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市場調查報告書
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1876714

車載娛樂系統市場預測至2032年：按系統類型、組件、車輛類型、通路和地區分類的全球分析

In-Car Entertainment Systems Market Forecasts to 2032 - Global Analysis By System Type, Component, Vehicle Type, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的研究，預計到 2025 年，全球車載娛樂系統市場規模將達到 252 億美元，到 2032 年將達到 398 億美元，預測期內複合年成長率為 6.7%。

車載娛樂系統（ICE），也稱為車載資訊娛樂系統（IVI），是整合在車輛內的軟硬體解決方案，可為駕駛和乘客提供音訊、視訊、導航和連網功能。最初僅限於收音機和CD播放器，而現代車載娛樂系統還包括觸控螢幕、高級音響、藍牙、USB介面、Wi-Fi、智慧型手機連接以及語音控制、倒車影像和網路存取等高級功能。這些系統將娛樂和即時資訊結合，提升駕駛舒適性、安全性和便利性，使其成為聯網汽車體驗的核心樞紐。

對聯網汽車的需求不斷成長

隨著駕駛者對導航、娛樂、診斷和即時數據等功能的無縫存取需求日益成長，聯網汽車的需求也隨之迅速攀升。如今的消費者期望他們的汽車能夠像智慧型裝置一樣：操作直覺、反應迅速且始終在線。汽車製造商甚至在中階車型中也加入了先進的資訊娛樂功能，從而推動了對提升便利性和安全性的整合系統的需求。隨著出行方式向自動駕駛和電氣化轉型，車載娛樂系統已成為車輛的中樞神經系統，以穩定且不可阻擋的勢頭加速市場擴張。

安裝和維修成本高昂

儘管車載娛樂系統極具吸引力，但其安裝和維護成本仍然高昂，這不僅阻礙了預算有限的消費者，也減緩了其在新興市場的普及。諸如高級揚聲器、多層觸控螢幕、處理器和連接模組等先進組件通常需要專業安裝，從而增加了人事費用。維護也是一項額外的負擔，因為軟體更新、維修和零件更換都會增加長期擁有成本。在汽車製造商努力平衡價格優勢和創新能力的同時，價格壓力仍然是一個持續存在的限制因素，在消費者期望不斷提高的情況下，抑制了市場成長。

技術進步

科技的快速發展正為車載娛樂系統市場開闢新的機會。人工智慧介面、5G 連結、身臨其境型音訊和個人化內容的融合，正在革新駕駛體驗。這些進步使得語音助理和即時分析等直覺操作、智慧型手機的無縫整合以及更強大的安全功能成為可能。隨著汽車向互聯生態系統演進，供應商擁有推出創新硬體和軟體的獨特機會。持續的技術創新正為企業在全球市場實現差異化和價值主導擴張創造強大的機會。

網路安全風險

隨著車輛互聯程度的提高，網路安全風險也日益嚴峻。車載娛樂系統與車輛的數位架構深度整合，使其極易遭受駭客攻擊，從而危及資料隱私、功能甚至安全。未授權存取資訊娛樂模組可能導致個人資訊外洩或關鍵功能被竄改。汽車製造商和供應商必須不斷加強加密、身份驗證和空中升級 (OTA) 安全性，才能有效應對不斷演變的威脅。這些風險影響深遠，為市場成長帶來許多挑戰。

新冠疫情的感染疾病：

疫情改變了消費者的行為和產業的優先事項，短期內減緩了生產速度，但最終加速了數位化進程。供應鏈中斷導致半導體供應延遲，並推遲了車載資訊娛樂系統的生產週期。然而，人們對個人出行和非接觸式語音功能的日益偏好，推動了對先進車載系統的需求。遠距辦公的增加帶動了休閒自駕遊的增多，進而提升了人們對高品質音訊、導航和串流功能的需求。

預計在預測期內，擴大機細分市場將佔據最大的市場佔有率。

擴大機是現代車載資訊娛樂系統不可或缺的一部分，這些系統整合了串流媒體、導航和免持通訊功能，旨在提升音質清晰度和聲音分佈，預計在預測期內將佔據最大的市場佔有率。多揚聲器配置的日益普及以及品牌音訊夥伴關係的不斷增加，進一步推動了市場需求。消費者對沉浸式車用音效的期望不斷提高，促使汽車製造商即使在中檔車型中也開始將高功率擴大機作為標配。這種對更高品質音效的持續追求，正使功放穩固地成為關鍵的硬體組件。

