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市場調查報告書
商品編碼
2120987
益生元和益生菌飲料市場預測至2034年-按成分類型、產品類型、通路、消費者群體和地區分類的全球分析Prebiotic and Probiotic Beverages Market Forecasts to 2034 - Global Analysis By Ingredient Type (Prebiotic Beverages and Probiotic Beverages), Product Type, Distribution Channel, Consumer Demographics and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球益生元和益生菌飲料市場將達到 165 億美元,並在預測期內以 8.3% 的複合年成長率成長,到 2034 年達到 312 億美元。
益生元和益生菌是機能飲料,旨在透過添加有益菌及其所需的膳食纖維來促進腸道健康。益生菌提供活的微生物,有助於維持健康的腸道菌叢,而益生元則滋養有益的腸道菌叢。此類別涵蓋多種產品,例如發酵乳類飲料、植物來源飲料、功能性果汁、冰沙和其他健康產品。人們對消化健康、免疫力支持、預防醫學和營養的日益關注,推動了對這些飲料的需求。製造商正在開發具有誘人口味、低糖、便利包裝和熟悉成分的創新產品,以滿足注重健康的消費者的偏好。
根據美國食品藥物管理局(FDA)的規定,優格的生產過程中會使用活性益生菌,而標示「含有活性益生菌」的優格在生產時每克必須至少含有10⁷個菌落形成單位(CFU),並在規定的保存期限內保持每克10⁶個CFU的含量。這凸顯了活性益生菌在乳製品益生菌飲料產品中的重要性。
消費者對腸道健康的興趣日益濃厚
人們對消化系統健康和腸道菌叢作用的認知不斷提高,顯著推動了益生元和益生菌飲料的需求。許多消費者越來越重視維護消化器官系統健康,並將機能性食品融入日常飲食中。透過網路資源、健康平台、醫療保健專業人士和社群媒體等管道獲取營養相關資訊的管道日益增多,進一步提升了人們對腸道健康產品的興趣。含有益生菌和益生元成分的飲料為人們提供了一種便捷的方式,透過日常飲用即可獲得功能性益處。
產品成本高
不斷上漲的製造成本是益生元和益生菌飲料市場的一個潛在阻礙因素。含有特殊益生元成分或活性益生菌的產品可能需要精確的配方、嚴格控制的生產條件以及旨在保護成分功效的包裝。發酵過程、產品檢驗、微生物穩定性、溫控運輸和儲存等相關成本會進一步增加總成本。與傳統飲料相比,這些因素可能導致消費者支付更高的價格,從而降低功能性產品對價格敏感型消費者的吸引力。因此,製造商必須應對控制成本、保持口感和品質以及維持有效功能這三方面的挑戰。
擴大植物來源和無乳製品產品的範圍
消費者對無乳製品和植物來源產品的興趣日益濃厚,為益生元和益生菌飲料帶來了巨大的成長潛力。飲食習慣的改變、乳糖不耐症、環境問題以及人們對植物來源生活方式的接受度不斷提高,都促使消費者尋求傳統乳類飲料的替代品。飲料生產商可以透過在燕麥、大豆、杏仁、椰子和其他植物來源原料中添加益生菌和益生元成分,抓住這一趨勢。開發誘人的口味、使用消費者熟悉的食材、改善口感、採用實用包裝,將進一步提升消費者的接受度。
監理監督和標準變更
日益嚴格的監管和不斷變化的合規要求對益生元和益生菌飲料市場構成潛在威脅。企業必須遵守原料安全、標籤、品質保證、益生菌菌株鑑定以及提供健康功效資訊等方面的規定。各國法規結構的差異可能進一步加劇企業在國際市場分銷產品的困難。對功能性聲明和健康聲明的限制也可能降低製造商清晰傳達產品益處的能力。滿足不斷變化的要求可能需要額外的測試、文件編制、配方修改以及相關的合規成本。因此,持續的監管變化可能會增加營運的不確定性,提高成本,並延緩創新飲料的上市。
新冠疫情為益生元和益生菌飲料市場帶來了挑戰和機會。初期限制措施擾亂了生產營運、運輸、零售活動和供應鏈,餐飲服務業的暫時關閉也減少了部分銷售機會。另一方面,消費者對免疫力、腸道健康、整體健康和預防性營養的日益關注,提升了他們對含有益生菌和益生元成分的機能飲料的興趣。隨著限制措施的逐步放寬,各公司紛紛致力於建立更具韌性的供應鏈、拓展數位化分銷管道、擴大電子商務規模,並開發創新飲料形式,以適應不斷變化的消費行為。
在預測期內,乳製品飲料細分市場預計將佔據最大的市場佔有率。
預計在預測期內,乳製品飲料將佔據最大的市場佔有率。這是因為乳製品配方非常適合添加益生菌,並且多年來一直深受消費者喜愛。發酵乳製品為有益微生物提供了有效的生長環境,同時也具有理想的營養價值、口感和風味。發酵乳類飲料、益生菌乳類飲料和發酵乳等產品已被消費者廣泛認可,並推廣用於日常飲食。製造商正透過推出新口味、更健康的配方、低糖替代品和便利包裝來拓展產品線。
在預測期內,老年消費族群預計將呈現最高的複合年成長率。
在預測期內,老年消費群體預計將呈現最高的成長率,因為老年人越來越重視消化健康和合理營養。與老齡化相關的變化會影響飲食習慣和消化器官系統需求,從而導致人們對易於融入日常飲食的功能性產品越來越感興趣。益生元和益生菌飲料提供了一個方便的選擇,無需大幅改變現有的生活方式即可攝取功能性成分。各公司正積極回應,推出便利、低糖、營養豐富且消費者友善的產品,以滿足老年人的需求。
在預測期內,由於人們對腸道健康、機能性食品和健康生活方式的普遍關注,北美預計將佔據最大的市場佔有率。消費者越來越傾向於在日常飲食中加入含有有益微生物和益生元的飲品。成熟的機能飲料產業、完善的零售基礎設施、先進的食品製造能力以及豐富的產品供應,進一步推動了該地區的需求。飲料製造商不斷拓展產品線,推出乳製品、植物來源、發酵食品和其他健康導向產品。消費者對便利產品、熟悉食材、低糖飲料和獨特口味的偏好也在推動創新。
在整個預測期內,隨著人們對腸道健康、功能性營養和健康養生意識的不斷提高,亞太地區預計將呈現最高的複合年成長率。都市化和生活方式的改變正在推動消費者對兼具清爽口感和功能性益處的便捷飲品的需求。企業正積極響應這一趨勢,開發符合當地偏好的產品,包括發酵飲料、發酵乳類飲料、植物來源產品和其他功能性產品。透過有組織的零售通路、網路購物和完善的分銷體系,消費者更容易獲得這些產品,從而加速了本地市場的普及和擴張。
According to Stratistics MRC, the Global Prebiotic and Probiotic Beverages Market is accounted for $16.5 billion in 2026 and is expected to reach $31.2 billion by 2034 growing at a CAGR of 8.3% during the forecast period. Prebiotic and probiotic beverages are functional drinks designed to promote gut health by incorporating beneficial bacteria or fibers that nourish them. Probiotics introduce live microorganisms that may help support a healthy intestinal microbiome, whereas prebiotics provide nourishment for beneficial gut bacteria. The category includes a wide range of products, such as fermented dairy drinks, plant-based beverages, functional juices, smoothies, and other wellness-focused formulations. Rising awareness of digestive wellness, immune support, preventive health, and nutrition is driving interest in these beverages. Producers are responding with innovative products featuring appealing flavors, reduced sugar, convenient formats, and recognizable ingredients to meet the preferences of health-focused consumers.
According to the U.S. Food and Drug Administration (FDA), yogurt is produced using live and active cultures, and yogurt that carries a "contains live and active cultures" statement must contain at least 107 colony-forming units per gram at manufacture and is expected to maintain 106 CFU/g through its assigned shelf life. This supports the importance of live cultures in dairy-based probiotic beverage products.
Growing consumer focus on gut health
Increasing awareness of digestive wellness and the role of the gut microbiome is contributing significantly to demand for prebiotic and probiotic beverages. Many consumers are becoming more attentive to maintaining digestive health and are incorporating functional products into their regular dietary routines. Growing exposure to nutrition-related information through online resources, wellness platforms, healthcare professionals, and social media is further encouraging interest in gut-focused products. Beverages containing probiotic microorganisms or prebiotic ingredients offer a convenient way to obtain functional benefits alongside daily consumption.
High product costs
Elevated manufacturing expenses represent a potential limitation for the prebiotic and probiotic beverages market. Products containing specialized prebiotic components or live probiotic cultures can require precise formulation, controlled production conditions, and packaging designed to protect ingredient performance. Costs related to fermentation processes, product validation, microbial stability, temperature-controlled transportation, and storage can further increase overall expenses. These factors may lead to higher consumer prices than those associated with conventional beverages, making functional products less attractive to budget-conscious buyers. Producers must therefore manage the challenge of maintaining effective functional properties while controlling costs and preserving taste and quality.
Expansion of plant-based and dairy-free formulations
Increasing consumer interest in dairy-free and plant-based products presents significant growth potential for prebiotic and probiotic beverages. Changing dietary habits, lactose sensitivity, environmental considerations, and greater acceptance of plant-based lifestyles are encouraging consumers to seek alternatives to conventional dairy drinks. Beverage producers can capitalize on this shift by incorporating probiotic cultures and prebiotic ingredients into oat, soy, almond, coconut, and other plant-derived bases. The development of appealing flavors, recognizable ingredients, improved mouthfeel, and practical packaging can further increase consumer acceptance.
Regulatory scrutiny and changing standards
Stricter regulations and evolving compliance requirements represent a potential threat to the prebiotic and probiotic beverages market. Companies must address rules covering ingredient safety, labeling, quality assurance, probiotic strain characterization, and the communication of health-related benefits. Variations between national regulatory frameworks can create additional challenges for businesses seeking to distribute products internationally. Limitations on functional or health claims may also reduce manufacturers' ability to clearly communicate product advantages. Meeting changing requirements can involve additional laboratory testing, documentation, reformulation, and compliance expenses. Continued regulatory evolution could therefore increase operational uncertainty, raise costs, and postpone the introduction of innovative beverages.
The COVID-19 outbreak produced both challenges and opportunities for the prebiotic and probiotic beverages market. Early restrictions disrupted manufacturing operations, transportation, retail activity, and supply networks, while temporary closures of foodservice establishments reduced some sales opportunities. At the same time, heightened consumer awareness of immunity, gut health, wellness, and preventive nutrition increased interest in functional beverages containing probiotic cultures and prebiotic ingredients. Following the easing of restrictions, companies emphasized resilient supply chains, digital distribution, e-commerce expansion, and innovative beverage formats to respond to changing purchasing behaviours.
The dairy-based beverages segment is expected to be the largest during the forecast period
The dairy-based beverages segment is expected to account for the largest market share during the forecast period because dairy formulations are well suited for delivering probiotic cultures and have long-standing consumer familiarity. Fermented dairy provides an effective environment for beneficial microorganisms while offering desirable nutritional value, taste, and consistency. Products such as cultured milk drinks, probiotic dairy beverages, and fermented milk are widely recognized by consumers, encouraging their integration into everyday diets. Manufacturers are expanding offerings through new flavors, healthier formulations, lower-sugar alternatives, and convenient packaging.
The geriatric consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the geriatric consumers segment is predicted to witness the highest growth rate as older adults increasingly prioritize digestive wellness and appropriate nutrition. Changes associated with aging can influence dietary habits and digestive needs, encouraging interest in functional products that can be conveniently incorporated into everyday consumption. Prebiotic and probiotic beverages provide an accessible option for obtaining functional ingredients without requiring major changes to established routines. Companies are responding by introducing convenient, reduced-sugar, nutrient-focused, and consumer-friendly formulations designed to accommodate the needs of older populations.
During the forecast period, the North America region is expected to hold the largest market share because of widespread awareness surrounding gut health, functional foods, and healthy lifestyle practices. Consumers are increasingly interested in incorporating beverages containing beneficial microorganisms and prebiotic components into regular dietary routines. A mature functional beverage sector, strong retail infrastructure, sophisticated food manufacturing capabilities, and extensive product accessibility further support regional demand. Beverage producers continue to broaden their portfolios with dairy, plant-based, fermented, and other wellness-oriented formulations. Rising preferences for convenient products, recognizable ingredients, lower-sugar beverages, and distinctive flavors are also encouraging innovation.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR as awareness of gut health, functional nutrition, and wellness continues to increase. Urbanization and evolving lifestyles are creating greater demand for convenient drinks that combine refreshment with functional benefits. Companies are responding by developing products that reflect regional preferences, including fermented beverages, cultured dairy drinks, plant-based options, and other functional formulations. Improvements in organized retail, online shopping, and distribution infrastructure are making these products more accessible, helping strengthen adoption and accelerating regional market expansion.
Key players in the market
Some of the key players in Prebiotic and Probiotic Beverages Market include Danone, Nestle, PepsiCo, The Coca-Cola Company, Yakult Honsha Co., Ltd., Kerry Group, General Mills, GCMMF (Amul), Lifeway Foods, Inc., Chobani, LLC, GT's Living Foods, Health-Ade Kombucha, Poppi, Olipop, Bio-K Plus International Inc., Fonterra Co-operative Group, Biotiful Gut Health and Remedy Drinks.
In March 2026, Danone and Arcor announce a new chapter in their strategic alliance in Argentina, creating a joint venture focused on the local dairy market. The joint venture will also open new growth opportunities in the dairy market through its eleven production plants located in the region, where, among other products, milk, dulce de leche, cheeses, butters, creams, yogurts, and desserts are produced.
In December 2025, Kerry Group has announced a strategic agreement with Expo City Dubai to establish a new regional customer co-creation centre. This facility aims to enhance food and beverage innovation in the Middle East, marking a significant milestone in Kerry's ongoing expansion in this dynamic market. The new centre will be situated within Expo City Dubai, the UAE's first Green Innovation District, designed to foster innovation and sustainability.
In September 2025, General Mills Inc. has introduced a new cereal offering in partnership with Hormel Black Label: Cinnamon Toast Crunch bacon-flavored cereal. Building off the success of last year's collaboration between both companies, the new limited edition cereal product combines the Cinnadust of General Mill's Cinnamon Toast Crunch cereal with the smoky flavor of Hormel's Black Label bacon.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.