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市場調查報告書
商品編碼
1858842
以營養基因體學為基礎的個人化補充劑市場機會、成長促進因素、產業趨勢分析及預測(2025-2034年)Nutrigenomics-Based Personalized Supplements Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球基於營養基因組學的個人化補充劑市場價值為 16 億美元,預計到 2034 年將以 15.8% 的複合年成長率成長至 67 億美元。

這一顯著成長得益於基因組學的突破、人工智慧診斷技術的日益普及以及預防性健康解決方案的興起。在DNA分析和數位健康平台的支持下,個人化營養正日益成為主流,因為注重健康的消費者正在尋求量身定做的健康策略。定序成本的降低和家用基因檢測的日益普及正在加速這些個人化解決方案的推廣。隨著基因素養的提高和意識的增強,消費者越來越傾向於使用基於個人基因圖譜提供客製化營養補充劑的平台。這種轉變正在推動對直接面對消費者的營養基因組學服務的需求,並為以數位化為先導的營養補充劑公司創造新的商機。此外,利用人工智慧和機器學習技術解讀DNA標記的創新舉措,使企業能夠提供精準的營養配方,並透過行動整合和即時分析提升用戶體驗。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 16億美元 |
| 預測值 | 67億美元 |
| 複合年成長率 | 15.8% |
到2024年,基因檢測試劑盒和試劑市場將佔據35%的佔有率。這一主導地位源自於基因資料在實現精準個人化方面所扮演的核心角色。如果沒有基因組資訊的收集和分析,就無法設計個人化的營養干預措施。微陣列平台、唾液檢測試劑盒和SNP特異性檢測板的改進,使得這些工具更容易取得,也更方便使用者在家中使用。這些進步正在推動更廣泛的消費群體接受這些檢測方法,並為高度客製化的健康策略奠定基礎。
2024年,肥胖和體重管理領域佔了24.2%的市場佔有率,成為該領域的主要應用方向。這主要受全球肥胖症盛行率不斷上升的影響,全球已有超過10億成年人受到肥胖症的困擾。隨著越來越多的消費者轉向以科學為依據的解決方案,營養基因組學因其能夠透過基因標記精準識別代謝效率低下問題而備受關注。透過評估與脂肪儲存、能量利用和食慾調節相關的關鍵變異,營養補充品品牌能夠提供高度針對性的干涉措施,幫助使用者根據自身獨特的生理特徵更好地管理體重。
預計到2024年,美國基於營養基因體學的個人化營養補充品市場規模將達到4.976億美元。美國在該領域處於領先地位,這得益於其對消費者基因學的早期應用、先進的醫療保健基礎設施以及蓬勃發展的健康文化。無論是老牌企業還是新興新創公司,都在透過將基因科學與數位營養平台結合來推動創新。競爭激烈的市場環境以及消費者對科技驅動型健康解決方案日益成長的興趣,正助力美國成為全球個人化營養補充品領域的領導者。
全球營養基因組學個人化營養補充品市場的主要參與者包括GenoPalate、Rootine、myDNA、Nutrigenomix、Persona Nutrition、Zoe、InsideTracker、Elysium Health、DNAfit和Sun Genomics。為了在營養基因組學個人化營養補充品市場站穩腳跟,各公司正致力於將先進的基因解讀工具與人工智慧和機器學習技術結合。許多公司正透過數位化平台和訂閱模式拓展產品線,提供持續的健康監測和個人化營養方案。與基因檢測公司和數位健康公司的策略合作,有助於營養補充品品牌提升個人化方案的精準度。此外,各公司還在投資開發方便用戶使用的應用程式和平台,用於追蹤生物特徵數據、飲食習慣和補充劑服用情況,從而提高用戶的長期參與度。
(註:貿易統計僅針對重點國家提供)
The Global Nutrigenomics-Based Personalized Supplements Market was valued at USD 1.6 billion in 2024 and is estimated to grow at a CAGR of 15.8% to reach USD 6.7 billion by 2034.

This significant growth is driven by breakthroughs in genomic science, the increasing use of AI-based diagnostics, and the rising shift toward preventive health solutions. Personalized nutrition, supported by DNA analysis and digital health platforms, is becoming increasingly mainstream as health-conscious consumers seek tailored wellness strategies. The reduced cost of sequencing and growing availability of at-home genetic testing are accelerating the adoption of these personalized solutions. As genetic literacy improves and awareness spreads, consumers are becoming more engaged with platforms that offer customized supplements based on individual genetic profiles. This shift is fueling demand for direct-to-consumer nutrigenomics services and creating new business opportunities for digital-first supplement companies. Additionally, innovation across platforms using AI and machine learning for interpreting DNA markers is enabling companies to deliver precise nutritional formulas while also enhancing the user experience through mobile integration and real-time analytics.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $1.6 Billion |
| Forecast Value | $6.7 Billion |
| CAGR | 15.8% |
The genetic testing kits and reagents segment held a 35% share in 2024. This dominance stems from the central role genetic data plays in enabling accurate personalization. Without collecting and analyzing genomic information, personalized nutrition interventions cannot be designed. Improvements in microarray platforms, saliva-based test kits, and SNP-specific panels are making these tools more accessible and user-friendly for home use. These advancements are pushing wider adoption across a broader consumer base, laying the groundwork for highly tailored health strategies.
The obesity and weight management segment held a 24.2% share in 2024, emerging as the leading application area within the space. This is largely influenced by the rising global prevalence of obesity, which affects more than a billion adults worldwide. As more consumers turn to science-backed solutions, nutrigenomics is gaining attention for its ability to pinpoint metabolic inefficiencies through genetic markers. By evaluating key variants linked to fat storage, energy usage, and appetite regulation, supplement brands are offering highly targeted interventions to help users better manage weight based on their unique biology.
U.S. Nutrigenomics-Based Personalized Supplements Market generated USD 497.6 million in 2024. The United States leads this space due to its early embrace of consumer genetics, advanced healthcare infrastructure, and a thriving wellness culture. Both established players and emerging startups are driving innovation by merging genetic science with digital nutrition platforms. The competitive ecosystem and growing consumer interest in tech-driven health solutions are helping shape the U.S. as a global leader in personalized supplementation.
Key companies operating in the Global Nutrigenomics-Based Personalized Supplements Market include GenoPalate, Rootine, myDNA, Nutrigenomix, Persona Nutrition, Zoe, InsideTracker, Elysium Health, DNAfit, and Sun Genomics. To establish a strong foothold in the nutrigenomics-based personalized supplements market, companies are focusing on integrating advanced genetic interpretation tools with AI and machine learning technologies. Many are expanding their product offerings through digital platforms and subscription-based models that provide continuous health monitoring and tailored nutrition. Strategic collaborations with genetic testing firms and digital health companies allow supplement brands to enhance personalization accuracy. Companies are also investing in user-friendly apps and platforms that track biometrics, dietary habits, and supplement adherence, improving long-term engagement.
( Note: the trade statistics will be provided for key countries only)