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市場調查報告書
商品編碼
1798002
2032 年無水化妝品市場預測:按產品類型、劑型、消費者偏好、分銷管道、應用和地區進行的全球分析Waterless Cosmetic Market Forecasts to 2032 - Global Analysis By Product Type (Skincare, Haircare, Body Care, Makeup and Other Cosmetics), Formulation, Consumer Orientation, Distribution Channel, Applications and By Geography |
根據 Stratistics MRC 的數據,全球無水化妝品市場預計在 2025 年達到 133 億美元,到 2032 年將達到 275 億美元,預測期內的複合年成長率為 10.9%。
無水化妝品是指不以水為主要成分的美容和個人保健產品。它們採用粉末、膏狀物、油狀物和固態棒狀物等濃縮形式來有效遞送活性成分。這些產品的特點是功效更高、保存期限更長,並且減少了對防腐劑的需求。透過消除水分,它們旨在節約資源,同時提供一種方便攜帶且環保的替代品,使其成為現代護膚、護髮和化妝品應用的創新之選。
據聯合國稱,化妝品行業是造成水污染的主要原因之一,因為其生產過程中耗水量大,並向水體釋放殘留化學物質。
對永續美容產品的需求日益成長
消費者環保意識的不斷增強,推動了人們轉向環保美容解決方案,從而帶動無水化妝品的流行。這些產品最大限度地減少了用水量,減少了包裝廢棄物,並且通常採用天然和生物分解性的成分,符合永續性的趨勢。日益成長的水資源短缺問題也影響著人們的購買偏好,尤其是都市區和氣候敏感地區。推廣綠色認證和道德採購的品牌獲得了更高的關注度。對環保美容日益成長的需求,使無水化妝品成為個人護理行業的變革性創新。
產品開發成本高
生產無水化妝品需要先進的配方技術、專業的成分和創新的包裝解決方案,因此與傳統產品相比,其開發成本更高。高濃度的活性成分需要大量的研發和品質測試,以保持其性能和穩定性。此外,符合永續採購和生態標章認證的要求也會增加成本。這些更高的成本通常會導致溢價,限制了其在價格敏感市場的供應。因此,高昂的投資要求是無水化妝品在全球大眾市場滲透的一大障礙。
固態和粉末的創新
人們對固態條狀、粉狀和油性美容產品日益成長的興趣,為無水化妝品市場帶來了巨大的創新機會。這些濃縮型產品能夠有效提供活性成分,最大程度減少浪費,同時體積小巧,方便攜帶。冷凍乾燥、封裝和天然防腐技術的進步,正在催生出吸引注重環保、忙碌消費者的新型產品類型。將這些創新擴展到護膚、護髮和彩妝系列,可以擴大其應用範圍。此外,獨特的質地、多功能優勢和永續的包裝能夠增強市場吸引力和品牌差異化。
消費者認知與採用障礙
儘管無水化妝品益處良多,但由於消費者認知度低且對其功效存有疑慮,其普及度仍面臨挑戰。許多傳統使用者習慣於水基質地的產品,可能對濃縮型產品感到陌生。對使用方法和膚質的誤解也會影響購買決策。在新興市場,產品供應有限和促銷宣傳活動不足進一步阻礙了其普及。如果沒有針對性的教育、試用活動和有影響力的倡導,克服這些認知障礙很可能仍將是擴大無水化妝品消費者群體的持久障礙。
新冠疫情再形成了美妝消費,推動了人們對永續、衛生和持久耐用產品的興趣日益濃厚。無水化妝品受益於這一轉變,因其濃縮的特性、更少的防腐劑需求以及最大程度的包裝廢棄物。電商的興起提高了人們對小眾環保品牌的認知度,並加速了在全球的普及。然而,特殊成分和永續包裝材料的供應鏈中斷,導致生產暫時受限。疫情過後,對自覺消費主義和減少環境影響的關注預計將進一步增強市場的長期成長前景。
預計護膚市場將成為預測期內最大的市場
由於無水洗面乳、精華液和保濕霜在注重環保的消費者中日益流行,預計護膚領域將在預測期內佔據最大的市場佔有率。這些產品富含高濃度的活性成分,提升功效並減少對合成防腐劑的需求。消費者日益成長的抗衰老和皮膚健康意識也推動了護膚品的需求,尤其是在高階個人護理市場。擁有創新包裝和配方的品牌正獲得顯著成長,鞏固了護膚在無水化妝品領域的領先地位。
預計在預測期內,女性市場將以最高的複合年成長率成長。
預計女性市場將在預測期內實現最高成長率,這得益於女性消費者對永續、高階美容解決方案和客製化產品的日益成長的偏好。女性的購買力,加上她們在護膚和化妝日常中的高度參與,正在推動其普及率的提升。以環境影響、功效和奢華魅力為重點的行銷宣傳活動正與這群人產生強烈共鳴。此外,線上線下零售通路的產品供應也進一步刺激了全球女性消費者對無水化妝品的需求。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於中國、日本、韓國和印度等國家強勁的美容和個人護理消費。快速的都市化、日益增強的環保意識以及不斷成長的可支配收入,正在推動對創新美容產品的需求。強調極簡主義和永續性的韓妝和日妝潮流也推動了這些產品的普及。電商平台的擴張和網主導行銷進一步鞏固了該地區無水化妝品市場的地位。
預計北美將在預測期內實現最高的複合年成長率,這得益於消費者對清潔、永續和環保美容解決方案的日益偏好。領先的個人護理品牌和創新新興企業的強勁成長,正在推動無水美容產品的快速發展。人們對水資源短缺和環境影響的認知日益增強,正在影響人們的購買決策。此外,透過專業美容店、線上平台和訂閱服務擴大零售業務,正在提高無水化妝品在北美市場的可及性,並加速其普及性。
According to Stratistics MRC, the Global Waterless Cosmetic Market is accounted for $13.3 billion in 2025 and is expected to reach $27.5 billion by 2032 growing at a CAGR of 10.9% during the forecast period. Waterless cosmetics are beauty and personal care products formulated without the use of water as a primary ingredient. Instead, they utilize concentrated forms such as powders, balms, oils, and solid bars to deliver active ingredients effectively. These products often feature higher potency, longer shelf life, and reduced need for preservatives. By eliminating water, they aim to conserve resources while offering travel-friendly and eco-conscious alternatives, making them an innovative choice in modern skincare, haircare, and cosmetic applications.
According to the United Nations, the cosmetics industry is one of the major contributors to water pollution due to the high-water consumption in production and the release of chemical residues into water bodies.
Rising demand for sustainable beauty
Growing environmental consciousness among consumers is propelling the shift toward eco-friendly beauty solutions, making waterless cosmetics increasingly popular. These products minimize water usage, reduce packaging waste, and often feature natural, biodegradable ingredients, aligning with sustainability trends. Rising concerns over water scarcity are also influencing purchasing preferences, especially in urban and climate-sensitive regions. Brands promoting green credentials and ethical sourcing are experiencing higher engagement. This heightened demand for environmentally responsible beauty is positioning waterless cosmetics as a transformative innovation in the personal care industry.
High product development costs
The production of waterless cosmetics involves advanced formulation techniques, specialized raw materials, and innovative packaging solutions, leading to higher development costs compared to conventional products. Incorporating concentrated active ingredients requires extensive R&D and quality testing to maintain performance and stability. Additionally, sustainable sourcing and compliance with eco-label certifications add to expenses. These elevated costs often translate into premium pricing, limiting accessibility in price-sensitive markets. As a result, the high investment requirement remains a significant barrier to mass-market penetration of waterless cosmetics globally.
Innovation in solid and powder formats
The growing interest in solid bars, powders, and oil-based beauty products offers significant innovation opportunities in the waterless cosmetics market. These concentrated formats deliver potent active ingredients with minimal waste while being compact and travel-friendly. Advances in freeze-drying, encapsulation, and natural preservative technologies are enabling new product types that appeal to eco-conscious and on-the-go consumers. Expanding these innovations across skincare, haircare, and makeup lines can broaden adoption. Furthermore, unique textures, multi-functional benefits, and sustainable packaging enhance market appeal and brand differentiation.