預計在預測期內，乘用車細分市場將呈現最高的複合年成長率。

在汽車保有量上升、中產階級消費成長以及對智慧型手機整合系統的強勁需求的推動下，預計乘用車市場在預測期內將保持最高的成長率。汽車製造商正積極升級儀錶板，配備觸控螢幕、互聯功能、語音助理和高級音響系統，以實現產品差異化。隨著電動車和混合動力汽車的興起，資訊娛樂系統在車輛操控性和舒適性方面發揮越來越重要的作用。消費者偏好與科技應用的融合正在推動乘用車產業的快速擴張。

佔比最大的地區：

由於可支配收入不斷成長，亞太地區預計將在預測期內保持最大的市場佔有率。中國、日本、韓國和印度等國家對互聯化和技術密集型汽車的需求強勁，涵蓋從入門級到豪華級的各個細分市場。主要電子和汽車零件供應商的存在推動了創新和本地化生產，從而降低了成本並提高了市場普及率。政府對智慧運輸和數位基礎設施的大力推動進一步鞏固了該地區的優勢，使亞太地區成為全球資訊娛樂市場擴張的支柱。

年複合成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於消費者對高階資訊娛樂系統的強勁偏好以及聯網汽車功能的廣泛應用。該地區成熟的汽車生態系統，加上人工智慧、5G和雲端服務的早期應用，正在推動對先進資訊娛樂平台的需求。汽車製造商不斷升級車型，以滿足消費者對無縫連接、空中升級和高級音響系統日益成長的期望。這種技術主導的環境正推動該地區在預測期內實現最高的複合年成長率。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章：全球車載娛樂系統市場（依系統類型分類）

  • 介紹
  • 音響系統
  • 視訊系統
  • 互聯系統
  • 導航系統
  • ADAS（進階駕駛輔助系統）

6. 全球車載娛樂系統市場（依組件分類）

  • 介紹
  • 主機/顯示器
  • 揚聲器
  • 擴大機
  • 其他部件

7. 全球車載娛樂系統市場（依車輛類型分類）

  • 介紹
  • 搭乘用車
  • 商用車輛
  • 豪華和高級汽車
  • 電動車

8. 全球車載娛樂系統市場（依通路分類）

  • 介紹
  • OEM（OEM）
  • 售後市場

9. 全球車載娛樂系統市場（依地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Panasonic Corporation
  • TomTom International BV
  • Harman International Industries
  • Aptiv PLC
  • Pioneer Corporation
  • Mitsubishi Electric Corporation
  • Alpine Electronics, Inc.
  • JVCKENWOOD Corporation
  • Clarion Co., Ltd.
  • Garmin Ltd.
  • Sony Corporation
  • Visteon Corporation
  • Robert Bosch GmbH
  • Denso Corporation
  • Continental AG
Product Code: SMRC32387

According to Stratistics MRC, the Global In-Car Entertainment Systems Market is accounted for $25.2 billion in 2025 and is expected to reach $39.8 billion by 2032 growing at a CAGR of 6.7% during the forecast period. In-Car Entertainment Systems (ICE), also known as in-vehicle infotainment (IVI), refer to the integrated hardware and software solutions within automobiles designed to provide audio, video, navigation, and connectivity features for drivers and passengers. Initially limited to radios and CD players, modern ICE systems now include touchscreens, premium audio, Bluetooth, USB, Wi-Fi, and smartphone integration, along with advanced features such as voice control, rear-view cameras, and internet access. These systems enhance driving comfort, safety, and convenience by combining entertainment with real-time information, making them a central hub for connected vehicle experiences.

Market Dynamics:

Driver:

Growing demand for connected vehicles

The appetite for connected vehicles is rising fast as drivers seek seamless access to navigation, entertainment, diagnostics, and real-time data. Modern consumers want cars that behave like smart devices-intuitive, responsive, and always online. Automakers are weaving advanced infotainment features into even mid-range models, pushing demand for integrated systems that elevate convenience and safety. As mobility shifts toward autonomy and electrification, in-car entertainment systems become the central nervous system of the vehicle, accelerating market expansion with steady, undeniable momentum.

Restraint:

High installation and maintenance costs

Despite their appeal, in-car entertainment systems remain costly to install and maintain, creating a barrier for budget-conscious buyers and slowing adoption in emerging markets. Advanced components such as premium speakers, multi-layer touchscreens, processors, and connectivity modules often require specialized installation, increasing labor expenses. Maintenance becomes another burden, as software updates, repairs, and component replacements add to long-term ownership costs. Automakers struggle to balance affordability with innovation, making pricing pressures a persistent constraint that tempers market growth even as consumer expectations climb.

Opportunity:

Advancements in technology

Rapid technological progress is opening new doors for the in-car entertainment systems market. The integration of AI-driven interfaces, 5G connectivity, and immersive audio and personalized content is transforming the driving experience. These advancements enable more intuitive controls, smoother smartphone integration, and enhanced safety features through voice assistants and real-time analytics. As cars evolve into connected ecosystems, suppliers have fertile ground to introduce innovative hardware and software. The continuous stream of breakthroughs creates a powerful opportunity for differentiation and value-driven expansion across global markets.

Threat:

Cybersecurity risks

As vehicles become increasingly connected, cybersecurity risks loom large. In-car entertainment systems, now deeply linked to the vehicle's digital architecture, can be vulnerable to hacking attempts that compromise data privacy, functionality, or even safety. Unauthorized access to infotainment modules may expose personal information or allow manipulation of key features. Automakers and suppliers must constantly strengthen encryption, authentication, and over-the-air update security to stay ahead of evolving threats. These risks cast a long shadow, challenging market growth.

Covid-19 Impact:

The pandemic reshaped consumer behavior and industry priorities, slowing production in the short term but ultimately accelerating digital adoption. Supply chain disruptions caused delays in semiconductor availability, pushing back manufacturing timelines for infotainment units. However, rising preference for personal mobility and touchless, voice-enabled features boosted demand for advanced in-car systems. Remote working increased leisure travel by road, strengthening interest in high-quality audio, navigation, and streaming features.

The amplifiers segment is expected to be the largest during the forecast period

The amplifiers segment is expected to account for the largest market share during the forecast period, as they enhance sound clarity and distribution, making them essential for modern infotainment systems integrated with streaming, navigation prompts, and hands-free communication. Growing adoption of multi-speaker setups and branded audio partnerships further strengthens demand. Automakers are embedding high-power amplifiers even in mid-range models, driven by rising expectations for immersive cabin acoustics. This steady shift toward richer audio quality cements amplifiers as the leading hardware component.

The passenger cars segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the passenger cars segment is predicted to witness the highest growth rate, due to rising vehicle ownership, expanding middle-class spending, and strong demand for smartphone-integrated systems fuel this momentum. Automakers are aggressively upgrading dashboards with Touchscreens, connectivity suites, voice assistants, and premium audio to differentiate their offerings. As electric and hybrid models gain popularity, the role of infotainment as a command and comfort hub grows even stronger. This convergence of consumer preference and technology adoption drives rapid expansion in passenger vehicles.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes. Countries like China, Japan, South Korea, and India are witnessing strong demand for connected, tech-rich vehicles across both entry-level and luxury segments. The presence of major electronics and automotive suppliers accelerates innovation and local manufacturing, reducing costs and boosting adoption. Government pushes for smart mobility and digital infrastructure further strengthen the region's dominance, making Asia Pacific the anchor of global infotainment market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer preference for high-end infotainment, and widespread integration of connected car features. The region's mature automotive ecosystem, combined with early incorporation of AI, 5G, and cloud services, fuels demand for sophisticated infotainment platforms. Automakers continuously upgrade vehicle models to meet rising expectations for seamless connectivity, over-the-air updates, and premium audio systems. This technology-driven environment propels the region toward the highest CAGR during the forecast period.

Key players in the market

Some of the key players in In-Car Entertainment Systems Market include Panasonic, TomTom, Harman, Aptiv PLC, Pioneer, Mitsubishi, Alpine Electronics, JVCKENWOOD, Clarion Co., Garmin Ltd., Sony Corporation, Visteon Corporation, Robert Bosch, Denso Company and Continental AG.

Key Developments:

In November 2025, NexGen has partnered with Panasonic to lead Egypt's smart-home evolution, deploying KNX-based integrated systems for greater convenience, comfort and energy-efficiency in households, while tapping the region's US$1.8 billion growth potential.

In July 2025, Sony Group Corporation and Bandai Namco Holdings Inc. have entered a strategic partnership through which Sony will purchase roughly 16 million Bandai Namco shares for approximately ¥68 billion. Together, they plan to deepen their joint creation of anime, manga and entertainment IP, leverage each other's strengths in production, technology and distribution, and engage globally to build new experiences rooted in emotion and fandom.

System Types Covered:

  • Audio Systems
  • Video Systems
  • Connectivity Systems
  • Navigation Systems
  • Advanced Driver Assistance Systems

Components Covered:

  • Head Unit / Display
  • Speakers
  • Amplifiers
  • Other Components

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Luxury & Premium Vehicles
  • Electric Vehicles

Distribution Channels Covered:

  • OEM (Original Equipment Manufacturer)
  • Aftermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global In-Car Entertainment Systems Market, By System Type

  • 5.1 Introduction
  • 5.2 Audio Systems
  • 5.3 Video Systems
  • 5.4 Connectivity Systems
  • 5.5 Navigation Systems
  • 5.6 Advanced Driver Assistance Systems

6 Global In-Car Entertainment Systems Market, By Component

  • 6.1 Introduction
  • 6.2 Head Unit / Display
  • 6.3 Speakers
  • 6.4 Amplifiers
  • 6.5 Other Components

7 Global In-Car Entertainment Systems Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Cars
  • 7.3 Commercial Vehicles
  • 7.4 Luxury & Premium Vehicles
  • 7.5 Electric Vehicles

8 Global In-Car Entertainment Systems Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 OEM (Original Equipment Manufacturer)
  • 8.3 Aftermarket

9 Global In-Car Entertainment Systems Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Panasonic Corporation
  • 11.2 TomTom International BV
  • 11.3 Harman International Industries
  • 11.4 Aptiv PLC
  • 11.5 Pioneer Corporation
  • 11.6 Mitsubishi Electric Corporation
  • 11.7 Alpine Electronics, Inc.
  • 11.8 JVCKENWOOD Corporation
  • 11.9 Clarion Co., Ltd.
  • 11.10 Garmin Ltd.
  • 11.11 Sony Corporation
  • 11.12 Visteon Corporation
  • 11.13 Robert Bosch GmbH
  • 11.14 Denso Corporation
  • 11.15 Continental AG

List of Tables

  • Table 1 Global In-Car Entertainment Systems Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global In-Car Entertainment Systems Market Outlook, By System Type (2024-2032) ($MN)
  • Table 3 Global In-Car Entertainment Systems Market Outlook, By Audio Systems (2024-2032) ($MN)
  • Table 4 Global In-Car Entertainment Systems Market Outlook, By Video Systems (2024-2032) ($MN)
  • Table 5 Global In-Car Entertainment Systems Market Outlook, By Connectivity Systems (2024-2032) ($MN)
  • Table 6 Global In-Car Entertainment Systems Market Outlook, By Navigation Systems (2024-2032) ($MN)
  • Table 7 Global In-Car Entertainment Systems Market Outlook, By Advanced Driver Assistance Systems (2024-2032) ($MN)
  • Table 8 Global In-Car Entertainment Systems Market Outlook, By Component (2024-2032) ($MN)
  • Table 9 Global In-Car Entertainment Systems Market Outlook, By Head Unit / Display (2024-2032) ($MN)
  • Table 10 Global In-Car Entertainment Systems Market Outlook, By Speakers (2024-2032) ($MN)
  • Table 11 Global In-Car Entertainment Systems Market Outlook, By Amplifiers (2024-2032) ($MN)
  • Table 12 Global In-Car Entertainment Systems Market Outlook, By Other Components (2024-2032) ($MN)
  • Table 13 Global In-Car Entertainment Systems Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 14 Global In-Car Entertainment Systems Market Outlook, By Passenger Cars (2024-2032) ($MN)
  • Table 15 Global In-Car Entertainment Systems Market Outlook, By Commercial Vehicles (2024-2032) ($MN)
  • Table 16 Global In-Car Entertainment Systems Market Outlook, By Luxury & Premium Vehicles (2024-2032) ($MN)
  • Table 17 Global In-Car Entertainment Systems Market Outlook, By Electric Vehicles (2024-2032) ($MN)
  • Table 18 Global In-Car Entertainment Systems Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global In-Car Entertainment Systems Market Outlook, By OEM (Original Equipment Manufacturer) (2024-2032) ($MN)
  • Table 20 Global In-Car Entertainment Systems Market Outlook, By Aftermarket (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.