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市場調查報告書
商品編碼
1876672
微出行市場預測至2032年:按車輛類型、動力類型、共用模式、應用和區域分類的全球分析Micro-Mobility Market Forecasts to 2032 - Global Analysis By Vehicle Type, Propulsion Type, Sharing Model, Application, and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球微行程市場價值將達到 1,089 億美元,到 2032 年將達到 3,329 億美元。
預計在預測期內,微出行市場將以17.3%的複合年成長率成長。微出行市場涵蓋小型輕便的交通工具,例如電動Scooter、電動自行車、腳踏自行車以及專為都市區「最後一公里」出行設計的共享微型車輛。服務結合了基於應用程式的存取、固定式和非固定式模式以及整合式出行平台,旨在減少交通堵塞和排放氣體。城市政策、安全法規以及自行車道等基礎設施都會影響微出行市場的普及。營運商在關注車隊管理、電池更換和盈利的同時,也需要應對車輛破壞和路邊空間管理等問題。
快速都市化和交通堵塞
快速的都市化和日益嚴重的交通堵塞是推動微出行市場發展的關鍵因素,促使通勤者和城市轉向緊湊靈活的交通解決方案,以解決「最後一公里」出行難題。電動滑板車和自行車對居民和負責人來說極具吸引力,因為它們可以縮短短途通勤時間,減少對汽車的依賴,並釋放路邊和停車位。此外,市政試點計畫、專用車道和公私合營降低了進入門檻,鼓勵企業和投資者參與其中。因此,當地正迅速創造新的就業機會,涵蓋製造業、維修、物流、營運和軟體服務等領域。
維護成本高,使用壽命短
許多微型出行資產維護成本高且運作相對較短,限制了市場盈利和擴充性。頻繁的維修、電池劣化和人為破壞都需要營運商持續投入資金,從而加劇了單位經濟效益的下降並推高了使用費。此外,維護措施的不規範和本地維修基礎設施的匱乏會導致車輛運轉率降低和客戶滿意度下降,進而影響客戶維繫。為了維持利潤率,企業需要最佳化車隊管理、實施預測性維護,並提高製造商提供的硬體耐用性。投資模組化設計和標準化零件可以顯著降低生命週期成本和停機時間。
與公共交通系統連接
與公共交通機構的合作透過改善「最後一公里」的交通連接,為微出行營運商提供了巨大的成長機會。協調的規劃、統一的票務系統以及戰略性佈局的停車樞紐,使得Scooter和自行車能夠與公車、路面電車和地鐵形成互補,從而提升整個公共交通系統的客流量。此外,資料共用協定能夠實現更精準的需求預測和動態車輛分配,而補貼和採購夥伴關係降低了營運商的部署風險。此類合作有助於實現永續的城市交通目標,並擴大不同人群的出行覆蓋範圍,從而創造簽訂長期合約的機會。
由於服務提供者之間激烈的競爭,價格競爭日益加劇。
微出行服務提供者之間激烈的競爭,往往由資本驅動的擴張所加劇,這增加了持續價格戰的風險,進而侵蝕盈利。營運商可能優先考慮市場佔有率而非單位經濟效益,並透過補貼車費來獲取用戶或擴大地理覆蓋範圍,從而擠壓利潤空間。此外,整合壓力和積極的折扣策略可能會隨著車輛老化而降低服務質量,尤其是在缺乏足夠維護投資的情況下。長期永續性將取決於透過技術和夥伴關係關係實現差異化,以及廣告和資訊服務等多元化的收入來源。監管的不確定性可能會加劇這些影響,進一步增加投資者的謹慎情緒。
新冠疫情對微出行產生了複雜的影響。初期封鎖導致乘客數量急劇下降,但隨後人們對共用室內交通的擔憂以及對保持社交距離出行方式的需求增加,促使人們更多地選擇短途單人騎行Scooter和自行車。營運商採取的應對措施包括推出非接觸式租賃、加強消毒以及靈活的車輛調配機制,部分公司甚至暫停服務或進行重組以節省現金。整體而言,這場危機加速了企業營運的韌性,並凸顯了微出行在疫情時代城市出行策略中的重要角色。
預計在預測期內,電動Scooter細分市場將佔據最大的市場佔有率。
由於電動滑板車便捷易用,尤其適合短程都市區出行,預計在預測期內,電動Scooter車將佔據最大的市場佔有率。其緊湊的設計、便利的操作和低廉的價格使其對通勤者、遊客和配送服務極具吸引力。營運商更青睞Scooter,因為與大型車輛相比,它們更容易部署、重新部署和擴展。同時,製造商也不斷提升電動滑板車的耐用性和電池效率。市政試驗計畫和使用者意識的提高進一步推動了電動滑板車的普及,從而帶來了持續強勁的需求,並帶動了車輛投資和售後服務的發展。
預計在預測期內,共享旅遊服務領域將呈現最高的複合年成長率。
預計在預測期內,共用旅遊服務領域將實現最高成長率,因為都市區用戶越來越傾向於按需計量型的交通途徑。叫車、共享單車和共享Scooter車隊與提供單一錢包支付和動態定價的平台相結合,正在推動其普及。較低的車輛擁有成本、環保特性和靈活的出行方式吸引了包括通勤者和遊客在內的多元化使用者群體。此外,車隊電氣化和訂閱模式的投資正在改善單位經濟效益,並支持快速的地理擴張。市政合作以及與公共交通的整合將進一步加速市場普及。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於城市人口密度增加以及消費者偏好從擁有轉向使用。整合各種微出行方式的技術平台簡化了使用者的出行流程,並提高了短程出行的頻率。透過集中營運、數據驅動的車輛最佳化和精準推廣實現的規模經濟將隨著時間的推移降低每次出行的成本。隨著城市更新基礎設施和法規以適應共用交通途徑,大都會圈和郊區走廊的市場滲透率將加速提升。