Consumer awareness and adoption barriers
Despite their benefits, waterless cosmetics face adoption challenges due to limited consumer awareness and skepticism about efficacy. Many traditional users are accustomed to water-based textures and may find the concentrated formats unfamiliar. Misconceptions regarding application methods or skin compatibility can deter purchase decisions. In emerging markets, lack of product availability and insufficient promotional campaigns further slow adoption. Without targeted education, sampling initiatives, and influencer-led advocacy, overcoming these perception barriers could remain a persistent hurdle for expanding the waterless cosmetics consumer base.
The COVID-19 pandemic reshaped beauty consumption, with heightened interest in sustainable, hygienic, and long-lasting products. Waterless cosmetics benefited from this shift due to their concentrated nature, reduced need for preservatives, and minimal packaging waste. The rise in e-commerce boosted visibility for niche eco-friendly brands, accelerating global adoption. However, supply chain disruptions for specialty ingredients and sustainable packaging materials temporarily constrained production. Post-pandemic, the focus on conscious consumerism and reduced environmental impact is expected to further strengthen the long-term growth prospects of the market.
The skincare segment is expected to be the largest during the forecast period
The skincare segment is expected to account for the largest market share during the forecast period, owing to the growing popularity of waterless facial cleansers, serums, and moisturizers among eco-conscious consumers. These products offer high concentrations of active ingredients, improving performance and reducing the need for synthetic preservatives. Demand is also supported by rising anti-aging and skin health awareness, especially in premium personal care markets. Brands innovating in packaging and formulation are capturing significant traction, solidifying skincare's leadership in the waterless cosmetics category.
The women segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the women segment is predicted to witness the highest growth rate, impelled by increasing preference for sustainable, premium beauty solutions and tailored product offerings. Women's purchasing power, coupled with their higher engagement in skincare and cosmetic routines, is boosting adoption rates. Marketing campaigns focusing on environmental impact, efficacy, and luxury appeal resonate strongly with this demographic. Additionally, expanding product availability across both online and offline retail channels is further accelerating demand for waterless cosmetics among female consumers globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by strong beauty and personal care consumption in countries such as China, Japan, South Korea, and India. Rising environmental awareness, coupled with rapid urbanization and increased disposable incomes, is fostering demand for innovative beauty products. The popularity of K-beauty and J-beauty trends, emphasizing minimalism and sustainability, is also boosting adoption. Expanding e-commerce platforms and influencer-driven marketing further strengthen the waterless cosmetics market presence in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to increasing consumer preference for clean, sustainable, and eco-friendly beauty solutions. A strong presence of leading personal care brands and innovative startups is fostering rapid product development in waterless formats. Growing awareness of water scarcity and environmental impact is influencing purchasing decisions. Additionally, retail expansion through specialty beauty stores, online platforms, and subscription services is enhancing accessibility, driving faster adoption of waterless cosmetics in the North American market.
Key players in the market
Some of the key players in Waterless Cosmetic Market include L'Oreal Group, Procter & Gamble (P&G), Unilever, Beiersdorf AG, Henkel AG & Co. KGaA, Estee Lauder Companies Inc., Kao Corporation, Amway, Johnson & Johnson, Coty Inc., Shiseido Company, Limited, Revlon Inc., Avon Products Inc., Oriflame Cosmetics, Biotique, Pinch of Colour, and Clensta International Pvt. Ltd.
In July 2025, Henkel AG & Co. KGaA introduced a direct-to-consumer solid makeup line featuring new AI-personalized color-matching technology, catering to the growing demand for personalized, waterless beauty solutions.
In June 2025, Beiersdorf AG announced a breakthrough in balm-based formulations enhanced with biotech-derived active ingredients for longer shelf life and higher concentration, launching through their flagship skincare brand.
In March 2025, L'Oreal Group launched a new line of concentrated solid skincare products featuring advanced sustainable packaging, reducing water usage by 60% compared to traditional formulas, targeting eco-conscious consumers globally.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.