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市場調查報告書
商品編碼
1871853
全球無水化妝品市場:預測(至2032年)-按產品、成分類型、劑型、分銷管道、最終用戶和地區進行分析Waterless Cosmetics Market Forecasts to 2032 - Global Analysis By Product (Skincare, Haircare, Makeup and Other Products), Ingredient Type, Form, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球無水化妝品市場預計到 2025 年將達到 128 億美元,到 2032 年將達到 229 億美元,預測期內複合年成長率為 8.7%。
無水化妝品是指不以水為主要成分的美容和個人保健產品。它們使用油脂、蠟、植物萃取物和粉狀成分等替代基質,以更有效地發揮活性成分的功效。這些配方旨在透過減少生產和包裝過程中的用水量,提高產品的功效、永續性和環保性。無水化妝品包括固態洗髮精、潤唇膏、精華液、洗面乳和只需少量水即可激活的濃縮配方。這一趨勢透過減少塑膠使用、降低運輸排放和解決全球水資源短缺問題,支持環保美容實踐,並倡導更永續、更有效率的護膚方式。
高濃縮型,便攜性極佳
消費者正在尋找輕便、防漏且符合美國運輸安全局美國)規定的產品,以契合他們簡約、便利的生活方式。該平台提供固態棒、粉末和膏狀產品,有效減輕包裝重量並延長保存期限。與可填充包裝、純淨美容和永續性目標相結合,提升了產品的吸引力和差異化優勢。年輕的都市區、經常旅行的人以及注重健康的消費者對小巧、高效且環保的產品需求日益成長。這些趨勢正推動該平台在無水美妝生態系統中不斷擴張。
劑型和感官挑戰
品牌在無水條件下實現質地、延展性和吸收性方面面臨許多挑戰,這影響了產品的性能和使用體驗。缺乏乳化、保濕和易沖洗性也使洗面乳、保濕霜、洗髮精等產品的配方開發變得更加複雜。企業必須投資於新型載體、植物萃取物和感官測試,以提高產品功效和使用者體驗。無論是高階市場還是大眾市場,對高性能、感官增強產品的需求仍然強勁。在以創新和體驗為驅動的美容市場中,這些限制持續阻礙著平台的成熟。
清潔/綠色美容的趨勢日益成長
平台技術能夠實現濃縮型和可生物分解配方,同時減少用水量、包裝廢棄物和碳足跡。結合符合道德規範的採購、無動物實驗認證和零浪費目標,有助於提升品牌定位和消費者信任度。 Z世代的清潔美妝計劃者和具有環保意識的消費者要求產品環境影響小、透明度高且親膚。企業正在將無水策略與ESG(環境、社會和治理)要求、補充裝系統和循環包裝結合。這些趨勢正在推動以永續性、價值觀一致的化妝品平台的發展。
消費者習慣和接受度
許多使用者習慣了起泡和沖洗的操作方式以及水潤的質地,對固態、粉狀和膏狀產品缺乏興趣。缺乏教育、試用機會不足以及認知度低,導致零售和線上通路的客戶參與度和轉換率下降。企業在改變日常習慣、證明產品功效以及建立不同人群的忠誠度方面面臨許多挑戰。供應商被迫提供入門套裝、教學和混合模式,以幫助用戶順利過渡並提高留存率。這些限制持續阻礙平台在習慣敏感且行為依賴性強的美容領域中取得佳績。
疫情加速了人們對永續性、衛生和極簡主義的關注,推動了無水化妝品在全球市場的普及。封鎖措施擾亂了供應鏈,增加了對持久、便攜和低廢棄物產品的需求。各大平台快速擴張,透過電商和直銷管道提供固態洗面乳、粉狀面膜和潤膚膏等產品。品牌、零售商和Start-Ups都加大了對補充裝系統、清潔劑型和數位化教育的投資。政策制定者和消費者群體對節水、成分安全和包裝影響的社會意識日益增強。這些轉變正在推動對無水美容產品和永續性美容基礎設施的長期投資。
預計在預測期內,護膚細分市場將佔據最大的市場佔有率。
由於產品種類豐富、消費者意識不斷提高以及無水配方的普及,預計護膚領域將在預測期內佔據最大的市場佔有率。各大平台提供固態洗面乳、粉狀去角質產品、潤膚膏和精華棒等產品,以滿足消費者補水、修復肌膚屏障和抗衰老的需求。與清潔美容概念的融合、補充裝系統以及以健康為導向的品牌定位,正在推動產品普及和提升消費者忠誠度。年輕都市區消費者、老年消費者以及具有環保意識的消費者對溫和、高濃度且可攜帶的護膚產品的需求日益成長。供應商提供經皮膚科測試、配方精簡且功能多樣的產品,幫助消費者將其融入日常護膚流程。
預計在預測期內,異形件細分市場將實現最高的複合年成長率。
預計在預測期內,產品形態細分市場將實現最高成長率,因為品牌正拓展至固態、粉狀和膏狀產品,從而減少用水量和包裝。平台支援高濃度配方、長保存期限和便攜性,涵蓋護膚、護髮和彩妝品類。可填充包裝、混合質地以及與數位化教育的整合,均有助於提升試用率和轉換率。在清潔美妝、健康和旅行領域,對感官愉悅且永續的新型產品形態的需求日益成長。供應商正提供模組化護膚流程、入門套裝和質地創新,以提升客戶參與和差異化優勢。這些趨勢正在推動以產品形態主導的無水化妝品平台和服務的發展。
由於永續性舉措、清潔美容概念的成熟以及消費者對無水化妝品的高度認知,預計歐洲將在預測期內佔據最大的市場佔有率。德國、法國、英國和北歐國家等正在拓展其在護膚、護髮和個人護理領域的平台。歐盟的支持計畫致力於推動化妝品創新中的節水、減少包裝和提高成分透明度。各公司正在零售藥局和直銷通路部署其平台,以滿足消費者對環保和極簡產品的需求。主要品牌的入駐、與監管機構的合作以及清潔美容倡導者的活動,正在推動該生態系統的深化和廣泛應用。這些因素鞏固了歐洲在無水化妝品商業化和管治的主導。
預計亞太地區在預測期內將實現最高的複合年成長率,都市化、健康與美容的融合以及美容創新推動了無水化妝品的普及。韓國、日本、中國和印度等國家正在拓展其在護膚、護髮和混合型美容領域的平台。政府支持計畫正在扶持區域品牌的生物技術孵化、永續包裝和化妝品出口。本地供應商提供符合當地文化、行動優先且以健康為導向的解決方案,以滿足不同膚質和習慣的需求。年輕的都市區、老齡化人口以及清潔美容消費群體正在推動對溫和、包容性和無水美容產品的需求。這些趨勢正在加速亞太地區無水化妝品創新和基礎設施的發展。
According to Stratistics MRC, the Global Waterless Cosmetics Market is accounted for $12.8 billion in 2025 and is expected to reach $22.9 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Waterless cosmetics refer to beauty and personal care products formulated without the use of water as a primary ingredient. Instead, they use alternative bases such as oils, waxes, botanical extracts, or powdered ingredients to deliver active benefits more effectively. These formulations aim to enhance product potency, longevity, and sustainability by reducing water consumption in production and packaging. Waterless cosmetics include solid shampoos, balms, serums, cleansers, and concentrated formulations that activate with minimal moisture. The trend supports eco-friendly beauty practices by minimizing plastic use, lowering transportation emissions, and addressing global water scarcity concerns, promoting a more sustainable and efficient skincare approach.
Travel-friendly & concentrated formats
Consumers are seeking lightweight spill-proof and TSA-compliant products that fit into minimalist and mobile lifestyles. Platforms offer solid bars powders and balms that reduce packaging weight and increase shelf life. Integration with refillable formats clean beauty and sustainability goals enhances appeal and differentiation. Demand for compact efficient and eco-conscious products is rising across urban youth frequent travelers and wellness consumers. These dynamics are propelling platform deployment across waterless beauty ecosystems.
Formulation & sensory challenges
Brands face difficulties in achieving texture spreadability and absorption without water which affects performance and experience. Lack of emulsification hydration and rinse-off properties complicates formulation across cleansers moisturizers and shampoos. Enterprises must invest in novel carriers botanical extracts and sensory testing to improve efficacy and feel. Demand for high-performance and sensorially pleasing products remains strong across premium and mass segments. These constraints continue to hinder platform maturity across innovation-sensitive and experience-driven beauty markets.
Growing clean/green beauty trend
Platforms reduce water usage packaging waste and carbon footprint while offering concentrated and biodegradable formulations. Integration with ethical sourcing cruelty-free certification and zero-waste goals enhances brand positioning and consumer trust. Demand for low-impact transparent and skin-friendly products is rising across Gen Z clean beauty advocates and eco-conscious shoppers. Enterprises are aligning waterless strategies with ESG mandates refill systems and circular packaging. These trends are fostering growth across sustainability-driven and values-aligned cosmetics platforms.
Consumer habit & acceptance
Many users are accustomed to lathering rinsing and fluid textures which creates resistance to solids powders and balm formats. Lack of education trial and familiarity reduces engagement and conversion across retail and online channels. Enterprises face challenges in shifting routines demonstrating efficacy and building loyalty across diverse demographics. Vendors must offer starter kits tutorials and hybrid formats to ease transition and improve retention. These limitations continue to constrain platform performance across habit-sensitive and behavior-dependent beauty segments.
The pandemic accelerated interest in sustainability hygiene and minimalist routines which boosted waterless cosmetics adoption across global markets. Lockdowns disrupted supply chains and increased demand for long-lasting compact and low-waste products. Platforms scaled rapidly to offer solid cleansers powder masks and balm moisturizers across e-commerce and DTC channels. Investment in refill systems clean formulations and digital education surged across brands retailers and startups. Public awareness of water conservation ingredient safety and packaging impact increased across policy and consumer circles. These shifts are reinforcing long-term investment in waterless and sustainability-aligned beauty infrastructure.
The skincare segment is expected to be the largest during the forecast period
The skincare segment is expected to account for the largest market share during the forecast period due to its product diversity consumer awareness and compatibility with waterless formats. Platforms offer solid cleansers powder exfoliants balm moisturizers and serum sticks tailored to hydration barrier and anti-aging needs. Integration with clean beauty routines refill systems and wellness positioning enhances adoption and loyalty. Demand for gentle concentrated and travel-ready skincare is rising across urban youth aging consumers and eco-conscious shoppers. Vendors offer dermatologically tested minimalist and multifunctional products to support routine integration.
The form segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the form segment is predicted to witness the highest growth rate as brands expand across solid powder and balm formats that reduce water use and packaging. Platforms support concentrated delivery extended shelf life and portability across skincare haircare and makeup categories. Integration with refillable packaging hybrid textures and digital education enhances trial and conversion. Demand for novel sensorially pleasing and sustainable formats is rising across clean beauty wellness and travel segments. Vendors offer modular routines starter kits and texture innovations to drive engagement and differentiation. These dynamics are accelerating growth across form-led waterless cosmetics platforms and services.
During the forecast period, the Europe region is expected to hold the largest market share due to its sustainability mandates clean beauty maturity and consumer awareness across waterless cosmetics. Countries like Germany France UK and Nordics scale platforms across skincare haircare and personal care categories. EU-backed programs support water conservation packaging reduction and ingredient transparency across cosmetic innovation. Enterprises deploy platforms across retail pharmacy and DTC channels to meet demand for eco-conscious and minimalist products. Presence of leading brands regulatory engagement and clean beauty advocates drives ecosystem depth and adoption. These factors are propelling Europe's leadership in waterless cosmetics commercialization and governance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as urbanization wellness convergence and beauty innovation drive waterless cosmetics adoption. Countries like South Korea Japan China and India scale platforms across skincare haircare and hybrid beauty categories. Government-backed programs support biotech incubation sustainable packaging and cosmetic exports across regional brands. Local providers offer culturally adapted mobile-first and wellness-aligned solutions tailored to diverse skin types and routines. Demand for gentle inclusive and waterless beauty is rising across urban youth aging populations and clean beauty consumers. These trends are accelerating regional growth across Asia Pacific's waterless cosmetics innovation and infrastructure.
Key players in the market
Some of the key players in Waterless Cosmetics Market include Loli Beauty, Ethique, One Ocean Beauty, Kjaer Weis, OWA Haircare, ZeroYet100, Earth Harbor, Bar None, Unwrapped Life, Meow Meow Tweet, Aether Beauty, Plaine Products, REN Clean Skincare, Elate Cosmetics and Eco Lips Inc.
In June 2025, Ethique partnered with HUHA and World Animal Protection to promote cruelty-free, waterless personal care. The collaboration supported awareness campaigns and product co-development focused on zero-waste, solid-format cosmetics, reinforcing Ethique's ethical sourcing and environmental mission.
In April 2025, Unwrapped Life introduced a limited-edition shampoo and conditioner bar duo featuring seasonal botanicals and biodegradable packaging. The launch reinforced its commitment to waterless formulation and plastic-free beauty, appealing to eco-conscious consumers seeking minimalist, high-performance haircare.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.