亞太地區預計將在預測期內實現最高的複合年成長率,這主要得益於快速的都市化、高人口密度以及中產階級對經濟型出行方式日益成長的需求。智慧型手機普及率的提高以及政府積極支持智慧城市和電動出行的舉措,正在加速這一趨勢。本地Start-Ups和跨國業者正在為價格敏感型消費者量身訂做解決方案,而密集的城市結構也使得短途出行成為微出行的理想選擇。這些因素共同作用,在亞太地區的多個市場創造了巨大的潛在市場和強勁的成長動能。
According to Stratistics MRC, the Global Micro-Mobility Market is accounted for $108.9 billion in 2025 and is expected to reach $332.9 billion by 2032, growing at a CAGR of 17.3% during the forecast period. The micro-mobility market encompasses small, lightweight transport options like e-scooters, e-bikes, pedal bikes, and shared micro-vehicles designed for first- and last-mile trips in urban areas. Services combine app-based access, docking or dockless models, and integrated mobility platforms to reduce congestion and emissions. City policies, safety regulations, and infrastructure like bike lanes influence deployment. Operators focus on fleet management, battery swapping, and profitability while addressing vandalism and curb space management.
Rapid urbanization and traffic congestion
Rapid urbanization and worsening traffic congestion are core drivers of the micro-mobility market, pushing commuters and cities toward compact, flexible transport solutions that ease last-mile travel. E-kick scooters and e-bikes shorten commute times for short trips, reduce car dependency, and free up curb and parking space, making them attractive to residents and planners. Additionally, municipal pilots, dedicated lanes, and public-private partnerships have lowered barriers to deployment, encouraging investment from operators and investors. Consequently, local jobs emerge across manufacturing, maintenance, logistics, operations, and software services rapidly.
High maintenance costs and short lifespan
High maintenance expenses and the relatively short operational lifespan of many micro-mobility assets constrain market profitability and scalability. Frequent repairs, battery degradation, and vandalism require ongoing expenditure for operators, increasing unit-economics pressure and raising per-ride prices. Moreover, inconsistent maintenance practices and limited local repair infrastructure can reduce vehicle availability and customer satisfaction, undermining retention. To sustain margins, firms need optimized fleet management, predictive maintenance, and improved hardware durability from manufacturers. Investments in modular design and standardized parts can lower lifecycle costs and downtime significantly.
Integration with public transit systems
Integration with public transit offers a major growth opportunity for micro-mobility providers by improving first-mile and last-mile connectivity. Coordinated planning, unified ticketing, and strategically located parking hubs make scooters and bikes complementary to buses, trams, and metros, increasing overall public transit ridership. Additionally, data-sharing agreements enable better demand forecasting and dynamic allocation of fleets, while subsidies or procurement partnerships can reduce deployment risk for operators. Such integration supports sustainable urban mobility goals and expands ridership across diverse demographic groups. This drives longer-term contract opportunities.
Intense competition among service providers leading to price wars
Intense competition among micro-mobility service providers, often driven by capital-backed expansions, increases the risk of sustained price wars that erode profitability. Operators may prioritize market share over unit economics, subsidizing rides to attract users and expand geographic coverage, which compresses margins. Furthermore, consolidation pressures and aggressive discounting can reduce service quality as fleets age without sufficient maintenance investment. Long-term sustainability depends on differentiation through technology, partnerships, and diversified revenue streams like advertisements and data services. Regulatory uncertainty can amplify these effects, raising investor caution further.
The COVID-19 pandemic had a mixed impact on micro-mobility. Initial lockdowns caused sharp ridership declines, but concerns about shared indoor transport and demand for socially distanced travel subsequently boosted short, solo trips on scooters and bikes. Operators adapted with contactless rentals, enhanced sanitization, and flexible rebalancing, while some companies paused services or restructured to conserve cash. Overall, the crisis accelerated operational resilience and highlighted micro-mobility's role in pandemic-era urban mobility strategies.
The E-kick scooters segment is expected to be the largest during the forecast period
The E-kick scooters segment is expected to account for the largest market share during the forecast period due to their convenience and suitability for short urban trips. Compact design, ease of use, and low per-ride costs make them attractive for commuters, tourists, and delivery services. Operators favor scooters because they are easier to deploy, rebalance, and scale compared with larger vehicles, while manufacturers continue improving durability and battery efficiency. Municipal pilot programs and user familiarity further elevate adoption, creating strong demand that sustains fleet investments and aftermarket services.
The shared mobility services segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the shared mobility services segment is predicted to witness the highest growth rate as urban users increasingly prefer on-demand, pay-per-use transportation. Integration of ride-hailing, bike-share, and scooter fleets with platforms offering single-wallet payments and dynamic pricing drives adoption. Lower vehicle ownership costs, environmental considerations, and the convenience of flexible access attract diverse user groups, including commuters and visitors. Additionally, investments in fleet electrification and subscription models improve unit economics and support rapid geographic expansion. Municipal partnerships and transit integrations further accelerate market uptake.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by urban densification and evolving consumer preferences for access over ownership. Tech-enabled platforms that aggregate various micromobility modes simplify user journeys and increase the frequency of short trips. Economies of scale achieved through centralized operations, data-driven fleet optimization, and targeted promotions lower per-ride costs over time. As cities update infrastructure and regulations to accommodate shared modes, market penetration accelerates across metropolitan and suburban corridors.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization, high population density, and growing middle-class demand for affordable mobility. Expanding smartphone penetration and favorable government initiatives supporting smart cities and electric mobility accelerate adoption. Local startups and multinational operators tailor solutions for price-sensitive consumers, while dense city layouts make short-distance trips ideal for micromobility. Collectively, these factors create an addressable market and strong growth momentum across multiple APAC markets.
Key players in the market
Some of the key players in Micro-Mobility Market include Bird Global, Inc., Neutron Holdings, Inc., Voi Technology AB, Dott BV, Spin, Inc., Bolt Technology OU, Segway-Ninebot Group Co., Ltd., Yulu Bikes Private Limited, Helbiz, Inc., Gogoro Inc., Niu Technologies Co., Ltd., Xiaomi Corporation, Uber Technologies, Inc., Lyft, Inc., and Accell Group N.V.
In October 2025, Dott announced it raised €85 million via a €70M Nordic bond and a €15M Series-D extension to support growth.
In October 2025, Voi announced deployment of 6,000 e-bikes in Paris starting October 1.
In October 2025, Dott announced it raised €85 million via a €70M Nordic bond and a €15M Series-D extension to support growth.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.