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市場調查報告書
商品編碼
2023901
寵物營養補充品市場預測至2034年-全球產品類型、目標動物、劑型、原料類型、應用、最終用戶、通路和地區分析Pet Supplements Market Forecasts to 2034 - Global Analysis By Product Type, Animal Type, Form, Ingredient Type, Application, End User, Distribution Channel, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球寵物營養補充劑市場規模將達到 33 億美元,並在預測期內以 7.3% 的複合年成長率成長,到 2034 年將達到 58 億美元。
寵物營養補充品是專為提升伴侶動物(包括犬、貓和其他家養寵物)的健康和福祉而配製的營養產品。這些產品針對多種健康問題,例如關節活動度、消化功能、皮膚狀況和緩解焦慮,通常以咀嚼片、粉末、液體或功能性零食的形式提供。由於寵物飼養量的增加、寵物醫療保健支出的成長以及人們對預防性健康管理意識的提高,寵物營養補充劑市場正在不斷擴大。該行業正朝著高階、天然和適合特定物種的配方發展。
寵物「擬人化」以及寵物醫療費用的上漲
寵物飼主越來越將寵物視為家庭成員,這導致他們在預防性護理和營養支持方面的支出增加。這種情感紐帶推動了針對特定健康問題的營養補充劑的需求,與人類營養補充劑的趨勢相呼應。消費者正在尋找有助於關節健康、消化、皮膚狀況和緩解焦慮的產品,並將它們視為負責任的寵物護理中不可或缺的一部分。獸醫的建議和線上寵物社群進一步促進了營養補充劑的使用。在全球範圍內,隨著可支配收入的成長,尤其是在都市區,寵物飼主正在將更多預算分配給優質營養產品,從而推動了寵物營養補充劑行業在所有用途類別中的持續成長。
缺乏標準化的法律規範
寵物保健品的法律規範因地區而異,導致合規性挑戰和消費者信任問題。與藥品不同,許多寵物保健品的核准流程較為寬鬆,造成產品品質參差不齊,功效聲明也令人質疑。在某些市場,產品可能含有未申報的成分或活性成分含量不足,損害消費者信任。國際製造商由於必須遵守有關標籤、安全性和功效聲明的各種法規,因此面臨更高的營運成本。此外,這種法規環境使得消費者難以區分具有科學依據的產品和效果有限的產品,這可能會降低那些更注重實證健康解決方案的挑剔寵物飼主的購買意願。
電子商務與D2C通路的擴張
線上零售平台透過提供便利的購物體驗、豐富的選擇和豐富的教育內容,正在改變寵物飼主發現和購買營養補充劑的方式。營養補充品訂閱服務能夠帶來穩定的收入來源,並培養長期的客戶忠誠度。社群媒體和網紅行銷能夠有效地觸及目標寵物飼主群體,使用者評價和獸醫推薦有助於建立信任。 D2C(直接面對消費者)品牌摒棄了傳統零售的利潤空間,以極具競爭力的價格提供高品質的產品,同時也能收集寶貴的客戶資料。隨著全球網路普及率的提高,以及寵物飼主越來越習慣在網路上購買健康相關產品,數位化管道正成為市場擴張的關鍵成長途徑。
假冒仿冒品產品的氾濫
隨著寵物保健品的日益普及,一些不法商家開始銷售仿冒品產品,污染市場,不僅危害動物健康,也損害了整個產業的聲譽。仿冒品可能含有不合適的成分、有害污染物或活性成分含量不足,導致副作用和治療失敗。線上市場,尤其是那些賣家認證不完善的平台,是這些假冒產品流通的常見管道,因此消費者教育至關重要。即使是個別事件,一旦發生備受矚目的召回或安全問題,也會在整個產業引發普遍的不信任,並阻礙潛在新用戶的購買意願。為了應對這項威脅,必須建立健全的品管、認證技術以及行業標準,以保護消費者和合法生產商的權益。
疫情期間,人們在封鎖期間尋求陪伴,寵物飼養量顯著增加,寵物營養品市場潛力也隨之擴大。遠距辦公的興起讓飼主有更多時間觀察寵物的行為和健康狀況,從而提高了對焦慮、關節僵硬和消化器官系統問題等症狀的認知。儘管供應鏈中斷最初影響了原料供應,但寵物營養品市場展現出強大的韌性,因為即使在不確定的時期,飼主也始終將寵物的健康放在首位。電子商務的激增加速了線上購物的普及。這些行為轉變在很大程度上持續至今,為寵物營養產品創造了一個規模更大、參與度更高的消費群。
在預測期內,天然萃取物細分市場預計將佔據最大佔有率。
在預測期內,天然萃取物細分市場預計將佔據最大的市場佔有率。這主要得益於消費者對植物來源、加工最少的成分的偏好,他們認為這些成分更安全、更有效。例如,來自貝類的葡萄糖胺、來自奶薊的Omega-3脂肪酸、用於護肝的奶薊草以及用於緩解焦慮的洋甘菊等天然提取物,正受到尋求整體健康方案的寵物飼主的青睞。這些成分與人類「潔淨標示」的趨勢相契合,而這一趨勢也延伸到了寵物產品領域。製造商正強調天然來源和不含人工添加劑是關鍵的差異化優勢。該細分市場受益於獸醫對某些天然化合物的大力支持,以及優先考慮傳統常用成分而非新型合成替代品的法規環境。
在預測期內,「焦慮與壓力管理」細分市場預計將呈現最高的複合年成長率。
在預測期內,「焦慮與壓力管理」細分市場預計將呈現最高的成長率,這反映出人們對寵物心理健康和行為問題的關注度不斷提高。分離焦慮、雷雨和煙火引起的噪音恐懼症,以及與旅行和寄養相關的壓力,正日益被認為是需要介入的真正健康問題。含有L-茶氨酸、色氨酸、大麻衍生的活性成分或信息素類似物的補充劑正受到尋求更溫和解決方案的飼主的青睞,為鎮靜劑提供了非藥物替代方案。疫情後人們重返職場,寵物們習慣了與人相伴,因此出現了行為問題,這催生了對這些產品的迫切需求。獸醫行為學家和線上社群正在積極討論這些產品,加速了它們在不同寵物主人群體中的普及。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於其較高的寵物擁有率、先進的獸醫基礎設施以及消費者在寵物健康方面的強勁支出。美國人均寵物營養補充品支出排名世界第一,相關產品可透過寵物專賣店、量販店和電商平台廣泛購買。獸醫的建議至關重要,許多營養補充品品牌也透過臨床研究建立了專業信譽。該地區成熟的法規環境,包括來自FDA和AAFCO等機構的指南,增強了消費者的信心。此外,寵物老化和肥胖率上升也推動了對關節健康和體重管理營養補充劑的需求。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於快速的都市化、中產階級收入的成長以及人們對寵物護理態度的轉變。在中國、日本、韓國和印度等國家,寵物飼養量正在激增,尤其是在將寵物視為家庭成員的年輕富裕的都市區專業中。隨著人們對預防性營養補充品的接受度不斷提高,傳統的獸醫服務也不斷擴展。阿里巴巴和樂天等電商平台提供各式各樣的產品,而國際品牌則透過與當地經銷商合作來拓展市場。社群媒體趨勢和寵物相關領域的意見領袖正在提高人們對營養補充品益處的認知。隨著該地區寵物照護基礎設施的日益成熟,亞太地區正在崛起成為寵物營養產品成長最快的市場。
According to Stratistics MRC, the Global Pet Supplements Market is accounted for $3.3 billion in 2026 and is expected to reach $5.8 billion by 2034 growing at a CAGR of 7.3% during the forecast period. Pet supplements are nutritional products formulated to enhance the health and well-being of companion animals, including dogs, cats, and other household pets. These products address various health concerns such as joint mobility, digestive function, skin condition, and anxiety management, often delivered as chewable tablets, powders, liquids, or functional treats. Rising pet ownership, increased spending on pet healthcare, and growing awareness of preventive wellness are driving market expansion. The industry is witnessing a shift toward premium, natural, and species-appropriate formulations.
Humanization of pets and increasing pet healthcare expenditure
Pet owners increasingly treat their animals as family members, leading to higher spending on preventive health and nutritional support. This emotional bond drives demand for supplements that address specific wellness concerns, mirroring human supplement trends. Consumers seek products for joint health, digestion, skin condition, and anxiety relief, viewing them as essential components of responsible pet care. Veterinary recommendations and online pet communities further encourage supplement use. As disposable incomes rise globally, particularly in urban areas, pet owners allocate larger budgets to premium nutritional products, creating sustained growth for the pet supplements industry across all application categories.
Lack of standardized regulatory oversight
Regulatory frameworks for pet supplements vary significantly across regions, creating compliance challenges and consumer confidence issues. Unlike pharmaceuticals, many pet supplements face less rigorous approval processes, leading to inconsistent product quality and questionable efficacy claims. In some markets, products may contain undeclared ingredients or insufficient active compounds, undermining trust. Manufacturers operating internationally must navigate different labeling, safety, and claims regulations, increasing operational costs. This fragmented environment also makes it difficult for consumers to distinguish between scientifically validated products and those with minimal benefits, potentially slowing adoption among more discerning pet owners who prioritize evidence-based wellness solutions.
Expansion of e-commerce and direct-to-consumer channels
Online retail platforms are transforming how pet owners discover and purchase supplements, offering convenience, broader selection, and access to educational content. Subscription models for monthly supplement deliveries create predictable revenue streams and encourage long-term customer loyalty. Social media and influencer marketing effectively reach targeted pet owner demographics, with user testimonials and veterinary endorsements building trust. Direct-to-consumer brands bypass traditional retail markups, offering premium products at competitive prices while collecting valuable customer data. As internet penetration increases globally and pet owners become more comfortable with online health purchases, digital channels represent a significant growth avenue for market expansion.
Counterfeit and low-quality product proliferation
The growing popularity of pet supplements has attracted fraudulent operators selling counterfeit or adulterated products, posing health risks to animals and damaging industry reputation. Fake products may contain incorrect ingredients, harmful contaminants, or insufficient active compounds, leading to adverse reactions or treatment failure. Online marketplaces, particularly those with limited seller verification, are common channels for such products, making consumer education critical. High-profile recalls or safety incidents, even if isolated, can create widespread distrust across the entire category, discouraging potential new users. This threat necessitates robust quality control, authentication technologies, and industry-wide standards to protect consumers and legitimate manufacturers.
The pandemic significantly boosted pet adoption rates as people sought companionship during lockdowns, expanding the addressable market for pet supplements. With remote work arrangements, owners spent more time observing their pets' behaviors and health needs, leading to increased awareness of conditions like anxiety, joint stiffness, and digestive issues. Supply chain disruptions initially affected raw material availability, but the pet supplements category proved resilient as owner's prioritized pet wellness during uncertain times. E-commerce adoption surged, accelerating the shift toward online purchasing. These behavioral changes have largely persisted, creating a larger, more engaged consumer base for pet nutritional products.
The Natural Extracts segment is expected to be the largest during the forecast period
The Natural Extracts segment is expected to account for the largest market share during the forecast period, driven by consumer preference for plant-based, minimally processed ingredients perceived as safer and more effective. Natural extracts including glucosamine from shellfish, omega-3 fatty acids from fish oil, milk thistle for liver support, and chamomile for anxiety relief resonate with pet owners seeking holistic wellness approaches. These ingredients align with the broader human clean-label trend extending to pet products. Manufacturers highlight natural sourcing and absence of artificial additives as key differentiators. The segment benefits from strong veterinary endorsement of certain natural compounds, as well as regulatory environments that favor familiar traditionally used ingredients over novel synthetic alternatives.
The Anxiety & Stress Management segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Anxiety & Stress Management segment is predicted to witness the highest growth rate, reflecting increased awareness of pet mental health and behavioral challenges. Separation anxiety, noise phobias from thunderstorms or fireworks, and stress from travel or boarding are increasingly recognized as genuine health concerns requiring intervention. Supplements containing L-theanine, tryptophan, hemp-derived cannabinoids, or pheromone analogs offer non-pharmaceutical alternatives to sedatives, appealing to owners seeking gentler solutions. The post-pandemic return to workplaces has triggered behavioral issues in pets accustomed to constant companionship, driving urgent demand. Veterinary behaviorists and online communities actively discuss these products, accelerating adoption across diverse pet-owning demographics.
During the forecast period, the North America region is expected to hold the largest market share, supported by high pet ownership rates, advanced veterinary infrastructure, and strong consumer spending on pet wellness. The United States leads globally in per capita pet supplement expenditure, with products widely available across pet specialty stores, mass retailers, and e-commerce platforms. Veterinary recommendation plays a significant role, and many supplement brands have established professional credibility through clinical research. The region's mature regulatory environment, with agencies like the FDA and AAFCO providing guidance, builds consumer trust. Additionally, aging pet populations and rising obesity rates drive demand for joint health and weight management supplements.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by rapid urbanization, rising middle-class incomes, and evolving attitudes toward pet care. Countries including China, Japan, South Korea, and India are witnessing surging pet ownership, particularly among younger, affluent urban professionals who view pets as family members. Traditional veterinary care is expanding alongside growing acceptance of preventive supplements. E-commerce platforms like Alibaba and Rakuten offer extensive product selections, while international brands partner with local distributors to establish presence. Social media trends and celebrity pet influencers drive awareness of supplement benefits. As the region's pet care infrastructure matures, Asia Pacific emerges as the fastest-growing market for pet nutritional products.
Key players in the market
Some of the key players in Pet Supplements Market include Nestle Purina PetCare, Mars Petcare Inc., Zoetis Inc., Boehringer Ingelheim International GmbH, Virbac SA, Elanco Animal Health Incorporated, Vetoquinol SA, Nutramax Laboratories, Inc., NOW Foods, Ark Naturals Company, Zesty Paws, Petz Park, NaturVet, FoodScience Corporation, and Only Natural Pet.
In December 2025, Boehringer Ingelheim International GmbH formed a strategic collaboration with Eko Health Inc. to integrate AI-driven cardiac detection with their veterinary cardiology expertise, aiming to improve long-term health outcomes for dogs.
In October 2025, Zoetis expanded its "OA Pain Franchise" globally, noting that monoclonal antibodies are becoming a cornerstone for chronic condition management in aging pets.
In July 2025, Mars announced a $2 billion investment commitment to expand its U.S. pet food and health manufacturing capabilities through 2026, which includes increasing capacity for therapeutic and specialized diets.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.