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市場調查報告書
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1896261

語言學習應用市場預測至2032年：全球收入模式、學習模式、平台、語言類型、最終用戶和區域分析

Language Learning App Market Forecasts to 2032 - Global Analysis By Revenue Model, Learning Mode, Platform, Language Type, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球語言學習應用程式市場價值將達到 79 億美元，到 2032 年將達到 260 億美元。

預計在預測期內，語言學習應用市場將以18.5%的複合年成長率成長。該市場專注於行動和網頁應用，透過互動課程、練習和評估幫助用戶掌握新語言。這些應用程式融合了人工智慧驅動的個人化功能、語音辨識和遊戲化內容。其優點包括便利的自主學習、比起傳統課堂教學更低的成本、全球可近性、更高的用戶參與度，以及支持全球化、旅行和跨境專業溝通需求驅動的終身學習。

根據聯合國教科文組織統計，全球有超過15億人正在學習第二語言，其中超過50%的學習者越來越依賴行動和數位平台。

全球化增加了對多語言技能的需求。

隨著全球化進程的不斷推進，商業、教育和旅遊領域對多語言溝通的需求日益成長，直接推動了語言學習應用程式的普及。跨國公司要求員工能夠與國際客戶溝通，學生也需要提升語言能力才能獲得全球教育機會。此外，移民和數位化協作使跨文化交流變得司空見慣，進一步提升了人們的日常語言需求。語言學習應用程式透過靈活的按需課程、遊戲化練習和人工智慧驅動的個人化功能滿足了這一需求，使其成為全球學習者進行個人和職業發展的首選解決方案。

免費增值模式在轉換付費用戶方面的局限性

由於付費訂閱轉換率低，免費經營模式仍然是語言學習應用提供者的結構性阻礙因素。雖然免費存取吸引了大量用戶，但許多學習者僅依賴基本功能，並不升級。此外，在競爭激烈的市場環境中，當有其他選擇時，用戶往往不願付費。這個問題限制了收入的可預測性，並增加了對廣告和積極提升銷售的依賴。隨著時間的推移，持續的內容開發、增強人工智慧功能以及與教師的合作都難以獲得資金籌措，從而限制了應用在全球消費者語言學習市場的長期盈利和平台差異化。

擴大與企業培訓和教育領域的合作關係

企業培訓的拓展以及與教育機構合作的增多，為語言學習應用提供者帶來了強勁的成長機會。企業正加大對員工技能提升的投入，以企業發展全球業務、滿足合規要求並提高客戶參與。此外，中小學和大學也開始採用基於應用的語言學習工具來補充課程並提升教學效果。這些合作關係能夠帶來穩定的收入來源、較高的用戶留存率，以及客製化企業解決方案的機會。隨著認證和專業語言能力驗證的重要性日益凸顯，供應商可以將自身平台定位為長期學習生態系統，從而支援在各種不同的組織學習環境中實現規模化應用。

資料隱私問題，尤其是對於年輕用戶而言。

資料隱私問題對語言學習應用市場構成重大威脅，尤其因為未成年人和學生是其主要使用者群體。應用收集個人數據、語音記錄和學習行為數據，導致監管機構和家長日益關注。此外，遵守不斷變化的資料保護法規也增加了營運的複雜性和成本。任何資料外洩或濫用行為都會損害品牌信任度，並導致用戶流失。日益增強的隱私意識要求平台加強對安全基礎設施、透明政策和家長控制功能的投入，以維持其在全球教育機構和消費者數位學習生態系統中的普及。

新冠疫情的影響：

新冠疫情期間，封鎖措施限制了線下課程和旅行，語言學習應用程式的普及速度顯著加快。學習者轉向行動平台以維持學習的連續性、技能提升和個人發展。此外，教育機構和雇主也鼓勵遠距語言培訓以保持生產力。雖然使用量激增，但獲取途徑的差異和學習者參與度的不均衡也日益凸顯。隨著時間的推移，人們對基於應用程式的學習方式的持續偏好使數位化語言教育成為常態，鞏固了其在疫情後全球消費者和企業學習環境中的長期需求，並將持續到未來。

預計在預測期內，訂閱模式將佔據最大的市場佔有率。

由於訂閱用戶擁有較高的用戶留存率和終身價值，預計在預測期內，訂閱模式將佔據最大的市場佔有率。付費用戶往往學習頻率更高，完成課程的比例更高，並且會使用離線存取和證書等高級功能。此外，企業版和家庭版套餐也能帶來更高的用戶平均收入。這些優勢使供應商能夠在保持服務品質的同時有效擴展業務。儘管競爭日益激烈，訂閱模式目前仍是全球語言學習應用最可靠的獲利模式。

預計在預測期內，行動應用領域將實現最高的複合年成長率。

預計在預測期內，行動應用領域將實現最高的複合年成長率，這主要得益於智慧型手機普及率的不斷提高以及人們對隨時隨地學習的需求。學習者越來越傾向於隨時隨地學習簡短、互動性強的課程。此外，行動平台利用通知、語音辨識和遊戲化等功能來維持用戶的持續參與。新興市場貢獻顯著，因為行動裝置通常是使用者存取網路的主要方式。這些因素共同推動了全球不同年齡層、教育程度和語言能力群體對行動應用的接受度和用戶成長，這一趨勢正在全球範圍內穩步擴展。

佔比最大的地區：

預計在整個預測期內，北美將佔據最大的市場佔有率，這主要得益於較高的數位素養和強勁的消費支出。智慧型手機的普及和訂閱式應用程式的早期應用將推動收入成長。此外，企業培訓需求和移民人口將持續推動語言學習的需求。領先的應用程式開發人員和有利的獲利環境將進一步鞏固該地區在教育、職業和個人學習等應用領域的領先地位，無論現在還是將來，貫穿整個市場生命週期。

年複合成長率最高的地區：

亞太地區預計將在預測期內實現最高的複合年成長率，這主要得益於人口結構的變化和數位化的加速。年輕的人口結構、日益普及的網際網路以及價格親民的智慧型手機正在推動語言學習應用程式的普及。此外，政府的教育措施和以考試為導向的學習文化也促進了語言學習應用程式的使用。在地化策略和合理的定價將進一步推動成長，使該地區成為全球語言學習應用程式供應商尋求規模化、涵蓋範圍和長期全球收入成長機會的關鍵市場，並成為其當前和未來擴張的重要目標。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球語言學習應用市場依收入模式分類

  • 免費增值模式
  • 訂閱類型
  • 一次性購買/終身訪問權限
  • 應用程式內收費

6. 全球語言學習應用市場（依學習模式分類）

  • 自主學習應用程式
  • 講師主導/即時課程
  • 社交/P2P學習
  • 人工智慧自適應學習

7. 全球語言學習應用市場（依平台分類）

  • 行動應用
  • 網路為基礎的平台
  • 智慧型裝置

8. 全球語言學習應用市場（依語言類型分類）

  • 英語
  • 中文（國語）
  • 西班牙語
  • 法語
  • 德文
  • 日語和韓語
  • 其他語言類型

9. 全球語言學習應用市場（以最終用戶分類）

  • 個別學習者
  • 企業及企業培訓
  • 教育機構
  • 政府和非營利組織項目

第10章：全球語言學習應用市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章：企業概況

  • Duolingo, Inc.
  • Babbel GmbH
  • BUSUU LIMITED
  • MEMRISE LIMITED
  • Pearson plc
  • IXL Learning, Inc.
  • Shenzhen XinHui Technology Co., Ltd.
  • Tripod Technology GmbH
  • LINGODEER CO, LTD
  • Creative Empire, LLC
  • ELSA, Corp
  • Preply, Inc.
  • Cambly Inc.
  • Lingoda GmbH
  • italki HK Limited
Product Code: SMRC32950

According to Stratistics MRC, the Global Language Learning App Market is accounted for $7.9 billion in 2025 and is expected to reach $26.0 billion by 2032, growing at a CAGR of 18.5% during the forecast period. The language learning app market focuses on mobile and web-based applications that assist users in acquiring new languages through interactive lessons, exercises, and assessments. It incorporates AI-driven personalization, speech recognition, and gamified content. Benefits include convenient and self-paced learning, lower costs compared to traditional classes, global accessibility, improved engagement, and support for lifelong learning driven by globalization, travel, and cross-border professional communication needs.

According to UNESCO, over 1.5 billion people worldwide are learning a second language, and more than 50% of learners increasingly rely on mobile and digital platforms.

Market Dynamics:

Driver:

Globalization increasing demand for multilingual skills

Globalization is steadily increasing the need for multilingual communication across business, education, and travel, directly driving adoption of language learning apps. Companies operating across borders require employees to communicate with international clients, while students seek language proficiency for global education opportunities. Furthermore, migration and digital collaboration have normalized cross-cultural interaction, raising everyday language needs. Language learning apps address this demand through flexible, on-demand lessons, gamified practice, and AI-driven personalization, making them a preferred solution for learners worldwide in both personal and professional development contexts globally.

Restraint:

Freemium model limitations on conversion to paid users

Freemium business models remain a structural restraint for language learning app providers due to low conversion rates to paid subscriptions. While free access attracts large user bases, many learners rely solely on basic features without upgrading. Additionally, intense competition makes users reluctant to pay when alternatives exist. This problem limits revenue predictability and increases dependence on advertising or aggressive upselling. Over time, sustained content development, AI enhancements, and instructor partnerships become harder to finance, constraining long-term profitability and platform differentiation across global consumer language learning markets.

Opportunity:

Growth in corporate training and education sector partnerships

Expanding corporate training initiatives and partnerships with educational institutions present strong growth opportunities for language learning app providers. Companies increasingly invest in workforce upskilling to support global operations, compliance, and customer engagement. Moreover, schools and universities integrate app-based language tools to supplement curricula and improve outcomes. These partnerships provide stable revenue streams, higher user retention, and opportunities for customized enterprise solutions. As credentialing and professional language certifications gain importance, vendors can position platforms as long-term learning ecosystems supporting scalable adoption across diverse organizational learning environments.

Threat:

Data privacy concerns, especially for younger users

Data privacy concerns pose a significant threat to the language learning app market, particularly where minors and students are primary users. Apps collect personal data, voice recordings, and learning behavior, raising regulatory and parental scrutiny. Moreover, compliance with evolving data protection laws increases operational complexity and costs. Any breach or misuse can hurt brand trust and keep users from coming back. As awareness grows, platforms must invest heavily in security infrastructure, transparent policies, and parental controls to sustain adoption across global education and consumer digital learning ecosystems worldwide.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated adoption of language learning apps as lockdowns restricted physical classrooms and travel. Learners turned to mobile platforms for continuity, skill development, and personal enrichment. Additionally, institutions and employers encouraged remote language training to maintain productivity. While usage surged, disparities in access and learner engagement emerged. Over time, sustained familiarity with app-based learning normalized digital language education, reinforcing long-term demand beyond the pandemic period across global consumer and enterprise learning environments worldwide today and consistently onward.

The subscription-based segment is expected to be the largest during the forecast period

The subscription-based segment is expected to account for the largest market share during the forecast period due to strong retention and lifetime value. Paying users tend to engage more frequently, complete courses, and adopt premium features like offline access and certification. Moreover, enterprise and family plans expand average revenue per user. These dynamics enable vendors to scale efficiently while maintaining service quality. As competition intensifies, subscriptions remain the most resilient monetization approach across language learning applications worldwide today.

The mobile applications segment is expected to have the highest CAGR during the forecast period

The mobile applications segment is expected to have the highest CAGR during the forecast period, driven by smartphone penetration and on-the-go learning preferences. Learners increasingly favor short, interactive lessons accessible anytime. Furthermore, mobile platforms leverage notifications, speech recognition, and gamification to sustain engagement. Emerging markets contribute strongly, as mobile devices often represent primary internet access. These factors collectively accelerate adoption and user growth across diverse age groups, education levels, and language proficiency segments worldwide, and this trend is steadily expanding globally.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, supported by high digital literacy and strong consumer spending. Widespread smartphone usage and early adoption of subscription apps drive revenue. Moreover, corporate training demand and immigrant populations sustain language learning needs. Leading app developers and favorable monetization conditions further strengthen regional dominance in education, professional and personal learning use cases consistently throughout the market lifecycle, both today and in the future.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to demographic and digital expansion. Large youth populations, rising internet access, and smartphone affordability fuel adoption. Additionally, government education initiatives and exam-oriented learning cultures support language app usage. Localization strategies and affordable pricing further accelerate growth, positioning the region as a key expansion market for global language learning app providers seeking scale, reach, and long-term revenue growth opportunities worldwide today and beyond.

Key players in the market

Some of the key players in Language Learning App Market include Duolingo, Inc., Babbel GmbH, BUSUU LIMITED, MEMRISE LIMITED, Pearson plc, IXL Learning, Inc., Shenzhen XinHui Technology Co., Ltd., Tripod Technology GmbH, LINGODEER CO, LTD, Creative Empire, LLC, ELSA, Corp, Preply, Inc., Cambly Inc., Lingoda GmbH, and italki HK Limited.

Key Developments:

In December 2025, BUSUU LIMITED introduced the new Busuu Conversations feature for real-time speaking practice with instant AI feedback.

In December 2025, IXL Learning, Inc. introduced the new multi-language support across 120+ languages for English learners, with audio in 80+ languages.

In November 2025, Pearson plc introduced the new Pearson English Express Test for international admissions, alongside expanded Mondly by Pearson offerings.

In September 2025, Babbel GmbH introduced the new Babbel Speak AI-powered voice trainer for confidence-building in real-life dialogues.

Revenue Models Covered:

  • Freemium Models
  • Subscription-Based
  • One-Time Purchase / Lifetime Access
  • In-App Purchases

Learning Modes Covered:

  • Self-Paced Learning Apps
  • Tutor-Led/Live Lesson Integration
  • Social/P2P Learning
  • AI-Adaptive Learning

Platforms Covered:

  • Mobile Applications
  • Web-Based Platforms
  • Smart Devices

Language Types Covered:

  • English
  • Mandarin Chinese
  • Spanish
  • French
  • German
  • Japanese & Korean
  • Other Language Types

End Users Covered:

  • Individual Learners
  • Corporate/Enterprise Training
  • Educational Institutions
  • Government & Non-Profit Programs

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Language Learning App Market, By Revenue Model

  • 5.1 Introduction
  • 5.2 Freemium Models
  • 5.3 Subscription-Based
  • 5.4 One-Time Purchase / Lifetime Access
  • 5.5 In-App Purchases

6 Global Language Learning App Market, By Learning Mode

  • 6.1 Introduction
  • 6.2 Self-Paced Learning Apps
  • 6.3 Tutor-Led/Live Lesson Integration
  • 6.4 Social/P2P Learning
  • 6.5 AI-Adaptive Learning

7 Global Language Learning App Market, By Platform

  • 7.1 Introduction
  • 7.2 Mobile Applications
  • 7.3 Web-Based Platforms
  • 7.4 Smart Devices

8 Global Language Learning App Market, By Language Type

  • 8.1 Introduction
  • 8.2 English
  • 8.3 Mandarin Chinese
  • 8.4 Spanish
  • 8.5 French
  • 8.6 German
  • 8.7 Japanese & Korean
  • 8.8 Other Language Types

9 Global Language Learning App Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Learners
  • 9.3 Corporate/Enterprise Training
  • 9.4 Educational Institutions
  • 9.5 Government & Non-Profit Programs

10 Global Language Learning App Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Duolingo, Inc.
  • 12.2 Babbel GmbH
  • 12.3 BUSUU LIMITED
  • 12.4 MEMRISE LIMITED
  • 12.5 Pearson plc
  • 12.6 IXL Learning, Inc.
  • 12.7 Shenzhen XinHui Technology Co., Ltd.
  • 12.8 Tripod Technology GmbH
  • 12.9 LINGODEER CO, LTD
  • 12.10 Creative Empire, LLC
  • 12.11 ELSA, Corp
  • 12.12 Preply, Inc.
  • 12.13 Cambly Inc.
  • 12.14 Lingoda GmbH
  • 12.15 italki HK Limited

List of Tables

  • Table 1 Global Language Learning App Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Language Learning App Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 3 Global Language Learning App Market Outlook, By Freemium Models (2024-2032) ($MN)
  • Table 4 Global Language Learning App Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 5 Global Language Learning App Market Outlook, By One-Time Purchase / Lifetime Access (2024-2032) ($MN)
  • Table 6 Global Language Learning App Market Outlook, By In-App Purchases (2024-2032) ($MN)
  • Table 7 Global Language Learning App Market Outlook, By Learning Mode (2024-2032) ($MN)
  • Table 8 Global Language Learning App Market Outlook, By Self-Paced Learning Apps (2024-2032) ($MN)
  • Table 9 Global Language Learning App Market Outlook, By Tutor-Led / Live Lesson Integration (2024-2032) ($MN)
  • Table 10 Global Language Learning App Market Outlook, By Social / P2P Learning (2024-2032) ($MN)
  • Table 11 Global Language Learning App Market Outlook, By AI-Adaptive Learning (2024-2032) ($MN)
  • Table 12 Global Language Learning App Market Outlook, By Platform (2024-2032) ($MN)
  • Table 13 Global Language Learning App Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 14 Global Language Learning App Market Outlook, By Web-Based Platforms (2024-2032) ($MN)
  • Table 15 Global Language Learning App Market Outlook, By Smart Devices (2024-2032) ($MN)
  • Table 16 Global Language Learning App Market Outlook, By Language Type (2024-2032) ($MN)
  • Table 17 Global Language Learning App Market Outlook, By English (2024-2032) ($MN)
  • Table 18 Global Language Learning App Market Outlook, By Mandarin Chinese (2024-2032) ($MN)
  • Table 19 Global Language Learning App Market Outlook, By Spanish (2024-2032) ($MN)
  • Table 20 Global Language Learning App Market Outlook, By French (2024-2032) ($MN)
  • Table 21 Global Language Learning App Market Outlook, By German (2024-2032) ($MN)
  • Table 22 Global Language Learning App Market Outlook, By Japanese & Korean (2024-2032) ($MN)
  • Table 23 Global Language Learning App Market Outlook, By Other Language Types (2024-2032) ($MN)
  • Table 24 Global Language Learning App Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Language Learning App Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 26 Global Language Learning App Market Outlook, By Corporate / Enterprise Training (2024-2032) ($MN)
  • Table 27 Global Language Learning App Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 28 Global Language Learning App Market Outlook, By Government & Non-Profit Programs (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.