of use, appealing to a broad range of consumers. Therefore, the widespread popularity of medical grade silicone in menstrual cups is attributed to its balance of safety, durability, and comfort.
Natural rubber cups cater to consumers who prefer natural materials over synthetic alternatives. They are known for their flexibility and strength, providing a comfortable fit and efficient seal. Natural rubber menstrual cups offer an eco-friendly, effective, and durable option for menstrual management.
Thermoplastic elastomer (TPE) is a blend of plastic and rubber, providing flexibility, comfort, and durability. TPE menstrual cups are suitable for those who may have silicone sensitivities or prefer an alternative to silicone and rubber. They are gaining popularity due to their hypoallergenic properties and ease of recyclability while offering a unique balance of softness and strength.
Pharmacies and Retail Stores
Online Stores
Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and retail stores, online stores, and others.
Pharmacies and retail stores play a significant role in the distribution of menstrual cups. They are crucial for consumers who prefer immediate availability or seek to physically inspect products before purchasing. Moreover, pharmacies offer the added advantage of providing healthcare professional guidance and advice on menstrual cup use, promoting the market growth. Additionally, retail stores enable customers to compare different brands and types, allowing them to make informed decisions based on their preferences.
Online stores are a rapidly growing segment due to their convenience, coupled with the availability of a wide variety of choices to compare products and prices easily. They provide detailed product information, user reviews, and educational content, which can be crucial for informed decision-making, especially for new users.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest menstrual cup market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America holds the largest segment in the market due to its high level of awareness about menstrual health, environmental sustainability, and the availability of a wide range of menstrual cup brands. Moreover, the region's advanced retail infrastructure, including online and offline, which provides easy accessibility to menstrual products, is supporting the marketgrowth. Additionally, North America is known to embrace eco-friendly and health-conscious lifestyles, which aligns with the benefits offered by menstrual cups. Along with this, the active marketing and educational campaigns by manufacturers in the region that help in normalizing menstrual cups and expanding their user base are favoring the market growth.
The Asia Pacific region presents a rapidly growing segment in the menstrual cup market, driven by increasing awareness of menstrual health and environmental sustainability. Furthermore, the region's large and diverse population, coupled with growing urbanization and rising disposable incomes, contributes to the market growth. Moreover, the growing efforts by non-profit organizations (NGOs) and governments in promoting menstrual hygiene are favoring the market growth.
Europe has a well-established healthcare system, along with various government and NGO initiatives promoting menstrual hygiene, which has led to widespread acceptance and use of menstrual cups. Moreover, the presence of several key menstrual cup brands, along with supportive government policies on menstrual products, is bolstering the market growth.
The Latin American region has seen substantial growth in the menstrual cup market due to rising awareness about environmental sustainability and personal health. Along with this, the growing internet penetration facilitating access to information about menstrual cups is supporting the market growth. Besides this, the rising efforts by local organizations and health campaigns to promote menstrual hygiene are positively impacting the market growth.
The Middle East and Africa region represents an evolving segment in the menstrual cup market due to the increasing initiatives by governments and NGOs to improve menstrual health and hygiene. Moreover, the expansion of online retail platforms in the region, facilitating increased accessibility to menstrual cups, is providing a thrust to the market growth.
The leading players are engaging in a variety of strategies to strengthen their positions and expand their market reach. They are focusing on product innovation to improve the design, material, and comfort of menstrual cups to cater to diverse consumer needs. Moreover, major players are investing in research and development (R&D) to introduce new features and materials that enhance user experience and safety. Additionally, they are utilizing digital platforms, social media, and influencer partnerships to educate potential users about the benefits of menstrual cups, aiming to break down taboos and increase product adoption. Along with this, the leading providers are forming strategic collaborations with health organizations, NGOs, and educational institutions to provide education in different regions.
Blossom Cup.
Diva International Inc.
Fleurcup
INTIMINA
Jaguara s.r.o. (LadyCup)
Lena Cup LLC
Lunette Menstrual Cup (Peptonic Medical AB)
Me Luna
Mooncup Ltd
The Flex Company
YUUKI Company s.r.o.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In April 2022, Peptonic Medical (publ) announced that its wholly owned brand Lunette has been appointed official Menstrual Cup Partner to the United Nations (UN).
In October 2022, The Flex Co., announced its brand launch into Canada with its best-selling products, Flex Cup and Flex Disc.
In July 2023, Mooncup Ltd announced that it has been acquired by AndSisters Sustainable Menstrual Health Care, a family-run sustainable period care brand specializing in compostable pads, tampons, and liners.