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市場調查報告書
商品編碼
1858054

電視分析市場按平台、設備類型、內容類型、廣告模式和最終用戶分類 - 全球預測，2025-2032 年

Television Analytics Market by Platform, Device Type, Content Type, Advertising Model, End User - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 198 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年，電視分析市場規模將達到 94.4 億美元，複合年成長率為 17.45%。

關鍵市場統計數據
基準年 2024 26億美元
預計年份：2025年 30.6億美元
預測年份 2032 94.4億美元
複合年成長率 (%) 17.45%

本文簡明扼要地說明了電視台分析趨勢及其策略意義，旨在幫助領導者確定行動重點並改善其衡量策略。

本執行摘要概述了電視台分析及更廣泛的內容傳送生態系統中的最新趨勢、策略曲折點和實際影響。旨在幫助高階主管、產品負責人和商業負責人了解當今影響受眾測量、獲利模式和平台策略的最重要因素。分析重點在於消費行為、平台經濟、設備普及和監管方面的顯著變化，這些變化正在改變內容擁有者、廣告商和基礎設施提供者的考慮。

為了確保報告的實用性，它強調可操作的洞察而非原始指標。報告的結構旨在將技術和政策促進因素與實際應對措施聯繫起來，例如如何調整內容包裝、廣告形式和衡量方法。摘要闡述了傳統付費電視模式與串流媒體優先模式的交集，同時解釋了影響用戶採納和盈利的營運限制。引言部分透過提煉貫穿始終的趨勢和細分市場的影響，為後續更深入的章節奠定了基礎，並指出了領導者應在哪些方面投入分析精力和營運資源以保持競爭優勢。

串流媒體的加速發展、設備的普及以及不斷演變的隱私標準如何重塑獲利模式和衡量架構

電視和影片串流媒體正在經歷變革時期，這場變革正在重塑競爭格局和價值鏈。更快的串流媒體播放速度不僅改變了觀眾獲取內容的方式，也改變了衡量和交易注意力的方式。廣告科技和動態廣告插入功能正在縮小傳統電視覆蓋範圍和精準數位發行之間的差距。同時，內容策略正朝著平台優先的方向發展，差異化的播出窗口和獨家內容正在重塑用戶獲取和留存的經濟模式。這些因素正在促使人們採用一種整合的分析方法，將裝置級遠端檢測、跨平台身分解析和基於效果的廣告指標連結起來。

此外，設備多樣性和軟體定義電視體驗的興起，使得互通性指標的重要性日益凸顯。隨著智慧電視、連網型設備和機上盒的不斷發展，它們各自採用不同的作業系統並留下不同的遠端檢測痕跡，分析架構必須協調不同的資料模式，才能形成統一的觀眾視圖。隱私和使用者授權框架也在不斷改進，這就要求採用保護隱私的測量技術和資料使用透明度。最後，廣告和訂閱模式之間的競爭，推動了混合模式和精細化定價策略的探索。因此，能夠將內容、分發和廣告變現與強大的跨管道測量相結合的公司，將更有利於在降低用戶流失率的同時，實現更高的收入成長。

評估近期關稅政策對設備供應鏈、分銷經濟和合作夥伴談判的連鎖營運和商業影響

2025 年關稅政策為整個電視生態系統帶來了新的限制和挑戰。硬體依賴型企業，例如智慧型電視製造商、機上盒 OEM 廠商和連網型設備組裝商，正面臨更高的原料成本和更長的零件前置作業時間。這些供應方面的壓力正蔓延至籌資策略，影響產品更新周期，進而影響可觸及的廣告覆蓋範圍和支撐平台普及率成長的裝置量。此外，關稅政策也改變了供應商談判，企業正在重新評估區域採購策略或採取雙重籌資策略以減少中斷。

除了硬體之外，間接影響還波及內容傳送和服務經濟。依賴進口消費性電子產品提供服務的業者被迫在補貼設備採購以推動用戶普及和透過訂閱或廣告支援模式確保利潤之間做出策略性權衡。對於廣告商和測量供應商而言，設備普及率的波動使那些假設硬體更換模式穩定的模型變得複雜。為了應對這項挑戰，具有前瞻性的公司正在重新評估其庫存計劃、與設備合作夥伴的合約條款，並在可能的情況下實現在地化生產。其他緩解策略包括更加重視軟體差異化、空中下載功能推送以及與本地組裝商夥伴關係，以在保持用戶體驗一致性的同時，最大限度地降低關稅的影響。

提供詳細的細分指導，區分平台、設備、內容、廣告模式和最終用戶，並提供量身定做的衡量和商業化戰略。

消費行為、獲利潛力以及衡量指標的準確性在不同平台和內容類型之間差異顯著，因此，細分對於制定精準的策略至關重要。平台細分包括有線電視、IPTV、OTT 和衛星電視，其中 OTT 又可進一步細分為廣告型、訂閱型和交易型隨選視訊。裝置細分涵蓋連網裝置、機上盒和智慧型電視，連網型設備又可細分為遊戲主機、媒體播放機和串流媒體棒；機上盒又可細分為有線電視機上盒、IPTV 機上盒和衛星電視機上盒；智慧型電視則可細分為 Android TV、Roku OS、Tizen 和 WebOS 等作業系統，每種連網型設備都會產生獨特的遠端檢測和需求。

內容類型同樣重要。直播電視、按次付費活動、延遲收視和隨選視訊都具有不同的觀眾參與模式。視訊點播本身可以分為廣告支援型、訂閱型或交易型，這會影響廣告載入容忍度和觀看時長。廣告模式細分區分了直接廣告、混合模式和訂閱優先策略。廣告形式（例如中貼片廣告、後貼片廣告和前置式）會影響觀眾容忍度和觀看完成率指標。訂閱選項分為年度訂閱和月度訂閱，這會影響終身價值的計算。將最終用戶細分為商業用戶和住宅用戶，可以反映不同的內容期望和合規性，其中商業用戶涵蓋醫療保健、酒店和零售等行業，而住宅用戶則區分多用戶住宅。這些細分共同要求我們建構衡量架構、客製化產品體驗和商業化戰略，以適應不同人群的行為和技術實際情況。

將全球電視分析趨勢轉化為區域性行動和策略，並考慮監管、基礎設施和消費方面的差異。

區域動態持續影響策略重點和營運權衡，因此將全球趨勢轉化為在地化方案至關重要。在美洲，商業生態系統仍然高度活躍，這得益於蓬勃發展的廣告業和高普及率的連網型設備，從而鼓勵企業嘗試混合變現模式和先進的定向解決方案。不斷變化的隱私法規要求企業謹慎管理消費者同意，並進行透明的衡量，同時，對隱私解決方案和產量比率最佳化工具的投資也日趨成熟。

歐洲、中東和非洲地區管理體制和語言的多樣性決定了市場准入策略的差異。廣播公司和平台營運商優先考慮互通性、在地化內容策略以及能夠適應分散許可視窗的測量系統。部分地區的基礎設施限制正在加速輕量級串流通訊協定和自我調整位元率策略的應用。同時，亞太地區快速發展的行動優先消費模式以及公共和私人內容提供者的多元化組成，為跨裝置分發和創新廣告形式創造了巨大的成長機會。在一些國家，本地原始設備製造商 (OEM) 的主導地位會影響設備韌體功能和分析存取權限，因此，深度市場滲透通常需要與本地設備製造商和分發平台建立合作關係。因此，區域藍圖必須根據監管、語言和基礎設施的差異進行調整，同時保持核心測量的完整性。

內容擁有者、平台營運商、設備OEM廠商和廣告科技技術提供商之間的競爭與合作模式決定了市場主導地位。

競爭格局的特點是內容擁有者、分發平台、設備製造商和廣告科技提供者之間的合作與整合。內容所有者越來越注重直接面對消費者的提案，必須在獨家節目策略和旨在最大限度提升長期用戶參與度的窗口期策略之間取得平衡。分發平台則透過強化個人化引擎、整合身分安全廣告定向技術以及與設備合作夥伴協商更深入的遙測資料存取權限來應對這項挑戰。設備製造商則繼續透過使用者介面創新、語音和遠端整合以及與作業系統的合作來提升差異化優勢，從而影響應用程式的覆蓋範圍和觀看訊號的品質。

廣告技術提供者和衡量供應商正在推進解決方案，旨在整合確定性和機率性受眾識別方法，同時設計保護隱私的衡量和歸因框架。電商和飯店服務供應商正在探索精選內容組合和情境廣告，以提高單點收入密度。策略夥伴關係和選擇性垂直整合已成為普遍現象，因為各參與者都希望掌控廣告資源和衡量指標。然而，能夠將準確、透明的指標與營運靈活性和規模相結合的企業，最終將獲得競爭優勢。最終，能夠在統一的電商營運模式下協調內容策略、平台互通性和強大的衡量能力的企業，將獲得競爭優勢。

在日益分散的電視生態系統中，領導者必須採取策略性措施和營運調整，以降低風險並實現成長。

領導者應採取一系列切實可行的行動，將洞察轉化為可衡量的成果和永續的差異化優勢。首先，應優先整合跨裝置身分框架，並投資於以隱私為先的衡量能力，在不依賴侵入性ID的情況下維持歸因準確性。這將有助於他們在滿足不斷變化的監管期望的同時，並維護廣告主的信任。其次，應加快混合獲利模式的試驗，將廣告和訂閱元素結合，使價格分佈和廣告投放量與內容類型和受眾接受度相符。相較之下，傳統的單一收入模式在更動態的消費環境中可能表現不佳。

第三，我們將實現硬體和組件採購多元化，以降低關稅主導的供應衝擊風險，同時加強與區域組裝的合作關係，從而製定靈活的庫存策略。第四，我們將建立一個具有模式靈活性的分析平台，用於接收來自不同作業系統和設備類型的遙測數據，並部署一個管治層，以規範事件分類和資料品管。第五，我們將促進發布商和廣告商之間的商業夥伴關係，使衡量獎勵保持一致，包括透明的檢驗和統一的報告。最後，我們將投資於資料工程、測量科學和隱私合規的人才，以確保我們的組織流程能夠以所需的速度執行，從而最佳化我們的產品和獲利模式。

一種透明的多方法研究途徑，結合了高階主管訪談、總結遠端檢測分析以及有記錄的、有限的、可重複的整合。

本研究結合了質性研究、量化遠端檢測分析和嚴謹的二手文獻整合。主要資料來源包括對內容擁有者、平台營運商、設備製造商、廣告科技公司和代理商合作夥伴的高階主管和產品負責人的訪談，從而獲得關於策略意圖、合約動態和營運挑戰的第一手見解。這些定性觀點輔以匯總的裝置和受眾遠端檢測，揭示了跨作業系統、外形規格和內容類型的行為模式。資料收集注重事件級粒度，同時嚴格遵守隱私和匿名化通訊協定。

我們的二次分析結合了公開的監管公告、設備和平台開發商文件以及行業投資活動，為策略性舉措提供背景資訊。所有輸入資料均採用可重複的方法進行綜合，包括標準化的事件分類、跨來源檢驗步驟和敏感度檢查，以識別潛在的偏差和資料缺口。我們的方法還記錄了與設備平台遠端檢測範圍差異、區域報告差異以及商業性揭露實務中固有的時間延遲相關的限制。在適用情況下，建議表明了對可操作指導的信心，並重點指出了需要進一步進行一手研究或針對特定公司情況進行客製化分析的領域。

從策略角度和總結觀點，強調分析是實現獲利韌性和競爭優勢的核心能力。

總之，電視分析處於技術創新、消費行為變化以及不斷演變的監管和貿易環境的交匯點。系統性地協調內容策略、分發機制和分析架構的方案，將更有利於吸引觀眾、留住觀眾並應對營運中斷。平台細分、設備多樣性、內容類型差異化和廣告模式的相互作用，需要一種量身定做的衡量方法，既能準確反映真實的觀眾參與度，又能尊重隱私和用戶同意。

展望未來，高階主管不應將分析視為後勤部門報告職能，而應將其視為一項核心策略能力，為產品設計、定價、合作夥伴談判和廣告庫存策略提供資訊支援。透過整合跨裝置身分安全措施、靈活的資料模式和穩健的供應鏈實踐，企業可以降低外部衝擊帶來的風險，並從內容和分發投資中獲得更大價值。隨著產業持續快速發展，現在就投資建立適應性強的衡量基礎和競爭框架對於保持競爭力至關重要。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 可尋址電視廣告的快速普及，使得在傳統電視和串流平台上進行精準定位的宣傳活動成為可能。
  • 連續發布策略的出現正在改變 SVOD 服務的觀眾參與度和留存率指標。
  • 將人工智慧整合到內容推薦引擎中，以最佳化跨裝置的個人化觀看體驗。
  • 短影片消費對傳統廣播收視率和廣告收入分配模式的影響日益增強。
  • 快速頻道的大量推出，作為免費、廣告支援型串流媒體的替代方案，將重塑受眾細分模式。
  • 5G家庭寬頻部署加速了雲端基礎品質和即時互動電視應用的發展
  • 採用第二螢幕社交互動功能，以增加即時觀眾參與度和品牌夥伴關係機會。

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：按平台分類的電視分析市場

  • 電纜
  • IPTV
  • OTT
    • 廣告視訊點播
    • 訂閱式視訊點播
    • 交易型視訊點播
  • 衛星廣播

第9章：按設備類型分類的電視分析市場

  • 連網型設備
    • 遊戲機
    • 媒體播放機
    • 串流媒體棒
  • 機上盒
    • 有線電視盒
    • IPTV盒
    • 衛星電視盒
  • 智慧型電視
    • Android TV
    • Roku OS
    • Tizen
    • webOS

第10章：按內容類型分類的電視分析市場

  • 直播電視
  • PPV
  • 時間偏移
  • VOD
    • 廣告支援的視訊點播
    • 訂閱式視訊點播
    • 交易型視訊點播

第11章 電視市場廣告模式分析

  • 廣告
    • 中段滾動
    • 後記
    • 前置式
  • 混合
  • 訂閱
    • 年度的
    • 每月

第12章：以最終用戶分類的電視分析市場

  • 商業的
    • 衛生保健
    • 飯店業
    • 零售
  • 住宅
    • 多用戶住宅
    • 單戶住宅

第13章：按地區分類的電視分析市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第14章 電視分析市場（依群體分類）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第15章 各國電視分析市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第16章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Nielsen Holdings plc
    • Comscore, Inc.
    • Kantar Group Ltd.
    • iSpot.tv, Inc.
    • Samba TV, Inc.
    • Alphonso, Inc.
    • TVSquared Limited
    • Innovid Corp.
    • Amobee, Inc.
    • Xperi Corporation
Product Code: MRR-C002B1C99692

The Television Analytics Market is projected to grow by USD 9.44 billion at a CAGR of 17.45% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 2.60 billion
Estimated Year [2025] USD 3.06 billion
Forecast Year [2032] USD 9.44 billion
CAGR (%) 17.45%

Concise orientation to television analytics trends and strategic implications that equip leaders to prioritize actions and refine measurement strategies

This executive summary synthesizes contemporary developments, strategic inflection points, and practical implications across television analytics and the broader content distribution ecosystem. It is intended to orient senior executives, product leaders, and commercial strategists to the most consequential forces shaping audience measurement, monetization, and platform strategy today. The analysis emphasizes observable shifts in consumer behavior, platform economics, device proliferation, and regulatory considerations that together alter the calculus for content owners, advertisers, and infrastructure providers.

To be useful, the narrative foregrounds actionable insight rather than raw metrics. Therefore, the material is organized to connect technology and policy drivers with pragmatic responses: how organizations should adjust content packaging, ad formats, and measurement methodologies. The summary highlights segues between legacy pay-TV practices and emergent streaming-first behaviors, while also accounting for the operational constraints that influence adoption and monetization. By distilling cross-cutting trends and segmentation implications, the introduction sets expectations for the deeper sections that follow, framing where leaders must invest analytical attention and operational resources to preserve competitive advantage.

How streaming acceleration, device proliferation, and evolving privacy standards are reshaping monetization models and measurement architectures

Television and video distribution are undergoing transformative shifts that are redefining competitive dynamics and value chains. Streaming acceleration has changed not only how viewers access content but also how attention is valued and transacted; advertising technology and dynamic ad insertion capabilities are closing the gap between linear reach and targeted digital delivery. At the same time, content strategies are fragmenting along platform-first lines, with differentiated windows and exclusive franchises that shape subscriber acquisition and retention economics. These forces compel an integrated approach to analytics that connects device-level telemetry, cross-platform identity resolution, and outcome-based advertising metrics.

Additionally, device diversity and software-defined television experiences are elevating the importance of interoperable measurement standards. As smart TVs, connected devices, and set-top boxes evolve with distinct operating systems and telemetry footprints, analytics architectures must reconcile disparate data schemas to form a unified audience view. Privacy and consent frameworks continue to tighten, necessitating privacy-preserving measurement techniques and greater transparency in data usage. Finally, the competitive interplay between ad-supported and subscription-based monetization models drives experimentation with hybrid offers and granular pricing levers. Consequently, companies that align content, distribution, and ad monetization with robust cross-channel measurement will be best positioned to capture incremental revenue while reducing churn.

Assessing the cascading operational and commercial consequences of recent tariff policies on device supply chains, distribution economics, and partner negotiations

The tariff actions implemented in 2025 have introduced a new set of constraints and considerations for participants across the television ecosystem. Hardware-dependent segments such as smart TV manufacturers, set-top box OEMs, and connected device assemblers face increased input costs and longer lead times for certain components. These supply-side pressures ripple through procurement strategies and influence the timing of product refresh cycles, which in turn affect the installed base growth that underpins addressable advertising reach and platform adoption curves. Moreover, the tariffs have altered supplier negotiations, prompting companies to reevaluate regional sourcing and engage in dual-sourcing strategies to mitigate disruption.

Beyond hardware, the indirect effects extend to content distribution and service economics. Operators that rely on imported consumer electronics for service delivery see strategic trade-offs between subsidizing device acquisition to accelerate user adoption and preserving margin on subscription or ad-supported models. For advertisers and measurement vendors, fluctuating device penetration rates complicate models that assume steady hardware replacement patterns. In response, forward-looking organizations are revisiting inventory planning, contract terms with device partners, and localization of manufacturing where feasible. Mitigation approaches also include greater emphasis on software-enabled differentiation, over-the-air feature delivery, and partnerships with regional assemblers to maintain user experience parity while minimizing tariff exposure.

In-depth segmentation guidance that aligns platform, device, content, advertising model, and end-user distinctions with tailored measurement and monetization strategies

Segment-level clarity is essential for precise strategy formulation because consumer behavior, monetization potential, and measurement fidelity vary considerably across platforms and content types. Platform differentiation includes cable, IPTV, OTT, and satellite, with OTT further subdivided into advertising-based video on demand, subscription-based video on demand, and transactional video on demand; each subcategory implies distinct ad inventory characteristics, retention dynamics, and reporting granularity. Device segmentation spans connected devices, set top boxes, and smart TVs, where connected devices break down into gaming consoles, media players, and streaming sticks, set top boxes separate into cable boxes, IPTV boxes, and satellite boxes, and smart TVs fragment into operating systems such as Android TV, Roku OS, Tizen, and WebOS-each operating environment produces unique telemetry and integration requirements.

Content type considerations are equally consequential: live television, pay-per-view events, time-shifted viewing, and video-on-demand display divergent audience engagement patterns, and video-on-demand itself further differentiates into ad-supported, subscription, and transactional models that influence ad load tolerance and viewing session length. Advertising model segmentation distinguishes between pure advertising, hybrid approaches, and subscription-first strategies, with advertising formats like mid-roll, post-roll, and pre-roll shaping viewer tolerance and completion metrics, and subscription choices split across annual and monthly commitments that affect lifetime value calculations. End-user segmentation into commercial and residential contexts introduces different content expectations and compliance considerations, with commercial deployments covering sectors such as healthcare, hospitality, and retail while residential deployments separate multi-family from single-family households. Taken together, these segmentation dimensions demand tailored measurement architectures, bespoke product experiences, and monetization strategies aligned to the behavioral and technical realities of each cohort.

Translating global television analytics trends into region-specific actions and tactics that account for regulatory, infrastructure, and consumption differences

Regional dynamics continue to condition strategic priorities and operational trade-offs, so it is vital to translate global trends into region-specific implications. In the Americas, commercial ecosystems remain heavily influenced by a robust advertising industry and high adoption of connected devices, encouraging experimentation with hybrid monetization and advanced addressability solutions. Investment in identity resolution and yield optimization tools tends to be more mature, while regulatory shifts around privacy require careful consumer consent management and transparent measurement practices.

In Europe, the Middle East & Africa, varied regulatory regimes and language diversity drive different go-to-market approaches; broadcasters and platform operators prioritize interoperability, localized content strategies, and measurement systems that accommodate fragmented licensing windows. Infrastructure constraints in parts of the region accelerate reliance on lightweight streaming protocols and adaptive bitrate strategies. Meanwhile, in Asia-Pacific, rapid mobile-first consumption patterns and a broad mix of public and private content players create high-growth opportunities for device-agnostic distribution and innovative ad formats. Local OEM dominance in certain countries affects device firmware capabilities and analytics access, so partnerships with regional device manufacturers and distribution platforms are often essential for deep market penetration. Across all regions, execution risks differ materially, and therefore regional roadmaps should be tailored to account for regulatory, linguistic, and infrastructure variances while preserving core measurement integrity.

Competitive and collaborative strategic patterns among content owners, platform operators, device OEMs, and ad tech providers that determine advantage

Competitive dynamics are characterized by collaboration and convergence among content owners, distribution platforms, device manufacturers, and ad technology providers. Content owners are increasingly focused on direct-to-consumer propositions and must balance exclusive programming strategies with windowing approaches that maximize long-term engagement. Distribution platforms are responding by enhancing personalization engines, integrating identity-safe ad targeting, and negotiating deeper telemetry access with device partners. Device manufacturers continue to differentiate through user interface innovation, voice and remote integrations, and operating system partnerships that affect application reach and the fidelity of viewership signals.

Ad technology providers and measurement vendors are advancing solutions that bridge deterministic and probabilistic approaches to audience identification, while also designing privacy-preserving measurement and attribution frameworks. Commercial operators and hospitality providers are exploring curated content bundles and contextual advertising to increase per-location revenue density. Strategic partnerships and selective vertical integrations are common as players seek control over both inventory and measurement, yet the landscape favors those who can combine scale with precise, transparent metrics and operational agility. Ultimately, competitive advantage accrues to organizations that can synchronize content strategy, platform interoperability, and robust measurement under a unified commercial operating model.

Practical strategic moves and operational adjustments that leaders must enact to mitigate risk and capture growth in an increasingly fragmented television ecosystem

Leaders should pursue a set of pragmatic actions to convert insight into measurable outcomes and sustainable differentiation. First, prioritize integration of cross-device identity frameworks and invest in privacy-first measurement capabilities that maintain attribution accuracy without relying on intrusive identifiers. This will preserve advertiser confidence while respecting evolving regulatory expectations. Second, accelerate experimentation with hybrid monetization models that combine elements of advertising and subscription, tailoring price points and ad loads to content type and audience tolerance. By contrast, legacy single-revenue strategies risk underperforming in a more dynamic consumption environment.

Third, diversify hardware and component sourcing to reduce exposure to tariff-driven supply shocks, and simultaneously strengthen relationships with regional assemblers to enable responsive inventory strategies. Fourth, architect analytics platforms for schema flexibility to ingest telemetry from diverse operating systems and device types, and deploy a governance layer that standardizes event taxonomies and data quality controls. Fifth, cultivate commercial partnerships that align measurement incentives between publishers and advertisers, including transparent verification and reconciled reporting. Finally, invest in workforce capabilities-data engineering, measurement science, and privacy compliance-to ensure that organizational processes can execute at the speed required for iterative product and monetization optimization.

Transparent multi-method research approach combining executive interviews, aggregated telemetry analysis, and reproducible synthesis with documented limitations

The underlying research combines primary qualitative engagement with quantitative telemetry analysis and a rigorous secondary literature synthesis. Primary inputs include interviews with executives and product leads across content owners, platform operators, device manufacturers, advertising technology firms, and agency partners, which provide direct insight into strategic intent, contractual dynamics, and operational challenges. These qualitative perspectives are complemented by aggregated device and viewership telemetry that reveals behavioral patterns across operating systems, form factors, and content types. Data collection emphasizes event-level granularity while preserving privacy and anonymization protocols.

Secondary analysis involves triangulation from publicly available regulatory announcements, developer documentation for device platforms, and industry investment activity to contextualize strategic moves. All inputs are synthesized using reproducible methods, including standardized event taxonomies, cross-source validation steps, and sensitivity checks that identify potential biases or data gaps. The methodology also documents limitations related to telemetry coverage variability across device platforms, regional reporting differences, and timing lags inherent in commercial disclosure practices. Where applicable, recommendations indicate the degree of confidence in actionable guidance and highlight areas requiring further primary research or custom analysis for specific enterprise contexts.

Strategic imperatives and concluding perspective emphasizing analytics as a core capability for monetization resilience and competitive differentiation

In conclusion, television analytics sits at the intersection of technological innovation, shifting consumer behavior, and evolving regulatory and trade landscapes. Organizations that systematically align content strategies, distribution mechanics, and analytics architecture will be better positioned to monetize attention, retain audiences, and navigate operational disruptions. The interplay between platform segmentation, device diversity, content type differentiation, and advertising models requires tailored measurement approaches that can accurately reflect true audience engagement while honoring privacy and consent.

Moving forward, executives should treat analytics not as a back-office reporting function but as a central strategic capability that informs product design, pricing, partner negotiations, and ad inventory strategy. By integrating cross-device identity hygiene, flexible data schemas, and resilient supply chain practices, companies can reduce exposure to external shocks and extract greater value from their content and distribution investments. The imperative is clear: invest in adaptable measurement foundations and commercial frameworks now to sustain competitiveness as the industry continues to evolve rapidly.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rapid adoption of addressable television advertising enabling hyper-targeted campaigns across linear and streaming platforms
  • 5.2. Emergence of binge release strategies shifting viewer engagement and subscription retention metrics in SVOD services
  • 5.3. Integration of artificial intelligence in content recommendation engines optimizing personalized viewing experiences across devices
  • 5.4. Growing influence of short-form video consumption on traditional broadcast viewership and advertising revenue allocation models
  • 5.5. Surge in FAST channel launches providing ad-supported free streaming alternatives and reshaping audience fragmentation patterns
  • 5.6. Implementation of 5G home broadband accelerating cloud-based streaming quality and real-time interactive television applications
  • 5.7. Adoption of second-screen social engagement features boosting real-time viewer participation and brand partnership opportunities

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Television Analytics Market, by Platform

  • 8.1. Cable
  • 8.2. IPTV
  • 8.3. OTT
    • 8.3.1. Advertising VOD
    • 8.3.2. Subscription VOD
    • 8.3.3. Transactional VOD
  • 8.4. Satellite

9. Television Analytics Market, by Device Type

  • 9.1. Connected Device
    • 9.1.1. Gaming Console
    • 9.1.2. Media Player
    • 9.1.3. Streaming Stick
  • 9.2. Set Top Box
    • 9.2.1. Cable Box
    • 9.2.2. IPTV Box
    • 9.2.3. Satellite Box
  • 9.3. Smart TV
    • 9.3.1. Android TV
    • 9.3.2. Roku OS
    • 9.3.3. Tizen
    • 9.3.4. WebOS

10. Television Analytics Market, by Content Type

  • 10.1. Live TV
  • 10.2. PPV
  • 10.3. Time-Shifted
  • 10.4. VOD
    • 10.4.1. Ad-Supported VOD
    • 10.4.2. Subscription VOD
    • 10.4.3. Transactional VOD

11. Television Analytics Market, by Advertising Model

  • 11.1. Advertising
    • 11.1.1. Mid-Roll
    • 11.1.2. Post-Roll
    • 11.1.3. Pre-Roll
  • 11.2. Hybrid
  • 11.3. Subscription
    • 11.3.1. Annual
    • 11.3.2. Monthly

12. Television Analytics Market, by End User

  • 12.1. Commercial
    • 12.1.1. Healthcare
    • 12.1.2. Hospitality
    • 12.1.3. Retail
  • 12.2. Residential
    • 12.2.1. Multi Family
    • 12.2.2. Single Family

13. Television Analytics Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Television Analytics Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Television Analytics Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Nielsen Holdings plc
    • 16.3.2. Comscore, Inc.
    • 16.3.3. Kantar Group Ltd.
    • 16.3.4. iSpot.tv, Inc.
    • 16.3.5. Samba TV, Inc.
    • 16.3.6. Alphonso, Inc.
    • 16.3.7. TVSquared Limited
    • 16.3.8. Innovid Corp.
    • 16.3.9. Amobee, Inc.
    • 16.3.10. Xperi Corporation

LIST OF FIGURES

  • FIGURE 1. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TELEVISION ANALYTICS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 288. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 289. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 290. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 291. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 292. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 293. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 294. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 295. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 296. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 297. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 298. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 299. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 300. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 301. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 302. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 303. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
  • TABLE 304. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 307. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 308. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 309. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
  • TABLE 310. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2032 (USD MILLION)
  • TABLE 311. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 312. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 313. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
  • TABLE 314. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2032 (USD MILLION)
  • TABLE 315. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
  • TABLE 316. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2032 (USD MILLION)
  • TABLE 317. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 318. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 319. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 320. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 321. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 322. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 323. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 324. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 325. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 326. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 327. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 328. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 329. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 330. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 331. NORTH AMERICA TELEVISION ANALYTICS M