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市場調查報告書
商品編碼
1843836

全球客戶分析市場報告（2025）

Customer Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，客戶分析市場發展迅速，預計將從2024年的118.8億美元成長到2025年的139.3億美元，複合年成長率達17.2%。這段歷史性時期內的成長可歸因於來自多個管道的數據爆炸式成長、個性化趨勢的興起、客戶維繫的重要性、社交媒體影響者的崛起以及對客戶旅程圖的關注。

預計未來幾年客戶分析市場將快速成長，到2029年市場規模將達到285.5億美元，複合年成長率（CAGR）為19.6%。預測期內的成長主要歸功於即時分析以即時行動、客戶資料的合乎道德的使用、跨通路整合、高度個人化和個體化以及客戶之聲（VOC）分析。預測期內的關鍵趨勢包括協作式客戶分析平台、電子商務和數位管道的興起、用於個人化的預測分析、人工智慧（AI）和機器學習（ML）的融合以及即時客戶分析。

客戶分析利用工具和流程來分析客戶行為數據，以幫助企業做出明智的商業決策，並提高客戶參與和保留率。

客戶分析解決方案涵蓋多種工具和方法，包括社群媒體分析工具、儀表板、資料管理（ETL）、網站分析、報告、客戶之聲 (VOC) 以及各種分析工具。其中，社群媒體分析工具尤其能夠追蹤、評估和提升社群媒體表現。它們融合了圖形化儀錶板和數據視覺化技術，為用戶提供關於其社交媒體表現的全面洞察。這些解決方案適用於各種規模的企業，從大型企業到中小企業，並可部署在本地或雲端平台上。銀行、金融服務和保險 (BFSI)、批發零售、IT 和通訊、公共產業、醫療保健以及旅遊酒店等行業均利用這些解決方案進行品牌管理、宣傳活動最佳化、客戶流失分析、客戶行為評估、產品管理以及其他相關用途。

美國在2025年春季突然提高關稅及其引發的貿易摩擦，對資訊科技產業，特別是硬體製造、資料基礎設施和軟體部署領域，產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲，推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司，面臨更長的前置作業時間週期和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該產業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性，更有效地控制成本。

這份客戶分析市場研究報告是商業研究公司最新報告系列的一部分，提供客戶分析市場統計數據，例如全球客戶分析行業的市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的客戶分析市場細分、市場趨勢和商業機會。這份客戶分析市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析，為您提供所需的一切全面資訊。

我們預測未來五年該市場將成長19.6%，較先前預測略為下降0.3%。這一下降主要歸因於美國與其他國家之間的關稅影響。貿易政策的變化可能會影響海外開發的基於人工智慧的分析引擎和客戶細分工具的獲取，從而降低洞察生成和行銷的準確性。此外，相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易的負面影響可能會更加廣泛。

客戶分析市場擴張的關鍵促進因素之一是企業日益重視提升顧客滿意度。這種快速成長源自於企業必須留住客戶、確保競爭優勢、培養客戶忠誠度、增強品牌認知度並促進整體業務發展。對顧客滿意度的不斷追求勢必會顯著提升對顧客分析的需求。客戶分析是一種分析客戶行為數據的技術，旨在幫助企業識別哪些行為能夠讓客戶滿意或不滿意。利用客戶分析的企業可以識別導致客戶不滿的模式，並制定相應的策略來留住現有客戶。例如，2022年1月英國顧客滿意度指數（UKCSI）較去年同期成長1.6個百分點，達到78.4分（滿分100分）。自新冠疫情爆發以來，願意為優質服務支付更高價格的人數增加了8.1%。這一成長凸顯了提升顧客滿意度的迫切需求，並證實了其作為企業首要任務的重要性。因此，對提升客戶滿意度的日益成長的需求勢必會推動客戶分析市場的成長。

電子商務的蓬勃發展正顯著推動客戶分析市場的發展。電子商務指的是透過網際網路進行商品和服務的買賣。客戶分析為電子商務企業提供數據主導的洞察，進而最佳化行銷策略、提升客戶體驗並簡化營運流程。例如，美國聯邦統計系統的主要機構－美國人口普查局在2024年8月發布的數據顯示，2024年第二季美國電子商務零售額達到2,916億美元，較2023年同期成長6.7%，較2024年第一季成長1.3%。因此，電子商務的成長是客戶分析市場發展的主要驅動力。

策略聯盟在客戶分析領域十分普遍，領先企業攜手合作，透過分享專業知識、技術和資源來改善客戶分析解決方案。這些聯盟在鞏固市場地位方面發揮關鍵作用。例如，2022年5月，總部位於馬來西亞的分析、數據和人工智慧公司ADA與總部位於美國的全球客戶數據平台（CDP）公司Treasure Data建立了合作關係。該戰略聯盟旨在為包括韓國在內的南亞和東南亞10個主要市場提供全面的、企業級的、以客戶為中心的解決方案。此次夥伴關係將幫助企業最佳化和客製化客戶旅程、改善溝通並填補數據空白。該夥伴關係充分利用了Treasure Data先進的CDP功能和ADA與消費者模型整合的分析、數據和人工智慧解決方案。這種方案包含一個CDP，可提供統一的客戶觀點，支援跨各種平台（從媒體到行動和網路）的資料整合和激活，最佳化轉換率，並確保強大的技術支援。

在競爭激烈的市場環境中，許多知名企業正積極擁抱先進技術，尤其是人工智慧（AI），將其視為保持領先地位的策略性舉措。將人工智慧應用於客戶分析，能夠為企業提供強大的工具，幫助他們全面了解、吸引並滿足客戶群不斷變化的需求。 2023年2月，總部位於印度的跨國通訊服務公司Bharti Airtel與美國領先的科技公司NVIDIA合作，部署了一套基於人工智慧的語音分析解決方案，旨在革新客戶服務。該系統利用NVIDIA的Triton推理伺服器和NeMo對話式人工智慧框架，能夠自動轉錄Airtel客服中心84%的來電。這項尖端技術不僅能辨識客服人員與顧客互動中需要改進的地方，還能大幅提升Airtel超過3.6億客戶的整體顧客體驗。

2024年3月，总部位于爱尔兰的資訊技术（IT）服务和管理咨询公司Accenture Plc）收购了GemSeek Ltd.，收购金额未披露。此次收購將增強Accenture的數據和人工智慧能力，從而更好地幫助客戶公司提升並維持客戶相關性。 GemSeek Ltd.是一家總部位於保加利亞的客戶體驗分析提供者。

客戶分析市場包括提供預測分析服務、資料視覺化、資訊管理和客戶細分等服務的營業單位所獲得的收入，這些服務用於直接行銷、選址和客戶關係管理等客戶分析領域。市場價值還包括服務供應商銷售的或包含在其服務產品中的相關產品的價值。僅包括在營業單位之間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場宏觀經濟情境：包括利率、通貨膨脹、地緣政治、貿易戰、關稅以及新冠疫情和復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球客戶分析市場：PESTEL 分析（政治、社會、技術、環境與法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球客戶分析市場：成長率分析
  • 全球顧客分析市場規模及成長率：實際成果值（2019-2024）
  • 全球顧客分析市場規模及成長率：預測（2024-2029年，2034年）
  • 全球客戶分析市場：潛在市場規模（TAM）

第6章 市場細分

  • 全球客戶分析市場：按解決方案分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 社群媒體分析工具
  • 儀表板
  • 提取、轉換、載入和管理數據
  • 網路分析工具
  • 報告
  • VOC（Voice Of Customer）
  • 分析工具
  • 全球客戶分析市場：按組織規模分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 主要企業
  • 小型企業
  • 全球客戶分析市場：按部署方式分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 本地部署
  • 雲
  • 全球客戶分析市場：按應用領域分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 品牌管理
  • 宣傳活動管理
  • 客戶流失管理
  • 客戶行為分析
  • 產品管理
  • 其他用途
  • 全球客戶分析市場：按最終用戶分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • BFSI
  • 批發和零售
  • 通訊/IT
  • 公用事業
  • 醫療保健
  • 旅遊與飯店
  • 其他最終用戶
  • 全球客戶分析市場：按社群媒體分析工具類型分類的實際成果值值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 情緒分析工具
  • 社交監聽工具
  • 社群媒體互動追蹤
  • 影響者追蹤與分析
  • 全球客戶分析市場：按儀錶板類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 互動式儀錶板
  • 即時數據視覺化儀表板
  • KPI儀錶板
  • 自訂報表儀表板
  • 世界のカスタマーアナリティクス市場：抽出,変換,ロード,データ管理の種類別、實際成果值,予測値（2019～2024年、2024～2029年、2034年）
  • 資料提取工具
  • 資料轉換工具
  • 資料載入工具
  • 資料整合和清洗工具
  • 全球客戶分析市場：按網路分析工具類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 網站流量分析工具
  • 使用者行為追蹤工具
  • 轉換率最佳化工具
  • A/B 測試工具
  • 全球客戶分析市場：按報告類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 自動化報告工具
  • 自訂報表生成
  • 專案報告工具
  • 績效和投資報酬率報告工具
  • 全球客戶分析市場：按客戶之聲 (VOC) 類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 研究工具
  • 客戶回饋和評論分析
  • 顧客滿意度/NPS工具
  • VOC資料的文字分析
  • 全球客戶分析市場：按分析工具類型分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 預測分析工具
  • 基於機器學習的分析工具
  • 資料探勘工具
  • 即時分析工具

第7章 區域和國家分析

  • 全球客戶分析市場：按地區分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）
  • 全球客戶分析市場：按國家/地區分類的實際成果值和預測值（2019-2024 年、2024-2029 年、2034 年）

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 客戶分析市場：競爭格局
  • 客戶分析市場：公司概況
    • Alphabet 公司（概述、產品與服務、策略、財務分析）
    • IBM公司（概述、產品與服務、策略、財務分析）
    • 甲骨文公司（概述、產品與服務、策略、財務分析）
    • 微軟公司（概述、產品與服務、策略、財務分析）
    • SAP SE（概述、產品與服務、策略、財務分析）

第31章：其他領先和創新企業

  • Salesforce.Com Inc.
  • Clarity Insight
  • Adobe Systems Inc.
  • Pitney Bowes Inc.
  • SAS Institute Inc.
  • NICE Systems Ltd.
  • NGData NV
  • Teradata Corp.
  • Snowflake Inc.
  • Infogain Corporation
  • Neustar Inc.
  • Databricks Inc.
  • Amplitude Inc.
  • ContentSquare
  • Segment.io Inc.

第32章：全球市場：競爭基準化分析儀錶板

第33章 重大企業合併

第34章 近期市場趨勢

第35章：具有高市場潛力的國家與產業及其策略

  • 顧客分析市場：提供新機會的國家（2029 年）
  • 顧客分析市場：蘊藏新機會的領域（2029 年）
  • 顧客分析市場：成長策略（2029 年）
    • 基於市場趨勢的策略
    • 競爭策略

第36章附錄

簡介目錄
Product Code: r26323u

Customer analytics involves using tools and processes to analyze customer behavior data, aiding in making informed business decisions and improving customer engagement and retention.

Customer analytics solutions encompass a range of tools and approaches, including social media analytical tools, dashboards, data management (ETL), web analytics, reporting, voice of customer (VOC), and various analytical tools. Social media analytical tools specifically track, evaluate, and enhance social media performance. They incorporate graphical dashboards and data visualization techniques, offering users comprehensive insights into their social media presence. These solutions cater to enterprises of varying sizes ranging from large corporations to small and medium-sized enterprises (SMEs) and are deployed both on-premises and via cloud platforms. Industries across BFSI, wholesale and retail, telecommunications and IT, utilities, healthcare, travel and hospitality, among others, leverage these solutions for brand management, campaign optimization, churn analysis, customer behavior assessment, product management, and other pertinent purposes.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The customer analytics market research report is one of a series of new reports from The Business Research Company that provides customer analytics market statistics, including Customer analytics industry global market size, regional shares, competitors with a customer analytics market share, detailed customer analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer analytics industry. This customer analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer analytics market size has grown rapidly in recent years. It will grow from $11.88 billion in 2024 to $13.93 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to data explosion from multiple channels, shift towards personalization, importance of customer retention, emergence of social media influence, focus on customer journey mapping.

The customer analytics market size is expected to see rapid growth in the next few years. It will grow to $28.55 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to real-time analytics for immediate action, ethical use of customer data, cross-channel integration, hyper-personalization and individualization, and voice of the customer (VOC) analytics. Major trends in the forecast period include collaborative customer analytics platforms, rise of e-commerce and digital channels, predictive analytics for personalization, integration of artificial intelligence (AI) and machine learning (ML), real-time customer analytics.

The forecast of 19.6% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade policy shifts could impair access to AI-based analytics engines and customer segmentation tools built overseas, weakening insights generation and marketing precision. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The escalating emphasis on heightened customer satisfaction is a significant catalyst propelling the expansion of the customer analytics market. This surge stems from the imperative to retain customers, secure a competitive edge, foster customer loyalty, bolster brand standing, and facilitate overall business advancement. The escalating pursuit of enhanced customer satisfaction is poised to substantially elevate the demand for customer analytics. This technology aids in discerning actions that either gratify or dissatisfy customers through the analysis of their behavioral data. Companies leveraging customer analytics can pinpoint patterns that contribute to dissatisfaction and implement strategies to retain their existing customer base. For instance, the UK Customer Satisfaction Index (UKCSI) for January 2022 increased by 1.6 points, reaching a score of 78.4 out of 100 compared to the previous year. There has been a noteworthy surge in individuals willing to pay more for superior service-an 8.1% increase since the onset of the COVID-19 pandemic. This surge underscores the burgeoning necessity for heightened customer satisfaction, establishing it as a foremost priority for organizations. Consequently, the escalating quest for enhanced customer satisfaction is poised to steer the growth of the customer analytics market.

The growth of e-commerce is significantly boosting the customer analytics market. E-commerce refers to the buying and selling of goods and services over the internet. Customer analytics provides e-commerce businesses with data-driven insights that enhance marketing strategies, improve customer experiences, and streamline operations. For instance, in August 2024, the United States Census Bureau, the principal agency of the U.S. federal statistical system, reported that retail e-commerce sales in the U.S. reached $291.6 billion in the second quarter of 2024. This represents a 6.7% increase compared to the same quarter in 2023 and a 1.3% rise from the first quarter of 2024. Therefore, the growth of e-commerce is a key driver of the customer analytics market.

Strategic partnerships are a dominant trend within the customer analytics sector, as major players join forces to elevate their customer analytics solutions through collaborative utilization of expertise, technology, and resources. These alliances play a crucial role in strengthening market positions. For instance, in May 2022, ADA, a Malaysia-based analytics, data, and AI company, partnered with Treasure Data, a US-based global customer data platform (CDP) company. This strategic collaboration aims to deliver comprehensive enterprise-level customer-centric solutions across ten key South and Southeast Asian markets, including South Korea. This partnership facilitates organizations in refining and customizing the customer journey, improving communication, and bridging data gaps. It leverages Treasure Data's sophisticated CDP capabilities in tandem with ADA's analytics, data, and AI solutions integrated with consumer models. The approach incorporates a CDP offering a unified customer perspective, supporting data integration and activation across various platforms from media to mobile to web, optimizing conversion rates, and ensuring robust technical support.

Prominent firms within the customer analytics landscape are embracing advanced technologies, particularly the integration of AI, as a strategic move to maintain their competitive edge. This fusion of AI within customer analytics equips businesses with sophisticated tools to comprehensively comprehend, engage with, and fulfill the evolving demands of their customer base. An illustrative case is Bharti Airtel, a multinational telecommunications services company based in India, which, in February 2023, partnered with NVIDIA, a US-based technology giant, to implement AI-driven speech analytics solutions for a transformative customer service initiative. By leveraging NVIDIA's Triton Inference Server and NeMo conversational AI framework, the deployed system can autonomously transcribe speech in 84% of incoming calls directed to Airtel's contact centers. This cutting-edge technology not only identifies areas for enhancement in agent-customer interactions but also facilitates Airtel, serving a vast customer base of over 360 million, in elevating their overall customer experience.

In March 2024, Accenture Plc, an Ireland-based company specializing in information technology (IT) services and management consulting, acquired GemSeek Ltd for an undisclosed amount. This acquisition aims to enhance Accenture Song's data and AI capabilities, allowing it to better assist clients in growing and maintaining customer relevance. GemSeek Ltd is a customer experience analytics provider based in Bulgaria.

Major companies operating in the customer analytics market include Alphabet Inc., IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Salesforce.Com Inc., Clarity Insight, Adobe Systems Inc., Pitney Bowes Inc., SAS Institute Inc., NICE Systems Ltd., NGData NV, Teradata Corp., Snowflake Inc., Infogain Corporation, Neustar Inc., Databricks Inc., Amplitude Inc., ContentSquare, Segment.io Inc., Mixpanel, Customer Analytics LLC, Amperity Inc., Perfios Pvt. Ltd., Manthan System

North America was the largest region in the customer analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the customer analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customer analytics market includes revenues earned by entities providing predictive analytics services, data visualization, information management, and segmentation, used in customer analytics for direct marketing, site selection, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for customer analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customer analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: Social Media Analytical Tools; Dashboard; Extract Transform Load Or Data Management; Web Analytical Tool; Reporting; Voice Of Customer (VOC); Analytical Tools
  • 2) By Organization Size: Large Enterprises; Small and Medium-Sized Enterprises (SMEs)
  • 3) By Deployment Mode: On-Premises; Cloud
  • 4) By Application: Brand Management; Campaign Management; Churn Management; Customer Behavioral Analysis; Product Management; Other Applications
  • 5) By End-User: BFSI; Wholesale and Retail; Telecommunication and IT; Utilities; Healthcare; Travel and Hospitality; Others End Users
  • Subsegments:
  • 1) By Social Media Analytical Tools: Sentiment Analysis Tools; Social Listening Tools; Social Media Engagement Tracking; Influencer Tracking And Analytics
  • 2) By Dashboard: Interactive Dashboards; Real-Time Data Visualization Dashboards; KPI Dashboards; Customizable Reporting Dashboards
  • 3) By Extract Transform Load (ETL) Or Data Management: Data Extraction Tools; Data Transformation Tools; Data Loading Tools; Data Integration and Cleansing Tools
  • 4) By Web Analytical Tool: Website Traffic Analysis Tools; User Behavior Tracking Tools; Conversion Rate Optimization Tools; A/B Testing Tools
  • 5) By Reporting: Automated Reporting Tools; Customizable Report Generation; Ad-Hoc Reporting Tools; Performance And ROI Reporting Tools
  • 6) By Voice Of Customer (VOC): Survey Tools; Customer Feedback And Review Analysis; Customer Satisfaction And NPS Tools; Text Analytics For VOC Data
  • 7) By Analytical Tools: Predictive Analytics Tools; Machine Learning-Based Analytics Tools; Data Mining Tools; Real-Time Analytics Tools
  • Companies Mentioned: Alphabet Inc.; IBM Corporation; Oracle Corporation; Microsoft Corporation; SAP SE; Salesforce.Com Inc.; Clarity Insight; Adobe Systems Inc.; Pitney Bowes Inc.; SAS Institute Inc.; NICE Systems Ltd.; NGData NV; Teradata Corp.; Snowflake Inc.; Infogain Corporation; Neustar Inc.; Databricks Inc.; Amplitude Inc.; ContentSquare; Segment.io Inc.; Mixpanel; Customer Analytics LLC; Amperity Inc.; Perfios Pvt. Ltd.; Manthan System
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Customer Analytics Market Characteristics

3. Customer Analytics Market Trends And Strategies

4. Customer Analytics Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Customer Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Customer Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Customer Analytics Market Growth Rate Analysis
  • 5.4. Global Customer Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Customer Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Customer Analytics Total Addressable Market (TAM)

6. Customer Analytics Market Segmentation

  • 6.1. Global Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Analytical Tools
  • Dashboard
  • Extract Transform Load Or Data Management
  • Web Analytical Tool
  • Reporting
  • Voice Of Customer (VOC)
  • Analytical Tools
  • 6.2. Global Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)
  • 6.3. Global Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • Cloud
  • 6.4. Global Customer Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Brand Management
  • Campaign Management
  • Churn Management
  • Customer Behavioral Analysis
  • Product Management
  • Other Applications
  • 6.5. Global Customer Analytics Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Wholesale and Retail
  • Telecommunication and IT
  • Utilities
  • Healthcare
  • Travel and Hospitality
  • Other End Users
  • 6.6. Global Customer Analytics Market, Sub-Segmentation Of Social Media Analytical Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Sentiment Analysis Tools
  • Social Listening Tools
  • Social Media Engagement Tracking
  • Influencer Tracking And Analytics
  • 6.7. Global Customer Analytics Market, Sub-Segmentation Of Dashboard, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Interactive Dashboards
  • Real-Time Data Visualization Dashboards
  • KPI Dashboards
  • Customizable Reporting Dashboards
  • 6.8. Global Customer Analytics Market, Sub-Segmentation Of Extract Transform Load (ETL) Or Data Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Data Extraction Tools
  • Data Transformation Tools
  • Data Loading Tools
  • Data Integration and Cleansing Tools
  • 6.9. Global Customer Analytics Market, Sub-Segmentation Of Web Analytical Tool, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Website Traffic Analysis Tools
  • User Behavior Tracking Tools
  • Conversion Rate Optimization Tools
  • A/B Testing Tools
  • 6.10. Global Customer Analytics Market, Sub-Segmentation Of Reporting, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Automated Reporting Tools
  • Customizable Report Generation
  • Ad-Hoc Reporting Tools
  • Performance And ROI Reporting Tools
  • 6.11. Global Customer Analytics Market, Sub-Segmentation Of Voice Of Customer (VOC), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Survey Tools
  • Customer Feedback And Review Analysis
  • Customer Satisfaction And NPS Tools
  • Text Analytics For VOC Data
  • 6.12. Global Customer Analytics Market, Sub-Segmentation Of Analytical Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Predictive Analytics Tools
  • Machine Learning-Based Analytics Tools
  • Data Mining Tools
  • Real-Time Analytics Tools

7. Customer Analytics Market Regional And Country Analysis

  • 7.1. Global Customer Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Customer Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Customer Analytics Market

  • 8.1. Asia-Pacific Customer Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Customer Analytics Market

  • 9.1. China Customer Analytics Market Overview
  • 9.2. China Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Customer Analytics Market

  • 10.1. India Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Customer Analytics Market

  • 11.1. Japan Customer Analytics Market Overview
  • 11.2. Japan Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Customer Analytics Market

  • 12.1. Australia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Customer Analytics Market

  • 13.1. Indonesia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Customer Analytics Market

  • 14.1. South Korea Customer Analytics Market Overview
  • 14.2. South Korea Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Customer Analytics Market

  • 15.1. Western Europe Customer Analytics Market Overview
  • 15.2. Western Europe Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Customer Analytics Market

  • 16.1. UK Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Customer Analytics Market

  • 17.1. Germany Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Customer Analytics Market

  • 18.1. France Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Customer Analytics Market

  • 19.1. Italy Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Customer Analytics Market

  • 20.1. Spain Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Customer Analytics Market

  • 21.1. Eastern Europe Customer Analytics Market Overview
  • 21.2. Eastern Europe Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Customer Analytics Market

  • 22.1. Russia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Customer Analytics Market

  • 23.1. North America Customer Analytics Market Overview
  • 23.2. North America Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Customer Analytics Market

  • 24.1. USA Customer Analytics Market Overview
  • 24.2. USA Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Customer Analytics Market

  • 25.1. Canada Customer Analytics Market Overview
  • 25.2. Canada Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Customer Analytics Market

  • 26.1. South America Customer Analytics Market Overview
  • 26.2. South America Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Customer Analytics Market

  • 27.1. Brazil Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Customer Analytics Market

  • 28.1. Middle East Customer Analytics Market Overview
  • 28.2. Middle East Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Customer Analytics Market

  • 29.1. Africa Customer Analytics Market Overview
  • 29.2. Africa Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Customer Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Customer Analytics Market Competitive Landscape
  • 30.2. Customer Analytics Market Company Profiles
    • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis

31. Customer Analytics Market Other Major And Innovative Companies

  • 31.1. Salesforce.Com Inc.
  • 31.2. Clarity Insight
  • 31.3. Adobe Systems Inc.
  • 31.4. Pitney Bowes Inc.
  • 31.5. SAS Institute Inc.
  • 31.6. NICE Systems Ltd.
  • 31.7. NGData NV
  • 31.8. Teradata Corp.
  • 31.9. Snowflake Inc.
  • 31.10. Infogain Corporation
  • 31.11. Neustar Inc.
  • 31.12. Databricks Inc.
  • 31.13. Amplitude Inc.
  • 31.14. ContentSquare
  • 31.15. Segment.io Inc.

32. Global Customer Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Analytics Market

34. Recent Developments In The Customer Analytics Market

35. Customer Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Customer Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Customer Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Customer Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer