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市場調查報告書
商品編碼
1745951
全球電視市場:展望Worldwide TV Market Outlook Report |
本報告提供全球電視市場的最新展望。報告回顧了近期市場的主要趨勢,並提供了五年預測。報告概述了主要地區和國家,並回顧了產品功能和競爭格局的主要發展。
本報告分析了主要地區和國家、主要產品功能的發展以及競爭格局,可為任何在電視市場或相關行業運營的公司提供戰略框架。
2024年,全球消費電視市場銷量較去年同期溫和成長1%,達到2.18億台,主要得益於歐洲盃和奧運等重大運動賽事帶來的週期性成長。
然而,銷量的穩定性被零售額0.3%的小幅下降所抵消。消費者偏好的轉變以及高於平常的相關利潤率,促使製造商越來越關注更大的螢幕尺寸,以保障平均售價和獲利能力。
Futuresource 已在消費性電子產業趨勢的追蹤、研究和諮詢方面擁有 30 多年的經驗。本報告是一系列研究報告之一,旨在為企業提供與市場相關的全面市場視角。
對電視市場有興趣的企業將特別受惠於本報告。
This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.
With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.
The global consumer TV market delivered marginal volume growth of 1% year-on-year in 2024, reaching 218 million units, with cyclical uplift provided by major sporting events such as the UEFA European Championships and the Olympic Games.
Volume stability however was counteracted by a slight dip of 0.3% in retail value terms, driven through intensified promotional activity and margin pressures, notably in the mid-range segment. Driven by this consumer preference shift and typically higher associated margins, manufacturers are increasingly focusing on larger screen sizes to defend ASPs and profitability.
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in the TV market will benefit from this report, particularly: