假髮及接髮市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Hair Wig and Extension Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月25日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球假髮和接髮市場規模達 75 億美元，預計 2025 年至 2034 年的複合年成長率為 5.3%。這一擴張受到不斷成長的消費者需求、不斷變化的時尚潮流以及網上購物日益普及的推動。隨著數位平台不斷重塑零售業，越來越多的消費者開始透過電子商務來滿足假髮和接髮的需求。在家中舒適地瀏覽各種產品、比較價格和客製化訂單的能力極大地促進了市場的成長。此外，社群媒體、名人代言和美容影響者的影響力也擴大了假髮和接髮的吸引力，推動了不同人群的需求。

隨著可支配收入的增加鼓勵消費者投資高品質的護髮產品，新興經濟體在市場擴張中發揮關鍵作用。在都市化進程快速發展的國家，越來越多的中產階級為了方便和時尚而開始配戴假髮和接髮。此外，假髮在醫療用途的應用日益增多，例如解決脫髮和化療等疾病引起的脫髮，進一步增強了市場需求。專業造型服務的可及性也得到了提高，消費者無需前往沙龍即可更輕鬆地探索優質的美髮解決方案。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	75億美元
預測值	126億美元
複合年成長率	5.3%

假髮和接髮市場分為假髮和接髮，其中假髮部分在 2024 年的產值將達到 75 億美元。受高品質、可自訂假髮需求激增的推動，預計該部分在預測期內的複合年成長率將達到 5.5%。女性、醫療專業人士和注重時尚的個人是推動這一趨勢的主要消費群體。自然假髮的普及、假髮製作技術的進步以及替代髮型解決方案的接受度不斷提高，共同促進了全球假髮和接髮的普及。

依髮質分類，市場分為真人髮製品和合成髮製品。 2024 年，真人假髮和接髮的市佔率為 62.6%，預計複合年成長率為 5.5%。人們越來越喜歡人髮產品，因為其品質優良、外觀自然、使用壽命長。對原始人髮的需求不斷增加，導致從以生產優質頭髮而聞名的國家進口量增加。除了美觀之外，真人假髮和接髮還能滿足醫療需求，為接受脫髮治療的個人提供增強信心的解決方案。對永續美容選擇的日益重視也促使人們越來越青睞符合道德標準的人類頭髮。

2024 年美國假髮和接髮市場規模達 14 億美元，預計未來幾年複合年成長率為 5.1%。隨著越來越多的消費者尋求非手術方法來解決頭髮稀疏和禿頭問題，各個年齡層的需求持續上升。隨著文化的轉變，人們將假髮和接髮視為日常時尚配件，並因此而廣受接受。社群媒體趨勢的影響以及高品質、可自訂美髮解決方案的日益普及，使美國成為全球假髮和接髮行業的重要參與者。隨著假髮製作技術的不斷進步和消費者意識的不斷提高，未來幾年市場將保持穩定成長。

The Global Hair Wig And Extension Market generated USD 7.5 billion in 2024 and is projected to grow at a CAGR of 5.3% from 2025 to 2034. This expansion is fueled by increasing consumer demand, changing fashion trends, and the rising popularity of online shopping. As digital platforms continue to reshape the retail industry, more consumers are turning to e-commerce for their hair wig and extension needs. The ability to browse a wide selection of products, compare prices, and customize orders from the comfort of home has significantly contributed to the market's growth. Additionally, the influence of social media, celebrity endorsements, and beauty influencers has amplified the appeal of wigs and extensions, driving demand across various demographics.

Emerging economies are playing a critical role in market expansion as rising disposable incomes encourage consumers to invest in high-quality hair products. In countries experiencing rapid urbanization, the growing middle class is embracing wigs and extensions for convenience and style. Moreover, the increasing use of wigs for medical purposes, such as addressing hair loss caused by conditions like alopecia and chemotherapy treatments, further strengthens market demand. Professional styling services have also enhanced accessibility, making it easier for consumers to explore premium hair solutions without visiting a salon.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$7.5 billion
Forecast Value	$12.6 billion
CAGR	5.3%

The hair wig and extension market is classified into wigs and extensions, with the wigs segment alone generating USD 7.5 billion in 2024. This segment is expected to expand at a CAGR of 5.5% during the forecast period, driven by a surge in demand for high-quality, customizable wigs. Women, medical professionals, and fashion-conscious individuals are among the key consumer groups fueling this trend. The availability of natural-looking wigs, advancements in wig-making technology, and increased acceptance of alternative hair solutions have collectively contributed to the rising adoption of wigs and extensions worldwide.

When classified by hair type, the market is divided into human hair and synthetic hair products. Human hair wigs and extensions held a 62.6% market share in 2024, with an anticipated CAGR of 5.5%. The growing preference for human hair products stems from their superior quality, natural appearance, and long lifespan. The demand for raw human hair has increased, leading to higher imports from countries known for producing premium-quality hair. Beyond aesthetics, human hair wigs and extensions serve medical needs, providing confidence-boosting solutions for individuals undergoing hair loss treatments. The growing emphasis on sustainable beauty choices has also played a role in the rising preference for ethically sourced human hair.

The U.S. Hair Wig and Extension Market accounted for USD 1.4 billion in 2024 and is forecast to grow at a CAGR of 5.1% over the coming years. With an increasing number of consumers seeking non-surgical solutions for hair thinning and balding, demand continues to rise across various age groups. The cultural shift towards embracing wigs and extensions as everyday fashion accessories has led to widespread adoption. The influence of social media trends and the growing availability of high-quality, customizable hair solutions have positioned the U.S. as a significant player in the global hair wig and extension industry. With continued advancements in wig-making technology and increasing consumer awareness, the market is poised for steady growth in the years ahead.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Hair wig and extension market 360⁰ synopsis, 2018 - 2034
2.2 Business trends
2.3 Product type trends
2.4 Hair Type trends
2.5 End use trends
2.6 Distribution channel trends
2.7 Regional trends

Chapter 3 Hair Wig and Extension Market Industry Insights

3.1 Industry ecosystem analysis
3.2 End use analysis
3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share, 2024
4.3 Competitive analysis of major market players, 2024
4.4 Competitive positioning matrix, 2024
4.5 Strategic outlook matrix, 2024

Chapter 5 Hair Wig and Extension Market Estimates & Forecast, By Product Type 2018 – 2034, (USD Billion; Million Units)

5.1 Key trends, By Product Type
5.2 Wigs
- 5.2.1 Full wigs
- 5.2.2 Partial wigs
5.3 Extensions
- 5.3.1 Pre-bonded extensions
- 5.3.2 Weft extensions

Chapter 6 Hair Wig and Extension Market Estimates & Forecast, By Hair Type 2018 – 2034, (USD Billion; Million Units)

6.1 Key trends, By Hair Type
6.2 Human Hair
- 6.2.1 Remy hair
- 6.2.2 Non-Remy hair
- 6.2.3 Virgin hair
- 6.2.4 Processed hair
6.3 Synthetic Hair
- 6.3.1 High quality synthetic fiber
- 6.3.2 Low quality synthetic fiber

Chapter 7 Hair Wig and Extension Market Estimates & Forecast, By End Use 2018 – 2034, (USD Billion; Million Units)

7.1 Key trends, by End Use
7.2 Individual consumers
- 7.2.1 Men
- 7.2.2 Women
- 7.2.3 Children
7.3 Entertainment and fashion industry

Chapter 8 Hair Wig and Extension Market Estimates & Forecast, By Distribution Channel 2018 – 2034, (USD Billion; Million Units)

8.1 Key trends, By Distribution Channel
8.2 Online channels
- 8.2.1 E-commerce
- 8.2.2 Company websites
8.3 Offline channels
- 8.3.1 Specialty stores
- 8.3.2 Mega retail stores
- 8.3.3 Others

Chapter 9 Hair Wig and Extension Market Estimates & Forecast, By Region 2018 – 2034, (USD Billion; Million Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa