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市場調查報告書
商品編碼
1420169
南美洲和中美洲假髮市場預測至 2030 年 - 區域分析 - 類型(真髮和合成髮)、最終用戶(男性和女性)和配銷通路(專賣店、線上零售等)South & Central America Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others) |
南美洲和中美洲假髮市場預計將從2022年的1.6727億美元成長到2030年的2.3654億美元。預計2022年至2030年CAGR為4.4%。
社群媒體上假髮的推廣力道加大,推動了中南美洲假髮市場的發展
社群媒體平台擁有整合的購物設施,允許一些有影響力的人和髮型師在網路上推廣和銷售假髮。消費者傾向於購買假髮和皮膚相關產品來提升自己在社群媒體平台上的形象。一些假髮公司更喜歡 Instagram、Facebook、Pinterest、YouTube 和其他社交媒體平台來認可他們的品牌和工作。這些組織錄製客戶最好的髮型改造影片,並將其上傳到社交媒體平台上,以展示他們的作品並接觸目標消費者。 Secret Hair 就是這樣一家公司,透過社群媒體展示其作品並使用適當的主題標籤來接觸所需的消費者,從而實現發展。 Instagram 是銷售假髮最常用的社群媒體平台之一。假髮最好在消費者生成的內容中展示,他們在影片和圖片教學中展示假髮。因此,擴大使用社群媒體平台來推廣假髮,預計將在未來幾年提振南美洲和中美洲假髮市場。
南美洲和中美洲假髮市場概況
南美洲和中美洲的假髮市場分為巴西、阿根廷以及南美洲和中美洲的其他地區。該市場充滿活力並快速成長,未來幾年具有巨大的創新和擴張潛力。人口可支配收入的增加以及對個人美容的興趣日益成長,推動了南美洲和中美洲對美容和個人護理產品及配件(例如假髮)的需求。假髮已成為時尚界的流行配飾,名人和有影響力的人在社交媒體和其他推廣管道上認可假髮。跟上時尚和美容潮流的願望導致該地區對假髮的需求激增。
南美洲和中美洲假髮市場收入及 2030 年預測(百萬美元)
南美洲和中美洲假髮市場細分
南美洲和中美洲假髮市場分為類型、最終用戶、配銷通路和國家。
根據類型,南美洲和中美洲假髮市場分為真人髮和合成髮。 2022 年,合成假髮細分市場在南美洲和中美洲假髮市場中佔據較大佔有率。
根據最終用戶,南美洲和中美洲假髮市場分為男性和女性。 2022 年,女性假髮市場在南美洲和中美洲假髮市場中佔據更大佔有率。
基於配銷通路,南美洲和中美洲專賣店、線上零售等。 2022 年,專賣店細分市場在南美洲和中美洲假髮市場中佔據最大佔有率。
根據國家/地區,南美洲和中美洲的假髮市場分為巴西、阿根廷以及南美洲和中美洲的其他地區。 2022 年,南美洲和中美洲其他地區主導了南美洲和中美洲假髮市場。
Evergreen Products Group Ltd、Aleriana SRL、LolaSilk (Peeprfly)、Luvmehair South Africa 和 A Few Grey Hairs 是南美洲和中美洲假髮市場的一些領先公司。
The South & Central America hair wig market is expected to grow from US$ 167.27 million in 2022 to US$ 236.54 million by 2030. It is estimated to grow at a CAGR of 4.4% from 2022 to 2030.
Increased Promotion of Hair Wigs on Social Media Fuel South & Central America Hair Wig Market
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the South & Central America Hair Wig Market in the coming years.
South & Central America Hair Wig Market Overview
The South & Central America Hair Wig Market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is vibrant and growing at a fast pace, with great potential for innovation and expansion in the coming years. Rising disposable incomes of the population and the growing interest in personal grooming boost the demand for beauty and personal care products and accessories, such as hair wig, in South & Central America. Hair wigs have become popular accessories in the fashion industry, with celebrities and influencers endorsing them on social media and other promoting channels. The desire to keep up with fashion and beauty trends has led to an upsurge in demand for hair wig in the region.
South & Central America Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Hair Wig Market Segmentation
The South & Central America hair wig market is segmented into type, end user, distribution channel, and country.
Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the South & Central America hair wig market in 2022.
Based on end user, the South & Central America hair wig market is bifurcated into men and women. The women segment held a larger share of the South & Central America hair wig market in 2022.
Based on distribution channel, the South & Central America Specialty Stores, Online Retail, and Others. The specialty stores segment held the largest share of the South & Central America hair wig market in 2022.
Based on country, the South & Central America hair wig market is segmented int o the Brazil, Argentina, and the Rest of South and Central America. The Rest of South and Central America dominated the South & Central America hair wig market in 2022.
Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs are some of the leading companies operating in the South & Central America hair wig market.