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膳食補充劑市場規模、佔有率和成長分析（按類型、劑型、功能、配方類型、目標消費者、價格分佈、分銷管道和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1898449

膳食補充劑市場規模、佔有率和成長分析（按類型、劑型、功能、配方類型、目標消費者、價格分佈、分銷管道和地區分類）—產業預測（2026-2033 年）

Dietary Supplements Market Size, Share, and Growth Analysis, By Type (Vitamins, Minerals), By Form, By Function, By Prescription Type, By Target Consumer, By Price Range, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球膳食補充劑市場預計到 2024 年將達到 1,675 億美元，從 2025 年的 1,799 億美元成長到 2033 年的 3,184.6 億美元，在預測期（2026-2033 年）內複合年成長率為 7.4%。

全球膳食補充品市場正經歷強勁成長，這主要得益於消費者對營養產品需求的不斷成長。推動這一快速成長的因素包括：人口老化需要額外的營養支持；注重健康的人群（尤其是千禧世代和Z世代）每日服用補充劑的趨勢日益成長；以及運動營養在運動員中越來越受歡迎。此外，日益激烈的競爭迫使各大品牌加強創新和行銷策略。市場已透過創造就業機會和增加稅收而受益，而片劑因其易於獲取而廣受歡迎。然而，挑戰依然存在，包括監管合規性和對臨床療效的質疑。脂質體包裹等創新技術正在革新產品效率並提高營養吸收率，引領該領域未來的發展方向。

推動全球膳食補充劑市場發展的因素

電子商務和網路購物的蓬勃發展顯著提升了消費者獲取各類營養補充劑的管道，從而推動了市場成長。這一趨勢催生了眾多創新產品形式，以滿足不同消費族群的需求。例如，便利的飲料、粉末和軟糖等產品滿足了消費者對便利性的需求，使他們更容易將營養補充品融入日常生活中。在這些便捷易用的產品選擇推動下，隨著消費者不斷尋求有效、便利的健康改善方式，營養補充品市場持續成長。

全球膳食補充劑市場阻礙因素

人們越來越傾向於食用更健康的食物，這可能會抑制對膳食補充劑的需求。隨著消費者越來越關注天然營養和全食物的益處，他們可能會減少服用補充劑，轉而直接從食物中獲取營養。此外，在一些飲食文化較為傳統的地區，這可能會導致消費者對膳食補充劑的有效性和必要性產生懷疑，從而質疑其價值。這種對天然食物日益成長的偏好以及由此產生的對補充劑的質疑，可能會對膳食補充劑市場構成挑戰，因為消費者會尋求其他途徑來滿足自身的營養需求。

全球營養補充品市場趨勢

隨著消費者日益關注健康和保健，全球膳食補充劑市場需求顯著成長。這一趨勢源於人們對特定補充劑益處的認知不斷提高，這些補充劑可以解決諸如骨骼密度、腸道健康和皮膚疾病等健康問題。粉末、軟糖和即飲型補充劑等創新產品形式正逐漸成為主流，吸引更廣泛的消費群體。此外，人們對添加了膳食補充劑的功能性食品和飲料的興趣也日益濃厚，這反映了健康與便利性在日常飲食中的融合。這種轉變反映了消費者積極主動地進行健康管理和提升整體幸福感的普遍趨勢。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Nestle Health Science（Nestle SA）
Abbott Laboratories
Amway Corp.
Otsuka Pharmaceutical（via Pharmavite）
Bayer AG
Glanbia PLC
Pfizer Inc.
Herbalife Nutrition Ltd.
DSM-Firmenich（DSM）
ADM（Archer Daniels Midland）
BASF SE
Lonza Group
IFF（International Flavors & Fragrances）
Nature's Bounty Co.
GNC（Harbin Pharmaceutical Group）
Swisse（H&H Group）
Orthomol Holding GmbH
MuscleTech（Iovate Health Sciences/Xiwang Foodstuffs）
NOW Foods
Bionova

結論與建議

簡介目錄

Product Code: SQMIG35I2233

Global Dietary Supplements Market size was valued at USD 167.5 Billion in 2024 and is poised to grow from USD 179.9 Billion in 2025 to USD 318.46 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The global dietary supplements market is experiencing robust growth driven by an increasing consumer demand for nutritional products. Factors contributing to this surge include the aging population needing additional nutritional support, a rising trend among health-conscious individuals, particularly millennials and Gen-Z, who incorporate supplements into their daily routines, and the popularity of sports nutrition among athletes. Additionally, heightened competition is prompting brands to innovate and enhance their marketing strategies. The market is benefiting economically through job creation and tax revenues, with tablet forms gaining traction for their accessibility. However, challenges such as regulatory compliance and skepticism regarding clinical efficacy persist. Innovative technologies like liposomal encapsulation are revolutionizing product efficiency, enhancing nutrient absorption, and defining future advancements in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dietary Supplements Market Segments Analysis

Global Dietary Supplements Market is segmented by Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics and Other Types. Based on Form, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, Gummies and Other Forms. Based on Function, the market is segmented into Overall Health, Immune Health, Energy & Vitality, Skin, Hair & Nail Health, Gut/Digestive Health, Cardiovascular Health, Cognitive Health, Nutrient Deficiency Supplementation, Mental Health & Wellness, Sports Performance & Recovery, Sleep Health and Other Functions. Based on Prescription Type, the market is segmented into Over-the-Counter (OTC) and Prescription-Based. Based on Target Consumer, the market is segmented into Below 24, 25-44, 45-64 and Above 65+. Based on Price Range, the market is segmented into Economical, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dietary Supplements Market

The expansion of e-commerce and online shopping has significantly enhanced consumer access to a wide variety of dietary supplements, thereby fueling market growth. This trend is accompanied by the emergence of innovative product formats that attract a diverse audience. Options like ready-to-drink beverages, powders, and gummies cater to the need for convenience, making it easier for individuals to incorporate supplements into their daily routines. As consumers increasingly seek out effective and accessible ways to improve their health and wellness, the dietary supplements market continues to thrive, driven by these appealing and user-friendly offerings.

Restraints in the Global Dietary Supplements Market

The increasing shift towards wholesome foods could potentially hinder the demand for dietary supplements. As consumers become more focused on natural nutrition and the benefits of whole foods, their preferences may shift away from supplements in favor of obtaining nutrients directly from their diets. Additionally, in areas with established food cultures, skepticism regarding the effectiveness and necessity of dietary supplements may arise among consumers, leading them to question their value. This growing inclination towards natural foods and the resulting doubts about supplementation could create challenges for the dietary supplements market, as consumers seek alternative sources for their nutritional needs.

Market Trends of the Global Dietary Supplements Market

The Global Dietary Supplements market has seen a significant surge in demand as consumers increasingly prioritize health and wellness. This trend is driven by a growing awareness of the benefits of specific supplements addressing health concerns such as bone density, gut health, and skin disorders. Innovative product formats, including powders, gummies, and ready-to-consume supplements, are becoming mainstream, appealing to a wider audience. Additionally, there is a rising interest in functional foods and beverages infused with dietary supplements, reflecting an integration of health and convenience in everyday diets. This shift highlights a broader consumer inclination towards proactive health management and holistic well-being.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Dietary Supplements Market Size by Type & CAGR (2026-2033)

Market Overview
Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Multivitamins
- Other Vitamins
Minerals
- Magnesium
- Calcium
- Iron
- Zinc
- Other Minerals
Botanicals
Amino Acids
Enzymes
Probiotics
Other Types

Global Dietary Supplements Market Size by Form & CAGR (2026-2033)

Market Overview
Tablets
Capsules
Liquid
Powder
Soft Gels
Gummies
Other Forms

Global Dietary Supplements Market Size by Function & CAGR (2026-2033)

Market Overview
Overall Health
Immune Health
Energy & Vitality
Skin, Hair & Nail Health
Gut/Digestive Health
Cardiovascular Health
Cognitive Health
Nutrient Deficiency Supplementation
Mental Health & Wellness
Sports Performance & Recovery
Sleep Health
Other Functions

Global Dietary Supplements Market Size by Prescription Type & CAGR (2026-2033)

Market Overview
Over-the-Counter (OTC)
Prescription-Based

Global Dietary Supplements Market Size by Target Consumer & CAGR (2026-2033)

Market Overview
Below 24
25-44
45-64
Above 65+

Global Dietary Supplements Market Size by Price Range & CAGR (2026-2033)

Market Overview
Economical
Mid-Range
Premium

Global Dietary Supplements Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
- E-Commerce Marketplaces
- Brand-Owned Websites
Offline
- Pharmacies/Drug Stores
- Hypermarkets/Supermarkets
- Others

Global Dietary Supplements Market Size & CAGR (2026-2033)

North America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- US
- Canada
Europe (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle Health Science (Nestle S.A.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otsuka Pharmaceutical (via Pharmavite)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pfizer Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DSM-Firmenich (DSM)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ADM (Archer Daniels Midland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lonza Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IFF (International Flavors & Fragrances)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Bounty Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GNC (Harbin Pharmaceutical Group)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swisse (H&H Group)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orthomol Holding GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MuscleTech (Iovate Health Sciences/Xiwang Foodstuffs)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NOW Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bionova
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments