全球電視市場:展望
市場調查報告書
商品編碼
1745951

全球電視市場:展望

Worldwide TV Market Outlook Report

出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 37 Pages | 商品交期: 請詢問到貨日

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簡介目錄

本報告提供全球電視市場的最新展望。報告回顧了近期市場的主要趨勢,並提供了五年預測。報告概述了主要地區和國家,並回顧了產品功能和競爭格局的主要發展。

本報告分析了主要地區和國家、主要產品功能的發展以及競爭格局,可為任何在電視市場或相關行業運營的公司提供戰略框架。

  • 本報告附有詳細的Excel電子表格,其中對31個國家/地區(針對Futuresource全球服務使用者)進行了單獨細分。
  • 出貨量資料為銷售量。
  • 安裝基數和擁有量是根據對零售額和替換率的了解進行評估的。

市場趨勢

2024年,全球消費電視市場銷量較去年同期溫和成長1%,達到2.18億台,主要得益於歐洲盃和奧運等重大運動賽事帶來的週期性成長。

然而,銷量的穩定性被零售額0.3%的小幅下降所抵消。消費者偏好的轉變以及高於平常的相關利潤率,促使製造商越來越關注更大的螢幕尺寸,以保障平均售價和獲利能力。

涵蓋領域

  • 全球電視市場佔有率和市場規模(量化和追蹤全球收入)
  • 2027 年預測與市場分析
  • 分析關鍵市場發展趨勢的產品、技術與競爭態勢分析
  • 本報告附有一份詳細的 Excel 電子表格,其中對 31 個國家和地區進行了單獨細分,供 Futuresource Consulting 的全球服務客戶使用。

您知道嗎

Futuresource 已在消費性電子產業趨勢的追蹤、研究和諮詢方面擁有 30 多年的經驗。本報告是一系列研究報告之一,旨在為企業提供與市場相關的全面市場視角。

對電視市場有興趣的企業將特別受惠於本報告。

  • 製造商及其供應商
  • 中間商和供應鏈
  • 零售商
  • 消費性電子市場策略專家、行銷與銷售專業人士
  • 投資者

目錄

  • 簡介
  • 預測假設:全球趨勢
  • 預測假設:電視市場關鍵推動因素
  • 預測調整
  • 執行摘要
  • 全球電視市場展望
  • UHD 和 8K 市場展望
  • 新興電視螢幕技術與舉措
  • 全球平面顯示器競爭格局
  • 附錄
簡介目錄

This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.

With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.

  • The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource's Worldwide service).
  • Shipment data is at the sell-in level.
  • Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.

Market Trends:

The global consumer TV market delivered marginal volume growth of 1% year-on-year in 2024, reaching 218 million units, with cyclical uplift provided by major sporting events such as the UEFA European Championships and the Olympic Games.

Volume stability however was counteracted by a slight dip of 0.3% in retail value terms, driven through intensified promotional activity and margin pressures, notably in the mid-range segment. Driven by this consumer preference shift and typically higher associated margins, manufacturers are increasingly focusing on larger screen sizes to defend ASPs and profitability.

Areas Explored:

  • Global TV market share and market sizing, by quantifying and tracking worldwide sales
  • Market analysis, with forecasts out to 2027
  • Product, technology and competitive reviews, interpreting key market developments and trends
  • The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting's worldwide service

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the TV market will benefit from this report, particularly:

  • Manufacturers and their suppliers
  • Intermediaries and supply chain
  • Retailers
  • CE market strategists, marketing and sales professionals
  • Investors

Table of Contents

  • Introduction
  • Forecast Assumptions: Global Trends
  • Forecast Assumptions: Key TV Market Factors
  • Adjustments to the Forecast
  • Executive Summary
  • Global TV Market Outlook
  • UHD & 8K Market Outlook
  • Emerging TV Screen Technologies and Initiatives
  • Global Flat Panel Competition
  • Appendix