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市場調查報告書
商品編碼
1904697
內在美與健康個人護理市場預測至2032年:按產品類型、通路、消費者群體和地區分類的全球分析Beauty-from-Within & Wellness Personal Care Market Forecasts to 2032 - Global Analysis By Product Type (Beauty-from-Within Products and Wellness Personal Care), Distribution Channels, Consumer Demographics and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球內在美和健康個人護理市場價值將達到 84.6 億美元,到 2032 年將達到 137.7 億美元,在預測期內的複合年成長率為 7.2%。
「由內而外煥發美麗」及健康個人護理是一個綜合性類別,它將內在營養與外在護理相結合,旨在同時促進美麗與健康。此類別涵蓋可攝取產品,例如膳食補充劑、營養保健品和功能性成分,旨在提升肌膚、秀髮和身體活力,以及以健康為中心的個人護理解決方案。秉持著「真正的美麗源自於內在平衡、營養和生活方式選擇」的理念,該概念優先採用天然、預防性和永續的方法來提升外在美和整體健康。
社群媒體與影響者教育
網紅、皮膚科醫生、營養師和健康專家正積極向消費者普及營養補充劑、機能性食品和口服美容產品的內在益處。短影片內容和互動宣傳活動簡化了複雜的健康概念,使其更容易被年輕一代接受。透過使用者評價和前後對比案例產生的社會認同感增強了消費者對這些產品的信任。在線上共用的個人化健康之旅的興起,也為內在美容理念增添了可信度。品牌正在擴大與微型和大型網紅的合作,以推動精準互動和產品試用。這種數位化主導的教育生態系統正成為市場持續擴張的關鍵催化劑。
複雜的監管環境
介於化妝品、營養保健品和膳食補充劑之間的產品往往面臨分類標準不明確的困境。監管機構對成分安全、健康聲明、標籤準確性和臨床依據都有嚴格的要求。各國不同的食品安全和化妝品法規增加了製造商的營運複雜性。小規模品牌難以應對監管核准和文件編制帶來的財務和技術負擔。執法力度和核准時間的不一致也使得跨國擴張舉步維艱。這些監管壁壘可能會延緩產品上市,並限制產業創新。
永續性和無水美容
消費者越來越支持那些優先考慮永續採購、清潔成分和減少環境足跡的品牌。濃縮粉末、膠囊和軟糖等無水美容產品與永續性目標高度契合。這些產品形式能夠減少整個價值鏈中的包裝廢棄物、運輸排放和水資源消費量。品牌也正在透過採用可生物分解的包裝和負責任採購的植物性成分來加強其永續性舉措。人們對氣候變遷影響的日益關注,正促使他們採取極簡主義、注重健康的生活方式。
仿冒品/含有非法添加物的產品
未經授權的仿冒品和劣質產品通常透過監管不力的網路管道分銷。這些產品可能含有不安全的成分或劑量不當,引發消費者健康疑慮。缺乏標準化的全球監控體系為打擊仿冒品帶來了挑戰。模仿知名品牌的仿冒品會損害品牌聲譽和消費者信任。為了解決這個問題,企業正在投資可追溯性解決方案、認證技術和防篡改包裝。然而,持續存在的假冒行為仍在破壞市場誠信和消費者的長期信任。
新冠疫情顯著改變了消費行為。人們對增強免疫力、緩解壓力和提升整體健康的日益關注,推動了口服美容保健品的需求成長。疫情封鎖加速了消費者向數位化研究、線上諮詢和電商購物的轉變。供應鏈中斷最初影響了原料採購和生產計劃。疫情也使預防性健康措施和自我護理消費成為常態。疫情後,持續的健康意識和以生活方式主導的消費模式將支撐市場成長。
預計在預測期內,電子商務和D2C平台細分市場將佔據最大的市場佔有率。
預計在預測期內,電子商務和D2C平台將佔據最大的市場佔有率。線上管道為消費者提供了便捷的途徑,讓他們能夠購買到種類繁多的健康和個人保健產品,並獲取透明的成分資訊。個人化推薦、訂閱模式和忠誠度計畫正在增強消費者的參與度。數位平台使品牌能夠更有效地傳達產品的科學功效和使用指南。 D2C模式也為企業提供了收集消費者洞察並最佳化產品創新的途徑。人工智慧驅動的個人化工具的整合進一步提升了網路購物體驗。
預計在預測期內,以生活方式為導向的消費群體將呈現最高的複合年成長率。
在預測期內,以生活方式為導向的消費群體預計將呈現最高的成長率。這是因為消費者將美容和健康視為日常生活的重要部分,而非短暫的奢侈品。他們積極尋求符合健身、營養和心理健康目標的預防性、全面性和長期性解決方案。社群媒體和健康社群對他們的購買決策有著顯著的影響。此族群尤其需要潔淨標示、植物來源和功能性的美容保健品。此外,以生活方式為導向的消費者也更願意試驗個人化和高階產品。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於快速的都市化和可支配收入的成長,這些因素正在擴大主要經濟體的消費群。中國、印度、日本和韓國等國家對傳統養生和營養保健品有著深刻的文化認同。該地區擁有成熟的草藥原料供應鏈和生產生態系統,並從中受益。人們對預防性醫療保健和美容營養的日益重視正在推動產品的普及。尤其值得一提的是,亞太市場正經歷著電子商務滲透率和網主導行銷的顯著成長。
預計北美地區在預測期內將實現最高的複合年成長率,這主要得益於消費者對科學驗證和臨床支持的健康產品的強烈偏好。先進的研發能力協助開發創新的「由內而外煥發美麗」配方。明確的監管政策和標準化的標籤規範有助於提升消費者信任。成熟的D2C生態系統已然建立,並得到數位行銷和訂閱模式的支持。消費者對個人化營養和功能性美容解決方案日益成長的興趣正在推動市場需求。
According to Stratistics MRC, the Global Beauty-from-Within & Wellness Personal Care Market is accounted for $8.46 billion in 2025 and is expected to reach $13.77 billion by 2032 growing at a CAGR of 7.2% during the forecast period. Beauty-from-Within & Wellness Personal Care is a comprehensive category that blends internal nutrition and external personal care to support beauty and health simultaneously. It includes ingestible products like dietary supplements, nutraceuticals, and functional ingredients designed to promote skin, hair, and body vitality, combined with wellness-focused personal care solutions. This concept is rooted in the belief that true beauty originates from internal balance, nutrition, and lifestyle choices, prioritizing natural, preventive, and sustainable approaches to enhance both physical appearance and overall wellness.
Social media & influencer education
Influencers, dermatologists, nutritionists, and wellness experts actively educate consumers about the internal benefits of supplements, functional foods, and ingestible beauty solutions. Short-form video content and interactive campaigns are simplifying complex wellness concepts, making them more accessible to younger demographics. Social proof generated through testimonials and before-and-after narratives is strengthening consumer trust in these products. The rise of personalized wellness journeys shared online is reinforcing the credibility of inner beauty routines. Brands are increasingly collaborating with micro- and macro-influencers to drive targeted engagement and product trials. This digitally driven education ecosystem is becoming a key catalyst for sustained market expansion.
Complex regulatory landscapes
Products positioned at the intersection of cosmetics, nutraceuticals, and dietary supplements often encounter unclear classification standards. Regulatory authorities impose strict requirements on ingredient safety, health claims, labeling accuracy, and clinical substantiation. Compliance with varying national food safety and cosmetic regulations increases operational complexity for manufacturers. Smaller brands struggle with the financial and technical burden of regulatory approvals and documentation. Cross-border expansion becomes difficult due to inconsistent enforcement and approval timelines. These regulatory hurdles can slow product launches and limit innovation within the sector.
Sustainability & waterless beauty
Consumers are increasingly favoring brands that emphasize eco-conscious sourcing, clean ingredients, and reduced environmental impact. Waterless beauty formats such as concentrated powders, capsules, and gummies align well with sustainability goals. These formats reduce packaging waste, transportation emissions, and water consumption across the value chain. Brands are also incorporating biodegradable packaging and responsibly sourced botanical ingredients to enhance their sustainability credentials. Rising awareness of climate impact is encouraging consumers to adopt minimalistic and purpose-driven wellness routines.
Counterfeit & adulterated products
Unauthorized replicas and substandard formulations often circulate through unregulated online channels. These products can contain unsafe ingredients or incorrect dosages, raising consumer health concerns. The lack of standardized global monitoring systems makes enforcement against counterfeit goods challenging. Brand reputation and consumer trust are at risk when fake products mimic established labels. Companies are investing in traceability solutions, authentication technologies, and tamper-proof packaging to combat this issue. However, persistent counterfeiting continues to hinder market integrity and long-term consumer confidence.
The COVID-19 pandemic significantly reshaped consumer behavior within the beauty-from-within and wellness personal care market. Heightened focus on immunity, stress management, and overall well-being increased demand for ingestible beauty and wellness supplements. Lockdowns accelerated the shift toward digital discovery, online consultations, and e-commerce-based purchasing. Supply chain disruptions initially affected ingredient sourcing and production timelines. The pandemic also normalized preventive wellness routines and self-care consumption. Post-pandemic growth remains supported by sustained health consciousness and lifestyle-driven purchasing patterns.
The e-commerce & D2C platforms segment is expected to be the largest during the forecast period
The e-commerce & D2C platforms segment is expected to account for the largest market share during the forecast period. Online channels offer convenient access to a wide range of wellness personal care products with transparent ingredient information. Personalized recommendations, subscription models, and loyalty programs are strengthening consumer engagement. Digital platforms enable brands to communicate scientific benefits and usage guidance more effectively. D2C models also allow companies to collect consumer insights and optimize product innovation. The integration of AI-driven personalization tools is further enhancing online shopping experiences.
The lifestyle-driven consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the lifestyle-driven consumers segment is predicted to witness the highest growth rate, due to the consumers view beauty and wellness as an integral part of their daily routines rather than occasional indulgences. They actively seek preventive, holistic, and long-term solutions that align with fitness, nutrition, and mental well-being goals. Social media exposure and wellness communities strongly influence their purchasing decisions. Demand for clean-label, plant-based and functional beauty supplements are particularly high within this segment. Lifestyle-oriented consumers are also more willing to experiment with personalized and premium offerings.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and rising disposable incomes are expanding the consumer base across key economies. Countries such as China, India, Japan, and South Korea have strong cultural acceptance of traditional wellness and nutraceutical practices. The region benefits from a well-established herbal ingredient supply chain and manufacturing ecosystem. Growing awareness of preventive healthcare and beauty nutrition is fueling product adoption. E-commerce penetration and influencer-driven marketing are particularly strong across Asia Pacific markets.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to consumers in the region show strong preference for science-backed, clinically supported wellness products. Advanced R&D capabilities are enabling the development of innovative beauty-from-within formulations. Regulatory clarity and standardized labeling practices are improving consumer trust. The region has a mature D2C ecosystem supported by digital marketing and subscription-based models. Rising interest in personalized nutrition and functional beauty solutions is accelerating demand.
Key players in the market
Some of the key players in Beauty-from-Within & Wellness Personal Care Market include Nestle Health Science, Church & Dwight Co., Inc., Amway, Kao Corpo, Herbalife Nutrition, Colgate-Palmolive, Shiseido Company, Limited, The Estee Lauder Companies, L'Oreal Gr, GNC Holdings, Unilever, DSM-Firmenich, Procter & Gamble (P&G), Johnson & Johnson Consumer Health and Beiersdorf AG.
In November 2025, dsm-firmenich announces the launch of The Art of Progress Prize, a new global art award celebrating a new generation of visionary artists. Based on the idea that art has the power to shift perspectives, challenge assumptions and spark fresh ideas, this initiative aims to recognize bold, early-career artists whose work brings together innovation, sensory experience, and the theme of sustainability to inspire progress.
In May 2025, Church & Dwight Co., Inc. has signed a definitive agreement to acquire the Touchland(R) brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland's 2025 net sales for a total purchase price of up to $880 million. Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the category.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.