![]() |
市場調查報告書
商品編碼
1871977
應用程式商店最佳化 (ASO) 工具 - 全球市場佔有率和排名、總收入和需求預測(2025-2031 年)App Store Optimization (ASO) Tools - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
全球應用商店最佳化 (ASO) 工具市場規模預計在 2024 年達到 6.51 億美元,預計到 2031 年將達到 14.46 億美元,在預測期(2025-2031 年)內以 13.1% 的複合年成長率成長。
應用程式商店最佳化 (ASO),通常也稱為應用程式商店 SEO,是指最佳化行動應用程式的行銷文案(關鍵字、標題、圖示、螢幕截圖、描述等),以提升其在應用程式商店中的排名。 ASO(應用程式商店最佳化)是一種用於提高應用程式安裝量、轉換率、曝光度和在各大應用程式商店平台排名的策略。一個執行得當的 ASO 策略可以顯著提高應用程式收入並降低用戶獲取成本。
全球排名前五名的應用程式商店最佳化 (ASO) 工具公司(App Annie、Moburst、AppFollow、SensorTower 和 Gummicube)佔據了約 50% 的市場佔有率。它們的主要產品類型是應用商店智慧工具。目前,這些工具最重要的用途是應用研究,佔了 60% 的市場。
應用程式商店最佳化 (ASO) 市場的主要促進因素包括:
行動應用市場快速成長,競爭日益激烈
市場擴張:隨著應用程式數量的持續成長(例如,Z世代用戶平均每天使用應用程式超過3.5小時),開發者需要利用應用程式商店最佳化 (ASO) 來提高知名度並脫穎而出。
新興市場成長:中東和拉丁美洲等地區的安裝量成長超過 50%。短劇應用程式(例如 DramaBox)透過在地化的應用程式商店最佳化 (ASO) 策略實現了快速的收入成長(預計到 2024 年將達到 3000 萬美元),從而推動了對該工具的需求。
2. 用戶獲取成本 (CAC) 的上升正在推動對自然成長的需求
成本壓力:雖然電子商務平台的平均獲客成本 (CAC) 與五年前相比成長了 300%,但投資報酬率 (ROI) 卻持續下降,導致開發人員專注於成本較低的自然管道,例如應用程式商店最佳化 (ASO),以透過關鍵字和元資料最佳化來降低客戶獲取成本。
例如:人工智慧驅動的應用程式商店最佳化 (ASO) 工具(例如 Adjust 的 GrowthCopilot)透過提供精準的關鍵字提案,已成為降低成本和提高效率的重要工具,從而將廣告轉換率提高 30%。 3. 加速應用程式商店演算法更新需要持續的最佳化策略。
演算法智慧:蘋果應用商店和Google應用商店的搜尋演算法將優先考慮用戶意圖、互動指標和上下文相關性,而不是簡單的關鍵字密度。例如,到2025年,它們將優先考慮長尾、高意圖關鍵字,例如「30天減重挑戰」。
演算法更新頻率:演算法每3-4週調整一次。開發者應利用應用程式商店最佳化(ASO)工具動態監控關鍵字排名和競爭對手策略,以避免排名下降。
4. 使用者行為改變:搜尋成為主要發現管道
搜尋主導地位:超過 60% 的用戶透過搜尋而不是類別瀏覽或排名來發現應用程式(例如,中國用戶的應用程式商店參與率為 31.29%),這使得 ASO 成為流量產生的主要入口點。
長尾關鍵字的興起:使用者搜尋變得越來越具體(例如,「適合初學者的家庭健身應用程式」),這導致 ASO 工具專注於最佳化長尾關鍵字以提高轉換率。
5. 全球化與在地化的並存正在推動工具功能的擴展。
區域市場差異:新興市場(例如東南亞)需要多語言關鍵字在地化,而西方市場則優先考慮隱私合規性(例如,歐盟的數位市場指令將AT&T授權費率提高到35%)。
工具適應性:ASO 工具應支援跨平台(iOS/Android)和地理分析,例如,透過 Apple Search Ads 和 Google App Campaigns 整合關鍵字策略,以最佳化廣告成效。
6. 技術發展:人工智慧和自動化將增強應用商店最佳化工具。
智慧功能:AI驅動的關鍵字研究(例如,使用ChatGPT產生高意圖關鍵字)、競爭對手分析(例如,競爭對手關鍵字排名監控)、自動元資料最佳化(例如,動態調整應用程式標題和描述)等。
提高效率:ASO 工具利用機器學習來預測趨勢(例如,透過使用 Adjust 平台填補資料空白),使開發人員能夠快速回應演算法變化並降低人工干預的成本。
應用程式商店最佳化 (ASO) 工具的市場需求主要受六大因素驅動:行動應用生態系統的爆炸性成長、成本壓力、演算法頻繁更新、使用者行為變化、全球化需求以及技術升級。未來,隨著人工智慧的進一步應用和新興市場的崛起,ASO 工具將發展成為高度智慧化、在地化和全通路整合的工具,成為開發者不可或缺的成長工具。
本報告旨在對全球應用商店最佳化 (ASO) 工具市場按地區/國家、類型和應用進行全面分析,重點關注總收入、市場佔有率和主要企業的排名。
本報告以收益為準,對應用商店最佳化 (ASO) 工具的市場規模、估算和預測進行了呈現,以 2024 年為基準年,並涵蓋了 2020 年至 2031 年的歷史數據和預測數據。報告採用定量和定性分析相結合的方法,幫助讀者制定業務/成長策略,評估市場競爭格局,分析自身在當前市場中的地位,並就應用商店最佳化 (ASO) 工具做出明智的商業決策。
市場區隔
公司
按類型分類的細分市場
應用領域
按地區
The global market for App Store Optimization (ASO) Tools was estimated to be worth US$ 651 million in 2024 and is forecast to a readjusted size of US$ 1446 million by 2031 with a CAGR of 13.1% during the forecast period 2025-2031.
App Store Optimization (ASO) is the process of optimizing a mobile app's marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app's installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.
The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.
The main drivers of the App Store Optimization (ASO) market include the following:
1. Explosive growth and intensified competition in the mobile app market
Market expansion: The number of apps is surging (for example, Generation Z users are using the app for over 3.5 hours per day on average), necessitating developers to use ASO to increase their visibility and stand out.
Emerging market dividends: Installations in regions like the Middle East and Latin America are increasing by over 50%. Short-form drama apps (such as DramaBox) are experiencing explosive revenue growth (reaching $30 million in 2024) through localized ASO strategies, driving demand for tools.
2. Soaring user acquisition costs (CAC) are driving demand for organic growth
Cost pressure: The average CAC of e-commerce platforms has increased by 300% compared to five years ago, while ROI continues to decline. Developers are turning to low-cost organic channels like ASO to reduce customer acquisition costs by optimizing keywords and metadata.
Case studies: AI-powered ASO tools (such as Adjust's GrowthCopilot) increase ad conversion rates by 30% through precise keyword recommendations, becoming a key tool for reducing costs and increasing efficiency. 3. App store algorithm iterations are accelerating, requiring continuous optimization strategies.
Algorithm intelligence: The search algorithms of the Apple App Store and Google Play prioritize user intent, engagement metrics, and contextual relevance over simple keyword density. For example, in 2025, the algorithms will prioritize long-tail, high-intent keywords like "30-day weight loss challenge."
Algorithm update frequency: The algorithms are adjusted every 3-4 weeks. Developers should use ASO tools to dynamically monitor keyword rankings and competitor strategies to avoid ranking declines.
4. User behavior is shifting, with search becoming the core discovery channel.
Search dominance: Over 60% of users discover apps through search (for example, the app store engagement rate for Chinese users is 31.29%), rather than browsing categories or rankings. ASO has become a key entry point for traffic acquisition.
The rise of long-tail keywords: User searches are becoming more specific (e.g., "home workout apps for beginners"), driving ASO tools to focus on long-tail keyword optimization and improve conversion rates.
5. The coexistence of globalization and localization demands leads to the expansion of tool functionality.
Regional market differences: Emerging markets (such as Southeast Asia) require multilingual keyword localization, while European and American markets prioritize privacy compliance (e.g., the EU's Digital Markets Directive, which is increasing the ATT licensing rate to 35%).
Tool adaptability: ASO tools must support cross-platform (iOS/Android) and regional analysis, such as integrating keyword strategies through Apple Search Ads and Google App Campaigns to optimize ad performance.
6. Technological upgrades: AI and automation empower ASO tools.
Intelligent features: AI-driven keyword research (e.g., ChatGPT helps generate high-intent keywords), competitor analysis (e.g., monitoring competitor keyword rankings), and automated metadata optimization (e.g., dynamically adjusting app titles and descriptions).
Efficiency improvements: ASO tools use machine learning to predict trends (e.g., the Adjust platform fills data gaps), helping developers quickly respond to algorithm changes and reducing manual intervention costs.
Market demand for app store optimization tools is driven by six major factors: the explosive growth of the mobile app ecosystem, cost pressures, algorithm iterations, shifting user behavior, globalization needs, and technological upgrades. In the future, with the further penetration of AI and the rise of emerging markets, ASO tools will develop towards greater intelligence, localization, and omni-channel collaboration, becoming an essential growth tool for developers.
This report aims to provide a comprehensive presentation of the global market for App Store Optimization (ASO) Tools, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of App Store Optimization (ASO) Tools by region & country, by Type, and by Application.
The App Store Optimization (ASO) Tools market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Store Optimization (ASO) Tools.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of App Store Optimization (ASO) Tools company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of App Store Optimization (ASO) Tools in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of App Store Optimization (ASO) Tools in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.