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市場調查報告書
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1843575

2025年全球行銷擴增實境市場報告

Augmented Reality In Marketing Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

近年來，擴增實境在行銷領域的市場規模迅速擴張，預計將從2024年的52.3億美元成長到2025年的58億美元，複合年成長率達11.0%。預測期內的成長可歸因於消費者參與度的提高、對新穎性和創新的追求、品牌差異化策略、智慧型手機普及率的提升以及互動式產品視覺化。

預計未來幾年，擴增實境）行銷市場將快速成長，到2029年市場規模將達到100.3億美元，年複合成長率（CAGR）為14.6%。預測期內的成長主要歸功於電子商務整合的加強、社交媒體應用的日益普及、活動行銷的廣泛應用以及數據分析和洞察能力的提升。預測期內的關鍵趨勢包括：虛擬試穿體驗的實施、AR增強型產品包的開發、與基於位置的行銷相結合、活動行銷的拓展以及利用AR分析進行績效評估。

擴增實境（AR）在行銷中的應用是將數位資訊動態地整合到行銷策略中，使企業能夠增強行銷效果，透過行動裝置推動用戶參與，並為客戶提供獨特、沉浸式的體驗。

擴增實境(AR) 行銷的關鍵組成部分包括硬體和軟體。 AR 行銷的基本硬體元件包括感測器/追蹤機制、輸入裝置、CPU 和顯示器/輸出裝置。這些組件應用於各種類型的設備，例如頭戴式顯示器、智慧眼鏡、抬頭顯示器、手持設備和固定式 AR 系統。這些設備採用多種技術，包括基於標記的 AR、無標記 AR 和基於錨點的 AR。擴增實境行銷應用涵蓋各個產業，包括消費市場、商業領域、企業、醫療保健、航太與國防、能源和汽車，這充分展現了 AR 技術在提升各產業體驗和互動方面的多功能性。

美國在2025年春季突然提高關稅及其引發的貿易摩擦，對資訊科技產業，特別是硬體製造、資料基礎設施和軟體部署領域，產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲，推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司，面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施，擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該產業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化技術來增強韌性，更有效地控制成本。

擴增實境行銷市場研究報告》是某商業研究公司最新發布的系列報告，提供擴增實境境行銷市場統計數據，例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、擴增實境的市場區隔、市場擴增實境以及商業機會，擴增實境。本報告擴增實境擴增實境和未來發展趨勢進行了詳細分析，為您提供所需的全面觀點。

未來五年14.6%的成長率預測較我們先前對該市場的預測略微下調了0.4%。這一下調主要歸因於美國與其他國家之間的關稅影響。由於關稅導致進口AR渲染軟體和智慧相機套件價格上漲，尤其是來自台灣和韓國的產品，行銷機構可能會縮減AR宣傳活動。此外，相互關稅以及日益加劇的貿易緊張局勢和限制措施對全球經濟和貿易造成的負面影響也將影響更廣泛的領域。

由於零售和電商領域對擴增擴增實境（AR）的需求激增，行銷領域的擴增實境市場蓄勢待發。擴增實境技術正透過打造獨特的零售體驗，影響消費者的購買決策，在零售業中扮演著至關重要的角色。它透過讓顧客在家中進行數位化產品試穿，以及在顧客的臉部和身體上應用AR濾鏡，降低了退貨率，從而改變了電商模式。根據Shopify在2022年7月發布的數據，採用AR技術的品牌零售轉換率提高了250%。此外，Houzz的報告顯示，AR用戶在應用程式內的停留時間是一般用戶的2.7倍，購買頻率更是增加了11倍。因此，零售和電商領域對AR日益成長的需求，勢必會推動擴增實境在行銷領域的應用。

智慧型手機的普及正在推動擴增實境在行銷領域的成長。擴增實境利用行動連線總合英國3.8%，達到7,180萬人。預測顯示，2025年，英國預計6,830萬人口中，近95%（約6,500萬人）將擁有智慧型手機。因此，智慧型手機的日益普及正在推動擴增實境（AR）技術在行銷市場的擴張。

擴增實境境行銷領域的主要企業正在推出創新解決方案，利用擴增實境戶外宣傳活動等先進技術，提升客戶參與，打造沉浸式品牌體驗。擴增戶外宣傳活動是指在公共場所運用身臨其境型擴增實境技術，為消費者提供互動體驗的行銷策略。例如，美國飲料公司可口可樂於2023年9月推出了「TakeATasteNow」擴增實境戶外宣傳活動。該活動將擴增實境（AR）與數位戶外（DOOH）廣告結合，讓消費者可以透過行動裝置與數位螢幕互動。消費者只需掃描廣告看板上的QR碼，即可虛擬「領取」一瓶零糖可口可樂，並獲得一張優惠券，可在Tesco超市免費領取一瓶500毫升裝的零糖可樂，包括櫻桃口味。

擴增實境境行銷市場的關鍵參與者正優先考慮下一代行銷解決方案，尤其是那些採用平台無關的擴增實境（AR）方法的解決方案。這種方法旨在創建與各種AR設備和平台相容的應用程式和內容，從而突破特定硬體和軟體生態系統的限制。例如，2023年8月，We Are Social Inc.宣布成立全球領先的AR行銷機構Make My Day。在We Are Social的支持下，Make My Day致力於幫助行銷人員充分發揮AR的潛力，從獨立的AR應用發展到能夠補充更廣泛行銷策略的多平台宣傳活動。其平台無關的方法支援在包括Facebook、Instagram和TikTok在內的各種社交網路上進行AR活動。

2022年5月，總部位於美國的知名跨國科技公司Google以10億美元的價格完成了對Raxium的收購。此次策略性收購旨在增強谷歌在下一代擴增實境、虛擬實境和混合實境頭戴裝置領域的產品實力，尤其是在人們對元宇宙概念日益關注的背景下。總部位於美國的Raxium專注於行銷領域的擴增實境實境技術，此次收購將提升Google在該充滿活力的領域的競爭力。

行銷領域擴增實境的主要參與者包括微軟公司、Google有限責任公司、索尼公司、Magic Leap Incorporated、Wikitude GmbH、Zugara Inc.、蘋果公司、Blippar Limited、Infinity Augmented Reality Limited、Niantic Inc.、Zappar Limited、PTC Inc.、Daqribet LLC、聯想、精工愛普生、VPTC Inc. Inc.、Snapchat、惠普Autonomy、Augment、Marxent、Catchoom、Vuforia (PTC)、ViewAR、Upskill、Scope AR、Adtile Technologies、Inlighten、Total Immersion、Re'Flekt、Verteur、8th Wall Inc.、Mirum Agency、INDEstry和Third Aurora。

預計到 2024 年，北美將佔據擴增實境行銷領域最大的市場佔有率。擴增實境行銷市場報告涵蓋的地區包括亞太地區、西歐、中東歐、北美、南美以及中東和非洲。

擴增實境行銷市場報告》涵蓋以下國家：澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、加拿大、義大利和西班牙。

擴增實境境行銷包括透過擴增實境技術提供行銷服務的營業單位所獲得的收入。市場價值包括服務供應商銷售的或包含在服務產品中的相關商品的價值。僅包括企業間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球行銷中的擴增實境：PESTEL 分析（政治、社會、技術、環境、法律因素、促進因素和限制因素）
  • 終端用戶產業分析
  • 全球擴增實境行銷市場：成長率分析
  • 2019-2024年全球擴增實境行銷市場規模及成長
  • 全球擴增實境行銷市場規模及成長預測（2024-2029年，2034年預測）
  • 擴增實境在行銷中的應用：全球潛在市場規模 (TAM)

第6章 市場細分

  • 全球擴增實境行銷市場：按組件分類，實際值和預測值，2019-2024 年、2024-2029 年預測值、2034 年預測值
  • 硬體
  • 軟體
  • 全球擴增實境行銷市場：按設備類型分類，實際數據和預測數據，2019-2024年、2024-2029年預測數據、2034年預測數據
  • 頭戴式顯示器和智慧眼鏡
  • 抬頭顯示器
  • 手持裝置
  • 固定式擴增實境系統
  • 智慧眼鏡
  • 其他類型
  • 全球擴增實境行銷市場：依技術、績效和預測分類，2019-2024年、2024-2029年預測、2034年預測
  • 基於標記的擴增實境技術
  • 無標記擴增實境技術
  • 基於錨點的擴增實境技術
  • 全球擴增實境行銷市場：依應用領域分類，實際結果及預測（2019-2024年、2024-2029年預測、2034年預測）
  • 消費者
  • 商業的
  • 公司
  • 衛生保健
  • 航太與國防
  • 能源
  • 車
  • 其他用途
  • 全球擴增實境行銷市場：細分市場、硬體（按類型）、效能及預測，2019-2024年、2024-2029年預測、2034年預測
  • AR眼鏡
  • 智慧型手機和平板電腦
  • 頭戴式顯示器（HMD）
  • AR自助服務終端
  • 感應器和攝影機
  • 全球擴增實境行銷市場：細分市場、軟體（按類型）、績效及預測，2019-2024年、2024-2029年預測、2034年預測
  • AR開發平台
  • AR內容創作工具
  • AR行銷解決方案
  • 分析和報告工具
  • AR應用和SDK

第7章 區域和國家分析

  • 全球擴增實境行銷市場：區域分析、預測及成長（2019-2024年、2024-2029年預測、2034年預測）
  • 全球擴增實境行銷市場：國家/地區、績效及預測，2019-2024 年、2024-2029 年預測、2034 年預測

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 擴增實境在行銷中的應用：競爭格局
  • 擴增實境在行銷市場中的應用：公司概況
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Sony Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Magic Leap Incorporated Overview, Products and Services, Strategy and Financial Analysis
    • Wikitude GmbH Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Zugara Inc.
  • Apple Inc.
  • Blippar Limited
  • Infinity Augmented Reality Limited
  • Niantic Inc.
  • Zappar Limited
  • PTC Inc.
  • Daqri LLC
  • Lenovo
  • Seiko Epson
  • Vuzix
  • Alphabet Inc.
  • Meta Platforms Inc.
  • Snapchat
  • HP Autonomy

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年擴增實境行銷市場：提供新機會的國家
  • 2029年擴增實境行銷市場：提供新機會的細分領域
  • 2029年擴增實境行銷市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r23942u

Augmented reality (AR) in marketing refers to the dynamic integration of digital information into marketing strategies, enabling businesses to heighten their marketing efforts and foster increased engagement via mobile devices, providing clients with unique and immersive experiences.

The key components within the augmented reality marketing landscape encompass both hardware and software. Hardware components integral to AR marketing include sensors/tracking mechanisms, input devices, and CPU and display/output devices. These components are utilized across various device types, including head-mounted displays, smart glasses, head-up displays, handheld devices, stationary AR systems, and others. These devices leverage diverse technologies such as marker-based AR, markerless AR, and anchor-based AR. Applications of augmented reality in marketing span across a spectrum of industries, including consumer markets, commercial sectors, enterprises, healthcare, aerospace and defense, energy, automotive, and various others, demonstrating the versatility of AR technology in enhancing experiences and engagements across diverse fields.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The augmented reality in marketing market research report is one of a series of new reports from The Business Research Company that provides augmented reality in marketing market statistics, including augmented reality in marketing industry global market size, regional shares, competitors with augmented reality in marketing market share, detailed augmented reality in marketing market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in the marketing industry. This augmented reality in marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality in marketing market size has grown rapidly in recent years. It will grow from $5.23 billion in 2024 to $5.8 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to enhanced consumer engagement, novelty and innovation appeal, brand differentiation strategies, increased smartphone adoption, and interactive product visualization.

The augmented reality in marketing market size is expected to see rapid growth in the next few years. It will grow to $10.03 billion in 2029 at a compound annual growth rate (CAGR) of 14.6%. The growth in the forecast period can be attributed to growing e-commerce integration, expanded social media applications, adoption in event marketing, and enhanced data analytics and insights. Major trends in the forecast period include the implementation of virtual try-on experiences, development of AR-enhanced packaging, incorporation in location-based marketing, expansion in event marketing, and utilization of AR analytics for performance measurement.

The forecast of 14.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Marketing agencies may scale back AR campaigns as tariffs make imported AR rendering software and smart camera kits more expensive, especially those sourced from Taiwan and South Korea. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The augmented reality in marketing market is poised for growth owing to the surging demand for AR in retail and e-commerce sectors. Augmented reality (AR) is becoming pivotal in retail by driving ingenious retail experiences that influence consumer purchasing decisions. It is transforming e-commerce by enabling digital product trials in customers' homes or through AR filters for face and body, reducing return rates. Shopify's data in July 2022 indicated a 250% increase in retail conversion rates for brands adopting AR. Additionally, Houzz reported that AR users spent 2.7 times longer on the app and made purchases 11 times more frequently. Thus, the escalating demand for AR in retail and e-commerce is poised to fuel augmented reality in marketing.

The upsurge in smartphone adoption is set to propel the growth of augmented reality in marketing. Augmented reality's utilization in marketing leverages smartphones to deliver enhanced consumer engagement through digital overlays in the real-world environment via the device's camera and display. As per Uswitch Limited's findings in February 2023, the UK witnessed a 3.8% surge in mobile connections, totaling 71.8 million by 2022. Projections suggest that by 2025, nearly 95% of the UK's anticipated population of 68.3 million will own smartphones, around 65 million individuals. Therefore, the rising smartphone adoption is instrumental in driving the expansion of augmented reality in the marketing market.

Leading companies in the augmented reality marketing sector are introducing innovative solutions that leverage advanced technologies, such as AR out-of-home campaigns, to enhance customer engagement and create immersive brand experiences. AR out-of-home campaigns involve marketing strategies that utilize augmented reality technology in public spaces to provide interactive and engaging experiences for consumers. For example, in September 2023, Coca-Cola, a U.S.-based beverage company, launched the "TakeATaste Now" AR out-of-home campaign. This initiative combines augmented reality with digital out-of-home (DOOH) advertising, enabling consumers to engage with digital screens through their mobile devices. By scanning QR codes on billboards, fans can virtually "grab" a Coca-Cola Zero Sugar bottle and redeem a voucher for a complimentary 500ml bottle at Tesco stores, including the Cherry variant.

Major players in the augmented reality in marketing market are prioritizing next-generation marketing solutions, notably adopting an augmented reality (AR) platform-agnostic approach. This approach involves crafting applications or content compatible with diverse AR devices and platforms, transcending limitations associated with specific hardware or software ecosystems. For instance, We Are Social Inc. unveiled Make My Day in August 2023, the world's premier augmented performance marketing agency. Backed by We Are Social, Make My Day focuses on empowering marketers to unlock AR's full potential, evolving from standalone executions to multi-platform campaigns that complement broader marketing strategies. Its platform-agnostic approach enables AR activations across various social networks such as Facebook, Instagram, and TikTok.

In May 2022, Google, a prominent multinational technology company based in the US, completed the acquisition of Raxium for a sum of $1 billion. This strategic acquisition aims to bolster Google's array of offerings in the realm of next-generation augmented, virtual, and mixed reality headsets, particularly amidst the rising interest surrounding the metaverse concept. Raxium, a US-based company, specializes in AR within the marketing market, thereby augmenting Google's capabilities in this dynamic sector.

Major companies operating in the augmented reality in marketing market include Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora

North America was the largest market share in the augmented reality in marketing market in 2024. The regions covered in the augmented reality in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the augmented reality in marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The augmented reality in marketing includes revenues earned by entities by providing marketing services through AR technology. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality In Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality in marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for augmented reality in marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The augmented reality in marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Hardware; Software
  • 2) By Device Type: Head-Mounted Display & Smart Glass; Head-Up Display; Handheld Devices; Stationary AR systems; Smart Glasses; Other Types
  • 3) By Technology: Marker-Based AR Technology; Markerless AR Technology; Anchor-Based AR Technology
  • 4) By Application: Consumer; Commercial; Enterprise; Healthcare; Aerospace And Defense; Energy; Automotive; Other Applications
  • Subsegments:
  • 1) By Hardware: AR Glasses; Smartphones And Tablets; Head-Mounted Displays (HMDs); AR Kiosks; Sensors And Cameras
  • 2) By Software: AR Development Platforms; AR Content Creation Tools; AR Marketing Solutions; Analytics And Reporting Tools; AR Applications And SDKs
  • Companies Mentioned: Microsoft Corporation; Google LLC; Sony Corporation; Magic Leap Incorporated; Wikitude GmbH; Zugara Inc.; Apple Inc.; Blippar Limited; Infinity Augmented Reality Limited; Niantic Inc.; Zappar Limited.; PTC Inc.; Daqri LLC; Lenovo; Seiko Epson; Vuzix; Alphabet Inc.; Meta Platforms Inc.; Snapchat; HP Autonomy; Augment; Marxent; Catchoom; Vuforia (PTC); ViewAR; Upskill; Scope AR; Adtile Technologies; Inlighten; Total Immersion; Re'Flekt; Vertebrae; 8th Wall Inc.; Mirum Agency; INDEstry; Third Aurora
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Augmented Reality In Marketing Market Characteristics

3. Augmented Reality In Marketing Market Trends And Strategies

4. Augmented Reality In Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Augmented Reality In Marketing Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Augmented Reality In Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Augmented Reality In Marketing Market Growth Rate Analysis
  • 5.4. Global Augmented Reality In Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Augmented Reality In Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Augmented Reality In Marketing Total Addressable Market (TAM)

6. Augmented Reality In Marketing Market Segmentation

  • 6.1. Global Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Hardware
  • Software
  • 6.2. Global Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Head-Mounted Display & Smart Glass
  • Head-Up Display
  • Handheld Devices
  • Stationary AR systems
  • Smart Glasses
  • Other Types
  • 6.3. Global Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Marker-Based AR Technology
  • Markerless AR Technology
  • Anchor-Based AR Technology
  • 6.4. Global Augmented Reality In Marketing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consumer
  • Commercial
  • Enterprise
  • Healthcare
  • Aerospace And Defense
  • Energy
  • Automotive
  • Other Applications
  • 6.5. Global Augmented Reality In Marketing Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • AR Glasses
  • Smartphones And Tablets
  • Head-Mounted Displays (HMDs)
  • AR Kiosks
  • Sensors And Cameras
  • 6.6. Global Augmented Reality In Marketing Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • AR Development Platforms
  • AR Content Creation Tools
  • AR Marketing Solutions
  • Analytics And Reporting Tools
  • AR Applications And SDKs

7. Augmented Reality In Marketing Market Regional And Country Analysis

  • 7.1. Global Augmented Reality In Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Augmented Reality In Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Augmented Reality In Marketing Market

  • 8.1. Asia-Pacific Augmented Reality In Marketing Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Augmented Reality In Marketing Market

  • 9.1. China Augmented Reality In Marketing Market Overview
  • 9.2. China Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Augmented Reality In Marketing Market

  • 10.1. India Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Augmented Reality In Marketing Market

  • 11.1. Japan Augmented Reality In Marketing Market Overview
  • 11.2. Japan Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Augmented Reality In Marketing Market

  • 12.1. Australia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Augmented Reality In Marketing Market

  • 13.1. Indonesia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Augmented Reality In Marketing Market

  • 14.1. South Korea Augmented Reality In Marketing Market Overview
  • 14.2. South Korea Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Augmented Reality In Marketing Market

  • 15.1. Western Europe Augmented Reality In Marketing Market Overview
  • 15.2. Western Europe Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Augmented Reality In Marketing Market

  • 16.1. UK Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Augmented Reality In Marketing Market

  • 17.1. Germany Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Augmented Reality In Marketing Market

  • 18.1. France Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Augmented Reality In Marketing Market

  • 19.1. Italy Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Augmented Reality In Marketing Market

  • 20.1. Spain Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Augmented Reality In Marketing Market

  • 21.1. Eastern Europe Augmented Reality In Marketing Market Overview
  • 21.2. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Augmented Reality In Marketing Market

  • 22.1. Russia Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Augmented Reality In Marketing Market

  • 23.1. North America Augmented Reality In Marketing Market Overview
  • 23.2. North America Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Augmented Reality In Marketing Market

  • 24.1. USA Augmented Reality In Marketing Market Overview
  • 24.2. USA Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Augmented Reality In Marketing Market

  • 25.1. Canada Augmented Reality In Marketing Market Overview
  • 25.2. Canada Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Augmented Reality In Marketing Market

  • 26.1. South America Augmented Reality In Marketing Market Overview
  • 26.2. South America Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Augmented Reality In Marketing Market

  • 27.1. Brazil Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Augmented Reality In Marketing Market

  • 28.1. Middle East Augmented Reality In Marketing Market Overview
  • 28.2. Middle East Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Augmented Reality In Marketing Market

  • 29.1. Africa Augmented Reality In Marketing Market Overview
  • 29.2. Africa Augmented Reality In Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Augmented Reality In Marketing Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Augmented Reality In Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Augmented Reality In Marketing Market Competitive Landscape And Company Profiles

  • 30.1. Augmented Reality In Marketing Market Competitive Landscape
  • 30.2. Augmented Reality In Marketing Market Company Profiles
    • 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Sony Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Magic Leap Incorporated Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Wikitude GmbH Overview, Products and Services, Strategy and Financial Analysis

31. Augmented Reality In Marketing Market Other Major And Innovative Companies

  • 31.1. Zugara Inc.
  • 31.2. Apple Inc.
  • 31.3. Blippar Limited
  • 31.4. Infinity Augmented Reality Limited
  • 31.5. Niantic Inc.
  • 31.6. Zappar Limited
  • 31.7. PTC Inc.
  • 31.8. Daqri LLC
  • 31.9. Lenovo
  • 31.10. Seiko Epson
  • 31.11. Vuzix
  • 31.12. Alphabet Inc.
  • 31.13. Meta Platforms Inc.
  • 31.14. Snapchat
  • 31.15. HP Autonomy

32. Global Augmented Reality In Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality In Marketing Market

34. Recent Developments In The Augmented Reality In Marketing Market

35. Augmented Reality In Marketing Market High Potential Countries, Segments and Strategies

  • 35.1 Augmented Reality In Marketing Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Augmented Reality In Marketing Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Augmented Reality In Marketing Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer