2025年全球電視分析市場報告

近年來，電視分析市場發展迅速，預計從2024年的35.8億美元成長到2025年的40.9億美元，複合年成長率達14.2%。這一成長可歸因於數據主導決策日益重要、對客戶生命週期管理的日益重視、有線電視的興起、敏捷性和投資回報率的提高，以及內容開發日益重要。

預計未來幾年電視分析市場將快速成長，到2029年市場規模將達到69.1億美元，複合年成長率（CAGR）為14.0%。預測期內的主要成長促進因素包括：對即時分析的日益重視、對雲端基礎分析需求的成長、社群媒體的蓬勃發展、社群廣告的增加以及串流媒體服務的興起。預測期內的主要趨勢包括：策略夥伴關係與夥伴關係的建立、電視數據分析技術的進步、對即時決策支援的需求、對跨平台媒體的需求以及對用戶流失預防和行為分析的需求。

預測未來五年成長率為14.0%，較我們先前對該市場的預測略微下調0.5%。這一下調主要歸因於美國與其他國家之間的關稅影響。對常用於智慧型電視分析的數位訊號處理器和嵌入式系統徵收的新關稅可能會增加營運成本，並降低高效擴展分析基礎設施的能力。此外，相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響可能會更加廣泛。

由於對雲端基礎分析的需求不斷成長，電視分析市場預計將持續成長。雲端基礎分析利用託管在可透過網際網路存取的遠端伺服器上的運算資源來分析資料。這種方法因其可擴展性、成本效益以及能夠從任何位置存取的大型資料集中提取即時洞察而日益普及。電視分析利用雲端基礎設施即時處理和分析海量的收視率和互動數據。這種能力有助於提升決策水平，並最佳化內容和廣告策略。例如，歐盟統計局的一份報告預測，到2023年，歐盟企業購買雲端運算服務的數量將增加4.2%，主要用於電子郵件託管、文件儲存和營運任務，凸顯了雲端基礎分析的日益普及。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

• 全球電視分析：PESTEL 分析（政治、社會、科技、環境、法律因素、促進因素與限制因素）
• 終端用戶產業分析
• 全球電視分析市場：成長率分析
• 全球電視分析市場表現：規模與成長，2019-2024 年
• 全球電視分析市場預測：規模與成長，2024-2029年，2034年預測
• 全球電視分析：潛在市場規模 (TAM)

第6章 市場細分

• 全球電視分析市場：按組件分類，實際值和預測值，2019-2024 年、2024-2029 年預測值、2034 年預測值
• 軟體
• 服務
• 全球電視分析市場依傳輸類型分類，實際數據及預測數據（2019-2024年、2024-2029年預測、2034年預測）
• 有線電視
• 衛星電視（TV）和直播到戶（DTH）
• 網路通訊協定電視（IPTV）
• Over-The-Top（OTT）
• 全球電視分析市場：依部署模式分類，實際數據與預測數據，2019-2024年、2024-2029年預測數據、2034年預測數據
• 本地部署
• 雲
• 全球電視分析市場：依應用、效能和預測分類，2019-2024年、2024-2029年預測、2034年預測
• 競爭資訊
• 客戶流失預防與行為分析
• 客戶生命週期管理
• 宣傳活動管理
• 內容開發
• 觀眾預測
• 其他用途
• 全球電視分析市場：細分軟體（按類型），實際值和預測值，2019-2024年，2024-2029年預測值，2034年預測值
• 受眾分析軟體
• 內容管理軟體
• 廣告分析軟體
• 即時分析軟體
• 預測分析軟體
• 全球電視分析市場：依服務類型細分，實際結果及預測（2019-2024年、2024-2029年預測、2034年預測）
• 諮詢服務
• 實施和整合服務
• 支援和維護服務
• 託管服務

第7章 區域和國家分析

• 全球電視分析市場：依地區、表現及預測分類，2019-2024年、2024-2029年預測、2034年預測
• 全球電視分析市場：按國家/地區分類，實際結果和預測，2019-2024 年、2024-2029 年預測、2034 年預測

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

• 電視分析市場：競爭格局
• 電視分析市場：公司簡介
  • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
  • Nielsen Company（Holdings）Pty Limited Overview, Products and Services, Strategy and Financial Analysis
  • Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

• Comscore Inc.
• Nexxen International Ltd.
• Innovid Corp.
• Ispot.TV Inc.
• Viaccess-Orca
• Conviva Inc.
• Fourthwall Media Inc.
• Edgeware AB
• Parrot Analytics Ltd.
• Realytics
• Sambatv
• Alphonso Inc.
• Kinetiq TV
• DC Analytics
• AnalyticOwl

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

• 2029年電視分析市場：提供新機會的國家
• 2029年電視分析市場：新興細分市場帶來新機會
• 2029年電視分析市場：成長策略
  • 基於市場趨勢的策略
  • 競爭對手策略

第36章附錄

Television analytics involves the collection, analysis, and interpretation of data related to television viewership and programming. It utilizes tools and techniques to gather data from sources such as set-top boxes, smart TVs, and streaming services, aiming to gain insights into audience behavior, program performance, and advertising effectiveness. Broadcasters, advertisers, and content producers leverage television analytics to make informed decisions, optimize programming, and enhance the impact of advertising campaigns.

The key components of television analytics include software and services. Television analytics software comprises various tools and platforms that enable broadcasters, advertisers, and content creators to analyze and interpret viewer data. It supports different transmission types such as cable TV, satellite TV, direct-to-home (DTH), internet protocol television (IPTV), and over-the-top (OTT), available for deployment both on-premise and in the cloud. Applications include competitive intelligence, churn prevention, behavior analysis, customer lifetime management, campaign management, content development, audience forecasting, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The television analytics market research report is one of a series of new reports from The Business Research Company that provides television analytics market statistics, including television analytics industry global market size, regional shares, competitors with a television analytics market share, detailed television analytics market segments, market trends and opportunities, and any further data you may need to thrive in the television analytics industry. This television analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The television analytics market size has grown rapidly in recent years. It will grow from $3.58 billion in 2024 to $4.09 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to the increasing importance of data-driven decision-making, increasing focus on customer lifetime management, prominence of cable TV, improved agility and ROI, and the increasing importance of content development.

The television analytics market size is expected to see rapid growth in the next few years. It will grow to $6.91 billion in 2029 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to increasing focus on real-time analytics, growing demand for cloud-based analytics, growth of social media, increasing social advertising, and the rise of streaming services. Major trends in the forecast period include strategic partnership and collaboration, technological advancements in television (TV) data analytics, need for real-time decision support, demand for cross-platform medium, demand for churn prevention and behavior analysis.

The forecast of 14.0% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. New duties on digital signal processors and embedded systems, often used in smart TV analytics, could increase operational costs and reduce the ability to scale analytics infrastructure efficiently. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The television analytics market is poised for growth driven by increasing demand for cloud-based analytics. Cloud-based analytics involves analyzing data using computing resources hosted on remote servers accessed via the Internet. This approach is gaining traction due to its scalability, cost-effectiveness, and capability to derive real-time insights from large datasets accessible from anywhere. Television analytics relies on cloud-based infrastructure to process and analyze vast volumes of viewership and engagement data in real-time. This capability enhances decision-making and optimizes content and advertising strategies. For example, Eurostat reported a 4.2% increase in EU enterprises purchasing cloud computing services in 2023, primarily for email hosting, file storage, and operational tasks, underscoring the growing adoption of cloud-based analytics.

Key players in the television analytics market are focusing on developing cutting-edge products, such as audio and video intelligence tools. These tools use advanced technologies to analyze both audio and visual data, extracting valuable insights to improve decision-making processes. For example, in July 2023, TVEyes Inc., a US-based media monitoring software company, introduced its latest broadcast audio and video solution, Ad Detection, to enhance television analytics. This new feature is designed to provide users with advanced capabilities for monitoring and analyzing advertising content across broadcast media. The Ad Detection solution enables users to track advertisements in real time, helping brands and advertisers gain a better understanding of their media presence and effectiveness.

In September 2023, iSpot.tv Inc., a US-based leader in real-time advertising intelligence, acquired 605, a prominent TV analytics firm. This acquisition enhances iSpot.tv's data capabilities and market reach, enabling comprehensive cross-platform analytics for precise advertising measurement and audience targeting across television campaigns. 605 specializes in TV measurement and attribution, augmenting iSpot.tv's ability to deliver robust analytics solutions in the competitive television analytics landscape.

Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV

North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television analytics market consists of revenues earned by entities by providing services such as brand effectiveness, customized pricing, media planning and buying, support and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The television analytics market also includes sales of audience measurement tools, cross-platform analytics solutions, competitive analysis tools and related products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The television analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Software; Services
• 2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
• 3) By Deployment Mode: On-Premises; Cloud
• 4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
• Subsegments:
• 1) By Software: Audience Analytics Software; Content Management Software; Advertising Analytics Software; Real-Time Analytics Software; Predictive Analytics Software
• 2) By Services: Consulting Services; Implementation and Integration Services; Support And Maintenance Services; Managed Services
• Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC; Comscore Inc.; Nexxen International Ltd.; Innovid Corp.; Ispot.TV Inc.; Viaccess-Orca; Conviva Inc.; Fourthwall Media Inc.; Edgeware AB; Parrot Analytics Ltd.; Realytics; Sambatv; Alphonso Inc.; Kinetiq TV; DC Analytics; AnalyticOwl; Clarivoy Inc.; tvbeat inc.; H-Tech; Admo.TV
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Television Analytics Market Characteristics

3. Television Analytics Market Trends And Strategies

4. Television Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

• 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Television Analytics Growth Analysis And Strategic Analysis Framework

• 5.1. Global Television Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Television Analytics Market Growth Rate Analysis
• 5.4. Global Television Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Television Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Television Analytics Total Addressable Market (TAM)

6. Television Analytics Market Segmentation

• 6.1. Global Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Software
• Services
• 6.2. Global Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Cable Television (TV)
• Satellite Television (TV) And Direct-To-Home (DTH)
• Internet Protocol Television (IPTV)
• Over-The-Top (OTT)
• 6.3. Global Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• On-Premises
• Cloud
• 6.4. Global Television Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Competitive Intelligence
• Churn Prevention And Behavior Analysis
• Customer Lifetime Management
• Campaign Management
• Content Development
• Audience Forecasting
• Other Applications
• 6.5. Global Television Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Audience Analytics Software
• Content Management Software
• Advertising Analytics Software
• Real-Time Analytics Software
• Predictive Analytics Software
• 6.6. Global Television Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Consulting Services
• Implementation and Integration Services
• Support And Maintenance Services
• Managed Services

7. Television Analytics Market Regional And Country Analysis

• 7.1. Global Television Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Television Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Television Analytics Market

• 8.1. Asia-Pacific Television Analytics Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Television Analytics Market

• 9.1. China Television Analytics Market Overview
• 9.2. China Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Television Analytics Market

• 10.1. India Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Television Analytics Market

• 11.1. Japan Television Analytics Market Overview
• 11.2. Japan Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Television Analytics Market

• 12.1. Australia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Television Analytics Market

• 13.1. Indonesia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Television Analytics Market

• 14.1. South Korea Television Analytics Market Overview
• 14.2. South Korea Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Television Analytics Market

• 15.1. Western Europe Television Analytics Market Overview
• 15.2. Western Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Television Analytics Market

• 16.1. UK Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Television Analytics Market

• 17.1. Germany Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Television Analytics Market

• 18.1. France Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Television Analytics Market

• 19.1. Italy Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Television Analytics Market

• 20.1. Spain Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Television Analytics Market

• 21.1. Eastern Europe Television Analytics Market Overview
• 21.2. Eastern Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Television Analytics Market

• 22.1. Russia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Television Analytics Market

• 23.1. North America Television Analytics Market Overview
• 23.2. North America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Television Analytics Market

• 24.1. USA Television Analytics Market Overview
• 24.2. USA Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Television Analytics Market

• 25.1. Canada Television Analytics Market Overview
• 25.2. Canada Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Television Analytics Market

• 26.1. South America Television Analytics Market Overview
• 26.2. South America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Television Analytics Market

• 27.1. Brazil Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Television Analytics Market

• 28.1. Middle East Television Analytics Market Overview
• 28.2. Middle East Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Television Analytics Market

• 29.1. Africa Television Analytics Market Overview
• 29.2. Africa Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Television Analytics Market Competitive Landscape And Company Profiles

• 30.1. Television Analytics Market Competitive Landscape
• 30.2. Television Analytics Market Company Profiles
  • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Nielsen Company (Holdings) Pty Limited Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

31. Television Analytics Market Other Major And Innovative Companies

• 31.1. Comscore Inc.
• 31.2. Nexxen International Ltd.
• 31.3. Innovid Corp.
• 31.4. Ispot.TV Inc.
• 31.5. Viaccess-Orca
• 31.6. Conviva Inc.
• 31.7. Fourthwall Media Inc.
• 31.8. Edgeware AB
• 31.9. Parrot Analytics Ltd.
• 31.10. Realytics
• 31.11. Sambatv
• 31.12. Alphonso Inc.
• 31.13. Kinetiq TV
• 31.14. DC Analytics
• 31.15. AnalyticOwl

32. Global Television Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Television Analytics Market

34. Recent Developments In The Television Analytics Market

35. Television Analytics Market High Potential Countries, Segments and Strategies

• 35.1 Television Analytics Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Television Analytics Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Television Analytics Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer