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1807805

2025年媒體採購機構及代表公司全球市場報告

Media Buying Agencies And Representative Firms Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

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簡介目錄

預計未來幾年媒體採購代理商和代理商公司的市場規模將穩定成長，到 2029 年將達到 823.6 億美元，複合年成長率為 4.2%。預測期內的成長可以歸因於行動視訊觀看量的增加、網路普及率的提高、政府的支持以及年輕人口或千禧世代的成長。預測期內的主要趨勢包括：使用人工智慧 (AI) 和機器學習 (ML) 幫助行銷人員進行更多實驗並製定新策略；關注元宇宙應用程式以在虛擬實境環境中與客戶互動；關注新產品發布和利用巨量資料；關注數位服務以開展更有針對性和個性化的宣傳活動；以及關注串流媒體服務以吸引受眾。

我們預測未來五年該市場將成長4.2%，較先前預測略有下降0.2%。這一下降主要源自於美國與其他國家之間關稅的影響。貿易限制可能會增加來自以色列和英國的程序化採購平台和受眾監測工具的成本，從而給美國廣告商帶來壓力，降低媒體採購效率，同時增加宣傳活動管理成本。由於互惠關稅以及貿易緊張局勢和限制升級對全球經濟和貿易的負面影響，貿易限制的影響可能更為廣泛。

政治活動、體育賽事、節日慶典和高預算電影的興起預計將推動對媒體採購代理商和代理商公司的需求。值得注意的是，在2020年美國總統大選期間，民主黨發布了14種印度語言的廣告，以吸引印度選民。 2023年9月，總統候選人報告了巨額現金流出，凸顯了其政治宣傳活動的財務規模。包括政治集會、體育賽事以及科切拉音樂節等節日在內的大型活動，正在為媒體採購代理商和代理商市場擴張做出重大貢獻。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通膨、地緣政治、貿易戰和關稅，以及新冠疫情和復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球媒體採購機構及代表公司：PESTEL分析（政治、社會、技術、環境、法律因素、促進因素及限制因素）
  • 最終用途產業分析
  • 全球媒體採購代理商和代表公司市場：成長率分析
  • 全球媒體採購代理商與代理商市場表現：規模與成長，2019-2024 年
  • 全球媒體採購代理商和代表公司市場預測：規模和成長，2024-2029 年，2034 年
  • 全球媒體採購機構及代表公司：總潛在市場（TAM）

第6章市場區隔

  • 全球媒體採購代理商和代表公司市場：按服務、實際情況和預測，2019-2024 年、2024-2029 年、2034 年
  • 媒體採購服務
  • 媒體企劃服務
  • 媒體代理商
  • 其他
  • 全球媒體採購代理商和代表公司市場（按模式、實際情況和預測），2019-2024 年、2024-2029 年、2034 年
  • 離線
  • 線上
  • 全球媒體採購代理商和代表公司市場的應用、績效和預測，2019-2024 年、2024-2029 年、2034 年
  • 銀行、金融服務和保險（BFSI）行業
  • 消費品和零售
  • 政府和公共部門
  • IT（資訊科技）與通訊
  • 衛生保健
  • 媒體和娛樂
  • 全球媒體採購代理商和代表公司市場，媒體採購服務細分（按類型、實際和預測），2019-2024 年、2024-2029 年、2034 年
  • 電視機
  • 數位媒體（網路、社群媒體、行動）
  • 印刷媒體
  • 收音機
  • 戶外廣告（廣告看板、交通廣告）
  • 全球媒體採購代理商和代表公司市場、媒體策劃服務細分（按類型、實際和預測），2019-2024 年、2024-2029 年、2034 年
  • 宣傳活動策略與研究
  • 最佳化預算分配和媒體組合
  • 受眾定位與細分
  • 時間表和時間策略
  • 競爭分析
  • 全球媒體採購代理商和代表公司市場，媒體代理商按類型、績效和預測細分，2019-2024 年、2024-2029 年、2034 年
  • 電視代理
  • 數位媒體機構
  • 印刷媒體機構
  • 廣播機構
  • 戶外廣告代理
  • 全球媒體採購代理商和代表公司市場、其他服務細分、按類型、實際和預測，2019-2024 年、2024-2029 年、2034 年
  • 內容創作與創新開發
  • 媒體分析與報道
  • 程式化廣告
  • 贊助和夥伴關係管理
  • 影響力行銷

第7章 區域和國家分析

  • 全球媒體採購代理商和代表公司市場：按地區、業績和預測，2019-2024 年、2024-2029 年、2034 年
  • 全球媒體採購代理商及代表公司市場：國家、績效及預測，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章：西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章：俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 媒體採購代理商與代理商市場：競爭格局
  • 媒體採購代理商和代表市場：公司簡介
    • WPP PLC
    • Publicis Groupe
    • Omnicom Group Inc
    • Dentsu Inc
    • The Interpublic Group Of Companies

第31章：其他領先和創新企業

  • Havas SA
  • Katz Media Group
  • Hakuhodo DY Media Partners Inc.
  • Horizon Media
  • Kingstar Media
  • Initiative Media Private Limited
  • Brand Catalyser
  • AJ Marketing
  • GrowthElements Private Limited
  • Adworth Media Pvt Ltd
  • Alchemy One
  • MK Media
  • GDR Media Group
  • KKBC
  • KOL Media

第 32 章全球市場競爭基準化分析與儀表板

第33章 重大併購

第34章近期市場趨勢

第35章：市場潛力大的國家與策略

  • 2029年媒體採購代理商及代理商市場：一個充滿新機會的國家
  • 2029 年媒體採購代理商及代理商市場：細分領域帶來新機會
  • 2029 年媒體採購代理商與代理商市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手的策略

第36章 附錄

簡介目錄
Product Code: r25776u

Media buying is the process of acquiring media space and time to achieve effective ad placements in alignment with the brand's marketing or advertising objectives. A media representative refers to any legal or natural person who serves as an intermediary on behalf of the advertiser, purchasing advertising space under the terms of a written representation contract.

The main services offered by media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a strategy employed in sponsored marketing campaigns, aiming to identify and procure ad space on channels that resonate with the target demographic, ensuring optimal pricing and timing. Various industries, including BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment, utilize these services through different modes, such as offline and online.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, media buying agencies and representative firms market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $68.06 billion in 2024 to $69.82 billion in 2025 at a compound annual growth rate (CAGR) of 2.6%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increasing number of events, growth in world population and rising advertisement expenditure.

The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $82.36 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population. Major trends in the forecast period include leveraging artificial intelligence (ai) and machine learning (ml) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches, leveraging big data, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences.

The forecast of 4.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may burden U.S. advertising firms by increasing expenses for programmatic buying platforms and audience measurement tools sourced from Israel and the UK, potentially reducing media buying efficiency while raising campaign management costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The demand for media buying agencies and representative firms is expected to rise due to an increasing number of political events, sports events, festivals, and high-budget movies. Notably, during the 2020 US presidential elections, the Democratic Party released ads in 14 Indian languages to engage voters of Indian origin. In September 2023, presidential candidates reported significant receipts and disbursements, emphasizing the financial scale of political campaigns. Major crowd-gathering events, including political rallies, sports events, and festivals such as Coachella, are significant contributors to the growing market for media buying agencies and representative firms.

The growth of the media buying agencies and representative firms' market is further propelled by the escalating use of the internet and social media platforms. Social media platforms serve as communication channels facilitating conversations, information exchange, and content creation. Businesses leverage social media for cost-effective marketing and advertising, engaging with a global audience. Recent data from Meltwater indicates an increase in internet users in the UK, with substantial LinkedIn and Instagram user bases. The pervasive use of the internet and social media platforms is a key driver fostering the expansion of the media buying agencies and representative firms' market.

Leading companies in the media buying agencies and representative firms market are increasingly focused on innovation, such as developing audience-targeting tools tailored for marketers familiar with TikTok. Target audience tools involve identifying and analyzing specific consumer groups most likely to engage with a brand's message or product. For instance, in May 2024, TikTok, a U.S.-based entertainment company, introduced a Media Buying Certification designed to enhance digital marketers' skills. This new certification allows marketers to demonstrate their expertise in media buying on the platform. The qualification is assessed through an exam, supported by a comprehensive 124-page study guide and a practice test. Targeted at professionals experienced in business marketing on TikTok, this certification is valid for two years, providing verifiable credentials for professional profiles.

Major companies in the media buying agencies and representative firms' market are focusing on innovative solutions to gain a competitive edge. AVOW Intelligence, introduced by AVOW, is one such solution providing cost-effectiveness, performance monitoring, and optimization. This proprietary technology processes vast amounts of data from various mobile OEMs, bridging the gap between media buyers and data. AVOW's initiative to launch AVOW Intelligence in India aims to transform mobile OEM advertising, offering clients a competitive advantage in user acquisition initiatives on different app stores.

In September 2022, Mediahub, a U.S.-based advertising company, partnered with LandVault to expand its Web3 strategy and consulting services for clients. This collaboration aims to develop a Web3 RFP Brief that helps assess clients' readiness for metaverse activations. LandVault, a UK-based media company, specializes in creating and optimizing virtual spaces for brands and creators in the digital environment.

Major companies operating in the media buying agencies and representative firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media, The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Oasn Me Ltd., Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory

North America was the largest region in the media buying agencies and representative firms' market in 2024. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Buying Agencies And Representative Firms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for media buying agencies and representative firms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
  • 2) By Mode: Offline, Online
  • 3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare, Media And Entertainment
  • Subsegments:
  • 1) By Media Buying Service: Television; Digital Media (Online, Social Media, Mobile); Print Media; Radio; Outdoor Advertising (Billboards, Transit Ads)
  • 2) By Media Planning Service: Campaign Strategy And Research; Budget Allocation And Media Mix Optimization; Audience Targeting And Segmentation; Scheduling And Timing Strategy; Competitive Analysis
  • 3) By Media Representative Firms: Television Representatives; Digital Media Representatives; Print Media Representatives; Radio Representatives; Outdoor Advertising Representatives
  • 4) By Other Services: Content Creation And Creative Development; Media Analytics And Reporting; Programmatic Advertising; Sponsorship And Partnership Management; Influencer Marketing
  • Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies; Havas SA; Katz Media Group; Hakuhodo DY Media Partners Inc.; Horizon Media; Kingstar Media; Initiative Media Private Limited; Brand Catalyser; AJ Marketing; GrowthElements Private Limited; Adworth Media Pvt Ltd; Alchemy One; MK Media; GDR Media Group; KKBC; KOL Media; Sootoo Network; DLG SA (Digital Luxury Group); Eastidea Integrated Solutions; RuiYing Media; Premium.Digital; Havas Media Shanghai; Totem Media; The One Stop Marketing Ltd.; Sage+Archer; Media Reach Advertising; Media Alive; Hotspex Media; Digital Star; ERKA Agile Communication; Media Pozitiv; MoloSo Agency; Evolution Media; Moburst; Media Matters Worldwide; Acquire Media Corporation; LoyaltyPlant; Oasn Me Ltd.; Alsayegh Media; Le Astrid International LLC; Twofour group; PAZ marketing; Shells advertising; Saba consultants; KENZ advertising; Amber communications; Socialize; Prodesign Advertising; Keyade; Amorphous new media; Terragon group; NXT Digital; Adclick Africa; Sprout performance partners; Gloo design agency; Brand republic SA; Sauce advertising; WetPaint advertising; NP Digital south Africa; Fogg agency; Fuse factory
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Media Buying Agencies And Representative Firms Market Characteristics

3. Media Buying Agencies And Representative Firms Market Trends And Strategies

4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Media Buying Agencies And Representative Firms Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Media Buying Agencies And Representative Firms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Media Buying Agencies And Representative Firms Market Growth Rate Analysis
  • 5.4. Global Media Buying Agencies And Representative Firms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Media Buying Agencies And Representative Firms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Media Buying Agencies And Representative Firms Total Addressable Market (TAM)

6. Media Buying Agencies And Representative Firms Market Segmentation

  • 6.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Media Buying Service
  • Media Planning Service
  • Media Representative Firms
  • Other Services
  • 6.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Offline
  • Online
  • 6.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services And Insurance (BFSI) Sector
  • Consumer Goods And Retail
  • Government And Public Sector
  • IT (Information Technology) And Telecom
  • Healthcare
  • Media And Entertainment
  • 6.4. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Buying Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Television
  • Digital Media (Online, Social Media, Mobile)
  • Print Media
  • Radio
  • Outdoor Advertising (Billboards, Transit Ads)
  • 6.5. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Planning Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Campaign Strategy And Research
  • Budget Allocation And Media Mix Optimization
  • Audience Targeting And Segmentation
  • Scheduling And Timing Strategy
  • Competitive Analysis
  • 6.6. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Representative Firms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Television Representatives
  • Digital Media Representatives
  • Print Media Representatives
  • Radio Representatives
  • Outdoor Advertising Representatives
  • 6.7. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Other Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Creation And Creative Development
  • Media Analytics And Reporting
  • Programmatic Advertising
  • Sponsorship And Partnership Management
  • Influencer Marketing

7. Media Buying Agencies And Representative Firms Market Regional And Country Analysis

  • 7.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Media Buying Agencies And Representative Firms Market

  • 8.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Media Buying Agencies And Representative Firms Market

  • 9.1. China Media Buying Agencies And Representative Firms Market Overview
  • 9.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Media Buying Agencies And Representative Firms Market

  • 10.1. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Media Buying Agencies And Representative Firms Market

  • 11.1. Japan Media Buying Agencies And Representative Firms Market Overview
  • 11.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Media Buying Agencies And Representative Firms Market

  • 12.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Media Buying Agencies And Representative Firms Market

  • 13.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Media Buying Agencies And Representative Firms Market

  • 14.1. South Korea Media Buying Agencies And Representative Firms Market Overview
  • 14.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Media Buying Agencies And Representative Firms Market

  • 15.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
  • 15.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Media Buying Agencies And Representative Firms Market

  • 16.1. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Media Buying Agencies And Representative Firms Market

  • 17.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Media Buying Agencies And Representative Firms Market

  • 18.1. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Media Buying Agencies And Representative Firms Market

  • 19.1. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Media Buying Agencies And Representative Firms Market

  • 20.1. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Media Buying Agencies And Representative Firms Market

  • 21.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
  • 21.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Media Buying Agencies And Representative Firms Market

  • 22.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Media Buying Agencies And Representative Firms Market

  • 23.1. North America Media Buying Agencies And Representative Firms Market Overview
  • 23.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Media Buying Agencies And Representative Firms Market

  • 24.1. USA Media Buying Agencies And Representative Firms Market Overview
  • 24.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Media Buying Agencies And Representative Firms Market

  • 25.1. Canada Media Buying Agencies And Representative Firms Market Overview
  • 25.2. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Media Buying Agencies And Representative Firms Market

  • 26.1. South America Media Buying Agencies And Representative Firms Market Overview
  • 26.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Media Buying Agencies And Representative Firms Market

  • 27.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Media Buying Agencies And Representative Firms Market

  • 28.1. Middle East Media Buying Agencies And Representative Firms Market Overview
  • 28.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Media Buying Agencies And Representative Firms Market

  • 29.1. Africa Media Buying Agencies And Representative Firms Market Overview
  • 29.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

  • 30.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
  • 30.2. Media Buying Agencies And Representative Firms Market Company Profiles
    • 30.2.1. WPP PLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Omnicom Group Inc Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Dentsu Inc Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. The Interpublic Group Of Companies Overview, Products and Services, Strategy and Financial Analysis

31. Media Buying Agencies And Representative Firms Market Other Major And Innovative Companies

  • 31.1. Havas SA
  • 31.2. Katz Media Group
  • 31.3. Hakuhodo DY Media Partners Inc.
  • 31.4. Horizon Media
  • 31.5. Kingstar Media
  • 31.6. Initiative Media Private Limited
  • 31.7. Brand Catalyser
  • 31.8. AJ Marketing
  • 31.9. GrowthElements Private Limited
  • 31.10. Adworth Media Pvt Ltd
  • 31.11. Alchemy One
  • 31.12. MK Media
  • 31.13. GDR Media Group
  • 31.14. KKBC
  • 31.15. KOL Media

32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

34. Recent Developments In The Media Buying Agencies And Representative Firms Market

35. Media Buying Agencies And Representative Firms Market High Potential Countries, Segments and Strategies

  • 35.1 Media Buying Agencies And Representative Firms Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Media Buying Agencies And Representative Firms Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Media Buying Agencies And Representative Firms Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer